Neuromarketing Research: 3 Keys that Trigger a Buying Decision

Writing on the Web

When something catches our attention, if we want to know more, and if it triggers one of our drives (acquire it, eat it, bond with it, use it to save time, energy or money or protect family) we will remember it so that we can take action on it. Brain Based Content Marketing Online Marketing Online Persuasion content marketing with blogs neuromarketing persuasion persuasion triggers

The 2011 #Nifty50 Top Twitter Men Reprise


Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list.

Lead Generation and Appointment Setting—Know When to Pull the Trigger and Outsource


Pulling the trigger and letting the big dogs run while you focus on your core competencies and winning the day on both sides of the ball—priceless.” Ken Murray is a 30 year veteran of the Inside Sales space.

Thank You to Our 27 Guest Marketing and Sales Bloggers in 2011!


Here are our guest marketing and sales bloggers along with their ViewPoint posts in 2011: Ardath Albee , CEO, Marketing Interactions eMarketing Expert Ardath Albee on the Limitations of a Lead Gen Mindset. Trish Bertuzzi , President and Chief Strategist, The Bridge Group Laurie Page , Managing Partner, The Bridge Group 10 Inside Sales Predictions for 2011. Ann Handley , Chief Content Officer, MarketingProfs, and the co-author of Content Rules 4 Trends Shaping B2B Marketing in 2011.

Don't Ignore B2B Marketing Triggers

MLT Creative

My allergies didn’t suddenly pop up out of nowhere; there was something that triggered them. I have never been one to suffer from allergies, and to be honest I always thought people were being unnecessarily dramatic when they would complain about how bad they are.

8 Million Sales Triggers Delivered

Sales Intelligence View

Summer of Sales Intelligence: InsideView Sees Huge Gains in Customers and Major CRM Platforms, Delivers 8 Million Sales Triggers in Recent Quarter. Ten times more companies started using intelligence to sell better in 2011′s Q3 than any other quarter. The company also revealed it delivered more than 8 million unique new opportunity sales triggers to its customers during the same period.

Another Dreamforce 2011 Recap #DF11

Sales Intelligence View

Dreamforce 2011 was an amazing event. There are very few applications that people can use to gather social intelligence on companies that enable sales and marketing teams to get alerts and monitor trigger events within their accounts. Dreamforce 2011 was a great event.

Go home from Dreamforce 2011 with Metallica

Sales Intelligence View

and old companies trying to jump on the social selling train and the truth is that there is room for a lot but we haven’t found a company yet that can deliver trigger events along with social connections to drive a dramatic decrease in sales research and deliver an ROI on social selling.

Basic Human Motivation: 4 Ways to Engage Readers

Writing on the Web

Brain Based Content Marketing Content Marketing On Writing Better Online Persuasion Writing Great Blog Content brain science Online Marketing persuasion triggers Writing for the WebIf you are writing content designed to persuade and influence, you need to know what makes people tick.

7 Ways to Format Blogs to Engage Readers’ Brains

Writing on the Web

You must get inside their heads by triggering unconscious desires and thoughts. But if your blog content doesn’t appeal to one of several persuasion triggers ( reciprocity , social proof , etc.) What are the two most important parts (a.k.a.

Microsoft Dynamics CRM 2011 Launch Event – The Power of Productivity

Sales Intelligence View

InsideView is the only application that combines millions of company and decision-maker contact records with actionable sales triggers, rich social profiles, relevant news alerts and major social networks [.]. crm 2011 Enterprise 2.0 Salespeople who understand how to use social media and sales intelligence to quickly build trust and credibility with prospects are more successful than those who do not.

Memory + Emotional Attention = Content Marketing

Writing on the Web

And, we can’t be aware of the factors that precede our conscious awareness and trigger attention, unless doing brain scans. About Blogs Brain Based Content Marketing How to.Tips brain science Content Marketing neuromarketing persuasion persuasion triggers

March 2011 Release – New Company Profile Design, Prospect List Sorting, and seamless export to Microsoft Dynamics CRM

Sales Intelligence View

We are happy to announce our March 2011 release. selling triggers ). Filed under: Product Updates , Sales 2.0 , Sales Data , Sales Intelligence Tagged: InsideView v61 , list sorting , March 2011 release , Microsoft Dynamics , new company profiles , prospect lists , sales productivity.

Compelling Content: What Are Your Readers’ Hot Buttons?

Writing on the Web

Use emotional words and phrases, and think about triggering their hot buttons. How do you write compelling content that attracts and engages readers? Ahhh, that question again…(followed usually by how do you turn readers into buyers?).

If Your Blog Writing Still Stinks…

Writing on the Web

I’ve talked about this before: here’s a secret formula you can use to grab people’s attention, stimulate their desire, and trigger action. Once their negativity buttons are triggered, you’ve got their attention, now do something with that.

“WIIFM”? Neuromarketing Improves Your Odds

Writing on the Web

Brain Based Content Marketing Online Marketing Online Persuasion brain science Content Marketing neuromarketing persuasion persuasion triggers

How Do You Trigger Interest in Your Content? [Marketing Cast]


But how do you go about creating the type of content that will trigger the most interest in your target audience? Do you have any best practices for creating content that will trigger great interest in your target audience?

January 2011 Release – Company Preview UI, User Feedback for Contacts, and much more

Sales Intelligence View

Our January 2011 release of InsideView will be available this Saturday morning, January 8th. Product Updates Sales Intelligence Social Selling automated watchlists company preview contact accuracy insideview linkedin new release summary alerts trigger eventsWhat better way to ring in the New Year than with another feature-packed release to boost your sales productivity? In addition to enabling social selling, there were two other key themes that emerged during our Customer 2.0

Email Marketing: Where’s the Innovation?

B2B Lead Generation

Yet they claim its effectiveness dropped from 40 to 26 percent from 2010 to 2011. I think it’s a running joke here at MarketingSherpa: I’m sold on triggered emails, like confirmation emails and thank you emails,” says Adam. Triggered emails are marketing for you all of the time.

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New Charts: Most Effective Email Marketing Tactics for 2011


According to MarketingSherpa’s 2011 Email Marketing Benchmark Report , the most effective tactic to increase relevancy is triggered emails. According to MarketingSherpa, it seems that harried marketers choose NOT to invest the time into pre-planning a triggered email campaign.

Content Marketing that Speaks to the Old Brain

Writing on the Web

Brain Based Content Marketing Online Marketing Online Persuasion Writing Great Blog Content Content Marketing neuromarketing persuasion persuasion triggers Writing for the WebYou get better results with your content marketing when you speak to the “ old brain ,” the one that’s also known as the primitive brain or the survival brain. Knowing how the brain works will help you write better as well as help you with presentations to influence others.

Fresh Ideas to Reignite Stalled Leads and Accelerate the Sales Funnel

B2B Lead Generation

Integrate this research into your demand-generation and lead-nurturing framework by making such surveys or interviews automated trigger events. Tweet Longer selling cycles and stalled deals are impeding sales funnels everywhere.

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Green Leads Acquires Target 250 – Forms Fastest-Growing B2B Demand Gen Company in North America and Europe

Smashmouth Marketing

SCOTTSDALE, AZ (Marketwire – May 4, 2011) – Today, at the SiriusDecisions Summit, Green Leads announced the acquisition of Target 250 to form the fastest-growing pay-for-performance demand generation company in the industry.

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Online Persuasion: How to Write to Create Desire

Writing on the Web

If you want to write content that persuades readers – both thinking type and feeling type processors – to take action, you write about emotional triggers AND provide reasons to act. Attracting Clients Content Marketing How to.Tips Online Persuasion Pathway to Profits Writing Great Blog Content blog writing Online Marketing persuasion persuasion triggers Writing for the WebWhen writing online , how can you appeal to readers’ emotions on a business-oriented site?

Writing Compelling Content: What Drives Your Readers?

Writing on the Web

Brain Based Content Marketing Content Marketing How to.Tips On Writing Better Online Marketing Online Persuasion Writing Great Blog Content blog content blog marketing converting readers to clients persuasion persuasion triggersWhat Drives Your Readers?" alt=" Writing Compelling Content: What Drives Your Readers?" />. What Drives Your Readers?" width="93" height="110" /> In a recent blog post, Compelling Content: What Are Your Readers’ Hot Buttons? ,

Social Proof: Are You Using Client Recommendations?

Writing on the Web

It’s one of the key persuasion triggers that get people to take action. Social proof is one of the most powerful mechanisms for triggering buying decisions. Attracting Clients Content Marketing Online Persuasion blog content blog marketing business blogging content marketing with blogs converting readers to clients Online Marketing persuasion triggersThis weekend I got a call from a person who wanted to buy a subscription to executive coach articles to use for his newsletter.

Email Ain’t Dead! 5 Steps To Building Stronger Email Relationships [REPORT]

Marketing Insider Group

Segmentation: effective companies utilize personalization, triggers and content mapped to different buyer stages to effectively segment and target their email efforts. Despite what you may think, email ain’t dead.

17 (of the) Best Email Marketing Guides of 2011


5 Email Marketing & Social Media Musts For 2011 by iMedia Connection. ” The 7 High-Converting Places to Add Email Sign-Up Forms to Build Your List by Social Triggers. As figures below show, email marketing remains a vital element of modern B2B and B2C marketing programs.

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Content Marketing in a Blink: The Content Grid v2 [Infographic]

Modern Marketing

It earned six awards, sparked dozens of speaking engagements, and triggered a number of “how do you _&# calls from Fortune 500 companies. Enter June 2011. by Joe Chernov | Tweet this Last June, Eloqua published the first infographic on the then-nascent content marketing industry.

Using E-mail Marketing for Lead Generation

Industrial Marketing Today

Automatically triggered emails (personalized and customized) based on certain events, dates and/or rules will make the entire process function 24/7 without manual intervention. Most manufacturers and industrial companies use email marketing as a way to keep in touch with new leads and existing customers. This usually means sending out a bi-weekly or a monthly email newsletter.

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Google Plus was born prematurely and you should take advantage


However, Google has been reporting that Brand pages will go public “later this year” and this is later this year, at least in relationship to the July 2011 announcement.

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Boost Email Relevancy With Dynamic Content

Industrial Marketing Today

Dynamic content will automatically insert relevant content within your emails based on trigger rules and segmentation that you set up. Set up trigger rules for automatic insertion of dynamic content. Triggers can be based on demographic data such as job function, industry classification, geographic region etc. Email marketing has been a staple of industrial marketing for a long time. However, many of these marketers are now experiencing declining open and click through rates.

Inbound Marketing Alone May Not Be Enough for Industrial Companies

Industrial Marketing Today

Dynamic content will automatically insert relevant content within your emails based on trigger rules and segmentation that you set up (See my post, Boost Email Relevancy With Dynamic Content ). Inbound marketing with content has been getting all the attention lately. Consultants and practitioners of “pull” marketing want marketers to abandon “push” marketing because they say it is old school and no longer effective.

Segmentation, Social Media Drive Lead Nurturing Success for iDirect

The Point

Next, Spear designed a custom lead nurturing workflow – a series of automated email communications to be triggered by different types of both inbound inquiries (Web registrations) and imported lists.

Neuromarketing Books for Marketing to Brains

Writing on the Web

Copywriters have been using subconscious emotional triggers for a long time now with success. Neuromarketing Research: 3 Keys that Trigger a Buying Decision.

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How to Make Content More Engaging: 10 Tips

Writing on the Web

Marketers must uncover the key emotional triggers their product inspires and pinpoint them in their messages.

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“Revenue” Turns One

Modern Marketing

It’s a trigger for PR opportunities. Between the third quarter of 2010 and the first quarter of 2011 we’ve seen: A 120% increase in retweets on Twitter, A 75% rise in comments, And a nearly 119% spike in “Likes” on Facebook. by Jesse Noyes | Tweet this.

Marketers: How To Get Noticed by “Influencers”

Modern Marketing

The topic was discussed in several panels at SXSWi 2011. Microsoft’s PR team found that one person – TechCrunch’s Michael Arrington – triggered considerably more awareness for the launch of Bing than did The Wall Street Journal.

6 Signs You Need Marketing Automation

Modern Marketing

Marketing automation makes it possible to build a re-usable workflow for events, webinars, email marketing and more – and you can trigger those communications based on the actions prospects take.

Have Infographics Jumped the Shark?

Modern Marketing

But the surge in popularity has triggered a corresponding decline in quality. by Joe Chernov | Tweet this This is a question I’ve been thinking a lot about lately.