markempa

DECEMBER 29, 2011

Brandon revealed the outcomes of a breakthrough experiment that tested how higher cost/high quality lead data affected the cost per lead. The results were astounding – the difference between the best- and worst-performing lists was $581 per lead. 61% send leads directly to sales.

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Hubspot

MARCH 22, 2012

Calling all inbound marketers: it'll probably make your stomachs turn a bit, too. cents per mail piece sent and generated $153 million in revenue through December 2011. The direct mail program is estimated to raise $750 to $800 million of revenue in 2012. Yesterday, CNNMoney published an article reporting on a new U.S.

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Hubspot

JANUARY 29, 2014

Download and show your boss HubSpot’s 2013 State of Inbound Marketing report, which clearly shows that social media marketing is on the rise. Here’s just one of many statistics you can use to back up your reasoning: 23% percent of marketers invested in blogs and social media during 2013, up from 9% in 2012.

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Hubspot

SEPTEMBER 10, 2012

Most aspiring inbound marketers have a few business blogging hurdles to get over. Truly believing -- like, in the darkest recesses of your soul -- that blogging is an indispensable part of being a successful inbound marketer. 92% of companies who blog multiple times per day have acquired a customer from their blog.

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Hubspot

OCTOBER 19, 2012

Oh, and a few stats from our own research, too: Companies that use Twitter average 2X more leads than those that don't. 45% of marketers note social media has a below average cost-per-lead compared to other channels. 62% of companies using LinkedIn for marketing have acquired a customer from it.

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Hubspot

MARCH 19, 2012

When you think about inbound marketing, PPC isn't the first thing that pops into your head. But that doesn't mean there's no place for PPC in an inbound marketing strategy. But that doesn't mean there's no place for PPC in an inbound marketing strategy. And what marketer isn't?

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Marketing Insider Group

JUNE 7, 2012

Recently I had a conversation with a fellow marketer who challenged the notion that inbound leads costs less. They pointed to the high cost per lead of some paid search (PPC) campaigns as evidence. It’s about lining up marketing efforts more closely to the buying process.

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Hubspot

JULY 28, 2017

We bring up these concerns out of love for you and modern marketing. You see, social media marketing has changed, but most social media marketers haven’t. A modern social strategy is light-years away from the definition we used in 2012 and it’s time to adapt. Flash back to 2012 with me for a moment. New York Times.

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Hubspot

MAY 23, 2012

If you're an inbound marketer, you know that investing in expensive tools and technology won't solve that problem for you -- you need to consistently create content to do that. Today, the smartest marketers are focusing on search engine optimization, blogging, and social media. Got low site traffic?

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Webbiquity

APRIL 18, 2012

” Lower Your Cost Per Lead! The 3 Pronged Attack To Inbound Marketing by KISSmetrics. ” Content best practices for 5 marketing channels by iMedia Connection. 2012 B2B Content Marketing Benchmarks, Budgets and Trends [Research Report] by Content Marketing Institute. ** 5 STARS.

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Hubspot

OCTOBER 9, 2012

As Michelle Accardi-Petersen wrote in her 2011 book Agile Marketing , “the old integrated marketing methods don’t work. that is, unless you have an agile process that allows you to move much faster and to adapt to these marketing pressures on the fly where necessary.”. As inbound marketers, I think we're all familiar with this.

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