Manufacturer’s Marketing Video Becomes a YouTube Sensation

Industrial Marketing Today

Even though the original intent was to create a sales tool for its manufacturing customers, it went viral in a big way after the company posted it to YouTube. I’m not talking about several thousand views; the 5+ minutes long video has been viewed 12,379,640 times since it was first uploaded to YouTube about two months ago. B2B Marketing Videos Social Media Marketing Corning Industrial Marketing Social media Video marketing videos YouTube

The 2011 #Nifty50 Top Twitter Men Reprise


Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list.

Top 10 Industrial Marketing Posts of 2011

Industrial Marketing Today

As we wind down 2011, this is a good time to review all the industrial marketing posts that I have published here and been viewed by you, my readers, during the year. Not all the posts were written in 2011, one was way back from 2008. Manufacturer’s Marketing Video Becomes a YouTube Sensation. There you have it, my top 10 list of industrial marketing blog posts for 2011.

50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)


Read on for answers to these questions and more from some of the best minds in social media in some of their best blog posts and articles of 2011 so far. 9 new rules for YouTube marketing by iMedia Connection. 7 Little Known Tricks That Will Get You More YouTube Views by SocialTimes.

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1


Sure, teenagers spend a lot of time on YouTube, but did you know that three-quarters of business executives watch work-related online videos weekly? Over 2 billion videos are viewed every day on YouTube. Is a Blog Still Important in 2011?

40 (of the) Best SEO Guide, Tips and Insights of 2011 (So Far)


YouTube Video Optimization from A to Z by Search Engine Journal Harrison Jones explores why online video has become so popular, then steps through how to optimize a YouTube channel and individual videos, and how to promote videos through social networks, social bookmarking sites and blogs.

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4 Trends Shaping B2B Marketing in 2011


Wiley, 2011). So at the start of 2011, here are a few bigger trends I see shaping the way B2B marketers will do business in the coming year. Similarly, social media fans love to pore over their own endlessly fascinating (but ultimately meaningless) stats: number of fans or friends or followers, number of retweets, number of views on YouTube, comparative social clout, and on and on; meanwhile, all the C-suite really counts is sales.

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Now on YouTube: Our White Paper

The Content Factor

Demonstrating how to repurpose B2B content using simple video tools, we present the video version of "Secrets of Case Study Winners," based on our white paper about effective B2B case study programs. read more

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Dreamforce 2011: Marc Benioff on the Birth of the Social Enterprise #DF11

Modern Marketing

He introduced Service Cloud with Chatter Service , which makes it possible for a service agent to access every platform a customer is using including Twitter, Facebook, YouTube, etc. Marketing Efficiency #DF11 cloud computing Dreamforce Dreamforce 2011 Eloqua Event Marketing Marc Benioff

YouTube Launches New and Improved YouTube Analytics


It looks like the marketer's cry for more data has reached YouTube's ears, and not too long after Facebook beefed up its analytics with new features for Facebook Insights. Here are the four latest features YouTube Analytics will tack on to the almost-defunked Insights.

Small Manufacturers Use Social Media Effectively

Industrial Marketing Today

Probably the most common use of social media is videos on YouTube. These people have readily embraced video marketing, YouTube and social media. On YouTube, I found a video from CARR Machine & Tool Company that takes a refreshingly different approach to differentiate the company by putting the focus squarely on the customer. They actively use YouTube, Facebook and Twitter.

Social Media Statistics 2011 [Video]


Today, Qualman released his newest video, "Social Media Statistics 2011." YouTube is the second largest search engine in the world.

The Best Ways to Add Subscribers to YouTube


by Katie Byrnes So you’ve created some pretty cool videos and uploaded them to your YouTube channel, naturally. Relax, we’ve found a few ways to add subscribers and increase YouTube viewership.

18 (of the) Best Web Analytics Guides of 2011


YouTube Launches New and Improved YouTube Analytics by HubSpot Blog. The measurability of the web can be a double-edged sword.

How to Build the Ultimate Online Newsroom


Links to all of the company’s social media profiles (LinkedIn company page, Facebook, YouTube channel, Twitter etc.). • See the 2011 Online Newsroom Survey (PDF) from TekGroup for more guidance here. by TomPick and guest blogger Maria Verven.

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55 (of the) Best Social Media Tips, Tactics and Tools of 2010


Most valuable is his dissection of the best way to use the popular social sites, YouTube and blogging in an integrated manner that capitalizes on the strengths of each platform. 4 Ways to Find Legal Music for Your YouTube Videos by Mashable.

How to Add YouTube Videos to Your Site or Blog


According to the 2011 Social Media Marketing Industry Report , 77% of marketers plan on increasing their use of YouTube and video marketing in 2011.

What Does B2B Social Media Success Look Like?


Video / YouTube. Social Media Marketing b2b social media success blogging Marketo social media case studies social media marketing tactics social media metrics TopRank Twitter video YouTubeUntil recently, most social media case studies have focused on consumer brands.

How To Use YouTube For eCommerce


How to Use YouTube To Increase Sales. HubSpot CMO Mike Volpe says to keep in mind that “ social media isn’t a strategy, its a technology ” Use technology YouTube to share the information with anyone that wants it. This will show up as a clicakble link on YouTube.

2012 Content Marketing Trends for Manufacturers and Industrial Companies

Industrial Marketing Today

74% of B2B content marketers reported using Twitter followed closely by LinkedIn (71%), Facebook (70%) and YouTube (56%). The use of videos in content marketing is on the rise and this is reflected in the increase in the use of YouTube as a distribution channel.

YouTube Celebrates 6th Birthday With 3 Billion Views Per Day


YouTube is celebrating its 6th birthday this month, and in a thank-you message to its users, the user-generated video site revealed a couple of amazing statistics: More than 48 hours (two days!) of video are uploaded to YouTube every minute.

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Google Plus was born prematurely and you should take advantage


There’s a good chance that the best way to show up first on Google search is to invest your brand and your time force-feeding all your content and trends to Google products such as Plus and YouTube.

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3 Events That Mark Online Marketing Change in 2011


We are barely finished with the first quarter of 2011, but some key events have already shaken up the inbound marketing landscape. While many important changes have already occurred in 2011, take special note of the three below as you plan marketing strategies and adjust budget allocations.

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14 Awesome Google Labs Experiments You May Have Missed

Modern Marketing

Ever wonder what different groups like on YouTube? With YouTube Insights for Audience , you can get an idea. by Jesse Noyes | Tweet this Google+ has been the talk of the digital town the past couple of weeks.

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New White Paper: Top Schools on YouTube


Today, we’re wrapping up our series of white papers on social media in education with a guide on YouTube strategies for colleges and universities. While many schools are halfheartedly posting videos on YouTube, few are seeing the results they’d like … Continue reading → The post New White Paper: Top Schools on YouTube appeared first on Fathom.

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Search is three-dimensional chess


Internet Marketing Organic Search Public Relations Search Marketing Social Media Marketing Facebook FeedBurner FourSquare Google LinkedIn MySpace RosettaStone SEO YouTubeby Chris Abraham. I try to read through my RSS feeds every day.

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B2B social media: Highlights from new benchmarking research


YouTube (66%) and, perhaps surprisingly given its B2C associations, Facebook (67%) also form an important but less prominent part of the mix. B2B social media; is it a case of the Emperor’s New Clothes?

Facebook vs. YouTube: Which is Better for Live Video?


If you are serious about live video streaming, Facebook and YouTube are the most obvious platforms and let’s be honest, the best choices out there. YouTube is not only the world’s largest video platform but the second largest search engine.

Are Community Forums Good for Manufacturers and Industrial Companies?

Industrial Marketing Today

Blogging and mainstream social media sites like LinkedIn, Facebook, Twitter and YouTube get all the attention these days. What about good ol’ community forums? Community forums have been around a lot longer than the newer social media channels.

Best LinkedIn Guides, Tips and Tactics of 2011


While B2C marketers focus on Facebook, LinkedIn is consistently cited as the top social network for B2B marketing.

Robert Egger On Why Nonprofits Need To Re-Think Marketing

Modern Marketing

I put up a little response to Rush Limbaugh on YouTube and it got 50,000 hits and people were like, “Dude that rocks!” by Jesse Noyes | Tweet this.

8 Share Spiking Tips For Empire Avenue

Modern Marketing

Part game, part ratings system, Empire Avenue works by allowing users to create a ticker linked to their activity on various social media profiles like Facebook, Twitter, Flickr and YouTube. by Jesse Noyes | Tweet this. The latest social media measurement tool to takeoff is Empire Avenue.

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31+ of the Coolest Social Media, Search and Web Tools of 2010


Convert PowerPoint presentations to Flash, or into YouTube videos? A social media monitoring tool that tracks your brand and keyword searches across Twitter, Facebook, Flickr, Youtube, Google Buzz, Blogs, and News, and reports results hourly.

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YouTube Gets Way More Social With Facebook, Google+ Integration


If you've logged into YouTube in the past day, you may have noticed the video-based social network has undergone somewhat of a makeover. While sleek new designs for the site as a whole, your YouTube homepage , and individual video channels are the main focus of YouTube's changes, there are a couple of new features that should excite you as a marketer, especially if video content is one of your business' fortes. While a YouTube user (i.e.

BBC Critiques YouTube: Professionalism on the Rise with Internet Videos


A recent BBC online article reported on the changes that are slowly transforming YouTube and the YouTube viewing experience. Chief among the evolutionary details is that YouTube is presenting more and more “professionally produced content” on the video portal, which … Continue reading → The post BBC Critiques YouTube: Professionalism on the Rise with Internet Videos appeared first on Fathom.

The 10 Traits of Successful Social Marketers

Marketing Insider Group

They Realize Marketers Are Publishers: They know that instead of creating 20-page whitepapers and 50-minute webinars, marketers are increasingly looking at content strategy where 140-character tweets, 2-minute YouTube videos and photos on Facebook will help them achieve their business objectives.

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Best Web Presence Optimization Guides and Tips of 2011


Claim your profiles (on sites like LinkedIn, Google+, SlideShare, YouTube, Facebook, Flickr and Twitter) and make sure they consistently describe you and your company.”

Who Should Write Your Corporate Social Media Policy?


IT needs to be consulted about technical issues such as the bandwidth impact of allowing unfettered access to YouTube. Social Media Marketing Dave Fleet herding cats herding lobsters social media best practices social media governance who should develop a corporate social media policy writing a social media policy YouTube network bandwidthWhen it comes to writing a social media policy , who should decide what goes into it? A) Marketing. B) Public Relations. C) Human Resources.

5 Questions Every Business Website Must Answer


Twitter, YouTube videos, text messaging…there’s no question attention spans are short. Everyone is busy, asked constantly to “do more with less,&# including most critically their time.

[Chart] Would Rebecca Black Make A Good Marketer?

Modern Marketing

Well, if the 30 million hits Rebecca Black has earned on YouTube is any indication, you might think you “gotta get down on Friday.&#. Email marketing b2b marketing email email delivery Email Marketing Friday marketing Rebecca Black viral video Youtube

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