markempa

NOVEMBER 26, 2012

Tweet For the past seven years, trade shows have surpassed websites, email marketing and paid search to secure the top spot as B2B marketers’ biggest investment, according to the MarketingSherpa 2012 B2B Marketing Benchmark Report. But, do marketers make the most of this investment?

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KoMarketing Associates

JANUARY 2, 2014

Event/Trade Show Review. MarketingSherpa’s 2012 Lead Generation Benchmark Report indicated that trade shows are one of the most effective lead generation tactics utilized by B2B marketers but are also the most difficult to execute, on account of the time, effort, and expenses involved.

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Link Building Tactics Ad Building B2B 120

KoMarketing Associates

JANUARY 2, 2014

Event/Trade Show Review. MarketingSherpa’s 2012 Lead Generation Benchmark Report indicated that trade shows are one of the most effective lead generation tactics utilized by B2B marketers but are also the most difficult to execute, on account of the time, effort, and expenses involved.

Link Building 120

Link Building Tactics Ad Building B2B 120

Content4Demand

FEBRUARY 7, 2020

The 2020 B2B Marketing Exchange (#B2BMX), taking place Feb. The program will be divided into six tracks: content marketing, demand generation, digital strategy, ABM, channel marketing and sales enablement. Since its launch in 2012, #B2BMX has become a staple event for B2B Marketers. Kelvin Gee, Sr.

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Case Study Case Studies Studies Work Management 54

The Point

JUNE 26, 2013

Similarly, someone confirming their attendance via Google+ will have that event appear automatically in his/her Google calendar. LinkedIn used to have an “events” feature but shut it down in 2012. What other techniques have you found useful for increasing Webinar attendance? Comments welcome.

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Webinar Metrics B2B Thought Leadership Lead Nurturing Telemarketing 100

Hubspot

FEBRUARY 1, 2021

Virtual Event Marketing Tips. Getting them to be aware of the event in the first place is another (seriously, it’s hard!). This is especially difficult for digital events, which can’t rely on physical modes of marketing such as bus wrapping and event swag. Look into the KPIs of previous events you’ve held.

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Inbound Marketing Tips Planning Paid Search Agency 98

markempa

JANUARY 21, 2013

Lead Generation: Trends in 2012 marketing budgets. How to Use Lead Scoring to Drive the Highest Return on Your Trade-Show Investment. Lead Generation: 39% say offline lead gen has somewhat decreased.

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Trade Show Lead Ranking Lead Scoring Sales Qualified Leads 120

markempa

DECEMBER 29, 2011

Tweet In the 2012 B2B Marketing Benchmark Report , 1,745 marketing organizations revealed that trade shows took up the biggest chunk of their marketing budget – over 21%. Yet, they only ranked fourth in marketing effectiveness, under websites, SEOs, and emails.

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Lead Ranking Trade Show Lead Scoring Sales Qualified Leads 120

Hubspot

JANUARY 21, 2019

One of its most successful tactics is to host extreme sports events all over the world. From the Red Bull Indianapolis Grand Prix to the Red Bull Air Race in the United Kingdom to the Red Bull Soapbox Race in Jordan, the brand's powerful event marketing strategy takes them here, there, and everywhere. Have a cool idea?

Marketing & Strategy 101

Marketing & Strategy Marketing Strategy Paid Search Agency Work Management 101

Adobe Experience Cloud Blog

JULY 15, 2011

As mentioned before, content marketing is vital to B2B Marketing success, and event marketing is a B2B Marketing staple. Mobile Marketing: Stay Engaged Wherever You Are. Mobile marketing is going to be one of the biggest challenges for B2B marketers in 2012, so you need to get prepared now.

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Jigsaw Planning Marketing Automation Services Paid Search Agency 48

Hubspot

MAY 16, 2012

And while you're reading, ask yourself whether you're guilty of any of these warning signs of a cringeworthy marketing presence. 20 Hints That Your Marketing Stinks. HubSpot Pet Peeve: People who stereotype marketers as people who plan parties and send out press releases. — Lori Philo-Cook (@PhiloCook) May 14, 2012.

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Advertising Agencies Paid Search Agency Planning Viral Marketing 28

Content Marketing Today

NOVEMBER 6, 2012

Almost 5 years ago, we wrote about their excellent eNewsletter as an example of effective content marketing--that even small companies with low budgets could emulate. They have grown from 25,000 customers in 2004 to 250,000 customers in 2008 and more than 500,000 customers in the third quarter 2012. event marketing.

Contact Marketing 40

Contact Marketing Contacts Work Management Marketing Management 40

Webbiquity

SEPTEMBER 10, 2012

We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. New York-based Linda Boff, Executive Director Global Digital Marketing at GE, is “passionate about all things digital, specifically new digital media and concepts that fuse design and technology.”

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. New York-based Linda Boff, Executive Director Global Digital Marketing at GE, is “passionate about all things digital, specifically new digital media and concepts that fuse design and technology.”

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Hubspot

MARCH 1, 2012

On February 10, HubSpot asked for tips marketers wish they could have given Super Bowl advertisers , and on February 27, we asked for tips to give event marketers to keep their efforts inbound. — Stephen Jackson (@roaddoggz) February 9, 2012. — Paul Danek (@Paul_F_Danek) February 10, 2012. Bling it up.

Online Marketing 28

Online Marketing Paid Search Agency Advertising Agencies Planning 28

Hubspot

MARCH 20, 2014

Kivi Leroux Miller''s 2014 Nonprofit Communications Trends report also found that nonprofit communicators spend most time on enewsletters, Facebook, and event marketing. By comparison, VerticalResponse found in late 2012 that 43% of small businesses spend at least 6 hours per week on social media.

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Social Media Spending Social Marketing Media 28

Hubspot

DECEMBER 19, 2016

Spectacles might take you back to 2012, when Google announced Google Glass -- a wearable, hands-free computer system. Additionally, if you’re an event marketer, this new video format offers an interesting avenue for showcasing what it's like to actually be in attendance -- something that regular video content or photos can't capture.

Word of Mouth 28

Word of Mouth Social Media Buzz Marketing & Strategy 28

Hubspot

APRIL 16, 2013

Trades shows and events. A marketer''s best friend? I guess it depends on your perspective, and how up-to-date (or out-of-date) your event marketing strategy is. As an inbound marketer, I''m all about finding ways to draw people in instead of interrupt them to get my message heard. The event''s coming.

Event Marketing 28

Event Marketing Marketing & Strategy Marketing Strategy Work Management 28

Webbiquity

MARCH 10, 2015

The Chief Marketer report also notes that, other than referrals, the tactics that produce the largest number of qualified leads are face-to-face sales interaction (such as at trade shows and conferences), email, and direct marketing. And by 2012, 90 million Americans were accessing email on mobile devices—64% of them daily.

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B2B Marketing Trade Show B2B Paid Search Agency 100

Adobe Experience Cloud Blog

NOVEMBER 7, 2018

billion in 2012. With the attendance of festivals on the rise, marketers should tap into this market as experiences are a powerful way to create an association between a brand and its audience. You will see brands giving out free samples and souvenirs as they host celebrity guests, hold contests, and offer sweepstakes.

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Activities Brand Identity Branding Ideal Customer Profiles 132

Hubspot

AUGUST 9, 2018

How many people are looking for marketing jobs, and what companies are looking for them? The Marketing Job Market. According to Monster , there were over 200,000 marketing jobs in the United States in 2012. But the marketing job market is increasing faster than anyone expected. Event Marketing.

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Paid Content Marketing Budget Creation Work Management Planning 92

DotDigital

APRIL 21, 2021

Such as the partial revocation of the rule against double jeopardy which ultimately led to two of the perpetrators which were convicted of the murder in 2012. Isabel Munoz, Events Marketing Manager. We mustn’t forget some of the good which came from a devastating act.

Communities 52

Communities Act-On Work Management Paid Search Agency 52

Content Standard

JULY 26, 2016

The excitement of the campaign launch had long since passed, and my boss and the marketing team (heads of digital, social, PR, product marketing, marketing operations, email, and events marketing) gathered to celebrate some campaign successes, to address some shortcomings, and to agree to shelve some campaign tactics that did not go as planned.

Marketing & Strategy 40

Marketing & Strategy Marketing Strategy Enterprise Management Planning 40

Webbiquity

DECEMBER 19, 2017

Here we go… Content Marketing Trends. Content marketing itself first started emerging a hot trend five years, at the end of 2012. ” — 2018 Trends: B2B Marketing , Edelman. That’s what keeps B2B marketing a fascinating profession. to artificial intelligence (perhaps too soon).

Marketing AI 362

Marketing AI Marketing Automation Services Trends B2B Marketing 362

Hubspot

AUGUST 19, 2016

It might sound a bit like event marketing, which makes sense -- experiential campaigns do tend to be event-centric. But there are also times when they have nothing to do with a specific event, as you’ll see from the examples we picked. Then, build an experience around it. 2) Google: “Building a Better Bay Area”.

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Campaigns Advertising Agencies Work Management Marketing Management 28

Webbiquity

DECEMBER 2, 2014

71% of companies planned to increase their digital marketing budgets this year, by an average of 27%. 67 percent of marketers say increasing sales directly attributable to digital marketing campaigns is a top priority this year. Internet advertising will make up 25% of the entire ad market in 2015. NewsCred ).

Social Media 100

Social Media Statistics Paid Search Agency Social Marketing 100

Single Grain

OCTOBER 25, 2019

Dive Deeper: How to Use Event Marketing to Generate Leads & Close Sales. 22 Companies Dominating the World With Content Marketing Campaigns. 30 Actionable Content Marketing Tips for Digital Marketers. It should be after the news has broken but before journalists start looking for more information.

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Content Marketing Planning Paid Search Agency Advertising Agencies 97