Everything Technology Marketing

JANUARY 31, 2012

Social media has clearly evolved from the experimental stage to become an established marketing tactic and lead generator in 2011. 2 – Content marketing Content marketing went mainstream in 2011. Does this reflect the reality in your organization going into 2011? Which of these focus areas match your priorities, which don’t?

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Lead Ranking Marketing Management 100

The Effective Marketer

SEPTEMBER 23, 2009

The link for the MarketingProfs Digital Marketing World online event is: [link] Meeting of the Minds Webcast Series Marketing NPV is one of those great little secrets of the web, because not many people know of them. That’s why I think their new webcast series has great promise. Please do the same! United States License.

Training 100

Training Planning Work Management Marketing Management 100

The Effective Marketer

APRIL 29, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Tools of the Trade: Webinars and Online Presentations Webinars or webcasts, as they are sometimes called, have increased in popularity and in effectiveness within the past 5 years or so. United States License.

Marketing Automation Services 100

Marketing Automation Services Webinar Metrics Budget Programs Work Management 100

Digital B2B Marketing

MAY 31, 2012

Only 10% of individuals are willing to provide information beyond basic contact details for a webcast. Here is an excerpt from the report: In a more recent (2011) study from JanRain (with a broader consumer base), 88% report having lied on registration forms.

B2B Marketing 100

B2B Marketing Planning B2B Webcast 100

Marketing Insider Group

JULY 15, 2010

The webcast was one of the best I’ve seen in a long time based on attendance and amount of participation. We do 100’s of webcasts a year, this turned out to be one of the best.” Augmented Reality For B2B Marketing in 2011?" I concluded with a discussion of the tactics to consider in future demand generation efforts.

Lead Generation 100

Lead Generation Budget Programs Work Management Lead Scoring 100

The Effective Marketer

AUGUST 25, 2009

The article from BBC News UK can be seen here: The Problem With PowerPoint Over the years I’ve read a number of books on effective presentations, listened to podcasts, and attended some presentations and webcasts. It all boils down to: 1. Know your audience 2. Know your subject 3. Create a story to tell 4. Rehearse 5.

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

Marketing Insider Group

MAY 17, 2012

Yesterday I attended the @ MarketingProfs webcast “ Top Tools For Engaging Your Audience Online.” He said that 247 million people play Farmville and that Zynga, the company that started Farmville made more than a billion dollars in 2011. ” with Mr. @ Unmarketing himself, Scott Stratten. Scott hates Farmville.

Tips 100

Tips Webcast Social Media Mobile Marketing 100

The Effective Marketer

MAY 25, 2009

Some of the best webcasts I’ve watched were the ones where a moderator would interject at some points to feed a question that was relevant to the slide being presented or to make a comment that would help with a transition to the next section of the webinar. but this person can also interject during the presentation to create a dialog.

Webinar Metrics 100

Webinar Metrics Planning Work Management Effectiveness 100

Marketing Insider Group

MAY 24, 2012

In a perfect example of content marketing itself, Rebecca Lieb (@ lieblink ) with support from Jeremiah Owyang (@ jowyang ) from Altimeter have delivered a Content Marketing ebook , webcast , blog post , book and slideshare presentation on what they call “The New Marketing Equation. Why Organizations Must Rebalance.”

Top of Funnel 100

Top of Funnel Advertising Agencies Content Marketing Work Management 100

markempa

OCTOBER 12, 2011

However, to call 2011 a tough year is an understatement, to say the least. Tuesday, October 18, 2011. We weren’t surprised by their responses. Together, the three of us are going to provide takeaways you can begin using now to overcome today’s marketing challenges and set the foundation for higher marketing ROI in 2012. PST, 11 a.m.

Advertising Benchmark 120

Advertising Benchmark Webinar Metrics Marketing Report Peer-to-peer 120

markempa

AUGUST 22, 2011

Tweet The graph at right, published in MarketingSherpa’s 2011 Benchmark Report , provides a snapshot of what marketers care about most. Finish 2011 Strong: Six Funnel Focal Points to Maximize Time, Resources and Revenues – Part II will be held Tuesday, September 20, at noon EDT, 11 a.m. CDT, and 9 a.m.

Sales Qualified Leads 120

Sales Qualified Leads Sales Cycle Top of Funnel Webinar Metrics 120

Online Marketing Institute

DECEMBER 23, 2010

Basil’s Cathedral To Chili Pepper Ten Search Marketing Hot Spots To Watch In 2011 Net Neutrality: What Do The New Rules Mean And What’s Next? You can also login using your Twitter account: TODAY ON SEARCH ENGINE LAND TOP STORIES Google’s 2010 Holiday Logo: From St.

Paid Content 40

Paid Content Marketing Websites Paid Search Agency Webcast 40

Marketing Insider Group

MAY 5, 2011

In my B2B Marketing predictions for 2011 , I said that this would be one issue that finally made it onto the radar screen for marketing executives. Having used this kind of data to make marketing mix decisions, you quickly see that the common “last touch&# tactics (tele, web visits, webcasts) still get most of the credit.

Marketing Attribution 100

Marketing Attribution ROI Paid Search Agency Lead Ranking 100

Online Marketing Institute

APRIL 4, 2011

Real-Time Activity Stream 4 Content Strategies for B2B Corporate Blogging Derek Edmond | Apr 1, 2011 | 0 Comments No matter how much planning and goal setting goes into a B2B corporate blog, the writing and content ultimately is what will make a blog successful. 2011 All rights reserved. Are you a Search Engine Watch Member? |

B2B Thought Leadership 40

B2B Thought Leadership SEM Peer-to-peer Enterprise Management 40

Online Marketing Institute

DECEMBER 23, 2010

Basil’s Cathedral To Chili Pepper Ten Search Marketing Hot Spots To Watch In 2011 Net Neutrality: What Do The New Rules Mean And What’s Next? Just as you would measure cost/sale between lead gen channels like paid search and B2B hubs, you should also measure it within your paid search program in order to increase ROI.

Paid Content 40

Paid Content PPC Sales Qualified Leads Allocation 40

Online Marketing Institute

APRIL 4, 2011

Real-Time Activity Stream 5 Steps for Crafting an Effective B2B SEO Blogging Strategy Derek Edmond | Mar 4, 2011 | 0 Comments Search engine marketers frequently recommend blogging as a tactic for achieving search engine optimization ( SEO ) goals. Are you a Search Engine Watch Member? | Save up to $400!

SEO 40

SEO SEM Effectiveness Enterprise Management 40

Online Marketing Institute

DECEMBER 23, 2010

Basil’s Cathedral To Chili Pepper Ten Search Marketing Hot Spots To Watch In 2011 Net Neutrality: What Do The New Rules Mean And What’s Next? Comments are closed. TODAY ON SEARCH ENGINE LAND TOP STORIES Google’s 2010 Holiday Logo: From St. have michelle tell you some time.

Paid Content 40

Paid Content PPC Cost Per Click Paid Search Agency 40

Marketing Insider Group

JUNE 18, 2010

Nurture your email list with an invitation to visit a resource center that provides thought leadership from well-known experts, webcast and podcast replays, short videos and product demos, customer testimonials and case studies. Augmented Reality For B2B Marketing in 2011?" Offer tested content that meets well-defined prospect needs.

Tactics 100

Tactics Paid Search Agency Demand Generation Agencies Leads 100

Online Marketing Institute

DECEMBER 6, 2011

« Must-See Content Marketing Examples From 2011. How to Climb the Engagement Pyramid with Public Sector Content » « Must-See Content Marketing Examples From 2011. | By Joe Pulizzi | Published: December 5, 2011. Webinars/webcasts: 25% increase. « Must-See Content Marketing Examples From 2011.

Advertising Benchmark 40

Advertising Benchmark Budget Programs Marketing Report Statistics 40

Adobe Experience Cloud Blog

FEBRUARY 6, 2012

In fact, we were recently rated as #1 on the Silicon Valley Business Journal’s Fastest Growing Private Companies list for 2011! With over 1,500 worldwide customers, Marketo is a leader in cloud software and one of Silicon Valley’s fastest-growing companies. familiarity with salesforce.com is a plus.

Inbound Marketing 48

Inbound Marketing Work Management Marketing Management Planning 48

Online Marketing Institute

JANUARY 4, 2011

2011 All rights reserved. Site Map Search Incisive Interactive Marketing LLC. 120 Broadway, 6th Floor, New York, NY 10271 | Legal Notices, Licensing, Reprints & Permissions | Privacy Policy. b2bmarketing socialmedia

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

Paul Gillin

JANUARY 6, 2011

I was recently quoted on Internetnews.com making the following prediction: “Look for marketing’s love affair with social media to give way in 2011 to the sobering reality that a Facebook fan page and Twitter account don’t solve problems of poor products or positioning. Avaya’s Paul Dunay (left) said it best in a recent webcast. “We

Social Marketing 50

Social Marketing Marketing Analytics Tools Peer-to-peer Paid Search Agency 50

Hubspot

MAY 27, 2013

The nonprofit has three main types of videos: OWHtv (a weekly live webcast), behind-the-scenes videos, and community-generated videos. The founder, Sandy Allock , had hosted the livestream every Thursday night since 2011, and it consistently generates ~1,000 views per video.

Webcast 28

Webcast Youtube Communities Content 28

Webbiquity

APRIL 18, 2012

The 22 Best Infographics We Found In 2011 by Co.Design. Marketers have the highest confidence that in-person events, webinars/webcasts and case studies are effective tactics. ” Content best practices for 5 marketing channels by iMedia Connection. . • They are evenly split on the effectiveness of social media however. •

Top of Funnel 100

Top of Funnel Tactics Content Marketing Tips 100

Ambal's Amusings

AUGUST 20, 2011

Webinar/Webcast. 2011 CMI Content Marketing Playbook. If you can't get enough of Content Marketing Playbook 2011 , I recommend that you also read Content Marketing Playbook 2010. Case Study. Testimonials. Microblogging (i.e., What are the five brand content marketing tactics? Infographics. Online Survey Research Project.

Webcast 100

Webcast Content Marketing Content Case Study 100

Webbiquity

OCTOBER 16, 2012

90% of marketers now use social networks in their marketing efforts, but growth has plateaued; the figure was 89% in 2011. 51% maintain blogs, 42% conduct webinars and webcasts, and 41% produce videos. Instagram tripled its user base from 10 million in September 2011 to 30 million by April 2012. MediaPost ). MediaPost ).

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Online Marketing Institute

DECEMBER 23, 2010

Basil’s Cathedral To Chili Pepper Ten Search Marketing Hot Spots To Watch In 2011 Net Neutrality: What Do The New Rules Mean And What’s Next? Comments are closed. TODAY ON SEARCH ENGINE LAND TOP STORIES Google’s 2010 Holiday Logo: From St.

SEO 40

SEO Webcast B2B De-duplication 40

The ROI Guy

JUNE 29, 2011

This has led to a desire to have content that is more targeted, personalized and relevant – giving a rise in popularity to newer content formats such as videos, webcasts and interactive tools (such as diagnostic assessments, ROI calculators and TCO comparison tools).

Peer-to-peer 40

Peer-to-peer Webcast Buying Cycle B2B 40