The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity

Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list.

Dreamforce 2011: Salesforce.com Talks Platforms #DF11

Modern Marketing

Disclosure: Eloqua and salesforce.com have a variety of customer/vendor, sponsorship and other arrangements between the two companies.). Dreamforce 2011: Salesforce.com Talks Platforms #DF11 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.

Why Social Media Matters for B2B Vendors

Webbiquity

There is, so far, no b2b version of Yelp , and its unlikely there will be anytime soon, as many companies worry about the legal liability entailed in either endorsing or disparaging a specific vendor. 85% of B2B buyers say they want B2B vendors to engage and interact with them online. •

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Marketing Automation Vendor Selection: Summing Up

Customer Experience Matrix

It’s time to wrap up this series of posts on marketing automation vendor selection, which were based on my November 10 Webinar with Neolane (replay available here ). I gave my own ideas about what the future might hold in Marketing Vendor Selection: Trends You'll Need to Support.

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50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity

Read on for answers to these questions and more from some of the best minds in social media in some of their best blog posts and articles of 2011 so far. 2011 Trends: Make Your Corporate Site A Social Media Hub by Business 2 Community. How much does Social Media cost companies in 2011?

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity

Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far. Is a Blog Still Important in 2011?

Vendor Selection: Writing a Good Requirements Document

Customer Experience Matrix

Specifically, they can do two things: improve the selection process itself and look beyond features to assess the vendors. This post will focus on the selection process and the next will talk about judging vendors. But don’t think you’re writing the document for vendors.

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10 Inside Sales Predictions for 2011

ViewPoint

Comment on The Bridge Group's ten predictions for inside sales in 2011. No longer will companies buy data from one vendor but rather they will create a network of data providers to deliver to them the specific information in their target markets. There are many vendors competing in the Inside Sales arena for the same technology dollars. Trish Bertuzzi and Laurie Page start the new year off with some surprising predictions. Roles will continue to segment.

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Marketing Automation Selection: Finding a Future-Safe Vendor

Customer Experience Matrix

Marketers can do a better job of picking their marketing automation vendors if they roll up their sleeves and work at it. But you also need a vendor who will support your long-term success. Here are some ways to identify a “future-safe” vendor.

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Dreamforce 2011: Marc Benioff on the Birth of the Social Enterprise #DF11

Modern Marketing

Disclosure: Eloqua and salesforce.com have a variety of customer/vendor, sponsorship and other arrangements between the two companies.). Marketing Efficiency #DF11 cloud computing Dreamforce Dreamforce 2011 Eloqua Event Marketing Marc Benioff

B2B Marketing Automation Growth Slowed In First Half of 2011

Customer Experience Matrix

Our just-released update to the B2B Marketing Automation Vendor Selection Toolkit (VEST) shows that client counts grew just over 50% over the year ending in June, compared with nearly 100% growth for the year ending last December. That’s a marked decline, and the pattern is consistent across individual vendors: although some grew faster than others, each grew slower than during the previous period.* It's fine for vendors to expand their product scope, as several are.

B2B Marketing Automation Vendor Comparisons: New Report Next Week and The Coolest Sample Yet

Customer Experience Matrix

I suspect you may be getting tired of reading about the features in my new report comparing B2B marketing automation vendors, and want some actual information. It lets you do what I think most buyers really want, which is to compare selected vendors side by side on their specific features.

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B2B Marketing Automation Vendor Comparison -- Here's a Sample

Customer Experience Matrix

set their own weights for the different scoring categories and do detailed, side-by-side comparisons of vendors they select. Vendor names have been replaced with football teams and the specific details are excluded. In case it’s not obvious, you can move the little sliders on the “Sector Chart” tab to see how the different vendors move around depending on how you weight different categories of attributes. I’ve been having way too much fun working on my new industry report.

Picking Your Best Marketing Automation Vendor: One Size Won't Fit All

Customer Experience Matrix

Summary: Vendor scores from our new B2B Marketing Automation Vendor Selection Tool offer new proof of an old truth: there's no one best system for everyone. My reluctance to contribute to this error is the main reason I’ve carefully avoided any formal ranking of vendors over the years.

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2011 B2B Marketing Trends

Webbiquity

MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. You can download the executive summary for free (or pay $400 for the full report ).

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Marketing Vendor Selection: Trends You'll Need to Support

Customer Experience Matrix

Many marketing automation vendors have added mobile interfaces for the marketers and salespeople who work with them. But marketing automation vendors haven’t built many special features to make video easier to use.

Vendor 186

SDL Buys Marketing Automation Vendor Alterian for $107 Million

Customer Experience Matrix

So, it turns out that while I’ve been obsessing over vendor selection workbooks, our friends at marketing automation vendor Alterian up and got bought last week by language technology vendor SDL for about $107 million. I’m most familiar with SDL as a Web content management vendor, although their financial statements show that just over 75% of their revenue comes from manual and automated language translation.

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How to Assess Marketing Automation Vendor Services Before You Buy - Yet Another Workbook

Customer Experience Matrix

Today I’ll describe the other one: evaluating vendor services. In terms of what you need, vendors offer three types of services: deployment: help with setting up your system support: help in operating your system after it’s deployed account service: help in growing your business. Buyers must understand those needs to know what they want a vendor to provide. marketing automation vendor selection marketing software evaluation

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28 Questions to Ask B2B Appointment Setting and Lead Gen Vendors

Smashmouth Marketing

There are so many demand gen vendors out there, and if you are a demand gen professional in sales or marketing, we've probably called you. Outsourcing some or all of your appointment setting or lead generation activity to a third party vendor is a task that shouldn't be undertaken by responding to one cold call. When you are interviewing vendors you have to get a sense that they are smart, interested in the same things that you are and passionate about what the future looks like.".

B2B Marfketing Automation Vendor Selection Tool: What’s Inside and Why

Customer Experience Matrix

Summary: Our new B2B Marketing Automation Vendor Selection Tool (VEST) has been carefully crafted to help marketers at every step of the selection process. Sector Charts What It Is: This is the vendor landscape chart that users love and analysts are apparently obligated to produce.

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Eric Schmidt: The Next Facebook will be Social, Mobile & Local

Modern Marketing

During his sit down talk with Salesforce.com’s CEO Marc Benioff at Dreamforce 2011 , Schmidt praised Facebook’s founder and chief. “He will be seen in the context as one of the great leaders in our industry. by Jesse Noyes | Tweet this Who will be the next Mark Zuckerberg?

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Predictions for B2B Marketing in 2011

Customer Experience Matrix

Summary: 2011 will see continued adjustment as B2B lead generators experiment with the opportunities provided by new media. This will eventually lead to a backlash against marketing automation, although that might not happen until after 2011. Vendors will scramble to fill this need. So the SMB vendors themselves won't necessarily succeed at moving upwards to larger clients. 2011 predictions demand generation marketing automation industry trends

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Marketing Automation Vendors Added Webinars, Social Media, and Dynamic Content in 2011

Customer Experience Matrix

Last week's post took a horse race approach to data from our newly available B2B Marketing Automation Vendor Selection Tool (VEST): who’s ahead, who’s behind, and who is coming on strong. The VEST survey, covering nearly 200 items per vendor, answers that question in glorious detail. I group vendors into three categories depending on their primary customers. The micro vendors have a little more room for improvement. What else were vendors working on last year?

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Dreamforce 2011: Salesforce.com Will Leave Marketing Automation Alone. But Revenue Performance Management Might Be Another Story.

Customer Experience Matrix

So I wouldn’t be surprised to see Salesforce encourage third party developers to build marketing automation systems using Salesforce's Force.com and Heroku platforms and Database.com database, or to see them encourage existing vendors to migrate to the Salesforce.com infrastructure. Between native apps and organic product growth, today’s B2B marketing automation vendors definitely face some serious threats from Salesforce even if it doesn’t target them directly.

5 Marketing Lessons From Ballpark Vendors

Hubspot

Here are 5 key lessons from these vendors to watch for the next time you're sitting under those bright lights enjoying America's pastime. 5 Marketing Lessons From Ballpark Vendors. That toss is a simple but important way the vendor maximizes his sales and tips.

“Sirius” About Marketing Operations

Modern Marketing

B2b businesses have a deeper understanding of the core technologies available for sales and marketing, and, as Block put it, “are asking tougher questions” from potential vendors. “We by Jesse Noyes | Tweet this.

Digg 239

Marketers Do a Bad Job Selecting Marketing Automation Systems

Customer Experience Matrix

About half of buyers consider only one system , I’m told by various vendors. marketing automation system selection vendor selectionI presented my Seven Deadly Sins of Marketing Automation Software Selection during last week’s Webinar with Neolane. (To

Constant Contact Adds Social CRM: Should Marketing Automation Vendors Be Worried?

Customer Experience Matrix

Small-business email provider Constant Contact yesterday announced the acquisition of "social CRM"* vendor Bantam Live. This is a major expansion for Constant Contact, placing it more squarely into competition with CRM and marketing automation vendors. Email vendors like Constant Contact are especially well positioned to grab this business because they are one of first technologies that businesses adopt.

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B2B Marketing Automation Industry Size and Segments

Customer Experience Matrix

As I mentioned yesterday, our new B2B Marketing Automation Vendor Selection Tool (VEST) asks vendors to estimate the number of clients in each of four size categories. So I’d estimate total industry revenue at $300 million for 2011.

Creating Digital Content for Industrial Marketing

Industrial Marketing Today

They will do their research online and create their shortlist of vendors long before they will engage with your salesperson. Industrial buyers are skeptical about vendor claims.

The Seven Sins of Marketeing Automation System Selection

Customer Experience Matrix

The immediate result is you can’t factor those items into your vendor evaluation. Formal, written requirements provide a framework to prioritize your needs, explore them with vendors, and make a complete, consistent assessment of what you learn. Let the Vendor Drive.

Eloqua Goes Titanium

Modern Marketing

It’s got it all: superstar speakers, a veritable “who’s who” list of attendees, all the top cloud vendors, and always an immensely entertaining entertainer. Because it’s such an epic event, Eloqua is thrilled to have upped our involvement in 2011. Not only will our booth stand tall – literally – in 2011, but our roots will spread far and wide. We have lots of fun and engaging stuff planned for Dreamforce 2011.

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2012 B2B Marketing Predictions – Will Marketers Leave Sales Behind?

Marketing Insider Group

Then I reviewed my own thoughts on 2011. In case you missed it, I made 13 predictions for B2B Marketing in 2011 and last week outlined my 2011 B2B Marketing Year In Review. I think I did pretty well in predicting 2011 trends, as far as predictions go.

Sales 253

Social Media Features in Marketing Automation Systems: Who Does What?

Customer Experience Matrix

So marketing automation vendors are understandably eager to support it in their systems. I recently took a quick tour of vendor sites to see what social features they’re offering. I need to stress that I’ve only credited vendors for features they list on their site.

3 Reasons to Attend Inbound Marketing Summit 2011 in Boston

Hubspot

His forthcoming book (December 2011, Wiley), The Marketing Agency Blueprint , serves as a guide for building tech-savvy, hybrid agencies. In fact, at past IMS events, we’ve met business partners, clients, vendors and friends that have been instrumental to our agency’s success.

How To Create Marketing That Doesn’t Suck

Marketing Insider Group

And they now wait considerably longer before engaging with vendors. Some studies suggest buyers wait until they have completed up to two-thirds of their research before reaching out to vendors. Consumers are bombarded with thousands of marketing messages per day.

LeadLife Bundles Services with Marketing Automation

Customer Experience Matrix

But LeadLife – like many other marketing automation vendors – found its clients tend to design campaigns as flow charts. For example, vendor staff will design the campaign flows for the client, further reducing the risk that the flow chart will cause confusion.

How To Generate ROI (Return On Interesting) With Content Marketing

Marketing Insider Group

But they typically aren’t very engaging or interesting , and do little to differentiate the company from other vendors. Lately I have been having some very passionate discussions about the best place to start in Content Marketing. Do you start with products, personas or topics?

When Sales and Marketing Collide – SMarketing

Marketing Insider Group

A vendor who believes in this may as well claim, “Christmas trees cause Christmas.”. One of the major problems at technology start up’s today is the lack of understanding of how much sales and marketing principles have changed. “If

Sales 276

31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity

11 Twitter & Social Media Tools To Try In 2011 by COMMS Corner. ** 5 Stars. 4 Social Media Predictions for 2011 by oneforty blog. Looking for an easy way to create a cool graphical email signature with trackable interactive buttons?

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