Content Standard

MAY 10, 2018

This 2012 story from the New York Times goes into great detail about how a statistician helped Target’s marketing department work out the signals that a consumer is pregnant. Over there, through that door, Darren is conducting yet another focus group. It’s a case of marketing ethics, yes, but it’s not new.

Paid Search Agency 54

Paid Search Agency Ethics Eye-Tracking Work Management 54

Hubspot

OCTOBER 16, 2019

Komen for the Cure , a leading breast cancer charity, faced the consequences of lacking a crisis communication plan in 2012. They might use surveys, feedback forms, or focus groups to learn about your target audience. For example, Susan G. That's why a PR firm would likely use market research as a tactic.

PR 95

PR Paid Search Agency Advertising Agencies Ad Agencies 95

Integrated B2B

JANUARY 1, 2015

In 2012, we started changing our customer metrics, developing a customer experience vision and strategy to drive the change externally and internally. We have conducted focus groups both with happy and with less satisfied customers. SAP Listens – A worldwide program with strong local commitment. “In

Loyalty 40

Loyalty Enterprise Management Work Management Marketing Management 40

Hubspot

FEBRUARY 14, 2012

You can do this in a number of ways: with an email, through social media updates that link to a survey, by pulling together a customer focus group, or in a blog post with an embedded survey. — HubSpot (@HubSpot) February 14, 2012. In what ways do you show customer love so they know you appreciate their business?

Marketing Automation Services 28

Marketing Automation Services Case Study Case Studies Loyalty 28

Hubspot

APRIL 19, 2012

In addition, the landing page copy also explains exactly what's in the report -- winners of the 2012 Grand Award, memories from 2011, and other feature stories -- nothing that will negatively surprise your site visitors. 3) Include contact information for your business. Do they look legitimate?

Landing Pages 28

Landing Pages Privacy Policies Privacy Burn Rate 28

Convince & Convert

MAY 18, 2012

Jay : I mean it’s a focus group of one at that point, is it not? Eric : Yeah, I was going to ask, I wonder who is the agency of record for GM, for their social stuff. Editor’s Note: It was formerly Big Fuel).

Paid Content 115

Paid Content Enterprise Management Work Management Marketing Management 115

Hubspot

MAY 15, 2020

Setting up a focus group can help companies view things from their customers; perspective and make more educated decisions. Editor's Note: This blog post was originally published in July 2012 but was updated for comprehensiveness and freshness in May 2020. Its customers were already loyal to the original logo.

Design 93

Design Branding Brand Identity Amazon 93

Hubspot

JULY 31, 2020

Focus Pointe Global. Focus Pointe Global provides focus groups so regular businesses can get some meaty market research. Editor's Note: This post was originally published in May 2012 and has been updated for freshness, accuracy, and comprehensiveness.

Email Marketing 69

Email Marketing Campaigns Work Management Planning 69

Biznology

MAY 9, 2012

But, as you know, a focus group of one spells disaster. Fortunately, there are several very easy ways to understand reading and research habits of this group. It’s worth downloading their recent 2012 Digital Marketer: Benchmark and Trend Report. After all, I fit right into it myself. Pew Research Center.

Relevance 80

Relevance Planning Psychographics Wikipedia 80

Convince & Convert

FEBRUARY 22, 2016

Then one day in 2012, a man wrote to Bodyform on Facebook. The CEO’s message included footage of men sitting in focus groups watching the reality (that part was off screen!). Life is wonderful, so get out there and enjoy it. With Bodyform, you can do whatever you want without worry.” Most people saw through it.

Paid Search Agency 103

Paid Search Agency Advertising Agencies Mobile Advertising Marketing & Strategy 103

Convince & Convert

MARCH 3, 2010

corporate expenditures on social media will increase by an AVERAGE of 34% a year , and that by 2012, as much will be spent on social media as on email marketing. Forrester Research shows that from 2009-2014, U.S. Agencies, are there any other services you provide likely to grow 34% each year?

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Adobe Experience Cloud Blog

DECEMBER 3, 2012

The only available research tools you had were surveys and focus groups, eventually getting into email. We have to educate sales to focus on quality first, not quantity and with the right tools marketing can deliver those quality leads. Marketo: What’s your focus for the rest of 2012 and what can we expect in 2013?

Marketing Automation Services 48

Marketing Automation Services CRM Enterprise Management Work Management 48

Hubspot

APRIL 28, 2014

You can use a variety of methods to interview your target market, including surveys, questionnaires, focus groups, social media, etc. It aired in 2012 and has gained more than 8 million views on YouTube. By interviewing people in your target audience (working moms, college students, small business owners, etc.),

Storytelling 28

Storytelling Paid Search Agency Distribution Act-On 28

Webbiquity

MARCH 27, 2013

Furthermore, due to its multiple sharing options including buttons, apps, personal updates, company updates, and industry-focused group discussions, LinkedIn is often among the top three or four traffic sources for B2B blogs. ” The New Networking: Ultimate LinkedIn Guide for 2012 Grads by Online Colleges.

Linkedin 100

Linkedin Paid Content Tactics Tips 100

Content Marketing Institute

OCTOBER 23, 2018

Born between 1995 and 2012 (though the precise years vary depending on the source), the post-millennial generation has begun to cross the threshold of adulthood and is poised to take over the workforce and the marketplace in the next few years. It’s time to put away your avocado toast jokes and shore up your social consciousness, folks.

Generation 107

Generation Terms and Conditions Peer-to-peer Paid Search Agency 107

Webbiquity

FEBRUARY 23, 2012

Alejandro Rivas-Micoud reports on results of a focus group test with Facebook users in various age groups test-driving Google Plus and providing feedback. His post includes an excellent graphic illustrating the distribution of social media traffic across the major networks. Can Google+ succeed among the common people?

Google 100

Google Tactics Tips Best Practices 100

Martech Advisor

APRIL 1, 2020

Consider this: Way back in the dark age of 2012, tech writer John Quain wrote about the backlash against video calls in the age of Skype and Facetime. Think this seems too touchy-feely? Having a video connection, he noted, is “what social networking is supposed to do: Make us feel less alone and more connected.”

Enterprise Management 55

Enterprise Management Privacy Protection Broadcasting Work Management 55

Martech Advisor

MARCH 30, 2020

Consider this: Way back in the dark age of 2012, tech writer John Quain wrote about the backlash against video calls in the age of Skype and Facetime. Think this seems too touchy-feely? Having a video connection, he noted, is “what social networking is supposed to do: Make us feel less alone and more connected.”

Enterprise Management 52

Enterprise Management Privacy Protection Broadcasting Work Management 52

Hubspot

APRIL 20, 2015

2012 Colorado and Washington State become the first two states to pass propositions that legalize the recreational sale and use of marijuana (for persons over the age of 21). Federal penalties for possessing and selling marijuana increase, and are based on the amount of marijuana involved in a given crime. Conclusion: Proof of Concept.

Advertising Agencies 28

Advertising Agencies Paid Search Agency Work Management Marketing Management 28