Convince & Convert

FEBRUARY 22, 2013

Andy was the engineer behind the world’s most successful Twitter campaign , which was centered around the hashtag #WantAnR8. The hashtag was actually originated by a consumer on Twitter, and Audi actually gave her the car for a weekend and filmed it, then ran a promotion on the hashtag. Social Pros Shoutout.

Brand Identity 134

Brand Identity Branding Paid Search Agency Social Media 134

Hubspot

MAY 15, 2017

But should you be posting identical messages to each network? And each one is built for a different style of writing, which means there’s one more thing to consider: What should the copy for each social network look like? Hashtags, @mentions, and extraneous details can go toward the end of the copy. As it turns out -- no.

Social Media 101

Social Media Advertising Channels Copywriting Media 101

Biznology

FEBRUARY 27, 2017

Organic social media is the use of social networks like Facebook , Twitter , YouTube , Pinterest , Instagram , and Snapchat along with the use of free publishing tools like Hootsuite and Buffer to build a social community and interact with it—publishing posts, sharing others’ posts, and engaging in conversations and comments.

Paid Social Agency 80

Paid Social Agency Social Media Cost Per Thousand Cost Per Click 80

Hubspot

MARCH 31, 2020

June 26, 2012. You also need to figure out when the contest will take place, how long it will run, and when the announcement of the contest will take place — will it be days before via your blog and other social media networks, or just minutes before the contest? Direct Users to Mention You or Create a Specific Hashtag for the Contest.

Social Media 100

Social Media Media Rules Guidelines 100

Convince & Convert

APRIL 16, 2015

Just take the marriage equality Facebook photo or the KONY 2012 video, for example. Remember to include relevant hashtags so that you have the chance to garner even more views. They included the hashtags #movember and #shaveoff so they could be part of the conversation. Look at what trends your demographic is currently into.

Facebook 166

Facebook Video Marketing Tips Youtube 166

Sprout Social

JANUARY 16, 2020

Arguably one of the best examples requires us to rewind to 2012 with Dollar Shave Club’s “Our Blades are F ing Great” campaign. From blogs and newsletters to in-person events and others in your network, consider how far you can spread your message with that’s available to you. Use hashtags to spread the word. Good question!

Viral Marketing 105

Viral Marketing Work Management Planning Paid Search Agency 105

Convince & Convert

AUGUST 31, 2015

For example, before the first Hunger Games film was released, a number of investors picked up on the fact that related hashtags were trending due a growing interest in the books. Public sentiment on the network, which investors can measure, is painting an increasingly accurate picture of future stock prices.

Social Media 156

Social Media Media Ad brokers Twitter 156

Hubspot

MARCH 24, 2021

Snapple uses its Twitter background as a call-to-action to promote its latest Twitter campaign, which encourages Twitter users to tweet at the brand using either the hashtag #lemonade or #tea (depending on Twitter users' preference for which part of the popular Half & Half flavor is their favorite) for a chance to win 'Snapply' prizes.*.

Twitter 79

Twitter Examples Brand Identity Branding 79

Contently

NOVEMBER 10, 2016

A former engineer and competitive cyclist, Foley started Peloton in 2012 because he and his wife couldn’t find the time to go to the gym but felt existing at-home workouts fell short. Peloton’s in-house marketers work with its internal creative, photography, and videography teams to develop content for all major social networks.

Paid Search Agency 167

Paid Search Agency Companies Class Content 167

Hubspot

FEBRUARY 1, 2021

Take advantage of the ability to promote your event to thousands of relevant people in your industry, on a social network built for networking — you know, the reason people go to events. Creating an event page on LinkedIn also gives attendees the opportunity to post questions and network with each other.

Inbound Marketing 98

Inbound Marketing Tips Planning Paid Search Agency 98

Sprout Social

FEBRUARY 27, 2017

Instagram’s growth and recurring success shows why it’s one of the most powerful social media networks. However, there’s some helpful data that can show you how the networks is doing today–not in 2014 or 2015. However, there’s some helpful data that can show you how the networks is doing today–not in 2014 or 2015.

Statistics 111

Statistics Social Media Media Mobile Advertising 111

The Lead Agency

OCTOBER 30, 2017

Look at what types of posts yield the highest engagement – factors might include post length, hashtags, and sharing times. Social media scientist and author, Dan Zarrella, conducted research on Twitter in 2012 and discovered that adverbs and verbs make more impact than nouns or adjectives. Find out more about your customers.

Social Media 74

Social Media Practices Media Allocation 74

Sprout Social

OCTOBER 9, 2018

It was founded by three VistaPrint executives (Jason Robins, Matthew Kalish, and Paul Liberman) in 2012. We’ve written before about how holding contests is a great way to generate engagement and build a follower base on all of the major social media networks. They’ve used hashtags. Check out the example below.

Social Media 82

Social Media Media Television marketing eCommerce 82

Parse.ly

AUGUST 22, 2019

Let’s dig into what the size of a social media platform and its users’ ability to share content can tell us about the type of audience that is referred to our network. . Let’s compare the size of each platform’s user base in monthly active users (MAUs) with the average monthly referral traffic it sent to Parse.ly’s network in 2019.

Social Media 81

Social Media Traffic Media Privacy 81

RebelMouse

JULY 1, 2019

Posts from people within a user's network, or highly targeted to a user's interests, will be elevated in the feed. found that SmartNews, a Japanese company founded in 2012, is the "most reliably growing external traffic referrer" out of the 3,000 or so sites it tracks. Read more about LinkedIn's new changes on Axios.

Traffic 40

Traffic Aggregators Linkedin Advertising Agencies 40

RebelMouse

JULY 1, 2019

Posts from people within a user's network, or highly targeted to a user's interests, will be elevated in the feed. found that SmartNews, a Japanese company founded in 2012, is the "most reliably growing external traffic referrer" out of the 3,000 or so sites it tracks. Read more about LinkedIn's new changes on Axios.

Traffic 40

Traffic Aggregators Linkedin Advertising Agencies 40

FMG Suite

JULY 7, 2019

Forty-one percent of adults over 65 are now using Facebook, which is up from just 20 percent in 2012. The actual numbers for those goals depend on where you’re starting and the size of your network. . It’s for professional social media networking, so you need to keep it professional. . Social media is no longer avoidable.

Social Media 60

Social Media Media Marketing & Strategy Curation 60

Hubspot

NOVEMBER 6, 2015

Giving Tuesday, established in 2012 and observed on the Tuesday following Thanksgiving, unites organizations and individuals around the world for one common purpose : to celebrate and encourage giving. Last year, the hashtag #GivingTuesday netted 32.7 Tuesday, December 1st. million Twitter impressions and over 750K mentions.

Organization 28

Organization Buzz Twitter Impressions 28

Convince & Convert

JULY 17, 2012

This post is about optimizing your social media activities for improved engagement and increased ROI by building your reputation and trustworthiness in the eyes of those in your social networks. How can you do this? At worst, they provide inadequate disclosures and no context.

Social Media 126

Social Media Media Paid Search Agency Ethics 126

Hubspot

SEPTEMBER 12, 2018

For instance, Diageo , a leader in the alcohol industry, created an IoT campaign by embedding a QR code onto their whisky bottles for Father's Day 2012 -- when a bottle of whisky was received, fathers could scan the QR code to receive a personalized message from their son or daughter. There will be an increase in edge computing.

Trends 70

Trends Bandwidth Mobile Advertising Mobile Marketing 70

Content Standard

JUNE 9, 2015

In a famous blunder, a boutique clothing store used the #Aurora hashtag to tweet about its “Aurora” dress. The only problem: The hashtag was trending because of the fatal Aurora, Colorado, shooting in 2012. Meme-jacking is a potentially fruitful digital marketing strategy, but it’s not without its pitfalls.

Internet Marketing 40

Internet Marketing Viral Marketing Blast Campaigns Guidelines 40

LeadSquared

OCTOBER 24, 2013

One, yes, it is a Google product and two, it has been structured in a way that is at par with other social network sites. Hashtag your posts on Google+. Use hashtags for the most important categories that your post concentrates on. Now, hashtags also rank in Google search. What are Hashtags? Question 20.

Paid Content 52

Paid Content FAQ Webinar Metrics SEO 52

Hubspot

JUNE 30, 2012

Yesterday, two of the world's largest social networks, LinkedIn and Twitter, announced an end to their partnership that allowed users to sync updates from the two sites. Even though all users do not set their Twitter updates to automatically appear on LinkedIn, many use the hashtags LinkedIn provides to post selected tweets.

Twitter 28

Twitter Linkedin Webinar Metrics Hubspot 28

Hubspot

AUGUST 16, 2012

Think about it from the follower's perspective -- why do you choose to 'like' or follow certain brands on social networks like Facebook and Twitter? You just can't help but follow them, and you've probably shared some of their updates with your own network, expanding that brand's social media reach. Charmin(@Charmin) August 8, 2012.

Social Media 28

Social Media Brand Identity Branding Media 28

Hubspot

DECEMBER 11, 2013

So, we pulled the top two or three updates to your favorite social networks from 2013 and what they mean for marketers everywhere. 2) Facebook launched clickable #hashtags. Marketers can click on hashtags to surface all content for that hashtag, thus making it easy to see popular sentiments around a certain topic.

Paid Content 28

Paid Content Social Media Media Buyer Personas 28

Hubspot

MAY 2, 2012

8) Hijacking Hashtags. What's hashtag hijacking, you ask? Notice all those hashtags called out in red? At the time, they were very popular hashtags (some still are) that indicate lots of people on Twitter are talking about that particular subject. 9) Piling Your Tweets With Too Many Hashtags. Speaking of hashtags.

Social Media 28

Social Media Media Ideal Customer Profiles CAN-SPAM 28

Hubspot

MARCH 24, 2013

Nowadays, it feels like every social network and online platform has some sort of tool designed for marketers. Whether we know it or not, many of these networks and services are adding business pages, analytics, and even automation into their functionality. Facebook Working on Incorporating the Hashtag, From The Wall Street Journal.

Facebook 28

Facebook Lead Scoring Lead Ranking Paid Search Agency 28

Hubspot

DECEMBER 10, 2012

Over the past six years at HubSpot, we’ve been humbled to grow an incredible network of inbound marketers. While the Red Cross is taking advantage of various social media platforms, its giving campaign is seeing particular success on Twitter via the hashtag #RedCrossThanks. Tanya Gulliver (@TanyaMGulliver) December 5, 2012.

Inbound Marketing 28

Inbound Marketing Top of Funnel Digital Marketing Funnels Case Study 28

Hubspot

AUGUST 28, 2012

I know that at HubSpot, we’re currently busy hosting our INBOUND 2012 conference (seriously -- it's happening RIGHT NOW). Tip #1: Create a hashtag. Creating a hashtag is the easiest way to keep track of the conversations people are having about your event. The season of events is upon us!

Social Media 28

Social Media Media Linkedin Buzz 28

Hubspot

AUGUST 13, 2012

But you may have heard that we're in the heat of planning the biggest inbound marketing conference ever (at which Cyndi Lauper is indeed performing) -- INBOUND 2012. We're going to share some of our secrets with you that have helped drive our ticket sales for INBOUND 2012; hopefully these will help you promote your next event, too!

Conference 28

Conference Paid Search Agency Urgency Marketing Pricing 28

Sprout Social

OCTOBER 8, 2018

Each video has bold text overlaid so they’re easy to find and includes the #CrunchGetsPersonal hashtag. Pinterest is an excellent network for the company as the food & drink category is one of the most popular. On Instagram, a frequent topic is one exercise that’s presented by a Crunch personal trainer.

Social Media 91

Social Media Brand Identity Branding Media 91

Hubspot

DECEMBER 28, 2011

A recent survey conducted at the Pivot Conference revealed that 37% of marketers plan to move beyond just experimentation in social media in 2012. Here's how you can step up your social media game and leverage all social media has to offer your business in 2012. The reason for this shift? Are you using them?

Social Media 28

Social Media Media Social Networks Paid Search Agency 28

Hubspot

MARCH 22, 2013

In 2012, November 16th was "The Great Minnesota Give Together," which involved 3,972 nonprofits and over 47,000 donors. Groupon partnered with Crowdrise , an online fundraising platform for 2012’s Earth Day on April 22nd, to offer green deals, as well as run an earth day online fundraising challenge. World AIDS Day Campaign From ONE.

Paid Search Agency 28

Paid Search Agency Marketing & Strategy Marketing Strategy Advertising Agencies 28

Hubspot

MARCH 26, 2015

The social commerce marketplace has grown more than 4-fold since 2012. What: Buy button (only for movie and concert tickets as of now), promoted tweets and utilizing trending hashtags. If you want traction of a trending hashtag, be sure to post as soon as possible –– though don’t overlook copyediting here. use the platform.

Social Networks 28

Social Networks eCommerce Conversion Rate Click Rate 28

Hubspot

MAY 16, 2012

— Lori Philo-Cook (@PhiloCook) May 14, 2012. 2) Mystery Links: Joy's hashtag really captures it all with this indication of subpar marketing -- if you're sharing links in social media without any context, your engagement will plummet. — Joy(@JoyonCapeCod) May 14, 2012. — Dan Moyle (@danmoyle) May 14, 2012.

Advertising Agencies 28

Advertising Agencies Paid Search Agency Planning Viral Marketing 28

Hubspot

JULY 3, 2012

We throw live events like INBOUND 2012 to meet new leads, forge new relationships with the community, and strengthen customer relationships. Take a cue from the networking superpower of in-person events, and stage a kid-friendly event for other kids to attend to so they can keep each other company. 5) Throw an awesome event.

Planning 28

Planning Lead Gen Word of Mouth Advertising Agencies 28

Webbiquity

FEBRUARY 11, 2013

As the fourth-largest social network, and the fastest growing in 2012 , Twitter has emerged as a serious platform for business professionals to share breaking news, promote thought-leadership content, and engage with customers, prospects, peers and industry influencers. ” Hashtag Discovery Tools by LunaMetrics.

Twitter 100

Twitter Tips Tools Tactics 100