LeanData

MARCH 14, 2023

If an organization creates the right type of valued content and custom, personalized experiences, site visitors — and, in time, prospective customers — flock to them. workforce is made up of millennials, those born between 1981 and 1996, and Gen Z, those born between 1997 and 2012. It’s becoming a topic of great importance.

Lead Ranking 52

Lead Ranking Marketing Management Peer-to-peer Marketing Analytics Tools 52

ANNUITAS

JUNE 10, 2020

Here is a modern, functional definition for Demand Marketing: Demand Marketing is the discipline through which companies 1) orchestrate customer engagement and 2) provide lift to pipelines. Orchestrating customer engagement” includes: Educating along the buyer journey. Coordinating points of interaction – online and offline.

Demand 162

Demand Work Management Marketing Management Peer-to-peer 162

KoMarketing Associates

MAY 1, 2013

CMI reports “software marketers use all but one of the top 15 tactics [shown in the above bar chart] more often than their B2B peers; the exception is ‘articles on your website,’ which 83% of both groups report using.”. However, software marketers use Google+ (33% vs. 39%) and Pinterest (21% vs. 26%) less than their B2B peers.

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

Strategic-IC

APRIL 6, 2022

Essentially, it’s the blind spots in the customer journey that are seemingly impossible to track, meaning the first time you are aware of the buyer is when they fill out the form on your website. Today, customers educate themselves in countless ways and your website may not even be in the mix. Of course I can. Sorry to disappoint you.

Top of Funnel 62

Top of Funnel Peer-to-peer Account Based Marketing Paid Search Agency 62

EveryoneSocial

AUGUST 27, 2018

It is especially important these days as social networks have become massive centers for connecting with prospects and customers. In 2012, the average internet user had three social media accounts–now the average is closer to seven accounts. Of course, the best way to prove the value of something is with solid research and stats.

Statistics 100

Statistics Paid Content Peer-to-peer Stats 100

Marketing Insider Group

MARCH 19, 2013

Sandra is our honored guest in today’s Future of Marketing interview series where we have covered topics such as Creativity , Big Data , Customer Experience , Thought Leadership , Culture , Technology , and so much more. She was also honored with Business Marketer of the Year in 2012. What is agile marketing?

Peer-to-peer 100

Peer-to-peer Work Management Marketing Management B2B Thought Leadership 100

NetLine

MARCH 21, 2023

Demand Gen Report, the host of the event, has held the KCAs since 2012. As he defines it, “Youtility is massively useful information, provided for free, that creates long-term trust and kinship between your company and your customers.” All-in-all, there were 29 winners in 14 categories…and NetLine happened to be one of these winners!

Research 52

Research Peer-to-peer B2B Content 52

Webbiquity

JANUARY 2, 2013

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. While 47% felt somewhat good at social measurement in 2011, just 38% said the same in 2012.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Adobe Experience Cloud Blog

AUGUST 16, 2012

Instead, what buyers really trust are the recommendations and referrals from their peers and friends. It’s about facilitating peer-to-peer recommendations on your behalf and turning your customers and fans into an army of powerful advocates. The full report can be downloaded at [link].

Social Media 48

Social Media Peer-to-peer Word of Mouth WOM 48

markempa

DECEMBER 30, 2013

In 2012, the top focus for B2B marketers was understanding and leveraging social media. Andrea Johnson, Copywriter, MECLABS, revealed how Dell leveraged social media to reach out to customers and monitor conversations online. In addition to connecting with customers, social media is also an outlet for generating leads.

Lead Ranking 120

Lead Ranking B2B Marketing Lead Scoring Lead Gen 120

The ROI Guy

SEPTEMBER 7, 2011

Being provocative is a sales and marketing requirement in order to get your fair share of deals in 2012, this according to the annual B2B Buyer’s survey of Demand Creation Specialists (DCS). Proactively, buyers need to be convinced that the status-quo is not adequate, and that there is a cost-of-doing-nothing.

Allocation 40

Allocation Budget Programs Peer-to-peer Marketing Proposals 40

Zoominfo

AUGUST 9, 2018

Marketers using automation software generate 2X the number of leads than those using blast email software and are perceived by their peers to be 2X as effective at communicating ( source ). Ultimately, the key to marketing productivity lies in your ability to pinpoint and scale your most successful marketing initiatives. Let’s get into it!

Statistics 160

Statistics Marketing AI Product Marketing Automation Services 160

Hubspot

AUGUST 14, 2018

knew he could solve this frustratingly prevalent problem with blockchain technology, so, in 2012, he founded Ripple. , knew he could solve this frustratingly prevalent problem with blockchain technology, so, in 2012, he founded Ripple. 11 Blockchain Companies You Should Be Paying Attention To.

Digital Asset Management 73

Digital Asset Management Enterprise Management Marketing Management Peer-to-peer 73

NuSpark Consulting

JULY 28, 2015

According to a 2012 Social Media and Sales Quota Survey conducted by Social Centered Selling and A Sales Guy Consulting, 72.6% of sales professionals surveyed who use social media out-performed their peers who didn’t, and 23% were more successful than their non-social peers in exceeding quotas. Help them with something!

Tactics 100

Tactics Allocation Effectiveness Peer-to-peer 100

Marketing Insider Group

AUGUST 30, 2019

In May 2011, SAP’s CEO Bill McDermott walked on stage at the company’s annual customer conference. He opened with inspiring stories of innovation from well-known brands that also happened to be SAP customers, saving any mention of specific products for last. The only information he could find was about the company’s products.

Top of Funnel 113

Top of Funnel ROI Budget Programs Content Marketing 113

The ROI Guy

APRIL 25, 2012

As the demand for these value-based sales and marketing tools grows, Alinean continues to expand its significant customer and partner base, as the preferred interactive value selling and marketing tool provider. The Alinean tools help answer the key purchasing decision questions of “Why Change?”

Peer-to-peer 40

Peer-to-peer Marketing Proposals Lead Gen Sales Cycle 40

Marketing Insider Group

NOVEMBER 15, 2012

Planning season is well underway and I think it is never to early to look at the B2B Marketing 2012 year in review and start to make some predictions for Marketing and Social Businesses in 2013. So here I will lay out my perspective – a narrative really – of what happened in 2012 in B2B Marketing. Change or die!

Social Marketing 100

Social Marketing Planning Peer-to-peer Business 100

Marketing Insider Group

DECEMBER 28, 2011

And wishing all of you great success in 2012! Change is Coming To B2B Marketing Here I used some great facts, some poignant quotes and a “call to arms” to ask our marketing peers if they were ready for the changes that have already become obvious in marketing today. Get More Customers. Have The Right Content.

B2B Marketing 100

B2B Marketing Peer-to-peer Planning B2B 100

Biznology

MAY 2, 2013

He predicted that these technologies will change how business gets done and enable the customization of intelligent industry solutions. He predicted that these technologies will change how business gets done and enable the customization of intelligent industry solutions. Photo credits: www.roadtrafficsigns.com.

Peer-to-peer 80

Peer-to-peer Thought Leadership Social Networks SEM 80

ANNUITAS

DECEMBER 22, 2011

As we roll into 2012, here are five resolutions that CMOs should adopt to be more effective. Learn the Language of Your Peers . CMOs must commit to speaking the language of their peers, the language of revenue. CMOs must commit to speaking the language of their peers, the language of revenue.

CMO 100

CMO Peer-to-peer Vendors Gartner 100

Marketing Insider Group

MAY 31, 2012

Last week I attended the 2012 Sirius Decisions Summit for the first time. Also look at Matt Heinz’s (@ HeinzMarketing ) 15 highlights and takeaways from the 2012 Sirius Decisions Summit and this Summit recap from Dan McDade (@ DanDade ). sds12 May 22, 2012 4:25 pm via TweetChat Reply Retweet Favorite @BrennerMichael Michael Brenner.

B2B Thought Leadership 100

B2B Thought Leadership Work Management Inbound Marketing Peer-to-peer 100

KoMarketing Associates

SEPTEMBER 22, 2014

Gladwell’s meaning of being “disagreeable” means that you don’t require approval from your peers. Very shortly after, she received a tweet in response from that company with a custom video answering her question and suggesting a product. — Ekaterina Walter (@Ekaterina) December 19, 2012.

B2B Marketing 120

B2B Marketing Planning B2B B2B Thought Leadership 120

Paul Gillin

JANUARY 24, 2013

New Book Explores Recent Epidemic Of Online Customer Assaults on Businesses. ‘Attack of the Customers’ Helps Marketers and Business Owners Manage and Prevent Reputation Threats Carried on Blogs and Social Networks. Links and tweets are appreciated, but Amazon reviews will get you undying devotion. Capacity to Destroy.

Press 50

Press Peer-to-peer Amazon BtoB 50

Marketing Insider Group

APRIL 3, 2012

According to the Content Marketing Institute (CMI) and MarketingProfs 2012 report on B2B Content Marketing , 90% of organizations are marketing with content! The main challenges listed are quality content that “engages customers,” followed by quantity of content and content marketing budgets. But does anyone have a handle on the costs?

Cost 100

Cost Peer-to-peer Content Marketing Budget Creation 100

Industrial Marketing Today

JULY 24, 2012

Summer is a good time to look back at what has worked for lead generation and compare yourself with your peers as you plan for the second half of the year. You could use some of these findings to validate your own industrial marketing strategy and/or find some new ideas to fine-tune it for the remainder of 2012. And the survey says….

Lead Generation 60

Lead Generation Tactics Peer-to-peer Generation 60

Content Marketing Institute

FEBRUARY 5, 2019

Whenever someone mentions the term “branded content,” my mind still drifts back to the original inspiration for my love of the technique: BMW’s The Hire. Branded content is the best vehicle for marketers to bridge the gap b/n awareness and affinity, says @joderama. Click To Tweet. In the name of brand love. USCAnnenberg ?#research

Paid Content 100

Paid Content Brand Identity Branding Top of Funnel 100

Content4Demand

FEBRUARY 7, 2020

Since its launch in 2012, #B2BMX has become a staple event for B2B Marketers. Last year, I was invited to do the keynote and focused on the importance of providing a frictionless customer experience. Last year, I was invited to do the keynote and focused on the importance of providing a frictionless customer experience.

Case Study 54

Case Study Case Studies Studies Work Management 54

ViewPoint

JUNE 28, 2012

2012: Transformational Change, the New Buyer & Big Data. 2012: Transformational Change, the New Buyer & Big Data. ” He characterizes this shift in the following ways: The new buyer wants education from vendors, as well as connections with peers and intelligent third parties.

Marketing Automation Services 120

Marketing Automation Services Planning Allocation CMO 120

DivvyHQ

SEPTEMBER 14, 2017

Fans and customers of DivvyHQ overwhelmingly supported and voted for DivvyHQ in the second annual audience choice contest sponsored by CMI, the global leader in education and training relating to content marketing and management. We are grateful to our community, our customers and everyone who has supported us over the last seven years.”

Enterprise Management 42

Enterprise Management Marketing Management Peer-to-peer Planning 42

ViewPoint

MARCH 6, 2012

Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that engages prospects and customers, nurtures leads and advances the buying cycle. ” Gaining the support of the CEO around this initiative should be simple—any CEO worth his or her salt grasps the value of a customer-centric strategy.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

Huptech Web

OCTOBER 6, 2023

Definition and Types of UGC User-generated content (UGC) refers to a form of content, such as text, images, videos, reviews, or other media, voluntarily created and shared by individuals, customers, or users of a product, service, or platform. E-Commerce Industries & Their Real-Life Use Cases That Have Benefitted From UGC.

User-Generated Content 52

User-Generated Content eCommerce Trends Generation 52

Marketing Insider Group

OCTOBER 13, 2011

As CMOs go full-force into planning mode for their 2012 marketing strategy , a recent report suggests that they are ill-prepared for the changes taking place in the larger business world. Empowered customers can see – and say – more about the organizations that serve them than ever before. Major Challenges.

Customer Surveys 100

Customer Surveys Planning Peer-to-peer Paid Search Agency 100

Content Standard

AUGUST 2, 2017

In addition, novelty, celebrity endorsement, and peer influence can often nudge something from obscurity into the limelight. When a brand hits the viral jackpot, it can be transformative. But plenty of brands never get that viral moment, and still others who get their fifteen minutes of viral fame struggle to capitalize on it.

Viral Marketing 52

Viral Marketing Peer-to-peer Internet Marketing Marketing & Strategy 52

Contently

MARCH 30, 2017

Even before the internet took over and made it easy for anyone to distribute content, Sainsbury’s wanted to reach customers outside of its aisles. In 2012, Morrisons was the first brand to take its magazine onto the iPad. 25 years ago, the UK supermarket chain Sainsbury’s debuted a magazine.

Advertising Agencies 60

Advertising Agencies Paid Search Agency Peer-to-peer Multi-Channel 60

Webbiquity

JANUARY 19, 2016

And yet—only 27% of top companies said their C-level executives were actively engaged in social media last year, down 20% from the peak in 2012. The number of worldwide social media users is projected to grow from 2.1 billion last year to 2.5 billion by 2018. Image credit: The CMO Survey. ROI is still tough to measure.

Social Media 100

Social Media Stats Social Marketing CMS Development 100

KoMarketing Associates

DECEMBER 8, 2015

A total of 86 percent of respondents from a study by Research+Data Insights found that word of mouth from peers was the most influential factor in narrowing their options for potential vendors. It is that time in the year again. As we wind down 2015, marketing budgets and planning for the new year begin to take focus. source ).

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

Paul Gillin

JUNE 3, 2014

Despite ongoing allegations that even the biggest customer review sites are routinely manipulated by businesses and their detractors, 85% of consumers in one recent survey said they consult online reviews for recommendations of local businesses at least occasionally. The Real Thing.

Peer-to-peer 50

Peer-to-peer Social Networks Facebook Analysis 50