Marketing Insider Group

JULY 21, 2020

Blame a few fuzzy data in a 2011 study. Life’s about to get real for all those marketers who thought all they had to do was write “best plumber in Pittsburgh” and sprinkle that phrase at awkward places in every post they write. As Anita Lettink shows, that old saw is a bit of a myth. Just think of the possibilities.

Marketing AI 567

Marketing AI Stats Planning Case Studies 567

Writing on the Web

JUNE 12, 2013

src="[link] width="300" height="300" title="Better Blog Writing: Attract Clients, Make Sure Your Posts Get Read!" /> You want to Engage your Blog Readers and encourage them to subscribe to your blog and become regular visitors. According to Neilson.com, there were 181 million blogs around the world at the end of 2011. (In

RSS 100

RSS Social Media Buzz Internet Marketing 100

Writing on the Web

APRIL 11, 2011

Marketing nowadays requires writing and publishing great content in multiple ways. How can you make your writing interesting, more like a good movie or book? I’ll be sharing more tips on writing compelling stories shortly. Business Blog Writing and Content Marketing: Come on, light my fire! Blog this on Blogger.

Rules 100

Rules Content Digg Custom Publishing 100

Biznology

FEBRUARY 20, 2018

While I have been writing about digital marketing and PR every week for at least 9 years on sites like Socialmedia.biz and Biznology, I have been writing about digital PR and marketing since 2002 and blogging since 1999. People are Impressed by Writers and Writing. Don’t Rely on Others to Keep Your Words Alive.

Marketing Management 202

Marketing Management PR Marketing Automation Services Public Relations 202

Webbiquity

MAY 3, 2011

Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women. She’s also the editor of Brain Pickings and writes regularly for Wired UK magazine, The Atlantic and Design Observer. Connie Bensen. Ellen McGirt.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

Martech

MAY 3, 2022

” write Brinker and Riemersma. They estimate the landscape has grown 24% since the 2020 edition — and a staggering 5,233% since the first edition in 2011. . “Would this crisis be the catalyst for consolidating if not out right collapsing the vast and vibrant martech vendor universe?” But there is consolidation.

Marketing Management 107

Marketing Management Long Tail Marketing Acquisitions Digital Transformation 107

Tony Zambito

DECEMBER 19, 2010

  My recent post entitled Seven Buyer and Sales Trends to Watch in 2011 is one of those instances for me personally.  Trend 7: 2011 will be The Year of the Buyer. I truly believe that 2011 will be the year B2B businesses begin to devote time and resources to developing strategies that are focused on the buyer. 

Top of Funnel 100

Top of Funnel Trends Conversion Buyer Personas 100

Webbiquity

JANUARY 30, 2012

” Top 50 WordPress Plugins for 2011 to Zoom SEO, SMO & Audience Engagement by Zoom Factor. Pam Moore reviews 50 of her favorite WordPress plugins, divided into categories for social sharing & engagement, design and image enhancements, search engine optimization, and development (e.g., to improve load times).

CMS Development 100

CMS Development Best Practices Marketing Analytics Tools Lead Scoring 100

Martech

AUGUST 29, 2023

He writes it for people “who are interested in digital analytics but do not know how to code.” Optimize Smart is also the name of the blog about web analytics that he has been writing since 2011. LinkedIn: CharlesFarina (14K followers) X/Twitter: @CharlesFarina ( 9.6K LinkedIn: KristaSeiden (12.8K

Marketing Analytics Tools 96

Marketing Analytics Tools Paid Search Agency Advertising Agencies Adwords 96

Martech

NOVEMBER 18, 2021

Braze, a New York-based company, was founded as Appboy in 2011 and re-branded in 2017. We’ve been writing about Braze since it was Appboy and it’s been one of the solutions mentioned in many case study discussions with brands. Shares were priced at $65, above the expected range of $55 to $65. Why we care.

Paid Search Agency 103

Paid Search Agency Companies Case Study Case Studies 103

Oktopost

SEPTEMBER 8, 2022

Writing well. He has authored: Internet Marketing an Hour a Day (Wiley/Sybex) 2011. In Matt’s opinion, media literacy means taking what you need from articles, blogs, and websites and applying it to your marketing strategy instead of being swayed by what is sensational right now. Presenting and communicating flawlessly. Background.

Enterprise Management 131

Enterprise Management Transparency Paid Search Agency Lock-In 131

Webbiquity

APRIL 5, 2012

Jason Kreidman offers detailed tips and tactics for optimizing local business presence on Google (e.g., “Google now has its own section for reviews and is focusing attention on getting users to write reviews. Find the answers to these questions and more here in some of the most helpful guides to local search success of the past year.

Tactics 100

Tactics SEO Tips Best Practices 100

Contently

MARCH 14, 2023

Rather than feeling constrained by them, think of them as a way to ensure your writing is well-organized and on-topic. Schema.org , where you can find a list of coding terms that can help your SEO, was founded in 2011 by Google, Microsoft, and Yahoo to provide a common language that leads to better and more consistent search results.

SEO 137

SEO Content Marketing Tips Long Tail Marketing 137

Onalytica B2B

JULY 19, 2018

I had started writing my own blog simplified analytics since 2011. Bio: Sandeep is Digital Transformation, Analytics, Big data, IoT & Mobility evangelist with over 30 years of experience in IT Consulting and delivery. HOW DID YOU GET TO BECOME AN EXPERT IN DIGITAL TRANSFORMATION.

Marketing AI 125

Marketing AI Digital Transformation Enterprise Management Analytics 125

Adobe Experience Cloud Blog

NOVEMBER 16, 2017

But while everyone agrees that long-form content is the most efficient way to gain attention, not everyone can write as well as a professional journalist and keep the readers engaged. There is increasing pressure to write long-form content, but the attention spans of users are getting shorter each day. Why Long Form Content Works.

Planning 268

Planning Content Work Management Paid Search Agency 268

Convince & Convert

MARCH 8, 2011

That was the theme of my recent Webinar at Blogging Success Summit 2011. Lifting the Fog of the Blog: 8 Strategic Questions Before You Write 1 Word. Decide what behaviors you’re ultimately trying to entice, and design and write with those action objectives in mind. View more presentations from Jay Baer.

Top of Funnel 146

Top of Funnel Sample Cross-Selling Validation 146

ClearVoice

NOVEMBER 4, 2022

Learn about all things social media, from creating your profiles to writing posts and optimizing. Social Media Hat has been around since 2011 and has won awards for its marketing content. This is an excellent place to start if you want inspiration before writing your following email. Social media marketing blogs. ClearVoice.

Newsletter 134

Newsletter Planning Paid Search Agency Work Management 134

Writing on the Web

JANUARY 19, 2012

I’ve been reviewing my 2011 blog posts, email broadcasts, videos , and taking stock. Here’s a checklist for reviewing your 2011 content marketing results so you can know where to spend your time and energy in 2012: What were your most effective blog posts in terms of numbers of page views? Happy writing!

Planning 100

Planning Marketing Plans Content Marketing Content 100

Zoominfo

JULY 3, 2020

Pipeline/Deals influenced by data #zoominfo — ZoomInfo (@ZoomInfo) April 27, 2011. However, you can also begin to: Create targeted social media campaigns Construct highly relevant and personalized emails Write timely and topical blog posts Implement A/B testing. How to use firmographic data.

Account Based Marketing 195

Account Based Marketing Zoominfo ABM Budget Programs 195

Webbiquity

MARCH 12, 2012

Many “traditional” journalists now write blogs; does that make them bloggers? send generic pitches) for successfully getting others to write about your product / service / news / client etc. Another part of the confusion is based on the changing definition of “media.” Small Business…Big Coverage!

PR 100

PR Blogger Tips Best Practices 100

Contently

MARCH 3, 2020

When Steve Jobs died in 2011, the Times had a 3,500-word article up within an hour. While covering Jobs’s death, for instance, the writing started in 2007. Mastering the content approval process isn’t as fulfilling as writing an important longform article, but it’s important nonetheless.

Creativity 124

Creativity Fulfillment Paid Search Agency Transparency 124

Zoominfo

APRIL 24, 2019

In other words, write for people, not for search engines. Rolled out in 2011, Panda “rewards high-quality websites and diminish[es] the presence of low-quality websites in Google’s organic search results” ( source ). But, rather than hiring humans to write these pieces, article spinning is typically done by software.

Tactics 189

Tactics Cost SEO Lead Scoring 189

Brandwatch Marketing

OCTOBER 25, 2023

Since Google moved to secure search in October 2011, measuring keyword traffic has become more difficult with the vast majority of keyword data hidden behind ‘(not provided)’ in the name of privacy. In the past, Google Analytics users were able to easily track the number of people using branded keywords to arrive on website.

Brand Identity 96

Brand Identity Branding Advertising Benchmark Eye-Tracking 96

nDash

FEBRUARY 23, 2022

My path to writing has been an uncommon one. So writing seemed like the most obvious outlet for that, and I would love to help you share your knowledge with your readers, or share some of my own. There’s no better feeling than writing a story and seeing it come to life through the use of digital platforms that measure KPIs.

Blogspot 52

Blogspot Personalization Paid Search Agency Copywriting 52

nDash

OCTOBER 26, 2020

We want to work with you to help build your writing team. . Freelance writer specialising in HR, HR technology and recruitment, writing research focused articles, content and whitepapers on current issues affecting HR and recruitment professionals. . In 2011, I launched Liz Sheffield Copywriting. . Case study. Website copy .

Marketing Budget 98

Marketing Budget Marketing Budget Creation Enterprise Management Work Management 98

Writing on the Web

AUGUST 26, 2014

Example of what that means: I received a press release to promote a book; in the blurb about the author, they explained he was a nightclub owner who almost died in a drug-related fire; who went on to become a psychologist and spiritual leader; who writes about how his near-death experience transformed him and how he overcame addictions.

Rules 100

Rules Custom Publishing Curation Small Business Marketing 100

RebelMouse

AUGUST 25, 2022

Are you writing about things simply because they seem to be trending and not because you'd write about them otherwise for your existing audience? Are you writing to a particular word count because you've heard or read that Google has a preferred word count? If this still sounds confusing, you aren’t alone.

CMS Development 95

CMS Development Content Classified Ads Eye-Tracking 95

Trade Press Services

SEPTEMBER 25, 2023

School is never out for the sales professional,” writes Ron Holm of the Track Selling Institute , which teaches principles developed by Max Sacks and Roy Chitwood. When Chitwood wrote about buying decisions in 2011, the first point of contact was a human being. This is why it is important to avoid the “What does it cost?”

Lead Ranking 52

Lead Ranking Buying Cycle B2B Sales Pricing 52

Webbiquity

OCTOBER 5, 2012

Vocus vs. Cision (November 8, 2011). How to Write an Effective Business Blog (January 8, 2010). 33 (of the) Best Marketing Strategy Guides and Insights of 2010 (February 14, 2011). For a more up-to-date look at marketing strategy, check out the Best B2B Marketing and Sales Strategy Guides and Insights of 2011.

PR 100

PR Stats Social Media Twitter 100

nDash

SEPTEMBER 13, 2022

Here are a few reasons why clients may ask for revisions: Tone of voice: To be aligned with a client’s pain points and understand their needs, it’s essential to speak and write in their tone of voice. Stylistic issues: Some brands adhere to certain writing styles and would like their copy and content to follow suit.

Work Management 52

Work Management Deliverability FAQ Comparison 52

Customer Experience Matrix

FEBRUARY 10, 2017

You may have noticed that I’m writing a little less about artificial intelligence than I had been. But the David Raab, or Raab-bot, writing this will tell you it’s because he’s concluded that AI is destined to become so pervasive that it doesn’t make sense to treat it as a distinct topic. You can’t actually prove that isn’t happening.

Marketing AI 120

Marketing AI Account Based Marketing Lead Scoring Lead Ranking 120

Contently

MARCH 1, 2022

The Instagram account, founded in 2011, was charging advertisers tens of thousands of dollars for access to its 14 million followers. million (at the time of writing). In a web awash with looted ideas, what pitfalls do content marketers face when looking for a cheap, viral fix? Is there any such thing as a free meme?

Thought Leadership 172

Thought Leadership Aggregators Paid Content Ethics 172

Contently

MARCH 13, 2017

From January 2011 to January 2014, Facebook lost users in the 13–17 and 18–24 year-old demographics, according to a study from digital consultancy iStrategyLabs. “Social networks live and die on their ability to attract new users and to keep those users engaged,” writes Adweek contributor Kimberlee Morrison.

Social Networks 110

Social Networks Facebook Emarketing User-Generated Content 110

Martech

JULY 24, 2023

is wealthy, soccer-mad and won the 2011 WWC. Forbes’ Kelly Phillips Erb hit that with a red card, writing : “Many multinational companies handle global payroll issues on a regular basis. However, having the WWC in New Zealand and Australia means it’s only one to three hours ahead of Japan. Perfect fit, right?

Broadcasting 72

Broadcasting Paid Search Agency Television marketing Marketing 72

ConvertKit

DECEMBER 7, 2020

Prerna always loved writing, so much so that she took a journalism course after college for fun. They got married, decided to start a family, and Prerna even pursued writing again on the side, earning a Master’s degree in English Literature while working at the bank. They wanted her help with their writing needs. Prerna's desk.

Copywriting 115

Copywriting Work Management Social Media Word of Mouth 115

Brandpoint

OCTOBER 4, 2019

Autumn Olson is the HR Manager at Brandpoint and has been working in Human Resources since 2011. Don’t make review writing mandatory. Don’t incentivize employees for writing reviews. Do enlist managers and leadership to write reviews to encourage their staff to follow their lead. Paul, Minnesota.

Resource Management 102

Resource Management Thought Leadership Work Management Paid Search Agency 102

Writing on the Web

APRIL 13, 2011

Example of what that means: I got a press release yesterday to announce a new book; in the blurb about the author, they explained he was a nightclub owner who almost died in a drug-related fire; who went on to become a psychologist and spiritual leader; who writes about how his near-death experience transformed him and how he overcame addictions.

Rules 100

Rules Content Digg Press 100