Writing on the Web

MAY 18, 2011

Content marketing using video is a key marketing tactic if you want to get found online, get known, and get clients. Your physical presence and voice on video creates a powerful connection to potential new clients in a way that text can’t accomplish. On Thursday, May 19, 2011 at 5 p.m. Even back then (2005?)

Video Marketing 100

Video Marketing Content Marketing Digg Ideal Customer Profiles 100

ClearVoice

NOVEMBER 4, 2022

There are also podcast episodes, video tutorials, and reports. What to read: YouTube rolls out host-read video ads for podcasts. Recommended read: Creating Quality Videos With Smartphones. Social Media Hat has been around since 2011 and has won awards for its marketing content. Best niche marketing blogs.

Newsletter 134

Newsletter Planning Paid Search Agency Work Management 134

Industrial Marketing Today

DECEMBER 22, 2011

As we wind down 2011, this is a good time to review all the industrial marketing posts that I have published here and been viewed by you, my readers, during the year. Not all the posts were written in 2011, one was way back from 2008. Manufacturer’s Marketing Video Becomes a YouTube Sensation.

Marketing Analytics Tools 60

Marketing Analytics Tools B2B Thought Leadership Buying Cycle Thought Leadership 60

Writing on the Web

MAY 16, 2011

You probably already know you should be using video to attract readers to your website, but you might not know how easy and quick it is. Publishing video on your site is like a client magnet. How can you learn to use video quickly? How to properly fill out your video titles and descriptions for maximum search engine placement.

Webinar Metrics 100

Webinar Metrics Video Marketing Content Marketing Digg 100

Contently

OCTOBER 14, 2020

Enter webisodes, a novel video format with action, animation, and volume. In 2011, the last recession was in full swing and many of my clients at Ogilvy were cutting budgets. Mish, a colleague in corporate marketing, noted that YouTube had recently given the agency a custom brand channel, but nobody knew what to do with it.

Advertising Agencies 211

Advertising Agencies Campaigns Paid Search Agency Television marketing 211

Biznology

JUNE 17, 2013

.” These two statements make me believe, today, as Bill’s prediction still continues to come true, it has “matured” to be “Video content is king.” By the percentages: 200% to 300% increase in click-through rate when marketers include video in an e-mail ( Forrester ). Source: MarketingSherpa ).

Video Marketing 80

Video Marketing Content Youtube Forrester 80

seo.co

OCTOBER 5, 2021

As the number of people accessing the Internet from mobile devices continues to increase, finding an alternative to Flash animation and video is essential for every website administrator. Web programmers have long used Flash for online games and video players, but with HTML5 gaining momentum, Flash development is most likely on its way out.

SEO 98

SEO Mobile Advertising API Paid Search Agency 98

Hubspot

JULY 5, 2017

Video content can be a valuable asset in your inbound marketing content mix. In fact, by the end of this year, video content is expected to represent nearly three-quarters of all internet traffic. Your video is being judged on its content, presentation, production quality, style, and the valuable information it provides.

Video Marketing 78

Video Marketing Product Tips Lock-In 78

Hubspot

JULY 11, 2018

YouTube's New Fight Against Fake News. Following the spring launch of the Google News Initiative , YouTube (which is owned by Google) has announced new efforts to curb less authentic video content -- e.g., that concerning conspiracy theories -- and promote high-quality journalism. Anthony Ha of TechCrunch has more.

Youtube 60

Youtube Paid Search Agency Facebook Ads 60

Brightedge

SEPTEMBER 9, 2022

Some search engine optimization (SEO) experts have suggested that it might impact rankings as significantly as the Panda update of 2011. YouTube has also launched a dedicated podcasts homepage. YouTube tests videos in comments and launches podcasts homepage. Video Indexing Report Live in Search Console.

SEO 52

SEO Guidelines Validation Youtube 52

Contently

JUNE 23, 2016

In 2011, YouTube paid more than $100 million to celebrities, social influencers, and media companies to create 100 exclusive channels on the video platform. But beyond these contracts—which only last for 12 months—there’s no long-term financial incentive in place for anyone to create Live videos. Sound familiar?

Youtube 82

Youtube Ad Exchange Facebook Video Marketing 82

Hubspot

JUNE 8, 2011

Our good friend Eric Qualman , the Socialnomics author who has made a name for himself by creating short, entertaining videos jam-packed with social media statistics, is at it again. His original video, the " Social Media Revolution ", now has 2.8 Today, Qualman released his newest video, "Social Media Statistics 2011."

Statistics 28

Statistics Social Media Video Marketing Media 28

Brandwatch Marketing

JANUARY 2, 2019

Youtube: 1.5 A 2011 study by AOL/Nielsen showed that 27 million pieces of content were shared every day, and today 3.2 Social video statistics. Facebook now sees 8 billion average daily video views from 500 million users. Facebook now sees 8 billion average daily video views from 500 million users. billion users.

Statistics 111

Statistics Social Media Media Mobile Advertising 111

Contently

SEPTEMBER 25, 2018

The company’s pitch was a 90-second animated video and a sign-up form. The simplicity appealed to the visually oriented Byrom, so he started researching to see who might be able to make an animated video for his burgeoning business. In November 2011, he established Wyzowl , a studio dedicated to animated video for brands.

Work Management 140

Work Management Paid Search Agency Advertising Agencies Marketing Management 140

Content Standard

JANUARY 5, 2016

Video marketing was everywhere in 2015. Across devices and platforms, digital video came on the scene in a big way—and forced digital marketers to hustle to keep up. For proof of the importance of video marketing, look no further than our top 10 takeaways from 2015 below. Online Video Views Are Rising Rapidly.

Stats 63

Stats Video Marketing Verticals Emarketing 63

ConvertKit

OCTOBER 26, 2021

Launched in 2011 as a platform for gamers to stream their games live for other people to watch in real-time, Twitch has gradually expanded its reach since then. It’s not a curated or edited video, they’re literally seeing it happen, including all the mistakes. It’s not all that different from making a video and uploading it to YouTube.

Curation 80

Curation Cross-Selling Internet Marketing Youtube 80

ConvertKit

MARCH 25, 2020

What are video landing pages? Why use video landing pages? Video landing page best practices. The average American spends nearly 40 hours a week watching videos. It's no wonder, then, that so many online creators are turning to video content for their marketing. Video landing pages. Video sales letters.

Landing Pages 46

Landing Pages Video Marketing Conversion Marketing Automation Services 46

Navigate the Channel

OCTOBER 5, 2022

And for this, you must plan not only with a social media calendar for dates, but for content, and remember to switch up static posts with video or other forms of content. The recommended ratio is 1:4, which comes from a 2011 book by Kipp Bodnar and Jeffery Cohen, but holds up well today.

Social Media 65

Social Media Event Marketing Social Marketing Trade Show 65

Vidyard

MARCH 31, 2015

Here’s Diesel Old Wives Tales 1-5: Checking All the Video Marketing Boxes There’s no question that this campaign is popular – the 5 videos have a combined 1.5 million views on YouTube, and that number continues to grow. Every video that generates conversation does so because it taps into an emotional response.

Video Marketing 50

Video Marketing Campaigns Top of Funnel Viral Marketing 50

Hubspot

MAY 3, 2011

According to the 2011 Social Media Marketing Industry Report , 77% of marketers plan on increasing their use of YouTube and video marketing in 2011. Here is a quick video that will explain exactly how you do this as you work to expand your video marketing. Connect with HubSpot :

Youtube 28

Youtube Video Marketing Hubspot Planning 28

Content Standard

MARCH 14, 2019

In fact, people watch live videos three times longer than prerecorded ones. But a live video strategy won’t be right for every brand. And how can livestreaming fit into your existing content hub, social presence, or video content marketing program ? Where Can a Live Video Strategy Fit? So how do you test the waters?

Tactics 108

Tactics Brand Identity Branding Planning 108

Webbiquity

DECEMBER 18, 2018

On June 28th, 2011 Google Plus was launched with great fanfare. People who wanted to use their other products, such as Gmail or YouTube, were forced to sign up to the platform. Other obvious customer acquisition channels include PPC, video, podcasts, and visual search (primarily Pinterest). Guest post by Nico Prins.

Training 214

Training Planning Work Management Marketing Management 214

Hubspot

FEBRUARY 18, 2020

Snapchat didn't exist until 2011. This year, for the first time, video content has surpassed blog posts as the top content marketing investment. Video-based platforms like YouTube show no signs of slowing growth––it was the only bright spot in Alphabet's recent earnings report. Instagram was launched in 2010.

Work Management 100

Work Management Planning Marketing Management Paid Search Agency 100

Convince & Convert

FEBRUARY 25, 2015

Watch today’s video to see my stationed in front of an enormous T-rex skeleton. That used to be case until 2011, and then their previous relationship lapsed. About Jay Today This video is f rom Jay Today is my near-daily 3-minute video where I talk about social media, content marketing, business and life.

Twitter 135

Twitter Google Marketing Analytics Tools Buzz 135

Contently

SEPTEMBER 19, 2016

Video games have consistently out-earned Hollywood. While gamers can’t take credit for making YouTube an internet behemoth, they’ve certainly done their best to colonize it. In August 2015, YouTube launched YouTube Gaming, a separate platform just for gaming content. In June 2011, Justin.tv

Trends 60

Trends Media Youtube Advertising Mediums 60

ClickZ

JUNE 3, 2020

30-second summary: Betches Media is a digital publisher which was founded in 2011. Since its founding in 2011, Betches has featured content focused on humor and entertainment, but as the threat of COVID-19 grew, Betches shifted the focus of its content and programming on addressing the crisis by creating “Quarantainment programming.”.

Impressions 77

Impressions Curation Newsletter Ideal Customer Profiles 77

Biznology

DECEMBER 20, 2012

YouTube, the #3 site on the web, sees some 72 hours of video uploaded every minute of the day. People watched over 1 trillion videos in 2011 (or about 140 views for every man, woman, and child on the planet ). Whether through photos or video, consumers want a deeper, more immersive experience.

Trends 80

Trends Planning Youtube Wikipedia 80

Hubspot

JANUARY 19, 2011

We are only weeks into 2011 but it is crystal clear that this year is shaping up to be the year of the mobile Web. New research conducted by video traffic management firm Bytemobile has uncovered some surprising data savvy marketers need to be aware of. Don’t ask a user to stream a 10-minute video.

Traffic 28

Traffic Bandwidth Video Marketing Mobile Marketing 28

Hubspot

APRIL 13, 2011

We are barely finished with the first quarter of 2011, but some key events have already shaken up the inbound marketing landscape. While many important changes have already occurred in 2011, take special note of the three below as you plan marketing strategies and adjust budget allocations. 3 Key Events for Marketing Change in 2011.

Allocation 28

Allocation Online Marketing Cable Planning 28

Hubspot

SEPTEMBER 15, 2020

Nowadays, it's critical you invest in a video marketing strategy to build brand awareness and expand your reach, particularly since so many people prefer watching video over other types of content. But even the most robust video marketing strategy often misses one key element: live streaming. Brand news and messages.

Examples 101

Examples Ad Building Brand Identity Branding 101

ViewPoint

MARCH 13, 2014

The interviews are available on our blog and YouTube channel. Click to start video at this point —The young people entering the sales force are changing the dynamic between managers and their reps. Click to start video at this point —Are you a sales rep in the high-tech industry? Their comments will surprise and enlighten you.

Lead Ranking 120

Lead Ranking Social Marketing Paid Search Agency Leads 120

Hubspot

FEBRUARY 20, 2017

1) YouTube. What it Replaced: Video streaming website YouTube replaced phrases like “search for a video” or “watch a video online.”. Used in a Sentence: “You should YouTube the latest Saturday Night Live monologue, Kate McKinnon was hilarious in it.”. Four Brands That Replaced Product Names.

Skype 78

Skype First-Mover Advantage Youtube Advertising Agencies 78

Hubspot

MAY 7, 2020

In 2011, Google conducted its landmark Zero Moment of Truth (ZMOT) study. Video made a push. Video also emerged as one of the prevailing content marketing mediums as the decade progressed, particularly among younger consumers. Video is inherently engaging. Video content will continue to rule. Image Source.

Content Marketing 101

Content Marketing Planning Mobile Marketing Advertising Mediums 101

Martech Advisor

DECEMBER 30, 2019

Today, XR technology looks very different – 360-degree videos on YouTube, AR filters on Snapchat, and DIY VR equipment like Google Cardboard have changed our conception of immersive experiences. Samsung's 4D Lunar Gravity VR Experience Teaser Video. LEGO Wear Snapchat AR Video.

Paid Search Agency 90

Paid Search Agency Startups Interactive Marketing Marketing & Strategy 90

Hubspot

MAY 10, 2017

unveiled Snapchat Spectacles in September 2016 : sunglasses that could record 10-second videos from the perspective of the wearer. By September 2011 , Google+ was open to all Google account holders, and 400 million people signed up within its first year. Source: Spectacles. 3) Nintendo. Source: TechCrunch.

Demand 93

Demand Brand Identity Branding Social Networks 93

BOP Design

FEBRUARY 20, 2019

We’ve included essential sizes for Facebook, Instagram, Twitter, LinkedIn, and YouTube to help you stay current on photo and image specifications. The importance of imagery and video. Trends for 2019 indicate that video is on the rise. A video is able to tell your brand story quickly, making it easily digestible by consumers.

Social Media 50

Social Media Media B2B Linkedin 50

Webbiquity

JANUARY 24, 2011

Create video emails? Convert PowerPoint presentations to Flash, or into YouTube videos? A social media monitoring tool that tracks your brand and keyword searches across Twitter, Facebook, Flickr, Youtube, Google Buzz, Blogs, and News, and reports results hourly. Other Cool Web Tools. Proclaim Messenger.

Social Media 100

Social Media Tools Buzz Media 100