Hubspot

JUNE 12, 2018

When I joined the HubSpot Blog team in 2016, our editorial strategy looked drastically different than it does now. In March 2018, we started to see the impact of these changes: a new all-time traffic record across our three blogs -- Marketing, Sales, and Service -- and a renewed sense of purpose for the future.

Traffic 73

Traffic Hubspot Lead Ranking SERP 73

Hubspot

NOVEMBER 11, 2020

A blog is a critical component of your inbound marketing strategy — it's the vehicle for driving traffic, generating leads, and establishing authority and trust. With all that content, traffic, and leads you're generating, are you aware that you're sitting on a gold mine of valuable data? But how do you know if it's working?

Analytics 101

Analytics Click Rate Lead Scoring Lead Ranking 101

Hubspot

JULY 30, 2013

More qualified traffic and better conversion rates. Let’s look at a SERP for a product-based search that displays a result with both the normal “search snippet” (a meta description) and the “rich snippet” (which features product reviews, stat ratings, the price and how many products are in stock). Image credit: nestor galina.'

eCommerce 28

eCommerce SEO Google Clickthrough 28

Hubspot

JUNE 4, 2013

Sites that have a holistic brand have held onto, or improved, their rankings and traffic post-Penguin 2.0. the message is clear: if you want to rank and drive real traffic, you need to build your online brand. I mean a strong brand in relation to the other sites in your industry fighting over specific SERP territory.

Brand Identity 28

Brand Identity Branding SEO Television marketing 28

Hubspot

OCTOBER 19, 2012

Posts from Google+ are being indexed in the SERPs, and authors' Google+ profiles are showing up next to those results and improving clickthrough rates on listings. Companies with 1000+ more Twitter followers get 6X more traffic. But don't discount the tremendous SEO value in Google+. 4) Pinterest is only for B2C organizations.

Social Media 28

Social Media Cost per Lead Social Marketing Media 28

Hubspot

AUGUST 22, 2019

If your content doesn’t keep up with these Google algorithm updates, you risk losing valuable space on the search engine result page (SERP) … as well as potential visitors, leads, and customers. How can you ensure your content ranks high enough on the SERPs to get your audience’s attention? Release date : April 24, 2012.

Google 101

Google Lead Scoring Lead Ranking SERP 101

Hubspot

OCTOBER 27, 2020

HubSpot's first season of Skill Up is all about SEO. In this series, HubSpot Director of Acquisition (and co-founder of Traffic Think Tank ) Matthew Howells-Barby and Academy professor Jorie Munroe dive into everything a search-oriented marketer or SEO needs to know this year. Authority Hacker might be the podcast for you.

Resources 99

Resources SEO Lead Ranking Marketing Analytics Tools 99

Hubspot

DECEMBER 13, 2012

And if you're a marketer who wants to give your holiday campaigns some extra oomph in the SERPs, it's probably too late to improve your organic search rankings -- at least if you want some quick holiday returns. It seems like just about everyone is rushing around this time of year. including search marketers ! and happy holidays!

PPC 28

PPC Lead Ranking Lead Scoring Long Tail Marketing 28

Hubspot

DECEMBER 6, 2012

If you're interested in learning more about these concepts, join the author for a webinar with HubSpot, How to Improve Lead Generation Using the Social Media Advancements from 2012 , December 10th at 2PM EST. 6 Ways to Create Content That Markets Itself. organic traffic and Google referrals. 1) Don't try something new.

Tips 28

Tips Content SERP Viral Marketing 28

Webbiquity

FEBRUARY 13, 2012

SEO remains the most cost-effective way to drive website traffic. 7 Sure-Fire Signs Your SEO Sucks by HubSpot Blog. B2B websites often receive anywhere from 30%-60% from organic search, with 50% or more sometimes coming from Google alone. But SEO is changing. Example: “2.)

SEO 100

SEO Tips Best Practices Marketing Analytics Tools 100

Hubspot

JUNE 5, 2012

In fact, they announced 40 algorithm updates in February 2012 alone, followed by another 50 in March. You can monitor your site for malware and crawl errors, both essential for conquering the SERPs. 5) HubSpot's Page Grader. 6) HubSpot's Marketing Grader.

Budget Programs 28

Budget Programs Top of Funnel SEO Google 28

Hubspot

FEBRUARY 6, 2019

In 2012, the service shifted to a paid advertising model where retailers had to pay to be featured in the Google Shopping search results. Google Shopping allows you to show up multiple times in Google SERPs — as a website result, a text-only PPC result, and a Shopping result. How to Add Products to Google Shopping.

Google 71

Google Cost Per Click Adwords CPC 71

Hubspot

SEPTEMBER 1, 2015

Since we are all reliant on search engines for traffic, we have to stay in the know about the latest updates -- and make changes if we're affected. Thankfully, there are plenty of free tools out there to help even the busiest marketer watch out for these dreaded silent traffic killers. Venice: Born in 2012. Pirate: Born in 2012.

Google 28

Google Copyright SEO SERP 28

Hubspot

JANUARY 13, 2013

Google's algorithm changed by leaps and bounds in 2012, especially with its Penguin Update , which punishes websites that have accumulated bad, spammy inbound links over the years. In other words, StumbleUpon is an established, reputable social network, and links from this site will not hurt you in the SERPs.

Analytics 28

Analytics Digg Tools Mobile Advertising 28

Hubspot

MAY 26, 2021

The right backlinks can do two great things for your website: They can drive traffic to your website. If someone posts a backlink to your website on their website or blog, their readers might click on it — and you'll benefit from that referral traffic. They can help you rank higher in search. Free tools are a big one.

Link Building 101

Link Building Lead Scoring Lead Ranking Webinar Metrics 101

ClearVoice

AUGUST 13, 2019

Sites with a massive quantity of links with no regard to the quality of the sites they linked to got a big, disheartening surprise in 2012 when Google rolled out the Penguin Algorithm to penalize sites that played fast and loose with their link-building strategies. Then in 2014, the next link-building drama unfolded around guest blogging.

Link Building 78

Link Building SEO Ad Building Marketing & Strategy 78

Webbiquity

FEBRUARY 24, 2015

Google image search only gets a half a percent of Google’s overall traffic. But due to blended search results, images actually get a lot more traffic than that half a percent”). The Ultimate Guide to Enterprise SEO by SERPs. How Top Ranking Brands Like Moz and HubSpot REALLY Do SEO by Social Media Today.

Tactics 100

Tactics SEO Lead Scoring Lead Ranking 100

Hubspot

MAY 10, 2012

Use this to drive traffic back to your blog from LinkedIn! At HubSpot, we update our LinkedIn company status 4 times a day, each time publishing either a new blog post, or a lead generation offer. That way we can, you know, drive traffic to our website and generate leads. 4) Drive traffic to your website.

Social Networks 28

Social Networks Network Marketing Paid Content Social Marketing 28

Hubspot

OCTOBER 9, 2012

A blog is a long-term marketing asset that brings traffic and leads to your business. This platform, if done properly, can generate tremendous traffic, leads and sales for your business that you otherwise would not have had,” wrote Marcus Sheridan, Partner at River Pools and Spas and Founder of The Sales Lion. Nearly 40% of U.S.

Planning 28

Planning Web 2.0 Copyright Viral Marketing 28

Hubspot

JUNE 9, 2012

HootSuite Partners With HubSpot to Offer Social Media Lead Nurturing. We all use social media to generate traffic and leads; we spend time and effort nurturing those leads to become customers; then we rely on closed-loop reporting to tell us how we did. The 2012 Shopping Behavior Insights Study From Parago.

Lead Nurturing 28

Lead Nurturing Social Media Social Marketing Media 28