Fear and Social Media Don’t Mix

B2B Memes

It’s why the AP repeatedly feels the need to crack down on the way its staff use Twitter , and why Georgia Tech decided that federal privacy rules require it to ban classroom wikis.

Website Content Must Address What’s Keeping Engineers up at Night

Industrial Marketing Today

A wiki or a customer forum is another option. Speak to engineers across the board about what keeps them awake at night and you are likely to hear these three words repeatedly: Risk. Security. Compliance. Does your website content address those issues? The content on your industrial site may be missing the mark completely if it doesn’t speak directly to engineers’ pain points.

20 Ways to Generate ROI from a Corporate Blog


The “ROI of social media&# (or lack thereof) is a hot, and still hotly contested, topic. I summarized arguments from both sides a few months ago in The Social Media ROI Debate.

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Best Web Presence Optimization Guides and Tips of 2010


Michael Cohn supplies an excellent list of “useful and effective tools that will help you create a buzz for your business,&# from social networks and photo-sharing sites to wikis and review sites. “Is 2011 set to be the ‘year of Facebook,’ even among search marketers?&#

Best Email Marketing Tips, Tactics and Metrics of 2010


While social media is the flashy show horse of online marketing, email remains the solid workhorse. According to recent research , 92% of marketers consider email to be one of their “most important marketing tools” and 54% plan increased spending on it in the coming year.

We don’t need a social media ROI model


” Over the last few years, many in the social media space have been on a quest to find the perfect ROI model for blogs, micro-blogs, wikis, social networking, social bookmarking and other animals in the ever growing Social Business zoo. Image via Wikipedia.

The Death of Cold Calling – Ending the Debate

Sales Intelligence View

The word “cold&# is used because the person receiving the call is not expecting a call or has not specifically asked to be contacted by a sales person - wiki.

The Ultimate Glossary: 120 Social Media Marketing Terms Explained


Wiki - A wiki is a website that allows the easy creation and editing of any number of interlinked web pages via a web browser, allowing for collaboration between users. On the web today, things change fast.

5 Tips to Make Sales and Marketing Live Happily Ever After


Great tools for this include a corporate, internal wiki, and as we mentioned above, online report dashboards. This is a guest blog post written by David Kirkpatrick. He is a reporter for MarketingSherpa , covering the B2B and consumer marketing beats.

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5 Golden Rules for a Successful Location Based Marketing Campaign


You'll be able to find out about some of these services as they evolve, because Mike and I will keep wiki pages that will let users contribute as well -- talk about all these different services that can help measure and monitor.".

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A Marketer's Guide to APIs


The Twitter API started as a basic wiki but has now evolved into a detailed developer site that a savvy marketer can read through and use to determine what information might be available for a developer to use on a future marketing project. Need more leads?

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Mail Bag

Paul Gillin

alexander wang wiki. I get comments from readers all the time, and while I usually let these remarks speak for themselves, I thought I’d take advantage of a little extra time at the holidays to show my appreciation by responding to a few recent contributors. Thanks for showing that you care! Unquestionably imagine that which you said. Your favourite justification seemed to be at the web the simplest thing to take note of.

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A Decade of Homepages: An Inside Look at Our Website Redesign Strategy


However, to glean even more insight into why we chose certain redesigns, I simply turned to our company''s wiki. As detailed in the HubSpot Wiki, the redesign that led to this incarnation of the homepage was meant to solve a specific problem.

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how to use social media - lessons from ama digital conference

The Effective Marketer

Just as a sidenote, I thought ironic the fact that for a “digital marketing conference&# that focused on social media (blogs, wikis, twitter, facebook, etc.)

New Marketing Automation Options for Small Business in the VEST Report

Customer Experience Matrix

The system also extends beyond sales and marketing functions to include customer forums, Wikis, support tickets, project schedules with tasks assigned to individuals, and coupons. Hatchbuck was founded in 2011 and launched its product in 2013.

Why internal Social Business Platforms matter


In a previous post, I mentioned this quote by David Allen ( Getting Things Done ) from an interview to the Harvard Business Review magazine (May 2011 issue): Peter Drucker said that the toughest job for knowledge workers is defining the work. Image via Wikipedia.

What’s Accuracy Got to Do With Social Media?

Content Marketing Institute

Wikis are the obvious example of the community collating, curating and certifying the vastness of human knowledge. You may be familiar with the oft-quoted line attributed to Mark Twain, “A lie will fly around the whole world while the truth is getting its boots on.”

10 Clever Website Error Messages From Creative Companies


Well, back in 2009 Google created Google Wave to combine email, instant messaging, wikis, web chat, social networking, and project management. Before it was taken down in May 2011, it used this creative image to tell users it was unavailable.

B2B marketers are stumbling in the dark

delicious b2bmarketing

A new CMO walking into her new job in a B2B company ought to be able to ask for the Book of Learning and be given a big, fat ring binder (or wiki URL). Make sure they capture all lessons and share them.Start a wiki.

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How to Identify Content Topics That Hit Home With Your Readers


At HubSpot, we have an internal wiki page where staff can suggest topics for the blog. It may seem elementary, and we published it long after Twitter launched -- in November of 2011, in fact -- but we just heard the question over, and over, and over.

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Top 60 B2B Marketing Posts and Hottest Topics November 2010

B2B Marketing Zone Posts

All blogs, wikis, forums, and social networks hosted or sponsored by Oracle (e.g., com , wiki. Send Less Leads to Sales - B2B Lead Generation Blog , November 18, 2010 If your 2011 marketing budget is tighter than you want it to be, trying giving sales less leads. According to Marketing Sherpa’s just-released 2011 B2B Marketing Benchmark Report , a whopping 80 percent of the 935 respondents said they pass unqualified leads along to sales.