Everything Technology Marketing

JANUARY 1, 2011

It is January and time again for the obligatory 2011 predictions. Many marketing experts have strong opinions on what they think will happen in 2011. I asked you to rank the marketing areas you think will become more important in 2011. Happy New Year! Marketing will be expected to show how it impacts new revenue generation.

Work Management 100

Work Management B2B Marketing Marketing Management Lead Scoring 100

The Point

FEBRUARY 8, 2011

Tony Karrer and Tom Pick, founders of the popular B2B Marketing site B2B Marketing Zone just released a compelling report on B2B Blogging Trends in 2011. 2011 may be the year when B2B companies finally realize blogs are more than just a PR vehicle for propagating so-called thought leadership.

Aggregage 100

Aggregage Trends B2B Thought Leadership B2B 100

ViewPoint

DECEMBER 20, 2011

I appreciate the manner in which each has clearly presented B2B marketing and sales challenges, solutions (in the form of best-practice strategies and tactics), and results in areas like the following: Content marketing. B2B marketing and sales strategies and tactics. Customer acquisition. Database management. Demand creation.

Blogger 120

Blogger B2B Thought Leadership Work Management Marketing Management 120

Everything Technology Marketing

APRIL 4, 2011

B2B buyer behavior has been changing dramatically over the last few years as buyers increasingly refuse to be interrupted by outbound marketing tactics. The 2011 B2B Content Marketing Survey takes less than 5 minutes to complete - take it now. However, the reality of implementing content marketing initiatives is a bit more complicated.

Customer Surveys 100

Customer Surveys B2B Marketing Content Marketing Webcast 100

The Point

JANUARY 20, 2011

In the survey, more than 600 B2B marketing executives answered questions about their budgets, marketing mix, and key challenges for 2011. 1 in 3 marketers think measuring ROI will be their top marketing challenge in 2011. . • 1 in 3 marketers think measuring ROI will be their top marketing challenge in 2011.

Planning 100

Planning Allocation B2B Marketing Google 100

Industrial Marketing Today

OCTOBER 26, 2010

With the cloud of economic uncertainty still hanging over many industries, it is not surprising that B2B marketers are shifting their 2011 budgets more towards lower-cost inbound eMarketing tactics. MarketingSherpa asked more than 900 B2B marketers how they expected their marketing budgets to change for 2011.

Marketing Budget Creation 60

Marketing Budget Creation Marketing Budget Inbound Marketing Tactics 60

Everything Technology Marketing

MAY 31, 2011

SlideShare views for the new report " 2011 B2B Content Marketing Trends " are off the charts - looks like we have a topic that is really resonating with B2B marketers. The most popular content formats: case studies, presentations at live events, white papers, online articles and videos. The biggest challenge: producing truly engaging content.

Marketing Report 100

Marketing Report Trends B2B Marketing Content Marketing 100

markempa

FEBRUARY 26, 2012

Doyle surveyed 1,900 organizations to determine how they are using top tactics to overcome an increasingly challenging marketplace where they are expected to: Deliver a higher quantity and quality of leads with fewer resources. Build a strategy from the best tactics. Email Summit: What’s the best lead generation tactic?

Lead Gen 120

Lead Gen Tactics Sales Qualified Leads Trade Show 120

Everything Technology Marketing

OCTOBER 22, 2010

MarketingSherpa asked more than 900 B2B marketers how they expect their marketing budgets to change for 2011. The results are in: The majority of B2B organizations are increasing marketing budgets for inbound marketing tactics, including social media, virtual events and webinars, SEO and PPC. this year over 2009.

Marketing Budget 100

Marketing Budget Allocation B2B Marketing Trends 100

Content Standard

MARCH 14, 2019

As with every other shiny new marketing tactic that comes along, jumping into live video efforts without a plan will spell disaster for your carefully-crafted, well-honed plans. The post Livestreaming for Marketing: Is It the Right Tactic for Your Brand? So why should you jump into livestreaming? Measuring Your Livestream Success.

Tactics 108

Tactics Brand Identity Branding Planning 108

Webbiquity

FEBRUARY 6, 2024

Moz did that eye-tracking study back in 2011 when Google was just starting to show video thumbnails in search results when there were fewer of those than we see today. Eye-tracking studies of Bing’s and Google’s SERPs show a strong influence of visual results on click-through, as shown in the heat maps below.

SEO 161

SEO SERP Conversion Eye-Tracking 161

markempa

DECEMBER 29, 2011

“Some of the leading companies today are really focusing on this idea of managing and bringing marketing sales together, in a more effective way, now that they’ve solved some of the tactical problems. ”. Find out much more here: Finish 2011 Strong: Six Funnel Focal Points to Maximize Time, Resources and Revenues Part 1 and Part 2.

Top of Funnel 120

Top of Funnel Webinar Metrics Lead Scoring Lead Ranking 120

Marketing Insider Group

JUNE 21, 2011

It has been far too long since I wrote about How To Get Started In Mobile Marketing and asked Are You Ready for Mobile Marketing in 2011? . The Year over Year growth rate for tablet computers in 2011 is 200%. CK concluded her presentation by saying that Mobile is a business strategy not a tactic and I couldn’t agree more.

Mobile Marketing 100

Mobile Marketing Tactics Marketing Strategy Marketing & Strategy 100

Hubspot

JANUARY 7, 2011

In today’s post I want to look at email marketing tactics. Keeping in mind that targeting recipients with highly relevant content is the most significant challenge to email marketing effectiveness, the question now is what’s the most effective email tactic to increase relevancy? But what exactly is its role?

Tactics 28

Tactics Email Marketing Effectiveness Planning 28

Webbiquity

JANUARY 28, 2011

Find the answers to those questions and more here in some of the best Google AdW0rds tips, tactics and techniques of the past year. ET on Friday, January 28, 2011. Where do image ads fit in the mix? And most vexingly, how can you fix low Quality Scores? 4 Ways to Leverage Adwords Search Query Reports by PPC Blog.

Adwords 100

Adwords Paid Content Paid Search Agency Tactics 100

Webbiquity

JANUARY 31, 2019

You don’t need to know every detail of their strategy, but you should be able to notice trends and spot tactics that are clearly effective. In this case, word of mouth marketing and influencer marketing are your best tactics to stay relevant. This will likely be done through some of the same data collection you do on your own pages.

Social Media 243

Social Media Media Word of Mouth Analysis 243

Brandwatch Marketing

OCTOBER 25, 2023

Tactics for measuring brand awareness 1. Since Google moved to secure search in October 2011, measuring keyword traffic has become more difficult with the vast majority of keyword data hidden behind ‘(not provided)’ in the name of privacy. However, brand awareness has always been one of the hardest things to measure.

Brand Identity 96

Brand Identity Branding Advertising Benchmark Eye-Tracking 96

Webbiquity

FEBRUARY 2, 2011

Content Marketing Strategy and Tactics. Rob Garner recommends eight tactics for optimizing content marketing results, starting with in-depth keyword and market research and working through strategic planning, metrics and resource allocation. 2011 Trends: Content Marketing Is Critical by eMarketer.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Zoominfo

OCTOBER 31, 2018

If you’re reading this post, you already know it’s important to keep a finger on the pulse of marketing for new, innovative tactics. One such tactic? Proven to increase brand awareness and drive lead generation, influencer marketing is a vital marketing tactic for many B2C brands. B2B influencer marketing. PointBlank SEO.

Word of Mouth 153

Word of Mouth Peer-to-peer Zoominfo Paid Search Agency 153

The ROI Guy

AUGUST 3, 2011

Alinean today announced the addition of three new customers and four new strategic partners during the second quarter of 2011. Launched the CMO Challenge with the Campaign & Marketing Optimization (CMO) Assessment , designed to help marketers benchmark their budgets, tactics and effectiveness against peers and best practice leaders.

Peer-to-peer 40

Peer-to-peer BtoB Budget Programs Demand Generation Agencies 40

Marketing Insider Group

JUNE 18, 2010

Try These Traditional Tactics Now Share In a recent article from eMarketer, “ Is Social a Source for B2B Leads? ”, a survey from Leadforce1 is highlighted showing that social media is not producing the kind of engagement that drives leads. Augmented Reality For B2B Marketing in 2011?" Other channels have not closed yet.

Tactics 100

Tactics Paid Search Agency Demand Generation Agencies Leads 100

Industrial Marketing Today

MARCH 12, 2012

Whereas the study (2011 Social Media in Industry Survey) conducted by Semplice Industry Marketing states, “Of those who used Twitter in 2011, 78% found it somewhat to very useful.”. Blogging is a proven social media channel and yet, industrial companies seem to severely under utilize this proven social media tactic.

Social Media 60

Social Media Tactics ROI Paid Search Agency 60

MLT Creative

APRIL 29, 2011

May 10-12 , Internet World 2011 London, UK: The industry event for digital marketing and online business, including speakers from Facebook, Google and eBay. May 16-17 , Digital Summit 2011 Atlanta, GA: Join conversations on topics such as social media, cloud computing, online advertising, analytics, search and more.

Advertising Agencies 40

Advertising Agencies B2B Marketing WOM Web 2.0 40

The ROI Guy

MAY 4, 2011

Improving sales’ ability to show benefits / value to prospects is the number one tactic to drive B2B sales performance in 2011, according to a recent survey by CSO Insights. This condition, termed “frugalnomics”, requires that sales professionals adopt new tactics, to connect, engage and sell to today’s more economic-focused buyer.

Marketing Proposals 40

Marketing Proposals Terms and Conditions Marketing Management Sample 40

SmartBug Media

APRIL 26, 2023

Just using the recipient's name is an outdated tactic. According to Pew Research Center, 85 percent of Americans own a smartphone —up from just 35 percent in 2011. By mining your customers’ interests, behaviors, and purchase history, you can create targeted offers that fit their preferences like a glove. Optimize for mobile.

SMS 98

SMS Email Marketing Practices Urgency Marketing 98

Webbiquity

OCTOBER 5, 2012

Vocus vs. Cision (November 8, 2011). 33 (of the) Best Marketing Strategy Guides and Insights of 2010 (February 14, 2011). For a more up-to-date look at marketing strategy, check out the Best B2B Marketing and Sales Strategy Guides and Insights of 2011. The Nifty 50 Top Women of Twitter for 2011 (May 3, 2011).

PR 100

PR Stats Social Media Twitter 100

KoMarketing Associates

JULY 1, 2014

In preparation, I wanted to review a history of changes and shifts we’ve experienced and also validate, through third party and search-specific references, why we recommend certain tactics and best practices. Questions on Link Building Tactics. Created: February 23, 2011. Questions on Link Building Tactics.

Link Building 120

Link Building Paid Content Google Advertorials 120

The Customer

OCTOBER 22, 2021

In 2011 a French start-up developed technology designed to collect geolocation data on smartphones and transfer the data onto a mobile marketing platform to support retailers’ “drive to store” strategy and help them assess the impact of marketing investments for in-shop visits.

Privacy 94

Privacy Business Paid Search Agency Digital Transformation 94

Optinmonster

MAY 10, 2023

In the end, we will share FOMO marketing strategies and FOMO marketing examples so you can apply FOMO tactics in your marketing campaigns and enjoy the results yourself! Highlight Missed Opportunities in Your Messaging One site that’s great at using these FOMO tactics is Booking.com, which has multiple examples of FOMO on every page.

Examples 108

Examples Urgency Marketing Planning Trigger Marketing 108

MLT Creative

DECEMBER 2, 2011

December 8, BtoB's Digital Edge 2011 Virtual Show Join BtoB for our third annual Digital Edge virtual tradeshow, showcasing the best demand generation technologies and tactics for b-to-b marketers. If you wish, share your blessings with an unwrapped toy for our Toys 4 Tots bin!

Demand Generation Agencies 40

Demand Generation Agencies BtoB Paid Search Agency B2B Marketing 40

Contently

SEPTEMBER 28, 2017

For a more tactical breakdown of how paid social outperforms organic social, check out this helpful piece written by our cofounder Shane Snow.). That ship sailed around 2011. .” More than ever, paid distribution on Facebook is a crucial tool for driving top-of-funnel engagement and building an audience with the right personas.

Distribution 150

Distribution Paid Search Agency Top of Funnel Advertising Funnels 150

Content Standard

DECEMBER 9, 2020

As a veteran search marketer, I’ll never forget the frenzied speculation around Google+ back in 2011. We’re left scrambling for new tactics and technologies to help us break through the noise. Programmatic advertising is the latest tactic showing signs of flail. Use what works organically to fuel other tactics.

Advertising Agencies 96

Advertising Agencies Work Management Paid Search Agency Marketing Management 96

Marketing Insider Group

NOVEMBER 10, 2020

YoY growth in 2020 net any “churn “and 1,500+ new MarTech solutions from 2019: and from 2011-2020 a stunning CAGR of 5,233%. Can you talk to us a little more about how to get to that point of comfort and share some tactics marketers can deploy to up their data literacy? A: Well Deanna, again you are spot-on!

Planning 323

Planning Analytics Enterprise Management Work Management 323

KoMarketing Associates

DECEMBER 14, 2017

As paid search and other marketing tactics are leading traffic to your mobile site, you need to be serious about evaluating your mobile site performance and prioritize mobile optimization in 2018. News feed ads are familiar to most western markers – Facebook launched it in 2006 and Twitter followed in 2011. billion RMB.

Paid Content 188

Paid Content Trends Advertising Agencies Mobile Advertising 188

Everything Technology Marketing

JANUARY 31, 2012

Social media has clearly evolved from the experimental stage to become an established marketing tactic and lead generator in 2011. 2 – Content marketing Content marketing went mainstream in 2011. Does this reflect the reality in your organization going into 2011? The benefits of segmentation are substantial.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Lead Ranking Marketing Management 100

Martech

MAY 13, 2022

Mobile marketing covers a wide variety of digital marketing tactics, technology, and strategies that focus on reaching people on their mobile devices (but mostly their smartphones). Location-based tactics like geofencing use a device’s GPS to determine a customer’s location in real time, then serve in-the-moment ads or content.

Mobile Marketing 114

Mobile Marketing Work Management Marketing Automation Services Marketing Management 114

Webbiquity

MARCH 12, 2012

Leyl Master Black presents five creative ways for communication professionals to use social media, among them: tapping into breaking news (“social media opens the door to a number of new tactics that can be deployed in a matter of minutes … if you’re quick on your feet”), creating proprietary influencer networks, and connecting with media (..)

PR 100

PR Blogger Tips Best Practices 100