Hubspot

MARCH 12, 2015

We all know that Twitter offers you the ability to create a trackable, branded hashtag. You as the company choose the words, letters, and caps on the hashtag. The following list includes major corporations, government agencies, and artists who failed in either the creation, execution, or use of their own branded hashtags.

Twitter 28

Twitter Brand Identity Branding Paid Search Agency 28

B2B Memes

MAY 15, 2012

Look for the #SIPADC hashtag. I’ll also be giving away a few copies of the paperback edition of the New-Media Survival Guide to audience members hardy enough to stay with me through the entire talk. If you can’t make it to SIPA, fear not. I expect there will be more than a few attendees reporting on the event.

Media 100

Media Social Media Personalization Content 100

Adobe Experience Cloud Blog

MAY 18, 2012

You can follow the Marketo Summit on Twitter using the hashtag #mus12 and be sure to stay tuned to our blog for live updates starting on Wednesday. Embed The 2012 Marketo User Summit Infographic on your web site: The 2012 Marketo User Summit [Infographic] was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].

Marketo 48

Marketo Twitter B2B Marketing B2B 48

Webbiquity

JANUARY 2, 2013

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. While 47% felt somewhat good at social measurement in 2011, just 38% said the same in 2012.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Webbiquity

DECEMBER 12, 2018

You should be watching not just for @ or hashtag mentions, but to all instances where somebody drops the name of your company or product in conversations, on blogs, news websites. In 2012 he founded a creative design agency. These are, of course, not the only trends to watch in the coming year. But they are a good place to start.

Trends 224

Trends Paid Search Agency Advertising Agencies Social Media 224

Salesforce Marketing Cloud

NOVEMBER 8, 2021

Meet Deepa Patel , a standout Trailblazer and Salesforce MVP Hall of Fame member since 2012. Be sure to use the hashtag #SalesforceMVP on social when celebrating the news! What is a Salesforce MVP? Nominate a future Salesforce MVP Ready, set, nominate! Early 2022: The official Salesforce MVP Class of 2022 is announced!

Peer-to-peer 98

Peer-to-peer Class Communities Conference 98

Adobe Experience Cloud Blog

OCTOBER 11, 2017

That’s what Asos did for their Winter 2012 campaign which won them a —one of the highest honors that can be bestowed upon advertisers and marketers—and additionally, a cool £5m in sales. This makeup brand has an outstanding social authority and a bunch of top trending hashtags for the makeup/cosmetics category.

Trends 134

Trends Content Thought Leadership Viral Marketing 134

Brandwatch Marketing

JANUARY 7, 2019

The network was bought by Facebook on 9 April 2012, for $1 billion. Posts with at least one hashtag gain 12.6% 70% of the most used hashtags are branded. Instagram history statistics. Instagram launched on October 6, 2010. The first ever photo was posted by Kevin Systrom (@kevin) on Jul 16, 2010 (above). more engagement.

Statistics 111

Statistics Mobile Advertising Stats Social Networks 111

Convince & Convert

FEBRUARY 22, 2013

Andy was the engineer behind the world’s most successful Twitter campaign , which was centered around the hashtag #WantAnR8. The hashtag was actually originated by a consumer on Twitter, and Audi actually gave her the car for a weekend and filmed it, then ran a promotion on the hashtag.

Brand Identity 134

Brand Identity Branding Paid Search Agency Social Media 134

ClearVoice

MARCH 7, 2020

Branded Hashtags – Unlike general hashtags, branded hashtags reflect the brand name, tagline, or motto. The purposes for these hashtags are for branding purposes, not necessarily for consumer use. The network launched in 2009, and its growth was by word of mouth, and the platform become open to all in 2012.

Paid Content 111

Paid Content Social Media Social Marketing Media 111

Sprout Social

SEPTEMBER 21, 2020

Their photo-editing mobile app has over 150 million Android and iPhone downloads since it first launched in 2012. When the two men first released VSCO in 2012, it was the app’s focus on creators that helped it stand out from others on the market. The hashtag has been used over 10k times on Instagram alone.

Communities 133

Communities Paid Search Agency Customer Surveys Social Media 133

Scoop.it

APRIL 13, 2023

1) Make Sure You Understand YouTube Algorithms In 2012, view count was the only metric that mattered for popularity on YouTube. Also, add some relevant hashtags (up to 15). Think of video content when creating your small business marketing strategy and optimize it accordingly for higher rankings and maximum results.

Youtube 101

Youtube Optimization Top of Funnel Marketing & Strategy 101

Digital B2B Marketing

SEPTEMBER 22, 2011

We will be picking up the Mobile Marketing conversation this evening with a look at experiences in 2011, priorities for 2012 and how mobile is changing sales enablement. What is your top mobile priority in 2012 and why? Is there an element of mobile you do not plan to pursue in 2012? Why not or what did you learn?

Mobile Marketing 100

Mobile Marketing Planning Mobile Advertising B2B Marketing 100

Digital B2B Marketing

SEPTEMBER 22, 2011

We will be picking up the Mobile Marketing conversation this evening with a look at experiences in 2011, priorities for 2012 and how mobile is changing sales enablement. What is your top mobile priority in 2012 and why? Is there an element of mobile you do not plan to pursue in 2012? Why not or what did you learn?

Mobile Marketing 100

Mobile Marketing Planning Mobile Advertising B2B Marketing 100

Zoominfo

FEBRUARY 25, 2018

Use hashtags, specialized groups, or advanced search features to monitor the conversation happening within your brand and industry. On the morning of July 20 th , 2012, the magazine tweeted, “Good morning, shooters. It’s important to note that each platform may have different results. Pay attention and find what works for you!

Social Media 147

Social Media Social Marketing B2B Marketing Media 147

Sprout Social

JANUARY 16, 2020

Arguably one of the best examples requires us to rewind to 2012 with Dollar Shave Club’s “Our Blades are F ing Great” campaign. Use hashtags to spread the word. Hashtags go hand in hand with more social shares. What are some notable viral marketing examples? Good question! Never restricting or gating your content.

Viral Marketing 106

Viral Marketing Work Management Planning Paid Search Agency 106

Convince & Convert

MAY 1, 2015

In 2012, Jon responded to a Tweet requesting help with some data entry from Jeff Gibbard , who has continued to be a mentor to Jon ever since. Tweetable Moments We have a policy of no hashtag left behind, so we’re always going through and engaging with the fans. What does “no hashtag left behind” mean?

Social Media 158

Social Media CMS Development Media Thought Leadership 158

Convince & Convert

APRIL 16, 2015

Just take the marriage equality Facebook photo or the KONY 2012 video, for example. Remember to include relevant hashtags so that you have the chance to garner even more views. They included the hashtags #movember and #shaveoff so they could be part of the conversation. Look at what trends your demographic is currently into.

Facebook 166

Facebook Video Marketing Tips Youtube 166

Hubspot

MARCH 31, 2020

June 26, 2012. Direct Users to Mention You or Create a Specific Hashtag for the Contest. When tweeting the announcement that you’re having a contest, ask users to include either an @mention to you in their tweet or a specific hashtag dedicated to the contest or campaign you’re running at the time. Hey Word Nerds!

Social Media 100

Social Media Media Rules Guidelines 100

B2B Marketing Traction

JANUARY 3, 2014

Google’s algorithmic changes in 2012 and 2013 have been a big nod to substance. Tweets with hashtags are used by celebrities and TV shows to create engagement with fans and buzz about entertainment. Here are 5 top tactics (four new, one timeless) I recommend for your marketing success in the coming year. . Substance is king.

Planning 100

Planning Tactics Marketing Plans Trade Show 100

B2B Marketing Traction

APRIL 28, 2014

Now I have to include SlideShare (acquired by LinkedIn in 2012), because this social media platform has exploded, with over 60 million users a month and 215 page views per month by the end of 2013. Hashtags are one way people search through the volume of messages to find Tweets that are relevant and find the businesses that are sending them.

Social Media 100

Social Media Social Marketing B2B Marketing Marketing Strategy 100

Hubspot

MARCH 24, 2021

Snapple uses its Twitter background as a call-to-action to promote its latest Twitter campaign, which encourages Twitter users to tweet at the brand using either the hashtag #lemonade or #tea (depending on Twitter users' preference for which part of the popular Half & Half flavor is their favorite) for a chance to win 'Snapply' prizes.*.

Twitter 79

Twitter Examples Brand Identity Branding 79

Hubspot

MAY 15, 2017

When you’re composing copy for tweets, remember that hashtags are an effective way to indicate and summarize what your message is about. But exercise some restraint with hashtags, and make sure the text that accompanies them comprises the majority of the tweet. Here’s a good example from New York Magazine. Source: Social Fresh.

Social Media 101

Social Media Advertising Channels Copywriting Media 101

Hubspot

MARCH 24, 2013

Facebook Working on Incorporating the Hashtag, From The Wall Street Journal. Facebook is currently working on incorporating the all-powerful hashtag into its social network. 5000 list of 2012. It seems that Twitter’s most iconic marker may soon find its way into Facebook timelines across the globe.

Facebook 28

Facebook Lead Scoring Lead Ranking Paid Search Agency 28

Convince & Convert

OCTOBER 17, 2013

For every re-pin from the board that uses the dedicated hashtag, Elizabeth Arden will donate one lipstick to Look Good Feel Better, a public service program dedicated to improving the self-esteem and quality of life of women undergoing cancer treatment. In total, Elizabeth Arden has committed to donating up to 10,000 lipsticks.

Campaigns 131

Campaigns Social Media Paid Search Agency Work Management 131

Contently

NOVEMBER 10, 2016

A former engineer and competitive cyclist, Foley started Peloton in 2012 because he and his wife couldn’t find the time to go to the gym but felt existing at-home workouts fell short. ” Many Peloton instructors have their own hashtags to help riders find their content (e.g. LoveSquad).

Paid Search Agency 167

Paid Search Agency Companies Class Content 167

Biznology

FEBRUARY 27, 2017

From 2012 to 2014, it went from 16.00% to 6.51%, a 60% decline. Hashtags, for example, are equally appropriate for organic and paid social media messaging. This is set to grow. AS MY SOCIAL FOOTPRINT GROWS, SO DOES ORGANIC SOCIAL MEDIA REACH. Organic Facebook Reach has been on a steady decline. EdgeRank chronicled the decline.

Paid Social Agency 80

Paid Social Agency Social Media Cost Per Thousand Cost Per Click 80

Huptech Web

OCTOBER 6, 2023

Fashion brands often launch hashtag campaigns, like ASOS , inviting customers to post pictures donning their clothing. A cosmetics brand initiating a Beauty Challenge on Instagram, where customers share creative makeup looks using the brand’s products with a dedicated hashtag. ? GoPro’s got this hashtag game on point.

User-Generated Content 52

User-Generated Content eCommerce Trends Generation 52

Sprout Social

FEBRUARY 27, 2017

Instagram posts using at least one hashtag receive 12.6% In 2012, the average internet user had three social media accounts –now the average is closer to seven accounts. Not bad for a year’s work, right? However, there’s some helpful data that can show you how the networks is doing today–not in 2014 or 2015.

Statistics 111

Statistics Social Media Media Mobile Advertising 111

Convince & Convert

AUGUST 31, 2015

For example, before the first Hunger Games film was released, a number of investors picked up on the fact that related hashtags were trending due a growing interest in the books. The Hunger Games grossed $152.5

Social Media 156

Social Media Media Ad brokers Twitter 156

The Lead Agency

OCTOBER 30, 2017

Look at what types of posts yield the highest engagement – factors might include post length, hashtags, and sharing times. Social media scientist and author, Dan Zarrella, conducted research on Twitter in 2012 and discovered that adverbs and verbs make more impact than nouns or adjectives. Find out more about your customers.

Social Media 74

Social Media Practices Allocation Media 74

Convince & Convert

MARCH 22, 2013

The company’s fluency in social media drove holiday sales in 2012. They experimented with paid media and with organic social media strategy like creating hashtags. Alix explains that Best Buy includes social media instruction in the training of all new “blue-shirts” and Geek Squad members. via Best Buy on Facebook.

Emarketing 129

Emarketing Personalization Social Media Marketing Management 129

Adobe Experience Cloud Blog

JANUARY 6, 2017

Jessica Northey is a social media entrepreneur that speaks fluent hashtag and is a fan (and social promoter) of country music with #CMChat. FTQZ6zlOdi <-fr our 2012 / 2014 archives #keynote #throwback. — 5 Ways to Ineffectively Hashtag your Posts https://t.co/vpU8iyHP1x PureMatter (@purematter) January 5, 2017. Dede Watson.

B2B Thought Leadership 0

B2B Thought Leadership Social Media Thought Leadership Consulting 0

Bannerflow

APRIL 25, 2022

In 2012, fast-food giant McDonalds launched their #McDStories campaign on Twitter. Within two days of launching the hashtag, McDonalds pulled the campaign altogether. . Check out a few social media advertising examples of campaigns that failed and learn from their mistakes: McDStories.

Social Media 52

Social Media Advertisements Advertising Campaigns 52

ClearVoice

DECEMBER 16, 2019

By leveraging the right hashtags on social media, which originally began as a social experiment, Airbnb expanded from its small community in California to over 1,500,000 listings in over 34,000 cities worldwide within a decade. The Blackout Banner was also awarded three MMA Global Mobile Marketing Awards in 2012 for their efforts.

Marketing Budget 75

Marketing Budget Marketing Strategy Marketing & Strategy Marketing Analytics Tools 75

Hubspot

FEBRUARY 1, 2021

During your webinars , for example, you could take advantage of the large audience to promote the conference by giving away free tickets to whoever tweeted the most with your webinar hashtag. Create a unique event hashtag. Using a hashtag will stimulate conversations on Twitter, Facebook, and other social media sites.

Inbound Marketing 98

Inbound Marketing Tips Planning Paid Search Agency 98

Hubspot

JANUARY 21, 2019

In January 2015, Airbnb launched a social media campaign around the hashtag #OneLessStranger. The company referred to the campaign as a "global, social experiment," in which Airbnb asked the community to perform random acts of hospitality for strangers, and then take a video or photo with the person and share it using the hashtag.

Marketing Strategy 101

Marketing Strategy Marketing & Strategy Paid Search Agency Work Management 101