ViewPoint

JANUARY 11, 2011

Comment on The Bridge Group's ten predictions for inside sales in 2011. Some reps will focus on converting inbound inquiries to opportunities while others will be proactive and target specific accounts. Trish Bertuzzi and Laurie Page start the new year off with some surprising predictions. Roles will continue to segment.

Top of Funnel 120

Top of Funnel Ideal Customer Profiles Lead Scoring Lead Ranking 120

Ambal's Amusings

JANUARY 7, 2011

Joe Pulizzi has rounded up over 100 of content marketing thought leaders to weigh in on content marketing and social media predictions in 2011. Download the 2011 content marketing and social media predictions eBook. What is my content marketing prediction for 2011? Content Marketing Action for 2011. Minimize your content.

Content Marketing 100

Content Marketing Content Social Media Twitter 100

Tony Zambito

DECEMBER 5, 2010

  The year 2011 will shape up to be a transformative one for sales and there will be significant rethinking on how sales functions are integrated into B2B organizations. Companies will begin to invest more heavily in attaining buyer and market insight that reveal buyer goals, target buyer personas, and mapping of buyer journeys. 

Trends 100

Trends Buyer Personas AIDA Buyer's Journey 100

markempa

SEPTEMBER 22, 2011

Tweet For proven approaches to drive the highest return on the money you’ve invested in marketing and sales this year, watch the replay of the second half of our webinar presentation, “ Six Funnel Focal Points to Finish 2011 Strong. ”. How many leads are out of your target market? What’s the rate of disqualification?

Webinar Metrics 120

Webinar Metrics Top of Funnel Ideal Customer Profiles Case Study 120

Webbiquity

FEBRUARY 6, 2024

Moz did that eye-tracking study back in 2011 when Google was just starting to show video thumbnails in search results when there were fewer of those than we see today. Have you been investing in a long-term SEO strategy to finally achieve that #1 or #2 position for your target query?

SEO 161

SEO SERP Conversion Eye-Tracking 161

Customer Experience Matrix

FEBRUARY 5, 2012

These weights reflect the most important features for each category and sometimes apply negative values to features that make a system less suitable for the target group. Scores calculated with those weights show that the core and enterprise vendors do about equally well at serving their target markets.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Zoominfo

JUNE 10, 2022

Data-backed business Marriott has partnered with Yahoo on plans to launch Marriott Media Network, an advertising network that will use hotel guests’ data to allow advertisers to present targeted ads on the hotel’s websites. Ford has reached a $19.2 The big freeze Uber has announced temporary reductions in hiring and budget cuts.

Zoominfo 130

Zoominfo Advertising Agencies Amazon Work Management 130

Online Marketing Institute

FEBRUARY 22, 2011

What business marketing revolution is coming in 2011? So, we developed a list of our top B2B marketing predictions for 2011. Emerging Marketing’s 2011 B2B Marketing Predictions + Companies will continue to spend again. The use of highly targeted Direct Marketing will steadily increase in 2011.

B2B Marketing 40

B2B Marketing Paid Search Agency Advertising Agencies B to B 40

Zoominfo

JULY 3, 2020

When it comes to identifying accounts to target for marketing campaigns, you have a lot to choose from. Firmographic data is useful because it gives marketers deeper insights that they can then use to leverage target accounts. Size : How big is the company account you’re targeting? So how do you narrow it down? The answer: data.

Account Based Marketing 195

Account Based Marketing Zoominfo ABM Budget Programs 195

Marketing Insider Group

JULY 21, 2020

Blame a few fuzzy data in a 2011 study. When you personalize content for every segment of your target customer base, you’ll be sure to hit the mark every time. Conventional wisdom has pounded the point home that by 2025 (or in some versions of the myth, by 2030), millennials will become three-fourths of the nation’s workforce.

Marketing AI 559

Marketing AI Stats Planning Case Studies 559

Webbiquity

MARCH 21, 2019

Scott Brinker’s marketing technology supergrapic has grown from just 150 tools in 2011 to almost 7,000 today. B2B companies face some challenges that are unique to their industry, size, target customer, and product. Marketing technology has progressed exponentially over the past 10 years, and it’s only going to continue.

Marketing AI 267

Marketing AI Work Management Marketing Management Marketing Automation Services 267

Webbiquity

MAY 5, 2020

The platform is a tool for sales professionals targeted at large enterprise manufacturing and medical device marketing and sales teams. In 2011, their customers came to them asking for a system to deploy and manage rich media to iPads for their sales teams. OB: Walking trade shows where the exhibitors were our target market.

CMS Development 175

CMS Development Enterprise Management Work Management Marketing Automation Services 175

readwrite

FEBRUARY 1, 2012

You’ve heard it before: Marketers are trying to figure out how to best reach their target audience. In 2011, it served over 175 billion Facebook ad impressions. As the New York Times reports , this entire offering is fueled by you, the user who continuously provides Facebook with the personal data it needs to serve targeted ads.

Spending 40

Spending Facebook Ads Marketing Management 40

Smashmouth Marketing

JUNE 1, 2022

2011 Acquired Target 250 in London to enter the EMEA market. Here’s the fifteen year timeline: 2007 Formed Green Leads, providing SQLs (appointments). 2008 The two of us get married. 2009 Closed our first billion-dollar company (at higher than industry price). 2013 Moved 100% of the company to a virtual, cloud based company.

Ideal Customer Profiles 246

Ideal Customer Profiles Sales Qualified Leads Activities Lead Ranking 246

KoMarketing Associates

JANUARY 19, 2022

Since I published my first WordPress post in 2011, I can’t tell you how many blogs I’ve written or websites my various teams have designed. From communicating your brands’ identity through pillar page customization to building out blogs, WordPress is a great tool for B2B marketers to tell their story.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

Adobe Experience Cloud Blog

DECEMBER 22, 2010

The top performers in the revenue-building race will use the powerful new tools and methodologies now at their disposal to closely knit each marketing and sales action and touch-point to the known preferences of their target customers. As the old saying goes, “Go big, or go home!”.

Lead Ranking 48

Lead Ranking Marketo Marketing Management Forecasting 48

Adobe Experience Cloud Blog

SEPTEMBER 19, 2013

Author: Maggie Jones Shortly after 12:01am on Sunday, the Phillip Lim for Target Collection went live online. Target knows their customers, as their collaborations with prominent designers have shown. But Phillip Lim wasn’t the first Target designer collaboration by far. Know Your Influencers.

Communities 48

Communities Peer-to-peer Blogger Social Media 48

Chris Koch

JANUARY 28, 2011

For example, Owyang’s replacement, Augie Ray, has his own personal blog, but his posts also appear on a group blog targeted at the business line he serves, “Interactive Marketing.” It’s a kind of co-branding strategy: individual analyst, line of business, and company brand all have equal billing at the top of the blog.

Personalization 100

Personalization Forrester Brand Identity Branding 100

The ROI Guy

APRIL 7, 2011

According to IDC’s annual “Tech Marketing Barometer Study”, marketing budgets are recovering with strength in 2011, with an expected 8% annual increase over 2010 levels. This shift is dramatic, with the traditional media spend reduced in half from 2009 to 2010, with expected continued declines into 2011.

Marketing Budget 40

Marketing Budget Budget Programs Allocation Paid Search Agency 40

MLT Creative

APRIL 29, 2011

May 5 , DIGIDAY: TARGET New York, NY: Take a deep dive into the issues brands and agencies face as they enter the next stage of advertising and marketing to improve their bottom line. May 10-12 , Internet World 2011 London, UK: The industry event for digital marketing and online business, including speakers from Facebook, Google and eBay.

Advertising Agencies 40

Advertising Agencies B2B Marketing WOM Web 2.0 40

MLT Creative

SEPTEMBER 30, 2011

October 9-11, BOLO 2011 Scottsdale, AZ: Agencyside will be presenting this event where you’ll learn how to stay ahead of the curve in all things digital; from analytics and target marketing to social media and agency management, this event’s topics are cutting-edge and helpful to all marketing professionals.

B2B Marketing 40

B2B Marketing Advertising Agencies Web 2.0 Marketing Management 40

MLT Creative

SEPTEMBER 30, 2011

October 9-11, BOLO 2011 Scottsdale, AZ: Agencyside will be presenting this event where you’ll learn how to stay ahead of the curve in all things digital; from analytics and target marketing to social media and agency management, this event’s topics are cutting-edge and helpful to all marketing professionals.

B2B Marketing 40

B2B Marketing Advertising Agencies Web 2.0 Marketing Management 40

Engagio

JANUARY 19, 2021

Most of us in B2B would have no problem listing the firmographic data about our target prospects, things like revenue range, number of employees, location, and industry. For most of us in revenue marketing, these characteristics are what drive our understanding of the makeup of our target accounts. That’s a 5233% growth since 2011!).

Ideal Customer Profiles 133

Ideal Customer Profiles Demand Generation DemandBase Marketing AI 133

Digilant

NOVEMBER 8, 2023

Take a recent example from Netflix; the USA Network show Suits first premiered in 2011 but has recently skyrocketed in popularity, earning the top spot in TV streaming for 15 weeks straight as of November 2, 2023. Approved advertisers can use this data across platforms for deterministic audience targeting, measurement, and engagement.

Advertisements 59

Advertisements Advertising Ad Frequency Classified Ads 59

Martech

MAY 26, 2022

The social media firm was fined for allegations it used email addresses and phone numbers it had collected to target advertising, violating an earlier agreement with the FTC.

Twitter 91

Twitter Advertisements Advertising Privacy 91

Marketing Insider Group

JULY 21, 2010

Augmented Reality For B2B Marketing in 2011?" Share: Read more from Search Marketing B2B Marketing , Content Marketing , Inbound Marketing , Online Demand Generation , Search Engine Marketing , Search Marketing , SEO Click here to cancel reply. Share your thoughts, post a comment.

Paid Search Agency 100

Paid Search Agency Web 2.0 Customer Satisfaction Keywords 100

Hubspot

MARCH 20, 2012

We recently released HubSpot's 2011 Year in Review slide deck , filled with interesting insights into HubSpot's growth and milestones as a business over the past year. We wanted to share some of the milestones we and our customers have achieved in 2011 and give you a peek at the slide presentation, too. million leads in 2011.

Hubspot 28

Hubspot Enterprise Management Work Management Marketing Management 28

MLT Creative

MARCH 1, 2011

Here's what's on tap for marketing industry events for March 2011. New York, NY: Learn how to power your online campaign through search, social media, behavioral targeting, mobile and video. March 23-24, Social Pulse 2011. March 24, 2011 Atlanta Marketer of the Year Awards. March 1-2, TFM&A. March 2, Seth Godin.

Paid Search Agency 40

Paid Search Agency B2B Marketing Advertising Agencies Enterprise Management 40

Zoominfo

APRIL 24, 2019

The Internet has long been the dominant outlet used by businesses to reach their target audience. Content farming is the strategy of employing multiple freelancers at a low cost, in an effort to generate mass amounts of highly targeted content. For instance, “Watchfreemoviesnow.com” targets the “watch free movies” query.

Tactics 189

Tactics Cost SEO Lead Scoring 189

KoMarketing Associates

DECEMBER 14, 2017

B2B marketers need to put more effort into targeting the right audience and providing customized content to win the niche market. News feed ads are familiar to most western markers – Facebook launched it in 2006 and Twitter followed in 2011. Targeting the right audience needs to be a priority. More than half ( 57.2

Paid Content 188

Paid Content Trends Advertising Agencies Mobile Advertising 188

Zoominfo

SEPTEMBER 22, 2022

In 2011, Scott Brinker compiled the first of many marketing technology “Supergraphics,” illustrating the rapid growth of companies supplying digital marketing tools. This will help you build target account lists, identify buying committee members, and retarget good-fit customers.

Work Management 130

Work Management Marketing Management Budget Programs Demand Generation 130

markempa

AUGUST 25, 2014

150% increase in lead generation from 2010 to 2011. 1,500% ROI on SEO in 2011. 200% ROI on PPC in 2011. Case Study #3 – Lead Generation: Targeted event marketing effort leads to 300% ROI, generates 140 qualified leads. What were the results? 3.37% average conversion to sale across all Internet traffic sources.

Case Study 120

Case Study Case Studies Lead Gen Studies 120

Martech

MARCH 11, 2024

Using the same approach to all our target audience risks alienating the remaining 95% who are not yet in-market. Lead routing to SDRs The SDR position was created with the rise of Aaron Ross’ Predictable Revenue model in 2011. However, this ignores the majority of potential customers. Verdict: No new tech needed 6.

Efficiency 83

Efficiency Marketing Automation Services Lead Ranking Brand Identity 83

MLT Creative

DECEMBER 2, 2011

December 8, BtoB's Digital Edge 2011 Virtual Show Join BtoB for our third annual Digital Edge virtual tradeshow, showcasing the best demand generation technologies and tactics for b-to-b marketers. If you wish, share your blessings with an unwrapped toy for our Toys 4 Tots bin! Click this event's title above to know more.

Demand Generation Agencies 40

Demand Generation Agencies BtoB Paid Search Agency B2B Marketing 40

NetLine

DECEMBER 27, 2023

According to Chiefmartech, which has been keeping track of this phenomenon over the past twelve years, the number of martech solutions has gone from about 150 in 2011 to more than 11,000 in 2023. This enables you to derive more meaningful insights and execute targeted marketing campaigns. Yes, you read that correctly.

Intent Data 52

Intent Data Intent Data Hygiene Lead Ranking 52

SmartBug Media

APRIL 26, 2023

By mining your customers’ interests, behaviors, and purchase history, you can create targeted offers that fit their preferences like a glove. According to Pew Research Center, 85 percent of Americans own a smartphone —up from just 35 percent in 2011. Feels pretty special, right? Just using the recipient's name is an outdated tactic.

SMS 98

SMS Email Marketing Practices Urgency Marketing 98

seo.co

OCTOBER 5, 2021

Adobe has been moving away from developing Flash for several years, and in 2011, they stopped supporting Flash updates for mobile devices. Flash-based mobile sites that try to deliver such Google services will have a hard time reaching their target audiences unless it’s through a search engine other than Google.

SEO 98

SEO Mobile Advertising API Paid Search Agency 98