The Effective Marketer

MAY 24, 2012

A recent research survey, Email Marketing Industry Census 2012 , conducted by eConsultancy and sponsored by Adestra sheds some light into how email marketing is being used and trends facing email marketing as an industry. Why is email still a major force in the marketer’s arsenal? The Missing ROI Components.

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Customer Surveys ROI Email Marketing Effectiveness 100

Lenny's Newsletter

AUGUST 29, 2023

” — Boris Jabes , co-founder and CEO of Census “We did not think about ICP. In 2012, Instagram had only really started. “I didn’t think about ICPs whatsoever. However, looking back, that’s part of the reason PMF took so much time.” I wish we did earlier on. Pinterest had just come out.

Ideal Customer Profiles 93

Ideal Customer Profiles Profiling CPO Co-Registration 93

Hubspot

DECEMBER 14, 2012

in Q2 of 2012, down more than 6% from 4.7% Source: Epsilon Q2 2012 Email Trends & Benchmarks Report ) Tweet This Stat. quarter over quarter in 2012 and 29.7% 5) In Q2 of 2012, triggered email (deployed as a result of an action) represented just 2.6% in Q2 2012, only slightly below mass emails’ rate of 95.9%.

Stats 28

Stats Email Marketing Clickthrough Click Rate 28

Buzz Marketing for Technology

OCTOBER 25, 2013

Census Bureau , nearly 17 percent of the U.S. According to the Terra Third Hispanic Digital Consumer Study by comScore , Hispanics have actually outpaced non-Hispanics in the adoption of smartphones, increasing from 43 percent in 2010 to 57 percent in 2012. According to the U.S. million, or nearly one in six Americans.

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Mobile Advertising Advertising Agencies Mobile Marketing CMO 100

Content Standard

JULY 15, 2015

billion downloads of podcasts in 2014, 64 percent came from mobile devices (up from 43 percent in 2012), Pew Research Center noted. All of this growth likely wouldn’t be possible without the ubiquity of smartphones. Unsurprisingly, smartphone users are also more likely to listen to podcasts. A Storytelling Fit for Brands.

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Planning Content Marketing Storytelling Content 40

The ROI Guy

OCTOBER 21, 2009

At Gartner’s IT Symposium in Orlando this week, Gartner released the latest census on datacenter virtualization.

Gartner 40

Gartner Cost Tools Organization 40

Hubspot

JUNE 26, 2019

According to the 2015 Colloquy Customer Loyalty Census , American households hold memberships in an average of 29 loyalty programs, but are active (meaning earn or redeem at least one per year) in only 12 of them. And if you’re like 65% of marketers, your company has implemented a loyalty program. But is your loyalty program working?

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Loyalty Lead Ranking Lead Scoring Case Studies 74