Hubspot
DECEMBER 14, 2011
This is great news, because it suggests that email will continue to improve in 2012. And no matter which channels deliver that help, from blogs and social sites to webinars and whitepapers, email is still playing an integral role in cultivating those business relationships.
Hubspot
FEBRUARY 3, 2012
In its 2012 Email Marketing Benchmark Report , MarketingSherpa surveyed 2,735 companies and asked them to rank the significance of 12 common email marketing challenges. Lead nurturing sometimes goes by other names: marketing automation, drip marketing, auto-responders, etc. Solution: Nurture Your Leads.
Customer Experience Matrix
AUGUST 21, 2012
Primary marketing interests are group emails, landing pages, and simple lead nurturing through email auto-responders. As of July 2012, marketing automation vendors reported more than 17,000 micro-business installations, just over 60% of the industry total. These are very small companies, typically run personally by an owner.
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