Adobe Experience Cloud Blog

SEPTEMBER 28, 2012

by Dayna Rothman IDC recently released their 2012 CMO Advisory Service Best Practices Series: Realizing the Vision of the 21st Century Lead Management. Here are some questions that IDC sought to answer with their survey: How do leading companies staff and organize teams for effective lead management? Productivity improvement.

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B2B Marketing Traction

MAY 2, 2014

I am a CMO who has worked with CIOs my entire career. I read a a report on the most recent Global C-Suite Study by IBM that recommends Chief Marketing Officers (CMOs) establish close working relationships with Chief Information Officers (CIOs). CMOs have been visible, recognized for creativity and change.

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Martech

MAY 5, 2023

Starting in 2012, Brock realized that the funnel concept was not making sense. Yes, but a dark funnel For Latane Conant, CMO at ABM platform 6sense, the funnel is still there. “It It feels nice, it feels tidy, and it feels organized. Yet only 26% of B2B organizations do actually de-anonymize this traffic,” Conant said.

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ViewPoint

JUNE 28, 2012

As a member of the Executive Advisory Group, he delivers CMO and Sales Advisory Services that provide senior technology marketing and sales executives with insights into how to improve productivity and efficiency in their organizations. 2012: Transformational Change, the New Buyer & Big Data.

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KoMarketing Associates

JULY 20, 2017

This could be your client asking a question about SEO best practices or your CMO looking for answers. Google did a study in 2012 that found incremental clicks to paid results when an organic result was present. Both of these studies backed that having both paid and organic results for the same search query can benefit CTR.

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Marketing Insider Group

NOVEMBER 15, 2012

Planning season is well underway and I think it is never to early to look at the B2B Marketing 2012 year in review and start to make some predictions for Marketing and Social Businesses in 2013. So here I will lay out my perspective – a narrative really – of what happened in 2012 in B2B Marketing. 2013 Marketing Prediction.

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Marketing Insider Group

DECEMBER 8, 2011

Next week I will be joining my good friends Adam Needles (@ abneedles ), Ardath Albee (@ ardath421 ) and Craig Rosenberg (@ funnelholic ) for a round table discussion on # B2B Marketing – 2011 Year in Review and predictions for 2012. 2012 will bring content strategists into the planning discussions where they can impact investment.

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B2B Marketing Directions

MAY 5, 2019

Given the recent focus on marketing's responsibility for managing customer experiences and driving growth, the topic is as relevant and timely today as it was in the fall of 2012.) For example, in the February 2019 edition of The CMO Survey , only 42.4% Marketing communications will always be a critical part of the marketing function.

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Marketing Insider Group

MAY 31, 2012

Last week I attended the 2012 Sirius Decisions Summit for the first time. Also look at Matt Heinz’s (@ HeinzMarketing ) 15 highlights and takeaways from the 2012 Sirius Decisions Summit and this Summit recap from Dan McDade (@ DanDade ). sds12 May 22, 2012 4:25 pm via TweetChat Reply Retweet Favorite @BrennerMichael Michael Brenner.

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6sense

DECEMBER 2, 2015

In the summer of 2012 the Fournaise Group released a study that found that “80% of CEOs do not have confidence in the work of marketers.” Piotr Golczyk of Luxoft recently resurfaced this report to say, “I humbly submit it’s time to change that.” We couldn’t agree more.

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Onalytica B2B

JANUARY 8, 2019

I’m focused on helping B2B marketers improve revenue performance, communicate results with executive stakeholders throughout the organization, and use the data to help make strategic decisions. In 2012 I joined Heinz Marketing and helped build our award-winning marketing technology practice.

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Content4Demand

FEBRUARY 7, 2020

Since its launch in 2012, #B2BMX has become a staple event for B2B Marketers. The organizers (parent of Demand Gen Report ) expect a similar outcome of attendees at this year’s event. “In As a long-time B2BMX participant, Pedowitz will also be moderating a CMO panel. The conference saw 29% YOY growth and a 4.5- Kelvin Gee, Sr.

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Case Study Case Studies Studies Work Management 54

ANNUITAS

MARCH 11, 2014

Last week we discussed the aftermath of Gartner’s prediction that the CMO will spend more on technology than IT by the year 2017. 13% of CMOs said their relationship with the CIO is “at the right level”. 41% of CMOs say they need more collaboration with the CIO. Should the marketing technology stack be led across the business?

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Hubspot

MARCH 27, 2014

According to an article published by The Wallstreet Journal , the average tenure of a CMO is now 45 months, nearly double the average tenure in 2006, when it was just 23.2 Sorofman describes these individuals as "digital CMOs," the folks who are leading corporate entities from their analog pasts to data-driven, cross-platform futures.

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Marketing Insider Group

OCTOBER 13, 2011

As CMOs go full-force into planning mode for their 2012 marketing strategy , a recent report suggests that they are ill-prepared for the changes taking place in the larger business world. The survey interviewed more than 1,700 CMOs from 64 countries to gather insights into the forces changing the marketing and business landscape.

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ViewPoint

MARCH 6, 2012

She has produced hundreds of white papers, case studies and eBooks for a range of organizations, including some of the world's leading technology companies. As CMOs across industries continue to fight for a seat at the executive table, they should seize the opportunity to do so by helping their organizations become customer centric.

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chiefmartech

JUNE 12, 2017

In fact, I thought it was a highly rationalized and well-organized stack. It gives organizations tremendous digital agility. 183 in Meeker’s report); Lock-in — the ability to change vendors — was the least of buyers concerns back in 2012. From 2012 to 2015, the #1 concern with the cloud has been data security.

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B2B Marketing Traction

MARCH 27, 2009

Do you have a marketing plan for 2012? We provide: Chief Marketing Officer (CMO) for Hire services. Companies and organizations with: Flat or declining sales - we find new opportunities and tactics for growth. April 30 - May 1, 2012. Are you doing the right marketing, to the right people, and measuring results?

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KoMarketing Associates

MARCH 7, 2013

Research from Optify’s 2012 B2B Marketing Benchmark Report supports these statements. While the report reveals that, in 2012, social media as a whole brought in a smaller fraction (5%) of traffic and leads to B2B websites, it shows great potential. Twitter is one solution.

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Biznology

SEPTEMBER 25, 2015

Martyn had just left his post at Mitel, where he was CMO and Chief of Staff. You may remember Martyn from his instructive Diary of a CMO , published by Direct Marketing News in 2013. At Mitel, you more than doubled the size of the digital marketing team after arriving there in 2012. Quite simply, it was customer driven.

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Adobe Experience Cloud Blog

MARCH 7, 2017

I’ve been in the Summit game since 2012, and it’s always revolved around forward-thinking, edgy ideas that I could wrap my head around and encapsulate into the concept of a Marketo User Conference; a ton of marketers getting together and rapping about how they’ve been using Marketo to drive revenue at their company.

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NuSpark Consulting

JULY 28, 2015

Get in front of as many people as possible and start generating leads—enough to give the CMO some figures to justify using this channel. According to a 2012 Social Media and Sales Quota Survey conducted by Social Centered Selling and A Sales Guy Consulting, 72.6% For most, it’s still seen as an advertising medium.

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Valasys

OCTOBER 24, 2018

In 2012, TrackMaven was founded from the need to measure marketing performance across all channels and to help in benchmarking it against their competitors. He added, “TrackMaven has always been able to show a CMO where he or she is leading the competition or losing ground. Founded in 2012, and headquartered in Washington, D.C.,

Enterprise Management 40

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KoMarketing Associates

DECEMBER 8, 2015

Hopefully, the performance metrics associated with your organization’s marketing programs have yielded success and validation for tactics proposed at the beginning of the year. The CMO Survey” conducted by the Duke Fuqua School of Business found that marketers surveyed will spend 15.6 It is that time in the year again.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

LeanData

JANUARY 11, 2018

Company appoints Karen Steele, CMO and Asher Mathew, VP of Business Development to expanding executive team. January 10, 2018 – LeanData , the leader in demand management for B2B organizations, announced the addition of two senior-level executives to the leadership team to further build on the company’s growing momentum.

Marketing Management 45

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LeanData

JANUARY 11, 2018

Company appoints Karen Steele, CMO and Asher Mathew, VP of Business Development to expanding executive team. January 10, 2018 – LeanData , the leader in demand management for B2B organizations, announced the addition of two senior-level executives to the leadership team to further build on the company’s growing momentum.

Marketing Management 40

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Televerde

SEPTEMBER 6, 2018

You wrote a book about social selling in 2012 when the strategy was in its infancy. What are your thoughts on ABM and how organizations can use it? Your firm runs quarterly CMO Roundtables. How have you seen social selling change over the past six years and what do you expect in the next 3 – 5 years?

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EveryoneSocial

APRIL 5, 2022

In fact, they’re really the gatekeepers of support in any organization. John joined T-Mobile as its CEO in 2012 and, at the time, the company was valued at $26 billion. One of the first things you’re going to need is a platform to organize all of your content and people and to track your progress. Have Your Executive’s Support?

Lead Ranking 56

Lead Ranking Lead Scoring Paid Search Agency Mobile Marketing 56

Strategic-IC

APRIL 6, 2022

Alice de Courcy , CMO at Cognism, defines it as: “It’s a term that means the places that buyers are engaging and making decisions that no attribution software or tracking can account for.”. Dark Social is a term coined in 2012 by Alexis Madrigal , who shed light on the idea that we are only measuring the tip of the iceberg.

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Hubspot

OCTOBER 1, 2012

At INBOUND 2012 last month, HubSpot CEO Brian Halligan shared the results of a study on the lovability of different professions. We marketers focus our energy on marketing our businesses so that they can grow and succeed, but internally, we're neglecting our careers and our team members by not marketing ourselves within our own organizations.

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Lead Ranking Lead Scoring Organization Work Management 28

Atomic Reach

JANUARY 3, 2019

Jay Baer is the founder of Convince & Convert, an analysis and advisory firm that creates digital marketing strategies for organizations looking to increase their marketing reach. Named as one of marketing’s “Ten Biggest Thought Leaders,” by CMO. Jay Baer - Founder of Convince & Convert. Find him on Twitter & LinkedIn.

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Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

The ROI Guy

JANUARY 15, 2013

Sources: The Evolved CMO – Forrester 2012 - A Joint Research Project by Forrester Research CMO Group and Heidrick & Struggles – global survey of 200 CMOs Marketing Organization Design: The Sirius View - John Neeson , Managing Director and Co-Founder, Marilyn Reap Research Director, EECMO - May 2012 The End of Solution Sales – CEB 2012, survey of (..)

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Lead Ranking Marketing Management Forrester Lead Scoring 40

Hubspot

AUGUST 20, 2019

According to Performics' 2012 Life on Demand Survey , 40% of people feel more comfortable engaging with people online than in person. For instance, let's say you're the CMO of a successful lawn-mowing business. I once helped organize a marketing and technology event with many sponsors, including a law firm.

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DealSignal

FEBRUARY 28, 2018

So basing the entire model on what can actually be engaged seems fundamental, but is surprisingly missing from many marketing organizations.”. You may under budget, your programs aren’t large enough to fill the funnel, your sales organization criticizes the limited lead flow, and again, you miss revenue targets. Ben Franklin.

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Account Based Marketing Ideal Customer Profiles ABM Work Management 61

Vision Edge Marketing

NOVEMBER 16, 2011

Now that 2012 is less than 50 days away, you are likely tackling your marketing plan and budget. The pressure for marketing organizations to justify their spending, prove their programs’ contribution to the organization, and demonstrate value is only increasing. Establish outcome-based marketing objectives.

Lead Scoring 100

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Hubspot

OCTOBER 23, 2019

Whether organically through ongoing engagement with customers or more formally through advisory committees, categories are not created in silos. When Anthony Kennada (our former CMO) had the idea to put on an event for CSMs, we were still in the process of rebranding from Jbara to Gainsight. Scale sales carefully. Image Source.

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Product B2B Thought Leadership Enterprise Management Thought Leadership 59

Aberdeen

JANUARY 29, 2019

He is the author of The Marketing Performance Blueprint (Wiley, 2014) and The Marketing Agency Blueprint (Wiley, 2012), as well as the creator of the Marketing Artificial Intelligence Conference (MAICON). Scripps School of Journalism and has consulted for hundreds of organizations from startups to Fortune 500 companies.

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