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2011 B2B Marketing Trends

Webbiquity

MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. The categories with the largest percentage of marketers reporting plans to reduce spending next year were high-cost offline tactics: direct mail, trade shows and print advertising. Share this on Technorati. Tweet This!

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Lead Gen Tactics from 4 MarketingSherpa Case Studies

markempa

150% increase in lead generation from 2010 to 2011. 1,500% ROI on SEO in 2011. 200% ROI on PPC in 2011. This effort led to lead generation through website form registration, and even phone calls from prospects who initially found the company through the digital marketing. What were the results?

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B2B Marketers Hold Off on Killing Traditional Media

The Effective Marketer

Also interesting to note that telemarketing as a budget item will also remain a key part of the budget, which shows outbound lead generation is still a strong component of most marketing plans. This entry was posted on Friday, October 22nd, 2010 at 9:06 am and is filed under Communication , Marketing Budget , Marketing Management.

Planning 100
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What Type of Marketer Are You?

The Effective Marketer

Everyone in the family knows they do marketing, friends ask them for some advice and they often times talk to telemarketers trying to sell newspaper subscriptions at eight o’ clock at night because they think it’s fun. They often participate in discussion forums and might even have a blog. United States License.

Planning 100
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The 5 Top Media for Cold Prospecting

ViewPoint

Outbound telemarketing The telephone is the Swiss Army knife in the B-to-B marketer’s backpack: a flexible, personal, dependable resource with infinite applications. However, trade show marketing is expensive, costing an average of $276 per contact, according to Exhibit Surveys, Inc. Business marketers spend an average of 18.6%

B to B 120
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Marketing Leads: Quality Vs. Quantity

Marketing Insider Group

Related Posts: The New Marketing Accountability Lead Generation Programs That Work B2B Marketing Predictions For 2011 11 Reasons Why Outbound Telemarketing Programs Fail How To Align Marketing With Sales About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

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Integrating Social Media and Search

Marketing Insider Group

He suggests you use the common tools of the trade like Twitter, Facebook and Google Alerts as well as more advanced sources like Google trends and Customer Service data. Augmented Reality For B2B Marketing in 2011?" Kent calls social media “essentially the world’s largest focus group.&# Share your thoughts, post a comment.