AIM Flash Interviews: Mike Dadlani, VP Media & Data Partnerships, ibotta
Ibotta is the premier destination for rewarded shopping on mobile, and has paid out more than $200 million in cash back to its users. Launched in 2012, Ibotta has nearly 22 million downloads, and is among the most widely used shopping apps in the US.
During our Audiences In Motion event in NYC earlier this year, we talked to Mike Dadlani who is the Vice President of Media & Data Partnerships at Ibotta. In his current role, Mike leads the team responsible for monetizing Ibotta’s unique data asset & native in-app advertising placements.
Mike was moderating the panel discussion on the topic of the value of deterministic offline purchase data for CPG advertisers.
“One of the things that we often talk to our clients about is when you are combining datasets making sure they are deterministic datasets. That will help an advertiser get to the scale they need but also provide the accuracy they are trying to achieve by combining those datasets together.”
Check out the full interivew with Mike below.
The interview was taken at the Audiences In Motion event New York this May.
