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2 Huge Search Marketing Risks in 2012—And What To Do About Them

Biznology

If you’re like most businesses, your 2012 marketing plan relies heavily on search engine marketing. Image via Wikipedia. Both paid and natural search continue to offer businesses excellent growth opportunities for the foreseeable future. At the same time, that growth could come to an abrupt halt. Antitrust Forces Storm the Castle.

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The deprecation of Google Analytics (as we’ve known it)

Martech

In 2012, Google Tag Manager had yet to be released, and mobile-first web design was a new concept. App tracking was still in beta, and it would be six years before DoubleClick products would evolve to become part of the new Google Marketing Platform. So, Google is still processing data from the time when the internet looked like this.

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Google Strikes Another Blow to Intrusive Ads: Here's What You Need to Know

Hubspot

It’s penalized sites with heavy above-the-fold ad content since 2012, and last year, it announced that mobile sites with intrusive pop-ups wouldn’t rank as well -- both among consistent changes that, at least on the surface, appear to be motivated by an endless quest to improve user experience. The Criteria for "Bad Ads".

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The Lead Generation-Inbound Marketing- Funnel Optimization Toolkit

NuSpark Consulting

Google’s Doubleclick Ad Planner , Compete , and Quantcast are three of the most popular tools for site research. Digital Audience Research. A number of tools exist to measure traffic and demographics of websites, in order to determine options for a targeted display advertising plan. Here’s the link to the digital media research tools.

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10 Things That Can Destroy an Email Marketing Program

Online Marketing Institute

Sundeep Kapur | November 15, 2012. See these Email Marketing concepts in action during Sundeeps ClickZ Academy workshop: Email Marketing: Driving 51% Engagement at SES Chicago 2012. Sponsored by Doubleclick. October 19, 2012. October 18, 2012. October 16, 2012. September 26, 2012. July 26, 2012.

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Ad Tracking: What It Is & How to Do It

Hubspot

DoubleClick Ad Tracking. If you've ever noticed an ad for a product you viewed weeks ago following you around on the internet, it's likely the result of DoubleClick ad tracking. Google offers advertisers a number of different ad tracking options when they create campaigns on the platform -- most of which rely on the use of cookies.

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Pressure

Content Standard

That dip was in addition to six fewer minutes between 2012 and 2013. According to Google’s DoubleClick network, today’s average ad CTR is 0.1 In 2014, Nielsen revealed Q4 numbers in its Total Audience Report that showed adults watched 13 fewer minutes of pay TV year-over-year. Content marketers just followed their lead.