B2B Blogging Trends for 2011

Webbiquity

Facebook, Twitter and even newer tools like Quora may be sexier and get more attention, but blogs are the workhorses essential to making social media marketing work. Among the findings: • If you don’t have a blog yet, 2011 is the year to start one.

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Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 1

Webbiquity

Find the answers to these questions and many more here in more than 30 of the best articles and blog posts on Facebook marketing of 2011. How to Build the Perfect Facebook Fan Page, 2011 Edition by techipedia. ” Facebook Apps and Tools.

2011 Top Sales & Marketing Awards Nominations

ViewPoint

I am deeply honored to be selected as a finalist in two categories for the 2011 Top Sales & Marketing Awards. The Truth About Leads , has been selected as one of ten finalists in the 2011 Top Sales & Marketing Book category.

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The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity

Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list.

Best Cool SEO Tools of 2011

Webbiquity

The “science” side can be made more effective and more efficient by using tools like the ones highlighted here—enabling SEO practitioners to focus more on the art part. You’ll find tools to aid with all of those tasks and more in this collection of useful and cool SEO tools.

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50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity

Which social media monitoring tools should I use? Read on for answers to these questions and more from some of the best minds in social media in some of their best blog posts and articles of 2011 so far. Social Media Tools. How much does Social Media cost companies in 2011?

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity

Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far. Is a Blog Still Important in 2011?

The Top-10 B2B Marketing Trends for 2011

Everything Technology Marketing

It is January and time again for the obligatory 2011 predictions. Many marketing experts have strong opinions on what they think will happen in 2011. I asked you to rank the marketing areas you think will become more important in 2011. Happy New Year!

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B2B Marketing Predictions For 2011

Marketing Insider Group

So here is my list of B2B Marketing Insider predictions for 2011. Related Posts: The Future of B2B Marketing: It’s Social Confessions Of A B2B Marketer Augmented Reality For B2B Marketing in 2011? Augmented Reality For B2B Marketing in 2011?"

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31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity

Discover how to accomplish all of the tasks above and more using some of the coolest free and modestly priced social media and web tools released in the past year or so. Cool Social Media Tools. This tool makes unfollowing non-followers easy. A powerful people search tool.

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40 (of the) Best SEO Guide, Tips and Insights of 2011 (So Far)

Webbiquity

Google Webmaster Tools – 6 Key Pieces of Information by StayOnSearch Kristi Hines explains how to set up Google Webmaster tools, walks through some of the key features, and provides guidance on analyzing the results reported.

SEO 270

10 Inside Sales Predictions for 2011

ViewPoint

Comment on The Bridge Group's ten predictions for inside sales in 2011. Companies realize that you need to have an effective process with supporting tools in place and you need to train your reps on that process for them to be effective. Many are toys but some are real tools that increase productivity and yield. Great content will continue to evolve as the tool of choice for ISRs. Trish Bertuzzi and Laurie Page start the new year off with some surprising predictions.

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4 Trends Shaping B2B Marketing in 2011

ViewPoint

Wiley, 2011). So at the start of 2011, here are a few bigger trends I see shaping the way B2B marketers will do business in the coming year. It’s true that B2B marketers are embracing social tools as a way to both connect with customers and grow their businesses.

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Dreamforce 2011: Marc Benioff on the Birth of the Social Enterprise #DF11

Modern Marketing

Salesforce.com also added the ability to instantly approve various functions, making Chatter into a workforce flow tool. Next was the introduction of Data.com , which provides the ability to access to data management tools.

Best Twitter Tips, Tools and Tactics of 2011

Webbiquity

Of the hundreds of third party Twitter tools out there, which are really worth utilizing? Discover the answers to those questions and many more here in 45 of the best guides to Twitter tips, tools and tactics of the past year. Twitter Tools.

Demand Gen And The Whale: 5 Takeaways From Marketing World 2011

Modern Marketing

Recently, presented at a wonderful event in New Orleans – Frost & Sullivan’s Marketing World 2011. As one gentleman stated “we need to manage the tools, not let the tools manage us.”. One theme that resurfaced in several of the workshops I attended was that documenting buyer personas down to the individual persona detail is a powerful tool for B2B marketing , segmentation and message development. by Jennifer Horton | Tweet this.

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Best Twitter Guides, Tips and Tools of 2010

Webbiquity

Which are the most helpful third-party tools for Twitter? Get the answers to these questions and more here in some of the best Twitter guides, tips and tools of the past year. Twitter Tools. 20 Top Twitter Monitoring and Analytics Tools by Pamorama.

May The Force Be With You: 4 Takeaways From Cloudforce 2011

Modern Marketing

But if you read between the lines of the slick demos, there were four key takeaways from yesterday’s Cloudforce 2011 in New York. Social, with collaborative tools built right in. Salesforce has been forming partnerships and going on a spending spree to deliver customers more development tools. Chatter is a tool we’ve embraced here at Eloqua, and has been adopted by approximately 80,000 customers. by Andrew Sinclair | Tweet this.

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Thank You to Our 27 Guest Marketing and Sales Bloggers in 2011!

ViewPoint

Here are our guest marketing and sales bloggers along with their ViewPoint posts in 2011: Ardath Albee , CEO, Marketing Interactions eMarketing Expert Ardath Albee on the Limitations of a Lead Gen Mindset. Trish Bertuzzi , President and Chief Strategist, The Bridge Group Laurie Page , Managing Partner, The Bridge Group 10 Inside Sales Predictions for 2011. Ann Handley , Chief Content Officer, MarketingProfs, and the co-author of Content Rules 4 Trends Shaping B2B Marketing in 2011.

9 Criteria for Selecting a Social Media Monitoring Tool

Webbiquity

Social media monitoring tools are increasing essential for companies of all sizes as the explosion of social media content renders manual monitoring efforts hopeless. With almost 200 social monitoring tools (and new entrants still coming to market), available at a range of price levels from free to if-you-have-to-ask-you-can’t-afford-it, how does an organization select the right social monitoring tool for its needs?

New Tool Helps SEO, SEM Consultants Pinpoint Local Clients

Webbiquity

The SeoQuake team, the group behind the SEMRush tools for SEO and keyword research, recently released a new tool to help SEM consultants and agencies find local clients. For SEM agencies and consultants, the SEMRush Geo tool is a prospecting goldmine.

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Marketing Tools and Technology – How Does A Marketer Decide?

Marketing Insider Group

I think these tools have an analogy with transportation. Marketers have always tried to cobble together a bunch of different tools because no one gave them a single platform to manage everything in one place.

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55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity

According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Discover the answers to these questions and more here in 55 of the best guides to social media strategies, tactics, tools and statistics of the past year.

PR Monitoring and Management Tools: Which is Best? Vocus vs. Cision

Webbiquity

The fact is, both tools can do the job pretty well (hence their popularity). If your company or agency is weighing a decision on selecting a PR and social media monitoring and management tool (or perhaps making a change), here are five areas of comparison you may find helpful. Media Database Cision: A Vocus: B+ Both tools offer extensive databases of publications, media professionals and bloggers. Got an opinion on which tool is best?

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The Eight Best Social CRM Tools

Webbiquity

According to Google Trends , the average number of monthly web searches for the phrase “social CRM” quadrupled from June 2009 to June 2011. Showcase reviews: ArCompany, RazorSocial (Software), RazorSocial (Tools). RazorSocial (Tools).

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Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 2

Webbiquity

tools available…When done right, the photo strip creates a stunning page design,” Kerry Jones explains how the photo strip works then showcases nine creative examples of how brands can take advantage of it.

Cool Tools Series: Repurpose Content on Brainshark

The Content Factor

Content Marketing Multimedia ToolsIn addition to repurposing our "Secrets of Case Study Winners" white paper on YouTube last week, now we have also put the same content on Brainshark to see whether that method is just as easy and effective. Here's the result: read more.

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LiveScribe: Groundbreaking Tool for Content Creators

The Content Factor

It's really an amazing tool that gives my writing more detail, makes me more responsive to the marketing managers and subject-matter experts I work with, and saves me a ton of time. Better Corporate Writing Writing ToolsI have a new toy. But it's so fun to use that it feels like toy. read more.

Tools 140

What's the most important marketing skill for 2011?

Biznology

Let's suppose I gave you a quiz and asked, "Which of the following is the most important skill for online marketing in 2011? For instance, you can use tools and techniques like these to listen and learn from your customers: Social Media. Whether you use simple tools like Google Alerts or sophisticated social media monitoring suites, social is integral to learning what your customers think about your brand. Image by Getty Images via @daylife. by Tim Peter.

Calculating Statistical Significance: A Tool for Marketers

The Point

A client asks: “For our next email campaign, we have 6,000 names available. Should we test 3,000 names first with two subject lines and then roll out the remaining 3,000 using the winning message? Or just send out all 6,000 and do an A/B test on the entire list?”.

Best Social PR Guides, Tips and Tools of 2010

Webbiquity

Which online tools are most helpful for PR pros? Get the answers to all of these questions and more here in some of the best social PR guides, tips and tools of the past year. Interactive PR Guides, Tips and Tools. 5 successful marketers reveal their favorite public relations tools by Matt About Business. The tools, briefly reviewed, range from the obvious (e.g.,

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24 (of the) Best Business Blogging Guides, Tips and Tools of 2011

Webbiquity

Take advantage of free or low-cost blog tools and resources? Tools and methods used include displaying FeedBurner reader count, a Facebook Like box, LinkeddIn share button, or multi-purpose tools from AddtoAny , Share This , or AddThis. Blogging Tools and Resources.

Predictions for B2B Marketing in 2011

Customer Experience Matrix

Summary: 2011 will see continued adjustment as B2B lead generators experiment with the opportunities provided by new media. This will eventually lead to a backlash against marketing automation, although that might not happen until after 2011. Marketers in 2011 will still be confused about how to make best use of the many opportunities presented by social media. Better tools will emerge to simplify and integrate social monitoring, response and value measurement.

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More Cool Tools Applied to B2B Marketing: Video Capture

The Content Factor

Multimedia ToolsSince email, as a marketing medium, has evolved past "mainstream" and on to "boring," let's get creative and look at some new ways to communicate to buyers. How about sending videos that show off a new product feature, explain a new research finding, or show how to do a task? Or even make a sales presenation? read more.

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4 Tools for Measuring Your Online Influence

Modern Marketing

We decided to spotlight four of the most helpful social media influence measurement tools currently available. by Jesse Noyes | Tweet this In the online marketing world, you’re only as good as the content you create and the network you share it with. It’s no wonder that so many B2B and B2C brands have intensified their efforts to grow online influence and reach influencers through social media. Measuring online influence is a difficult task at best.

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Best Quora Guides and Insights of 2011

Webbiquity

According to Compete.com, traffic to the site did fall off sharply in February and March of 2011 after an initial surge, but has rebounded to new highs since then (though half a million unique visitors per month isn’t particularly impressive for a social media site).

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Dreamforce: Buyer Behavior Marketing in a Social World #DF11

Modern Marketing

Eloqua’s “Accelerating the Revenue Engine&# session today at Dreamforce 2011 looked at how to do buyer behavior marketing in an increasingly social world. “We have tools to be able to approach marketing more as a science and less as an art,&# Melin added.

The Best and Worst Brand Makeovers of 2011

Hubspot

So here’s a look back into 2011 to see which brands did a great job making over their image, and those who did not (and possibly won’t live to see the end of 2012 because of it). The Best Brand Makeovers of 2011. The Worst Brand Makeovers of 2011.

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4 Trends Impacting Ecommerce Marketing in 2011

Hubspot

BuyWithMe is developing a set of tools for merchants that will help them understand and move the needle on a variety of metrics, manage coupon redemption, and much more.

Best SEO Link Building Guides, Techniques and Tools of 2010

Webbiquity

Which tactics do the “experts&# believe will work best in 2011? Noting that “link exchange is dead, ad banners are no longer all about gaining referral traffic, and buying links is more dangerous than ever before,&# Scott McLay offers an outstanding guide to link building strategies, considerations, methods and tools. Best SEO Link Building Guides, Tips and Tools of 2010 (So Far). Best practices in SEO continue to evolve, particularly in the area of link building.