KoMarketing Associates

APRIL 11, 2013

The report also does a “deep dive” into organic search, paid search, and social media metrics. BtoB Research Defining the Modern Marketer. BtoB Research, in coordination with Eloqua, surveyed hundreds of online marketing professionals to uncover the core competencies of Modern Marketers. View the full report.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

NuSpark Consulting

MARCH 17, 2012

The infographic summarizes key data from a variety of research reports covering B2B and technology lead generation, media strategy, and content marketing trends, from initial solution research to lead nurturing. Chief Marketer’s 2012 Business-to-Business Lead Generation Survey: Your Best Prospects. Presenting my first infographic.

Lead Generation 100

Lead Generation Trends B2B Marketing Generation 100

Industrial Marketing Today

MAY 15, 2012

Right off the bat let me say that this post is not about email marketing versus social media. However, I’ve had conversations with manufacturers and industrial companies where I am asked if email marketing is still relevant and effective since all the talk these days is about social media.

Social Media 60

Social Media Paid Search Agency Email Marketing Social Marketing 60

Adobe Experience Cloud Blog

FEBRUARY 9, 2012

by Phil Fernandez For B2B marketers to be competitive and grow in 2012, it’s essential that they not only realize the value of social media , but make a commitment to improved execution. The problem is that only 7 percent of the survey group felt that their organization was leveraging social media very heavily.

Social Media 48

Social Media B2B Marketing Social Marketing Advertising Agencies 48

ViewPoint

OCTOBER 2, 2012

Over the past few months I have had the pleasure of interviewing nineteen influential B2B sales and marketing leaders to discuss their views in areas like traditional and new media strategies, current and future trends, B2B lead generation, and sales lead management. Below are some highlights (a couple of minutes each).

Sales Qualified Leads 120

Sales Qualified Leads Lead Generation Lead Ranking Marketing Qualified Leads 120

ViewPoint

JUNE 28, 2012

Rich earned his MBA from Harvard Business School, and he’s twice been named to BtoB Magazine’s Top 100 Most Influential people. 2012: Transformational Change, the New Buyer & Big Data. Social Media Mantra: Listen First. Advice to CMO for 2012: Focus on Sales Enablement Efficiencies. Then Speak.

Marketing Automation Services 120

Marketing Automation Services Planning Allocation CMO 120

MLT Creative

DECEMBER 9, 2011

This week in B2B marketing we're sharing our picks for the most compelling content featuring survey results and B2B marketers' plans for 2012. Of those polled, 71% said they struggled with the digital "data explosion," and 68% said they found it hard to adjust to social media changes. BtoB Magazine. BtoBOnline.

Customer Surveys 40

Customer Surveys B2B Marketing Planning B2B 40

MLT Creative

DECEMBER 16, 2011

This week in B2B marketing we're sharing our choices for the most interesting content for B2B marketers' 2012 plans. Bold moves marketers can make to pull ahead in 2012. In 2012, marketing automation will rise with social. Expect marketing automation to boom as search and social media marketers seek better metrics.

B2B Marketing 40

B2B Marketing B2B BtoB Planning 40

Buzz Marketing for Technology

DECEMBER 8, 2010

Mobile Marketing – I know I said last year was the year of mobile marketing but I just saw a stat from a Mary Meeker presentation that smart phones will eclipse PC sales in 2012 (that’s just a year away) which will lead us to more mobile usage than PC usage so you better start your Mobile Marketing program now. Share this on Facebook.

B2B Marketing 100

B2B Marketing Paid Search Agency Mobile Advertising B2B 100

Paul Gillin

JANUARY 24, 2013

Decision-makers believe that social media has made managing crises more difficult and more expensive,” Gillin said. “We A popular speaker and writer, he has addressed more than 150 conferences and groups and published more than 200 articles about social media marketing since 2008. Capacity to Destroy.

Press 50

Press Peer-to-peer Amazon BtoB 50

MLT Creative

MARCH 2, 2012

WEEK OF FEBRUARY 27 - MARCH 2, 2012. The company home page and e-mail communications still lead B2B marketing efforts, but mobile and social media are poised to become the tools of the future, according to McKinsey Quarterly data. 5 B2B social media questions to ask about LinkedIn Answers. Social Media B2B.

Mobile Marketing 40

Mobile Marketing B2B Marketing Social Marketing B2B 40

MLT Creative

JANUARY 20, 2012

Big ideas that will transform B2B marketing in 2012. As a paid/owned/earned media model becomes the norm, expect more content marketing, data analysis and marketing automation across all platforms, experts note. BtoB Magazine. SmartBrief/SmartBlog on Social Media. How to turn LinkedIn into a relationship filter.

B2B Marketing 40

B2B Marketing B2B B2B Thought Leadership BtoB 40

The ROI Guy

DECEMBER 9, 2010

Spending on IT cloud services will triple in the next 5 years, reaching $42 billion and capturing 25% of IT spending growth in 2012." - IDC Much of the adoption is driven by the promise of what cloud can do to help transform IT services and drive important cap-ex and op-ex cost savings. Updated Alinean Social Media ROI Calculator - New.

ROI 40

ROI Marketing Budget Work Management Marketing Management 40

ViewPoint

MAY 2, 2012

He is a regular contributor to BtoB Magazine and was founding editor of TechTarget and editor-in-chief of Computerworld. Social Media: What's Hot? Click to start video at this point — Paul notes social media going mainstream is hot. The Magnification Power of Social Media Comes From Sharing.

Social Media 120

Social Media BtoB Media Inbound Marketing 120

Webbiquity

AUGUST 18, 2012

Social media and inbound marketing techniques have been a boon for marketers. And social media isn’t just about lead generation of course. And…even social media itself. Find the answers to those questions and many, many more in this collection of 72 fascinating social media marketing facts and stats for 2012.

Paid Content 100

Paid Content Social Media Social Marketing Statistics 100

Hubspot

AUGUST 27, 2012

Social Media and Social Lead Nurturing. 2) 37% of brands would like to use social media engagement to create customer-tailored marketing campaigns. 3) 75% of B2B companies do not measure or quantify social media engagement. 5) 84% of B2B marketers use social media in some form. of their budgets to social media.

Stats 28

Stats Allocation Marketing Automation Services Planning 28