The Point

JUNE 26, 2013

This is to remind you that our Webinar is taking place …” Drop the formality and treat the copy just like any other direct marketing campaign, except now the call to action isn’t “register,” it’s “attend” (or alternatively, “add this event to your calendar.”) LinkedIn used to have an “events” feature but shut it down in 2012.

Webinar Metrics 100

Webinar Metrics B2B Thought Leadership Lead Nurturing Telemarketing 100

Biznology

SEPTEMBER 25, 2015

You may remember Martyn from his instructive Diary of a CMO , published by Direct Marketing News in 2013. Martyn’s answers reveal what’s working today in B2B digital marketing. At Mitel, you more than doubled the size of the digital marketing team after arriving there in 2012.

B2B Marketing 80

B2B Marketing Work Management Marketing Management B2B 80

ViewPoint

MAY 10, 2012

So I think 2012 will see large movement in the direction of both mobile and the analysis of big data.” ” Inbound Marketing: Search Spending Up—Mobile Search Even More So. ” Marketing & Sales Alignment Via Shared Lead Definition. Now for the first time, that’s becoming possible.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

So I think 2012 will see large movement in the direction of both mobile and the analysis of big data.” ” Inbound Marketing: Search Spending Up—Mobile Search Even More So. ” Marketing & Sales Alignment Via Shared Lead Definition. Now for the first time, that’s becoming possible.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

Online Marketing Institute

NOVEMBER 16, 2012

10 Things That Can Destroy an Email Marketing Program. Sundeep Kapur | November 15, 2012. See these Email Marketing concepts in action during Sundeeps ClickZ Academy workshop: Email Marketing: Driving 51% Engagement at SES Chicago 2012. 5 Tips to Empower Your Email Marketing. October 19, 2012.

Paid Content 40

Paid Content Paid Search Agency Advertising Agencies Email Marketing 40

NuSpark Consulting

APRIL 13, 2012

SRDS probably fits in the first paragraph as well, but still is the best source for researching consumer and b2b media information, covering print, digital, and direct marketing/list research. Standard Rate and Data. Digital Audience Research.

Paid Content 100

Paid Content Top of Funnel Marketing Funnels Lead Generation 100

B2B Marketing Directions

JULY 26, 2015

The fallacy is to assume that personal communication preferences and marketing communication preferences are identical. Media consumption statistics are interesting, and they can be useful, but you need to know more to make sound marketing investments.

Statistics 40

Statistics Allocation Mobile Advertising Media 40

Contently

DECEMBER 8, 2016

Ratings dropped 15 percent from London 2012. Now, advertisers can be much more direct. Some advertisers, like digital-native companies, may gravitate toward data-driven direct-marketing platforms like Facebook. It happened at the Rio Olympics. The audience was the oldest since the 1960 Olympic Games, at an average of 52.

Paid Search Agency 60

Paid Search Agency Ads Advertising Agencies Cable 60

Webbiquity

SEPTEMBER 10, 2012

We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. New York-based Linda Boff, Executive Director Global Digital Marketing at GE, is “passionate about all things digital, specifically new digital media and concepts that fuse design and technology.”

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. New York-based Linda Boff, Executive Director Global Digital Marketing at GE, is “passionate about all things digital, specifically new digital media and concepts that fuse design and technology.”

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

accelerate agency

OCTOBER 1, 2020

Reddit is not a channel that takes kindly to direct marketing. Set up in 2012, BetaTesting was one of the first sites linking startups and beta testers. The platform achieves well over one billion visits each month, after all. You can’t simply promote your SaaS site on Reddit. BetaTesting (Formerly Erli Bird).

Promotion 52

Promotion Paid Search Agency Companies Startups 52

Top Rank Marketing

AUGUST 29, 2017

The ad promised to teach me ‘everything you need to know about direct marketing,’” he recalled. “So, On my first day of work, I was handed a bunch of product lines and told to create and execute marketing plans in direct mail, package inserts, and the Sunday coupons—that’s how I learned,” he said.

Social Marketing 52

Social Marketing Marketing Budget Work Management Planning 52

KoMarketing Associates

OCTOBER 28, 2013

If you aren’t familiar with the Direct Marketing Association, it bills itself as “the premier trade association for marketing leaders who want to advance and protect responsible data-driven marketing” and their annual conference is one of the biggest marketing trade shows around.

B2B Marketing 120

B2B Marketing B2B B2B Thought Leadership Lead Scoring 120

ClearVoice

NOVEMBER 30, 2021

Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (2012) by Ann Handley and C.C. Both online marketing professionals, Handley and Chapman show you how to give your online presence an authentic voice to better engage with customers.

Top of Funnel 122

Top of Funnel Content Marketing Planning Work Management 122

Biznology

JANUARY 5, 2015

In 2012, there were 10,900 trade shows that drew 27 million attendees. Part of the challenge today for trade show marketers is to cost effectively attract attendees. A direct marketing truth – the more relevant the message the higher the response rate. 4. trade show industry is BIG. Analysis by titles.

Trade Show 80

Trade Show Co-Registration Cost Per Thousand CPM 80

Webbiquity

MARCH 10, 2015

The Chief Marketer report also notes that, other than referrals, the tactics that produce the largest number of qualified leads are face-to-face sales interaction (such as at trade shows and conferences), email, and direct marketing. And by 2012, 90 million Americans were accessing email on mobile devices—64% of them daily.

B2B Marketing 100

B2B Marketing Trade Show B2B Paid Search Agency 100

Content Standard

JULY 26, 2016

When Facebook opened API access to its marketing and advertising platform to us in 2010, brand marketers came rushing in, seeking the first-mover advantage into a new channel that accounted for an increasing amount of people’s time and attention at home and at work.

Marketing Strategy 40

Marketing Strategy Marketing & Strategy Enterprise Management Planning 40

B2B Digital Marketer

SEPTEMBER 8, 2020

Um, and I began my career in marketing the late nineties, uh, and I found myself then, you know, developing software and systems that enabled better understanding of customer data and how to better market to customers.

Top of Funnel 52

Top of Funnel Digital Marketing Funnels B to B Content 52

Webbiquity

MARCH 11, 2013

He concludes that “Marketers must explore new methods to leverage all elements of the communication mix—advertising, sales promotion, PR, direct marketing, search, Web, and social media—into a single, cohesive, holistic approach.” Marketing Research Chart: Does your organization have an inbound strategy?

Paid Content 100

Paid Content Paid Search Agency Optimization Advertising Agencies 100

Convince & Convert

APRIL 8, 2012

In their 2012 Channel Preferences Study ( download it here for free ) 1,500 Americans ages 15 and older were asked about their usage of email, social media, and text messaging. We signed up to connect with each other, not with commerce. The results are astounding.

Social Media 163

Social Media Promotion Research Media 163

Online Marketing Institute

APRIL 11, 2011

Support of direct marketing: Adding 200 names to your e-mail database per month. ©2005-2012 Mashable, Inc. Fan base growth: Hitting 1,000 fans or followers over a set period of time. Customer acquisition: Getting 50 redemptions per campaign on social media offers. Facebook “likes” and comments). Contact Us.

Social Media 40

Social Media Media Advertising Agencies Mobile Advertising 40

Hubspot

JULY 18, 2017

Remember when content first emerged as the antidote to disruptive advertising and direct marketing? Before content, if you were a marketer you were primarily using email and advertising to gain prospective customers. Those were the channels and, oh, did marketers use them. How We’re Messing Up Content. It was eye-opening.

Paid Content 78

Paid Content Long Tail Marketing Ad Exchange Paid Search Agency 78