Digital B2B Marketing

MARCH 7, 2012

Inbound marketing is a hot topic in B2B marketing. However, as more B2B marketers grab the inbound marketing flag, many will miss the two keys to making inbound marketing effective: Be found through the recommendation of others. Social media? Delight those that find you.

Inbound Marketing 100

Inbound Marketing Customer Satisfaction Curation Broadcasting 100

Digital B2B Marketing

MARCH 15, 2012

Last week, I made the case for a new definition of inbound marketing , or as Michael Brenner ( @brennermichael ) called it in the comments, a “call to arms” for inbound marketers. As inbound marketing evolves, the components also need to change. of all traffic in February 2012.

Inbound Marketing 100

Inbound Marketing Budget Programs Blast Campaigns Marketing & Strategy 100

Marketing Insider Group

MAY 10, 2012

As promised, here is the second infographic addition to my 8 great marketing infographics to inspire you in 2012. The first one, 18 Stats on the Mobile Market You Need To Know , was posted earlier this week and hopefully caused you to consider your mobile strategy. The 6 Steps to Inbound Marketing Success.

Inbound Marketing 100

Inbound Marketing Cost per Lead Marketing & Strategy Stats 100

Tomorrow People

DECEMBER 19, 2011

Instead, consider all the options open to you - PR, SEO , email marketing, social media etc - and use an inbound marketing approach which integrates your overall marketing message across all these channels. Get more on marketing on a budget in our eGuide How to Budget for Marketing in 2012.

Planning 120

Planning Tips PR Inbound Marketing 120

Hubspot

FEBRUARY 1, 2021

Our INBOUND marketers recommend highlighting the distinct difference between an early bird and regular ticket, making it irresistible for people to sign up. Consistently update social media accounts. Purchase paid ads on social media. Here’s the way our INBOUND marketers do it: 11. Add a date limit, too.

Inbound Marketing 98

Inbound Marketing Tips Planning Paid Search Agency 98

Tomorrow People

OCTOBER 10, 2012

Tomorrow People’s marketing manager Alistair Norman will share key insights on the benefits of social media for brands, at the conference ‘Harnessing the Power of the Internet’. Social media has exploded in the past five years, and most businesses have now figured out that it has a potentially massive marketing potential.

Buzz 120

Buzz Social Media Brand Identity Branding 120

Tomorrow People

OCTOBER 10, 2012

Tomorrow People’s marketing manager Alistair Norman will share key insights on the benefits of social media for brands, at the conference ‘Harnessing the Power of the Internet’. Social media has exploded in the past five years, and most businesses have now figured out that it has a potentially massive marketing potential.

Buzz 120

Buzz Social Media Brand Identity Branding 120

NuSpark Consulting

APRIL 13, 2012

If you were in marketing, you had media kits and circulations statements. So let’s review the tools needed to manage an inbound marketing and conversion optimization campaign. Here’s the link to the digital media research tools. Social Media. Here’s a link to our favorite social media management dashboards.

Paid Content 100

Paid Content Top of Funnel Marketing Funnels Lead Generation 100

ViewPoint

JULY 19, 2012

The Right Marketing Mix: Blended… and Grounded in Buyer Understanding. ” Social Media Risk: Hoping the Shiny New Technology Will Transform Us. There are groups that are driving ROI from social media. ” 2012 Recommendation: Marketing Should Ask Sales Three Questions.

Lead Gen 120

Lead Gen Sales Qualified Leads Lead Scoring Lead Ranking 120

NuSpark Consulting

DECEMBER 31, 2011

Thought I’d give it a shot as well, running through a master list of “resolutions” as preparation for improving your inbound marketing and lead generation strategies for 2012 and beyond. Evaluate current media mix for lead generation. Everybody does list-format blog posts this time of year.

Lead Generation 100

Lead Generation Budget Programs Sales Qualified Leads Paid Search Agency 100

Hubspot

FEBRUARY 27, 2012

HubSpot's 2012 State of Inbound Marketing Report is now available! The report is based on a survey conducted in January 2012 of 972 marketing professionals. The study includes data and insights about marketers' costs, budgets, lead quality, and priorities. 10 Graphs from the 2012 State of Inbound Report.

Cost per Lead 28

Cost per Lead Inbound Marketing Allocation Stats 28

KoMarketing Associates

MARCH 7, 2013

It’s no secret that social media is an important channel of digital marketing. For B2B marketers, there are endless opportunities for leveraging social media platforms and strategies. Research from Optify’s 2012 B2B Marketing Benchmark Report supports these statements. Twitter is one solution.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

Marketing Insider Group

MAY 31, 2012

Last week I attended the 2012 Sirius Decisions Summit for the first time. The event gathered together more than 1,000 sales and marketing professionals from companies of every shape, size and location. RT @ HeinzMarketing : attention is marketings currency. And as usual, I used Twitter as my preferred note-taking device.

B2B Thought Leadership 100

B2B Thought Leadership Work Management Inbound Marketing Peer-to-peer 100

markempa

JANUARY 11, 2011

Ann wanted to know how happy the group was with the lead generation results of their social media campaigns. Her question, and too many of her 30-plus responses, illustrated the disconnection between the expectations of marketers who are out on the frontlines every day and marketing gurus proclaiming the wonders of social media.

Social Media 120

Social Media Media Advertising Benchmark Budget Programs 120

markempa

JANUARY 11, 2011

Ann wanted to know how happy the group was with the lead generation results of their social media campaigns. Her question, and too many of her 30-plus responses, illustrated the disconnection between the expectations of marketers who are out on the frontlines every day and marketing gurus proclaiming the wonders of social media.

Social Media 120

Social Media Media Advertising Benchmark Budget Programs 120

Hubspot

NOVEMBER 27, 2012

The latter are the ones we want to highlight; not just to show how much can change in a year, but to emphasize how critical it is to remain agile as an inbound marketer so you can keep up with all these updates. Here are the biggest social media updates of 2012, and why they were so darn important to marketers.

Paid Content 28

Paid Content Social Media Media Mobile Advertising 28

Tomorrow People

OCTOBER 4, 2012

This newfound availability of information has had an adverse effect on print media in general, particularly with the advent of tablets such as the iPad. Advertising media firm GroupM forecasts that by the close of 2012, UK print media will have seen a fall of 6.3% Why have burger when you can have steak? but not anymore.

Advertisements 120

Advertisements Advertising Word of Mouth Banner Ads 120

Tomorrow People

DECEMBER 28, 2011

Is your marketing mix achieving everything you want it to? Recent research suggests that companies using social media or “collaborative Web 2.0 So, are you one of the companies missing out on a better marketing ROI by neglecting or misusing social media and other technologies? Build a stronger profile.

Marketing Mix 120

Marketing Mix Web 2.0 Ad Building Ideal Customer Profiles 120

KoMarketing Associates

SEPTEMBER 22, 2014

— Ekaterina Walter (@Ekaterina) December 19, 2012. — Clayton Hove (@adtothebone) June 17, 2012. — Official smart USA (@smartcarusa) June 19, 2012. To give you some background on David’s speech, he spoke about the way that inbound marketing is now meeting inbound sales. Totaled it.

B2B Marketing 120

B2B Marketing Planning B2B B2B Thought Leadership 120

Hubspot

DECEMBER 20, 2011

Having trouble wrapping your head all the way around inbound marketing? The links below will give you access to the best HubSpot ebooks of the last 18 months -- and they're organized in a way that makes it clear how they fit into the core inbound marketing methodology. Inbound Marketing Ebooks. 2) Convert.

Inbound Marketing 28

Inbound Marketing Landing Pages Marketing Automation Services Hubspot 28

Industrial Marketing Today

MAY 15, 2012

Right off the bat let me say that this post is not about email marketing versus social media. However, I’ve had conversations with manufacturers and industrial companies where I am asked if email marketing is still relevant and effective since all the talk these days is about social media.

Social Media 60

Social Media Paid Search Agency Email Marketing Social Marketing 60

Hubspot

DECEMBER 21, 2011

A lot of wonderful things happened in the world of marketing in 2011 , but in the fast-paced world of inbound marketing, it doesn't behoove us to dwell on the past. and asked them what they think is in store for inbound marketing and its 'Get Found,' 'Convert,' 'Analyze' methodology. did I get everyone?)

Dwell 28

Dwell PR Inbound Marketing Twitter 28

Hubspot

MAY 7, 2012

Visual content has taken 2012 by storm, and leading the pack is the much beloved (and sometimes bemoaned) infographic. What has 2012 delivered marketers in the way of awesome infographics? Take a look at our favorite marketing infographics so far in 2012! Seriously Awesome 2012 Marketing Infographics.

Best Practices 28

Best Practices Hubspot Mobile Marketing Social Networks 28

KoMarketing Associates

NOVEMBER 14, 2012

KoMarketing’s Director of Online Marketing Casie Gillette will be participating in a free webinar Thursday, November 29th at 2pm EST. The webinar, featuring five industry thought leaders, will discuss SEO predictions for 2013. 2012 might have been the biggest year of change yet in the SEO industry. Webinar Summary.

Webinar Metrics 120

Webinar Metrics SEO Trends PPC 120

Tomorrow People

SEPTEMBER 11, 2012

Without the complex marketing analytics tools HubSpot software gives Tomorrow People and our clients, the inbound marketing and content marketing campaigns we carry out would be impossible. The software, which has been in development for a year, is a ‘ completely rebuilt version ’.

Hubspot 120

Hubspot Advertising Agencies Marketing Management Inbound Marketing 120

KoMarketing Associates

JANUARY 23, 2014

There’s no denying it—today’s B2B marketers have their work cut out for them. In 2012, Forrester indicated that buyers could be up to 90 percent through their buyer’s journey before even reaching out to a vendor. 25 Outstanding Content Marketing Tools For Your Brand. 10 of the Best B2B Internet Marketing Infographics of 2012.

Tactics 120

Tactics B2B Marketing Marketing & Strategy Marketing Strategy 120

ViewPoint

AUGUST 14, 2012

Our experience is that companies are killing the golden goose by focusing too much time and money on inbound marketing campaigns (and technology) and not enough time and money on outbound marketing and nurture campaigns. However, in 2011 and 2012 the percent of our efforts focused on inbound dropped to 22% and 11% respectively.

Lead Generation 120

Lead Generation Sales Qualified Leads PointClear Generation 120

Tomorrow People

NOVEMBER 21, 2011

Recent research has shown that nearly 60% of purchases made in a surveyed group started with a search, rather than with company websites or social media ( Source: GroupM and comScore ). million by 2012 ( Source: eMarketer ), the popularity of search marketing is set to continue. No surprises there.

Search Engine Marketing 120

Search Engine Marketing Top of Funnel Search Marketing Effectiveness 120

ClickZ

JANUARY 22, 2020

30-second summary: By simply adopting marketing automation technology, a company can significantly free up a marketers time and enable them to focus on more important revenue building projects as these tools can help to automate numerous repetitive tasks such as emails, campaign management, website analysis and social media marketing.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

ViewPoint

MAY 30, 2012

Click to start video at this point —Andrew expressed some surprise that last year there weren’t more mergers and acquisitions in the marketing and sales spaces. While some of these spaces are still being defined where marketing automation plays with CRM, he believes we’ll see M&A activity in 2012.

Differentiation 120

Differentiation Tips Top of Funnel Marketing Automation Services 120

Hubspot

MARCH 24, 2021

So if you're trying to build a remarkable social media presence , you can bet that the look and feel of your brand pages in social media will make an impression on new visitors who know nothing or little about you. Although none of us really like to admit it, let's be honest: first impressions matter. 14) IMPACT Branding.

Twitter 79

Twitter Examples Brand Identity Branding 79

B2B Marketing Traction

APRIL 17, 2013

Optify , the source of the survey, sells inbound marketing software that helps you track social media and email campaigns. The survey, the 2012 B2B Marketing Benchmark Report by Optify, analyzed over 62 million visits and more than 350,000 leads from 600+ small and medium-sized B2B websites.

Customer Surveys 100

Customer Surveys Twitter Email Marketing Paid Search Agency 100

Industrial Marketing Today

AUGUST 10, 2012

67 percent of manufacturers, industrial and engineering companies stated that customer acquisition or lead generation is their primary industrial marketing goal in 2012, the same top two marketing goals for the past six years. That’s one of the findings from a survey done by GlobalSpec during the first quarter of 2012.

Planning 60

Planning Marketing Budget Creation PR Paid Search Agency 60

ViewPoint

JULY 12, 2012

2012 Challenge: How to Tell Stories, Create Compelling Content and Drive Interest. Click to start video at this point — Asked about what is happening or not happening in marketing and sales that is surprising this year, Ann references research that MarketingProfs did with the Content Marketing Institute last year.

Marketing & Strategy 120

Marketing & Strategy Broadcasting Mobile Advertising Inbound Marketing 120

Hubspot

APRIL 17, 2013

When you’re the shop on the corner, good luck competing with corporations with quarterly marketing budgets larger than your entire annual revenue. Inbound marketing helps level the playing field for marketers with less budget, and more brains. At least, that’s how the story used to go. You know, for a little inspiration.

Paid Search Agency 28

Paid Search Agency Inbound Marketing Enterprise Management Marketing Budget 28

Tomorrow People

JANUARY 9, 2013

Working as the editorial manager here at inbound marketing agency Tomorrow People , I can’t believe the naive comments about online marketing I hear people state as gospel. Barack Obama on his 2012 campaign trail. Here are some of the worst offenders. Who’s taken part recently?

Online Marketing 120

Online Marketing Word of Mouth Paid Search Agency Advertising Agencies 120

Tomorrow People

JANUARY 9, 2013

Working as the editorial manager here at inbound marketing agency Tomorrow People , I can’t believe the naive comments about online marketing I hear people state as gospel. Barack Obama on his 2012 campaign trail. Here are some of the worst offenders. Who’s taken part recently?

Online Marketing 120

Online Marketing Word of Mouth Paid Search Agency Advertising Agencies 120