Digital B2B Marketing

DECEMBER 22, 2011

So to claim my status as a blogger and not put my right to use WordPress at risk, here are my 12 serious predictions for B2B marketing in 2012. Video will come into its own for B2B marketers in 2012. Brand advertising will shift towards demand. Your Turn What are your predictions for 2012 and where do I have it all wrong?

B2B Marketing 100

B2B Marketing Mobile Advertising Paid Search Agency Marketing Automation Services 100

Digital B2B Marketing

DECEMBER 2, 2011

So to claim my status as a blogger and not put my right to use WordPress at risk, here are my 12 serious predictions for B2B marketing in 2012. Video will come into its own for B2B marketers in 2012. Brand advertising will shift towards demand. Your Turn What are your predictions for 2012 and where do I have it all wrong?

B2B Marketing 100

B2B Marketing Mobile Advertising Paid Search Agency Marketing Automation Services 100

KoMarketing Associates

AUGUST 22, 2012

As Q3 draws to a close, B2B marketers are already thinking ahead to 2013, strategizing about what’s worked thus far in 2012—and what hasn’t. In 2012, 67 percent of survey respondents cited customer acquisition/lead gen, with 20 percent indicating they are more focused on brand awareness than they had been previously.

Marketing Report 120

Marketing Report Trends B2B Marketing Allocation 120

Tomorrow People

JANUARY 16, 2012

How to choose your marketing New Year’s resolutions for 2012. The brand new year brings with it the chance to review and update your marketing approach for your business. A great place to start is by looking at some key areas including: Your marketing strategy: Your overall marketing strategy and plans, both for 2011 and 2012.

Planning 120

Planning Marketing & Strategy Marketing Prospects ROI 120

Tomorrow People

JANUARY 4, 2012

Why would your business need inbound marketing in 2012? The answer is – things are set to change in 2012. Here’s why: More channels: The rise and rise of social media means that companies will need to connect up all their marketing approaches to create a cohesive brand in 2012.

Inbound Marketing 120

Inbound Marketing Marketing Analytics Tools Business Paid Search Agency 120

Marketing Insider Group

SEPTEMBER 27, 2012

The attendees were an eclectic mix of folks from the worlds of technology, startup, publisher, agency, brand, design and more. And thanks to all my new friends from # WPPStream 2012 for your inspiration… Stream12 is about to start! e6e6e6 ;'> September 20, 2012 9:33 am via Twitter for Android Reply Retweet Favorite.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Conference Twitter 100

ViewPoint

FEBRUARY 23, 2012

I really enjoyed one of Bob’s recent posts, Six Strategies for B2B Sales and Marketing in 2012 , in which he shares comments from his strategic partner, Hugh Macfarlane, founder and CEO of the B2B marketing consultancy, MathMarketing. Forget about branding. Massively shift costs out of your combined Sales and Marketing engine.

Top of Funnel 120

Top of Funnel Marketing Strategy Marketing & Strategy Advertising Agencies 120

Marketing Insider Group

DECEMBER 26, 2012

Last week I wrote the Top 10 Marketing Posts of 2012 from Business 2 Community, the social news site I co-founded with Brian Rice and Dan Criel. This week, I am happy to bring you my Top B2B Marketing Insider Posts of 2012. Thanks to everyone who supported me in 2012. Top B2B Marketing Insider Post of 2012: What Is Marketing?

B2B Marketing 100

B2B Marketing B2B Paid Search Agency Marketing Proposals 100

Convince & Convert

AUGUST 8, 2019

But what is dark social, how does it affect your brand, and how you can measure it? AI-based technologies are bridging the gap between users and brands on a one-to-one basis, offering bots for ordering pizza and settling customer service questions in private. That was in 2012, when messengers were less popular. Click To Tweet.

Brand Identity 152

Brand Identity Branding Marketing Analytics Tools Traffic 152

Convince & Convert

DECEMBER 20, 2011

The team at Awareness (who offer social media management software I like a lot), recently published a terrific, free ebook of 2012 social media predictions. My 2012 Social Media Predictions. 2012 bets: 1. We’ve been nibbling around it for a while, but 2012 will be the year of the multi-media social network.

Social Media 121

Social Media Media Mobile Marketing Marketing Management 121

ANNUITAS

JANUARY 4, 2012

Although there are five, I’m hoping that each B2B marketer should resolve to focus on at least one for 2012. If this is still the marketing and sales approach for your organization, you should resolve to stop it in 2012. The branding and communications focus of yester-year is no longer applicable in today’s B2B buying process.

Work Management 100

Work Management B2B Marketing Marketing Management Planning 100

Bluetext

OCTOBER 24, 2023

One of the rapidly rising trends in Halloween celebrations over the past few years has been brand-based costumes. Consumers have taken costume originality to new heights with creative takes on their favorite brands, advertising campaigns, or company mascots. The post Brand Based Halloween Costumes appeared first on Bluetext.

Brand Identity 44

Brand Identity Branding Act-On Campaigns 44

Ambal's Amusings

DECEMBER 14, 2011

Are you ready for the 2nd Annual Content Marketing Retreat in 2012 ? What: 2nd Annual Content Marketing Retreat When: January 26, 2012 at 9:00 AM Where: Whidbey Island Center for the Arts, Langley, WA Link: Register Now ! Russell Sparkman. Blog FusionSpark Twitter Fusionspark NewMedia2012.

Budget Programs 100

Budget Programs Content Marketing Marketing Automation Services Work Management 100

Convince & Convert

MAY 15, 2012

This list is of some of the best conferences still to come in 2012 that are offering amazing speakers in the business and social media marketing industries. May 24, 2012, Columbus, Ohio. June 5-7, 2012, New York, NY. June 28-July 1, 2012, San Francisco, CA. The 2012 event is in the U.S. Ohio Growth Summit.

Conference 131

Conference Social Media Network Marketing Trade Show 131

Marketing Insider Group

DECEMBER 13, 2011

First, I did some research and identified some of the top 2012 marketing predictions posts, listed below. So here I will update my list of predictions for B2B Marketing in 2012 and ask that marketers not forget about our important link to the business and our sales colleagues… Will Marketers Leave Sales Behind in 2012?

B2B Sales 100

B2B Sales Work Management Marketing Management B2B Marketing 100

Biznology

DECEMBER 11, 2019

It’s a differentiating factor between building a solid and memorable brand and getting lost in a sea of similar businesses. Here is how choosing the right domain name can benefit your brand. Namely, when having the same brand name and a domain name, people will find you easier. Choosing the Right TLD Impacts Brand Perceptions.

Domain 129

Domain Brand Identity Branding SERP 129

Webbiquity

MAY 15, 2012

But as the #Nifty50 moves forward, our goal—our passion—is to add a third component to the #Nifty50 brand, an objective for social good. For 2012, the #Nifty50 will honor 50 men and women who work for technology companies (B2B or B2C) and are, of course, active and engaging on Twitter. See the form for complete qualifications.

Twitter 100

Twitter Social Media Google Social Marketing 100

Marketing Insider Group

JANUARY 5, 2012

It’s the dawn of a New Year and maybe you are looking for some marketing inspiration as you set your 2012 objectives and plan for the year ahead. I hope these infographics help to inspire your objectives and efforts as we kick off 2012! Quick Links: “ Storytelling vs. Corporate Speak ” - by Lou Hoffman.

Eloqua 100

Eloqua Planning Storytelling Advertising Agencies 100

Convince & Convert

MAY 23, 2017

But what is it, how does it affect your brand, and how you can measure it? AI-based technologies are bridging the gap between users and brands on a one-to-one basis, offering bots for ordering pizza and settling customer service questions in private. The question is: How big is that impact, and how are brands supposed to measure it?

Brand Identity 129

Brand Identity Branding Marketing Analytics Tools Traffic 129

Scoop.it

JANUARY 7, 2021

This was the issue that Death Wish Coffee, a company based in Saratoga Springs, NY, faced back in 2012. This brand claims to sell the world’s strongest coffee, and the seriousness of this statement is supported by the angry-looking skull on the company’s logo. Optimize Your Presence on All Channels. company backgrounder.

Ad Building 98

Ad Building Brand Identity Branding Business 98

ClickZ

SEPTEMBER 10, 2020

30-second summary: To find success in the age of data, brands must help consumers find data harmony. Much of the mistrust plaguing brands can be traced to a lack of clarity; rebranding privacy so that everyone can understand will counteract this. Below are five considerations for brands to help consumers find data equilibrium.

Advertising Agencies 119

Advertising Agencies Privacy Brand Identity Branding 119

Marketing Insider Group

DECEMBER 18, 2023

With Sponsored Updates , brands can reach members with their News Feed, bringing them valuable information and insight wherever they are, on their desktop, mobile or tablet device. Its software integrates branded content from marketers like Intel and Pepsi into the feeds of publishers like Forbes and Time Inc. Why Sponsored Updates?

Paid Content 231

Paid Content Distribution Cost Per Thousand Budget Programs 231

Zoominfo

NOVEMBER 29, 2023

The Generational Shift If your brand is not thinking bigger than your physical offerings, it’s time to start. Gen Z is made up of folks born between 1997-2012 and is the largest and most diverse generation in American history. ” Advocates in Waiting Younger generations are primed to become brand advocates.

Buy 130

Buy Generation Peer-to-peer B2B 130

Hinge Marketing

JANUARY 9, 2020

What is Co-branding? Co-branding is a marketing strategy where two or more brand names form a branding collaboration around a product, service, or topic. Most can’t crack the code so just invest more time creating more content and hope their branding, social media, visible expertise, and pipeline goals are met.

Research 118

Research Co-Registration Brand Identity Branding 118

Ambal's Amusings

SEPTEMBER 1, 2009

This is the topic that thought-provoking professionals will tackle at New Media 2012 event. We have invited Russell Sparkman, co-founder of Fusionspark Media and event co-producer of New Media 2012 to share his thoughts on New Media and Content Marketing. Tell us about New Media 2012 event and Fusionspark Media.

Content Marketing 100

Content Marketing Media Work Management Storytelling 100

Brandfolder

SEPTEMBER 3, 2019

Since our successful launch in 2012, Brandfolder has become a leading Digital Asset Management (DAM) platform, helping manage millions of brand assets for customers including Slack, JetBlue, Lyft, Papa John’s,

Digital Asset Management 61

Digital Asset Management Creativity Brand Identity Branding 61

Webbiquity

JANUARY 2, 2013

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. While 47% felt somewhat good at social measurement in 2011, just 38% said the same in 2012.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Marketing Insider Group

JANUARY 24, 2022

In 2022, that debate is dead — content is a critical piece of successful digital marketing for every SaaS brand. So how can SaaS brands make their technical content exciting and build audience loyalty that ultimately translates to new business? Debate raged for a long time about whether SaaS companies really needed content marketing.

Paid Search Agency 325

Paid Search Agency Content Marketing Companies Case Study 325

Marketing Insider Group

MAY 22, 2012

Next week brings Memorial Day and the unofficial start of the 2012 summer season here in the United States. And welcome to the Summer of 2012! Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand – by Joe Pulizzi (@ juntajoe ) and Robert Rose (@ RobertRose ).

Best Practices 100

Best Practices Social Media Rules Paid Search Agency 100

ClickZ

JANUARY 24, 2020

The true innovation of customer-centricity, therefore, lies in using data-driven insights and technology to understand what customers love about your products and optimizing the customer experience (CX) of your entire brand. They put the customer first (customer insights define campaigns, brand direction, and merchandising/manufacturing).

Brand Identity 122

Brand Identity Branding Amazon Paid Search Agency 122

Tomorrow People

OCTOBER 10, 2012

Tomorrow People’s marketing manager Alistair Norman will share key insights on the benefits of social media for brands, at the conference ‘Harnessing the Power of the Internet’. However, brands are using it to varying degrees of success: some really get it, and some definitely do not. Attracting and retaining business.

Buzz 120

Buzz Social Media Brand Identity Branding 120

Tomorrow People

OCTOBER 10, 2012

Tomorrow People’s marketing manager Alistair Norman will share key insights on the benefits of social media for brands, at the conference ‘Harnessing the Power of the Internet’. However, brands are using it to varying degrees of success: some really get it, and some definitely do not. Attracting and retaining business.

Buzz 120

Buzz Social Media Brand Identity Branding 120

Marketing Insider Group

APRIL 29, 2020

In 2012, a global giant that at its height owned 90 percent of film sales and 85 percent of camera sales in the US filed for Chapter 11 protection from bankruptcy. Kodak was one of the most successful brands of the 20 th century. published in The Guardian in 2012. And, they should make decisions that serve their customers.

Work Management 265

Work Management Marketing Management Budget Programs Custom Publishing 265

The Customer

MARCH 30, 2021

Where are the lines between brand loyalty, brand advocates, brand assassins, and brand hostages? Let’s go back to around 2012 when iTunes 11 was released. My colleagues and I at Atlaas often discuss the merits and pitfalls of the world’s largest consumer brands. by Carl Doty. But are we ever really “loyal”?

Brand Identity 52

Brand Identity Branding Loyalty Forrester 52

Hubspot

MARCH 24, 2021

So if you're trying to build a remarkable social media presence , you can bet that the look and feel of your brand pages in social media will make an impression on new visitors who know nothing or little about you. Take Twitter brand pages for example. Dropbox is such a likable brand! Dropbox is such a likable brand!

Twitter 79

Twitter Examples Brand Identity Branding 79

Marketing Insider Group

MARCH 9, 2023

.” Maybe you were never burned by using the first number you found, only to discover it’s from a blog post that points to an article published three years ago, which in turn links to a white paper from 2012, which referenced the original statistic in a 1998 university study.

Stats 284

Stats Advertising Agencies Paid Search Agency Work Management 284

Martech

AUGUST 29, 2023

Brands wishing to connect with Gen Z (people born between 1997 and 2012) may want to consider transitioning their ad spend away from traditional TV and into YouTube for stronger engagement, recall and purchase influence. That’s according to Precise TV and Giraffe Insights research. The news comes after YouTube reported a 4.4%

Youtube 106

Youtube Paid Search Agency Advertising Agencies Ads 106