Contently

NOVEMBER 7, 2016

Per eMarketer, time spent with every medium —including advertising giants like TV, radio, and print—has been colonized by mobile devices. Social media ad revenue is up 57 percent from the same time period last year, continuing its consistent upward trend since the IAB first began measuring the variable back in 2012.

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Rules Facebook Advertisements Advertising 128

NuSpark Consulting

JANUARY 11, 2013

According to Cisco, 85% of all video traffic in 2015 will be video, and all mobile networks will eventually be equipped to handle video calls. US online ad spending, a $40 billion dollar market in 2012, is primarily made up of three formats: search, banner ads and video advertising. In 2008, no one had even heard of the App Store.

Mobile Marketing 100

Mobile Marketing Paid Search Agency Advertising Agencies Video Marketing 100

Buzz Marketing for Technology

OCTOBER 18, 2013

According to Forrester’s 2012 North American Brand Performance Study, being indispensable commands greater preference, and that means a higher likelihood that customers are going to keep spending their hard-earned dollars with your brand across multiple channels. percent from 2012 and almost triple the amount spent in 2011.

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Biznology

APRIL 15, 2013

After years of significant growth, social networks exhibited mixed results last year. SOCIAL NETWORK USAGE: 24% say they use their favorite social media site less than when they first signed up (Source: Gartner ). YOU TUBE: Usage by companies has fallen, from 45% in 2011, to 30% in 2012 (Source: University of Massachusetts Dartmouth).

Social Media 80

Social Media Gartner Media Multi-Channel 80

Digital B2B Marketing

SEPTEMBER 24, 2013

If Google shuts off access to AdID for a network, either because they are not paying Google’s fees (it isn’t clear if there would be a cost to providers over time) or they are not abiding by Google’s terms, they would lose the ability to sell audience-targeted advertising. In 2012, search represented 46.3%

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Contently

DECEMBER 8, 2016

Network executives spin the news and make excuses, but behind closed doors, the thin smile they brave in front of reporters turns to a beset frown. NBC’s marquee event was, by many accounts, a “ nightmare ” for the network. Ratings dropped 15 percent from London 2012. It happened at the Rio Olympics.

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Paid Search Agency Ads Advertising Agencies Cable 60

ClearVoice

DECEMBER 5, 2018

A recent report from eMarketer shows that from 2014-2017, social media usage climbed by about 5 minutes per day per user each year. A recent report from @eMarketer shows the average time users spent on social media per day has grown 2 minutes and 53 seconds more per day, in 2018 over 2017. contentmarketing Click To Tweet.

Social Media 61

Social Media Media Emarketing Facebook 61

Marketing-Gimbal

AUGUST 18, 2010

According to recent research by eMarketer more companies will start blogging to support their marketing efforts with 43% of all US companies expected to have some form of blog in use for marketing by 2012. Tags: Marketing Social Networking Viral Marketing Web/Tech blog content marketing social media thought leaderhsip.

Emarketing 40

Emarketing Viral Marketing Paid Search Agency Social Networks 40

Adobe Experience Cloud Blog

FEBRUARY 9, 2012

by Phil Fernandez For B2B marketers to be competitive and grow in 2012, it’s essential that they not only realize the value of social media , but make a commitment to improved execution. But 2012 should be the year – has to be the year – that social becomes standard operating procedure.

Social Media 48

Social Media B2B Marketing Social Marketing Advertising Agencies 48

Hubspot

JANUARY 21, 2011

eMarketer just released a comprehensive report on the state of social network advertising and the findings are pretty interesting. What I did find surprising was that social network ad spending is currently only 3% of total ad spending and that this number is only expected to grow to 6% in 2012. Optimize for Mobile.

Social Networks 28

Social Networks Mobile Advertising Burn Rate Emarketing 28

Hubspot

APRIL 13, 2012

As the two newest social networks, Google+ and Pinterest have gotten a lot of attention recently. To make the decision a little bit easier, we've compiled a new ebook, Battle of the New Social Networks , which gives you a side-by-side comparison of the pros and cons of Pinterest and Google+. eMarketer ) Tweet This Stat.

Statistics 28

Statistics Google Stats Emarketing 28

Hubspot

NOVEMBER 11, 2011

Source: eMarketer, January 2011) Tweet This! Source: eMarketer, May 2011) Tweet This! Source: eMarketer, June 2011) Tweet This! Source: eMarketer, August 2011) Tweet This! Source: eMarketer, August 2011) Tweet This! million tablets sold worldwide in 2012, up from 15.7 Internet Usage. Apr 2011) Tweet This!

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Paid Content Google Emarketing Paid Search Agency 28

MLT Creative

DECEMBER 23, 2011

WEEK OF DECEMBER 19-23, 2011 This week in B2B marketing we're sharing interesting blog articles about best practices, and wiser options for promotions for B2B marketers' 2012 plans. With only 17% of businesses truly integrating social-network reporting, the use of such tools likely is to increase in importance for social media marketers.

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B2B Marketing Practices B2B Ethics 40

Webbiquity

OCTOBER 16, 2012

30% of the world’s entire population is now online, and social networking is the most popular and time consuming online activity—with users spending more than one fifth (22%) of their time engaging on social media channels. 56% of Americans have a profile on at least one social networking site. Social networks and blogs In the U.S

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Hubspot

FEBRUARY 10, 2017

Snapchat CEO and co-founder Evan Spiegel wrote this in the first post on the Snap Inc. -- then Snapchat -- blog back in 2012, when users could only send photos, and only on iOS devices. 2012: Video arrives. To add to the fanfare, eMarketer predicted that Snap Inc.

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Paid Search Agency Social Media User-Generated Content Emarketing 28

Webbiquity

AUGUST 11, 2015

Though “social media” broadly encompasses a variety of platforms including blogs (WordPress, Medium, Tumblr), content sharing (YouTube, SlideShare, Instagram), and content curation (Scoop.It, Triberr, Paper.li), the term is nearly synonymous to many for the big social networks. eMarketer ). Image credit: The Wonder of Tech.

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Social Networks Stats CTR Network Marketing 100

Hubspot

JUNE 17, 2013

BuzzFeed, the fast-growing news and gossip site, is building a network to sell native advertising. Research firm eMarketer reports that BIA/Kelsey projects spending on native advertising will grow from $1.6 billion in 2012 to $4.6 billion in 2012 to $4.6 billion in 2017. billion in 2017.

Advertisements 28

Advertisements Advertising Ad brokers Tips 28

Hubspot

JULY 19, 2012

eMarketer reported on a study from the Association of National Advertisers showing the growth of social media adoption by US marketers since 2007. Fast forward to today, and a whopping 90% of US marketers claimed social media as part of their marketing strategy in 2012. Use of network features. Frequency of posting.

Social Media 28

Social Media Media Analysis Network Marketing 28

Webbiquity

APRIL 14, 2014

So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. eMarketer ). eMarketer ).

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Hubspot

MARCH 15, 2012

The results of the Local Consumer Review Survey (2012) are in, and Search Engine Land pulled out some interesting pieces of data around the impact of online reviews on consumers' purchasing decisions. Additionally, eMarketer reports that 65% of users age 18-24 consider information on social networks when making a purchasing decision.

Case Studies 28

Case Studies Case Study Paid Search Agency User-Generated Content 28

Webbiquity

JULY 14, 2015

People expect to hear back from the brands they interact with on Twitter and other social networks. Though only 32% of Fortune 500 CEOs have a presence on any major social network, the majority of those (25% of the total) are on LinkedIn. are now active on at least one social network, up from 67% in 2012. eMarketer ).

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Stats PR Social Media Social Marketing 80

Hubspot

JANUARY 5, 2012

2012 is officially here, and what better way to kick off the New Year than with some data porn? In its recent US Digital Media Usage report, eMarketer estimates how digital media usage will grow in 2012 in terms of the internet, mobile, social, video, and ecommerce. The Internet in 2012. Mobile in 2012. Tweet This!

Internet Marketing 28

Internet Marketing Statistics Emarketing eCommerce 28

Hubspot

JUNE 9, 2016

But, as with any social network, the brands that are getting the most out of Instagram are the ones who are smart about what they post, when they post, how often they post, and whom they're targeting. 4) Instagram’s user base is growing far faster than social network usage in general in the U.S. Image Credit: eMarketer.

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Stats Marketing & Strategy Emarketing Social Networks 28

Biznology

FEBRUARY 21, 2013

In just a little over two weeks, Vine – the new video app acquired by the company in October 2012 and launched on January 24 – has captured the imagination of many social media and marketing specialists. The biggest social network saw fit to cut that link. Does 140 characters suddenly seem excessive? Ease of sharing.

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Video Marketing Emarketing Social Networks Network Marketing 80

Hubspot

MARCH 29, 2012

They started as social networks meant for people to talk to people, not companies to talk to consumers. Two more social networks brands need to figure out how to use for marketing. So if you just can't decide whether Pinterest or Google+ is really worth your time, here's a breakdown of the pros and cons of each social network.

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Social Networks Network Marketing Social Marketing Google 28

Hubspot

MARCH 6, 2012

We asked them one question: What surprised you about social media in 2011, and how did it affect your planning for 2012? What social networks do you use in your business, and for what purpose? But not every marketer needs to be on every social network. Jeff Bullas' 7 Surprises. It reached 25 million users in less than 30 days.

Social Media 28

Social Media Media Social Networks Planning 28

Hubspot

APRIL 26, 2012

And eMarketer predicts there will be 1.43 billion worldwide social media users in 2012. Social media is a great way to get that user-generated content you need out on social networks and in search engines to an audience who clearly cares about it. I guess it's possible , but it certainly won't stay that way for long.

Social Media 28

Social Media Media Work Management Marketing Management 28

Webbiquity

FEBRUARY 7, 2012

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. But which networks are most effective for spreading the content produced? 53% of employers now research candidates on social networks before hiring. • We’re all hungry for data. hours to 6.3 hours to 6.3

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Webbiquity

NOVEMBER 12, 2013

They are refining tactics, integrating social with other marketing channels, taking a hard look at new networks, and continuing to refine their measurements of success. are now active on at least one social network, up from 67% in 2012 and just 8% in 2005. eMarketer ). eMarketer ). Which explains a lot.

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Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

NOVEMBER 12, 2013

They are refining tactics, integrating social with other marketing channels, taking a hard look at new networks, and continuing to refine their measurements of success. are now active on at least one social network, up from 67% in 2012 and just 8% in 2005. eMarketer ). eMarketer ). Which explains a lot.

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Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

AUGUST 18, 2012

Wondering which social network is most effective at generating b2b leads? Find the answers to those questions and many, many more in this collection of 72 fascinating social media marketing facts and stats for 2012. Social Media / Social Networking. eMarketer ). And their competition. And…even social media itself.

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Paid Content Social Media Statistics Social Marketing 100

Webbiquity

MARCH 11, 2013

Search Critical in Brand-Building Strategies by eMarketer. “Search is where the audience can be found,” according to research from eMarketer, noting that 85% of U.S. SEO, Social and Content Marketing in Top Demand by eMarketer. internet users used search engines either daily or fairly often.

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Webbiquity

DECEMBER 2, 2014

63% of millennials say they stay updated on brands through social networks; 51% say social opinions influence their purchase decisions; and 46% “count on social media” when buying online. ( leaderswest Digital Marketing Journal ). 85% of B2B buyers believe companies should present information via social networks.

Social Media 100

Social Media Statistics Paid Search Agency Social Marketing 100

Hubspot

MAY 10, 2012

In fact, eMarketer reports that 52% of US small businesses don't feel they are marketed to by other businesses effectively , while 46% feel they're being "sold" to instead of "spoken" to. So this post will break down how you can be successful on the 6 most popular social networks: LinkedIn, Twitter, Facebook, Google+, YouTube, and Pinterest.

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Social Networks Network Marketing Paid Content Social Marketing 28

Hubspot

DECEMBER 12, 2011

eMarketer recently released data that highlights the growth of each of these mobile devices in 2011 and into 2012. US smartphone users will increase from 90 million in 2011 to 107 million in 2012 , ereader users from 33 million to 46 million , and tablet users from 34 million to 55 million ( tweet this stat ).

Emarketing 28

Emarketing Mobile Advertising Mobile Marketing Content 28

Convince & Convert

JUNE 14, 2012

Just because it’s on a social network doesn’t mean it’s not advertising. The stat of the week that I pulled out was actually something from eMarketer , that they pulled out from a stat metrics survey. The production company, the network company, the list goes on and on and on. It’s advertising, OK?

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