chiefmartech

APRIL 25, 2017

tl;dr — From 2016 to 2017, the marketing automation category of the marketing technology landscape grew yet again, by 36% , from 156 vendors to 212. So here’s the category — click for a larger version — followed by some commentary: There are 212 vendors included in this category, up 36% from 156 in last year’s landscape.

Marketing Automation Services 91

Marketing Automation Services Work Management Marketing Management Vendors 91

NetLine

OCTOBER 12, 2018

What started as a 150-piece puzzle in 2011, the Marketing Technology Landscape Supergraphic had a fraction of the number of logos as it does in today’s version, which boasts nearly 7,000 logos. Marketers are faced with so many nuances and variables when choosing vendors for their martech stack. Evaluate what you have already.

Lead Gen 53

Lead Gen Vendors Lead Scoring Lead Ranking 53

Martech

MAY 3, 2022

. “Would this crisis be the catalyst for consolidating if not out right collapsing the vast and vibrant martech vendor universe?” They estimate the landscape has grown 24% since the 2020 edition — and a staggering 5,233% since the first edition in 2011. ” write Brinker and Riemersma. Processing.Please wait.

Marketing Management 105

Marketing Management Long Tail Marketing Acquisitions Digital Transformation 105

Zoominfo

SEPTEMBER 22, 2022

In 2011, Scott Brinker compiled the first of many marketing technology “Supergraphics,” illustrating the rapid growth of companies supplying digital marketing tools. Ask the potential new vendor about their onboarding and training processes. The original displayed the logos of 140 prominent marketing tech brands.

Work Management 130

Work Management Marketing Management Budget Programs Demand Generation 130

B2B Marketing Directions

JULY 9, 2022

The inaugural (2011) version of Scott Brinker's marketing technology landscape graphic contained about 150 solution providers. So, the marketing technology landscape has grown by an astounding 6,521% since 2011. It works exclusively with enterprise customers, and the firm emphasizes that its advice is vendor agnostic.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52

Biznology

DECEMBER 29, 2017

Ever since Scott Brinker began tracking the martech space in 2011, when he identified 150 point solutions on the market, the category’s growth has been unstoppable. As buyers sit paralyzed by the deluge, vendors scramble to stand out. In 2017, he counted 5,381 solutions, up 40% from the year prior. I predict major M&A next year.

Marketing Management 199

Marketing Management Marketing AI B2B Marketing Marketing Automation Services 199

Biznology

FEBRUARY 20, 2018

If you are not already part of the conversations that experts, vendors, and service providers are already having online (and I don’t mean on reddit, Facebook, or Twitter —those are way too ephemeral) then who’s going to know you? New Phone Who Dis? The digital space has become super competitive. New phone, who dis? Like this post?

Marketing Management 202

Marketing Management PR Marketing Automation Services Public Relations 202

Customer Experience Matrix

SEPTEMBER 15, 2016

Many people cite changes in Scott Brinker ’s iconic marketing technology landscape, which has roughly doubled in size every year since Brinker first published it in 2011. CabinetM has apparently missed many as well: Brinker reported that comparison between CabinetM’s list and his own found that each had about 1,900 vendors the other did not.

Marketing Automation Services 120

Marketing Automation Services Vendors Comparison Acquisitions 120

KoMarketing Associates

JANUARY 19, 2022

Since I published my first WordPress post in 2011, I can’t tell you how many blogs I’ve written or websites my various teams have designed. From communicating your brands’ identity through pillar page customization to building out blogs, WordPress is a great tool for B2B marketers to tell their story. LinkedIn.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

Customer Experience Matrix

SEPTEMBER 30, 2016

I’ve spent a lot of time recently talking to Customer Data Platform vendors, or companies that looked like they might be. It can work with data from multiple sources, relying on partner vendors such as SnapLogic and MuleSoft for data acquisition and Tamr , Alteryx , and Trifacta for data preparation.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 120

Martech

MARCH 11, 2024

Lead routing to SDRs The SDR position was created with the rise of Aaron Ross’ Predictable Revenue model in 2011. Let’s stop optimizing for marketing vendors. But hopefully, we can get leadership to stop creating unnecessary busy work for the whole organization in 2024. Verdict: No new tech needed 6. Get MarTech! In your inbox.

Efficiency 81

Efficiency Marketing Automation Services Lead Ranking Brand Identity 81

Customer Experience Matrix

SEPTEMBER 2, 2011

So I wouldn’t be surprised to see Salesforce encourage third party developers to build marketing automation systems using Salesforce's Force.com and Heroku platforms and Database.com database, or to see them encourage existing vendors to migrate to the Salesforce.com infrastructure. Or maybe I'm being naive.

Enterprise Management 120

Enterprise Management Marketing Automation Services Salesforce.com Work Management 120

chiefmartech

APRIL 24, 2018

I’ve kept the nickname of the Martech 5000 — it has a certain ring to it — but this year’s graphic actually charts 6,829 marketing technology solutions from 6,242 unique marketing technology vendors. As always, a debt of inspiration is owed to Terry Kawaja , the godfather of vendor LUMAscapes.

Marketing Automation Services 111

Marketing Automation Services Marketing AI Long Tail Marketing Paid Search Agency 111

Customer Experience Matrix

JANUARY 4, 2012

The list of independent marketing automation systems shrank by one yesterday when Leadformix was purchased by sales enablement vendor CallidusCloud for $9 million. The price is surprisingly low for an established marketing automation vendor. This is why Callidus is a good buyer.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Marketing Automation Automation 120

ClickZ

SEPTEMBER 16, 2020

The growth in marketing technology, from 150 tools in 2011 to over 8,000 tools in 2020, is mind blowing. Getting swept up in the excitement of martech rather than a detailed capability and vendor fit audit. Form the foundation for vendor RFPs and evaluations. It is time to evaluate and select technology vendor(s).

Work Management 145

Work Management Marketing Management Planning Paid Search Agency 145

Customer Experience Matrix

JULY 31, 2012

I’ve just released the latest edition of my B2B Marketing Automation Vendor Selection Tool (VEST), which contains detailed analysis of all 22 B2B marketing automation systems. I put this at $325 million for 2011, a 50% increase from 2010. Vendors in the VEST are asked for estimates of their client counts by company size.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Report Marketing Management 120

The ROI Guy

MAY 10, 2011

These new customers add to Alinean's ever-growing list of over 100 leading B2B vendors. Combined with being named as the standardization choice at several of these major B2B accounts, these latest new 2011 account additions widen Alinean's lead and affirm its position as the industry-standard value-based sales and marketing solution provider.

Marketing Management 40

Marketing Management B2B Thought Leadership BtoB Demand Generation Agencies 40

Customer Experience Matrix

MARCH 29, 2017

Like many people in the marketing technology industry, I was tickled in 2011 when Gartner predicted that CMOs would soon have bigger tech budgets than CIOs , and even more tickled when Gartner said in 2016 that it had happened. One reference point is the known revenues of martech vendors.

Enterprise Management 120

Enterprise Management Work Management Spending Marketing Management 120

Customer Experience Matrix

FEBRUARY 10, 2017

But Lead Genius was founded in 2011 to commercialize university research into combining AI with human inputs. Let’s look at those stages, using the four step structure of the Raab Guide to ABM Vendors. Nearly every vendor who does this applies some form of natural language processing to extract information from unstructured sources.

Marketing AI 120

Marketing AI Account Based Marketing Lead Scoring Lead Ranking 120

Customer Experience Matrix

MARCH 2, 2015

Email and landing pages are still native to the product but the vendor has added tools to import, edit, and reuse HTML from external Web sites and email systems. The drag-and-drop campaign builder is attractive; more important, actions in external apps appear as icons, making them as accessible the vendor''s own features.

Multi-Channel 120

Multi-Channel Marketing Automation Services Enterprise Management Marketing Management 120

LeanData

APRIL 6, 2023

More importantly, B2B buyers are choosing to engage less often with sellers — since 2011, vendor sales reps have fallen out of the top five resources used by buyers. According to TrustRadius’ 2022 B2B Buying Disconnect report, virtually every B2B buyer wants to self-serve at least part of their buying journey.

Features 52

Features Leads Lead Marketing Qualified Leads 52

The ROI Guy

DECEMBER 6, 2010

Monday, December 06, 2010 Predictions for 2011: The End of B2B Sales & Marketing as We Know It? These two market drivers will have important implications into 2011 and beyond for B2B sales enablement and marketing strategies and budgets. The Death of a Salesman? of respondents), and peers (28.7%), especially early in the lifecycle.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

The Effective Marketer

MARCH 10, 2011

This means that is time to update my previous charts on marketing automation funding (see below) and the funding timeline, because HubSpot just surpassed Marketo as the highest funded marketing software vendor to date. So HubSpot’s recent capital infusion should be treated as good news by all marketing vendors. Thanks for sharing it.

Work Management 100

Work Management Marketing Management Marketing Automation Services Hubspot 100

Avitage

JULY 31, 2012

Marketing (marcom, product marketing, field marketing), multiple vendors or contractors, training, field sales and pre-sales, executives — almost everyone creates slides. I recently reviewed the 2011 Eccolo Media 2011 B2B Technology Collateral Survey report which highlighted the importance of visual elements in content.

Marketing Management 120

Marketing Management Training Vendors B2B Sales 120

chiefmartech

JANUARY 18, 2020

Contribute a new or updated martech vendor here. Report an acquired or defunct martech vendor here. Here’s the story of what we’re doing and where it’s headed… When I started that exercise back in 2011 , it was a bit of work to research and catalog ~150 martech companies. Those are the TL;DR links above.

Wikipedia 65

Wikipedia Vendors Communities Class 65

Customer Experience Matrix

AUGUST 1, 2012

I’ve gotten used to thinking of the B2B marketing automation industry as entering a consolidation phase, during which a handful of dominant vendors emerge and small vendors drop away. It's only in the later stages of consolidation – after crossing Geoffrey Moore’s chasm – that the dominant vendors really take control.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation B2B Marketing 120

Customer Experience Matrix

FEBRUARY 6, 2013

I’ve just finished the latest update of our B2B Marketing Automation Vendor Selection Tool (VEST), available on the raabguide.com Web site. The VEST is our evaluation of industry vendors, aimed primarily at companies choosing a marketing automation system. We use two methods: Vendor revenues. How scientific can you get?

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Management Forecasting 120

Martech

MARCH 6, 2023

Data management solutions vendor Lotame is betting against that. We were one of the first DMPs coming to market in 2011.” Will an increasing reliance on first-party data managed through CDPs, plus all the privacy issues surrounding third-party data, conspire to make DMPs extinct? That was back in 2008.

Work Management 87

Work Management Marketing Management Paid Search Agency Advertising Agencies 87

The Effective Marketer

APRIL 6, 2011

Published in a 3-part series by Email Vendor Selection website, it shows a proven approach to quantitatively help you narrow down your choices and select the solution that will be the best fit for your organization. Check out part 1 of the “ Taking control of the email vendor selection process &# article and let me know what you think!

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

Customer Experience Matrix

SEPTEMBER 28, 2011

The world clearly has more B2B marketing automation vendors than it needs – my master list of demand generation products includes two dozen. The major B2C marketing automation vendors -- IBM/Unica , Teradata/Aprimo , and SAS are more attuned to the enterprise market. Can be deployed on-premise or hosted and managed by the vendor.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Resource Management Marketing Management 120

Customer Experience Matrix

JULY 12, 2011

As I mentioned yesterday, our new B2B Marketing Automation Vendor Selection Tool (VEST) asks vendors to estimate the number of clients in each of four size categories. I’ve described those differences in this post and go into them in our Vendor Selection Workbook (different from the VEST, and free on the Raab Guide site.)

Marketing Automation Services 120

Marketing Automation Services Segmentation Marketing Automation Automation 120

Customer Experience Matrix

AUGUST 23, 2012

The non-specialist vendors such as IBM Unica and SAS, are not included in these figures but also have significant revenue in this segment. As before, vendors closer to the top have the most appropriate features for this segment, and those further to the right have the most similar customer base and company resources.

Eloqua 120

Eloqua Marketing Automation Services Lead Ranking Enterprise Management 120

ClickZ

JULY 3, 2019

It piqued both marketers and vendors’ curiosity in ABM. Meanwhile, vendors and venture capitalists saw this budding excitement and began to invest heavily in all things ABM. It was a strategy B2B marketers were talking about, but not actually doing. This hype might sound bad, but it actually turned out to be good for the category.

Account Based Marketing 107

Account Based Marketing ABM DemandBase Business 107

Customer Experience Matrix

APRIL 26, 2016

Teradata itself paid $540 million for Aprimo back in 2011, again roughly 5x revenue. The very low price certainly isn’t good news for other SaaS marketing vendors, but I think it’s more about the unique situation of the Teradata products than the industry in general. It’s not surprising that the buyer is a private equity firm.

Resource Management 120

Resource Management Marketing Management Planning Business 120

ViewPoint

MARCH 27, 2014

A survey Of 175 B2B buyers reveals what they want to see on vendor websites. A survey of B2B buyers revealed what they want to see on vendor websites: detailed contact information, case studies, white papers and articles. About the hosts: Paul Gillin is a veteran technology journalist and a thought leader in new media.

Social Media 120

Social Media Work Management Marketing Management Media 120

Customer Experience Matrix

JUNE 5, 2012

Salesforce.com yesterday announced agreement to buy social media publishing vendor Buddy Media for $689 million, thereby adding another big fluffy piece to its “marketing cloud”. Oracle followed suit this morning with an acquisition of social media monitoring and semantic analysis vendor Collective Intellect. In a word, no.

Resource Management 120

Resource Management Salesforce.com Marketing Automation Services Marketing Management 120

Customer Experience Matrix

JUNE 27, 2013

Adobe today announced plans to acquire Neolane , the largest remaining independent B2C marketing automation vendor (excluding email-focused providers like Responsys and Silverpop ). In the meantime, we’ll see which approach is more popular – and what becomes of the stand-alone marketing automation vendors who are caught in between.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 120