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Annual Content Marketing Retreat 2012

Ambal's Amusings

Do you want to learn what it takes to succeed with content marketing, with a drill down into the latest approaches, tools and services that make measurement, content creation, curation, publication and distribution more effective. Are you ready for the 2nd Annual Content Marketing Retreat in 2012 ?

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Interview with Brian Hansford

Onalytica B2B

In 2009 I dove headlong into working with Eloqua and Salesforce and at that point I was hooked on designing demand generation workflow and measuring results. In 2012 I joined Heinz Marketing and helped build our award-winning marketing technology practice. I love what I do and working with other B2B marketing pros.

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40 Awesome Marketing Tweets From 2011

Marketing Insider Group

“These are a few of my favorite things…” Now that you have that song in your head, let me tell you a little bit about how I come up with some of my blog content. Here is the @ chiefmartec preso on “Content marketing + conversion optimization” from #oms11. Will Content Strategy Save Marketing?

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10 Social Media Risks MOST Companies Are Too Afraid to Take

Hubspot

4) Sharing Competitor Content. One of our product marketing managers wrote a blog post recently that featured Eloqua's content as an example of exceptional B2B content. Joe Chernov (@jchernov) August 21, 2012. . — Joe Chernov (@jchernov) August 21, 2012. Bryan Jones (@bryanjones) August 21, 2012.

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Confused by the SiriusDecisions Demand Unit Waterfall®? Here’s what you need to know!

Ledger Bennett

In 2012 SiriusDecisions relaunched its Waterfall with a refreshed model which incorporated a higher level of detail. Now you’ve established and understood the who, what, how and why of potential leads; you can find out their behaviors and leverage these through marketing automation, analytics and content to Engage them at every stage.”.

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10 B2B Companies That Create Exceptional Content

Hubspot

One of the biggest concerns we hear from B2B companies when we explain the importance of content creation in inbound marketing is that their focus is somehow not interesting enough to sustain a blog or other creative content. Still think your company is too boring to create compelling content ? Blogs and Written Content.