The Point

FEBRUARY 8, 2011

Tony Karrer and Tom Pick, founders of the popular B2B Marketing site B2B Marketing Zone just released a compelling report on B2B Blogging Trends in 2011. 2011 may be the year when B2B companies finally realize blogs are more than just a PR vehicle for propagating so-called thought leadership.

Aggregage 100

Aggregage Trends B2B Thought Leadership B2B 100

Martech

AUGUST 14, 2023

They stress the need for effective communication strategies to bridge gaps between specialized areas. This comprehensive knowledge allows them to see the bigger picture and understand how different elements of a marketing strategy can work together to achieve a common goal. Dig deeper: Moneyball your marketing ops team Get MarTech!

Marketing & Strategy 95

Marketing & Strategy Marketing Strategy Paid Search Agency Work Management 95

ViewPoint

DECEMBER 20, 2011

I appreciate the manner in which each has clearly presented B2B marketing and sales challenges, solutions (in the form of best-practice strategies and tactics), and results in areas like the following: Content marketing. B2B marketing and sales strategies and tactics. Social media strategies and ROI. Customer acquisition.

Blogger 120

Blogger B2B Thought Leadership Work Management Marketing Management 120

NuSpark Consulting

JANUARY 2, 2011

Welcome to 2011. This is a good time to think about your goals for 2011. Everyone seems to be doing their list of resolutions. For b2b marketers, think about your target audiences, and continue to understand how they research products. Have you done any business resolutions? Perhaps the list below can help: 1.

Social Media 100

Social Media Marketing & Strategy Marketing Marketing Prospects 100

Everything Technology Marketing

APRIL 4, 2011

Content marketing has emerged as a highly effective strategy to engage the reluctant B2B buyer who is actively searching for guidance and information online before making a complex purchase decision. The 2011 B2B Content Marketing Survey takes less than 5 minutes to complete - take it now. Holger Schulze hhschulze@gmail.com

Customer Surveys 100

Customer Surveys B2B Marketing Content Marketing Webcast 100

Marketing Insider Group

DECEMBER 28, 2011

Whatever the reason for humanity’s obsession, here’s my simple objective: to share with you the B2B Marketing posts that generated the most traffic, conversation and sharing in 2011. Will Content Strategy Save Marketing? Here were some other top posts from 2011 in case you missed them: The Biggest Mistake Marketers Make.

B2B Marketing 100

B2B Marketing Peer-to-peer Planning B2B 100

Everything Technology Marketing

JANUARY 1, 2011

It is January and time again for the obligatory 2011 predictions. Many marketing experts have strong opinions on what they think will happen in 2011. I asked you to rank the marketing areas you think will become more important in 2011. Happy New Year! Marketing will be expected to show how it impacts new revenue generation.

Work Management 100

Work Management B2B Marketing Marketing Management Lead Scoring 100

Convince & Convert

FEBRUARY 1, 2011

We settled on 5 trends that we think will be especially important in 2011 (read or print yourself via Scribd, or see below for short summary). Also, if you’re a content marketing fan, check out this other white paper on Rethinking Your Content Marketing Strategy. Trends to Watch in 2011.

Trends 124

Trends Fulfillment Social Media Keywords 124

Marketing Insider Group

DECEMBER 21, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 21, 2010 4 Subscribe Augmented Reality For B2B Marketing in 2011? Whoa – quite a mouthful!

B2B Marketing 100

B2B Marketing Paid Search Agency Demand Generation Agencies Web 2.0 100

Tony Zambito

DECEMBER 5, 2010

  The year 2011 will shape up to be a transformative one for sales and there will be significant rethinking on how sales functions are integrated into B2B organizations.   Branding, reflected through strategy and content, will become representative of the experience buyers can expect. 

Trends 100

Trends Buyer Personas AIDA Buyer's Journey 100

Convince & Convert

FEBRUARY 27, 2011

It’s an exciting day, and the lineup for the 2011 edition of Social Media Success Summit has been announced. As a presenter, I am of course biased, but this may be the best combination of social media thinking in one virtual conference ever assembled. Do you agree?

Social Media 114

Social Media Media Banner Ads Webinar Metrics 114

Marketing Insider Group

JULY 21, 2020

so you can plot the right marketing strategy for your team’s future. Keep an eye out for new trends and technologies that can streamline your marketing strategy. Blame a few fuzzy data in a 2011 study. Marketers glommed onto it, plotting their future strategy on its gospel truth.

Marketing AI 567

Marketing AI Stats Planning Case Studies 567

Smashmouth Marketing

MARCH 31, 2011

Green Leads is pleased to announce that we will be a Gold Sponsor at the SiriusDecisions 2011 Summit--B2B Sales and Marketing: Forging a New Alliance. The event is scheduled May 4-6 at the Fairmont Scottsdale Resort.

Peer-to-peer 100

Peer-to-peer Sales Qualified Leads Lead Scoring Lead Ranking 100

NuSpark Consulting

DECEMBER 12, 2010

With 2011 among us, it’s always a good time to reflect on the past and think about the future; especially from a marketing perspective. What are your company’s short-term and long-term goals? How are you contributing? What can you do better?

Work Management 100

Work Management Paid Search Agency Marketing & Strategy Marketing 100

markempa

SEPTEMBER 16, 2011

At our next B2B Lead Roundtable webinar, I will once again be joined by an outstanding in-the-trenches marketer, Pamela Markey, MECLABS Director of Marketing & Brand Strategy. If you’re eager for a solid finish to 2011, I strongly recommend you attend!

Webinar Metrics 120

Webinar Metrics Top of Funnel Resources B2B 120

Tomorrow People

DECEMBER 23, 2011

Do you have a marketing strategy resolution for 2012? What do you wish you had done differently in 2011 and what will take you forward into the coming 12 months? How was 2011 for your marketing ROI? Did you feel connected to your customers in 2011 - or cut off from them?

Marketing Budget 120

Marketing Budget Marketing Strategy Marketing & Strategy Inbound Marketing 120

Webbiquity

MAY 3, 2011

Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women. A B2B marketer, strategist, writer and Author of eMarketing Strategies for the Complex Sale. Friend, mentor, and source of inspiration. Angie Schottmuller.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

markempa

DECEMBER 29, 2011

In March , Michelle Mogelson Levy, Associate Vice President of Global Marketing at ECI Telecom, detailed how she executed an ultra-successful content strategy campaign and how that transformed their entire marketing strategy. “ To time lead-generation activities to attain the highest possible return on investment of resources.

Top of Funnel 120

Top of Funnel Webinar Metrics Lead Scoring Lead Ranking 120

Adobe Experience Cloud Blog

JUNE 8, 2018

On November 2, 2011, Syms Corp., They tend to believe that the customer is as interested as they are in the brand’s product, mission, go-to-market strategy, POV, marketing themes, and on and on. The post 3 Content Strategy Lessons From Iconic Brands appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Marketing & Strategy 134

Marketing & Strategy Brand Identity Branding Content 134

TaylorMadeIn KEW

JANUARY 27, 2019

Someone rang up and asked me if I was interested in marketing technology (Martech) as a strategy for my business. In their sales pitch, this particular caller kept on talking about MarTech as a B2B marketing strategy. In 2011 there were just 150 Martech solutions on this chart. Strategy first, then the tools.

Marketing & Strategy 71

Marketing & Strategy Marketing Management Cold Calling B2B Marketing 71

Industrial Marketing Today

DECEMBER 22, 2011

As we wind down 2011, this is a good time to review all the industrial marketing posts that I have published here and been viewed by you, my readers, during the year. Not all the posts were written in 2011, one was way back from 2008. There you have it, my top 10 list of industrial marketing blog posts for 2011.

Marketing Analytics Tools 60

Marketing Analytics Tools B2B Thought Leadership Buying Cycle Thought Leadership 60

markempa

SEPTEMBER 1, 2011

Tweet If you attended our most recent B2B Lead Roundtable Webinar, Six Funnel Focal Points to Finish 2011 Strong – Part I , you found out that even though the end of the year is less than 125 days away, there’s plenty of time to drive more opportunity through your sales funnel and to the bottom line.

Top of Funnel 120

Top of Funnel Webinar Metrics Cost per Acquisition Sales Cycle 120

Buzz Marketing for Technology

DECEMBER 8, 2010

Here are 11 concrete ways I think the environment in which B2B Marketers operate will evolve in 2011. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Facebook Advertising – will continue to improve and unfortunately get more expensive.

B2B Marketing 100

B2B Marketing Paid Search Agency Mobile Advertising B2B 100

Tony Zambito

DECEMBER 19, 2010

  My recent post entitled Seven Buyer and Sales Trends to Watch in 2011 is one of those instances for me personally.  Trend 7: 2011 will be The Year of the Buyer. I truly believe that 2011 will be the year B2B businesses begin to devote time and resources to developing strategies that are focused on the buyer. 

Top of Funnel 100

Top of Funnel Trends Conversion Buyer Personas 100

Webbiquity

JANUARY 30, 2012

” Top 50 WordPress Plugins for 2011 to Zoom SEO, SMO & Audience Engagement by Zoom Factor. ” This brilliant article delves into the technological, economic, cultural and environmental factors behind the success of WordPress, and inspired more than 70 comments. 14 WordPress Plugins Worth Considering by JT Pedersen.

CMS Development 100

CMS Development Best Practices Marketing Analytics Tools Lead Scoring 100

Industrial Marketing Today

OCTOBER 26, 2010

With the cloud of economic uncertainty still hanging over many industries, it is not surprising that B2B marketers are shifting their 2011 budgets more towards lower-cost inbound eMarketing tactics. MarketingSherpa asked more than 900 B2B marketers how they expected their marketing budgets to change for 2011.

Marketing Budget Creation 60

Marketing Budget Creation Marketing Budget Inbound Marketing Tactics 60

KoMarketing Associates

FEBRUARY 12, 2015

Below are some great business, marketing, and strategy books that can be extremely useful for those in the B2B industry. Even though this book came out in 2011, its main principles still hold true today. Good to Great by Jim Collins. Current Cost: $4.49 Thinking, Fast and Slow by Daniel Kahneman. Current Cost: $9.99

B2B Marketing 120

B2B Marketing Marketing & Strategy Marketing Strategy B2B 120

Online Marketing Institute

FEBRUARY 22, 2011

What business marketing revolution is coming in 2011? So, we developed a list of our top B2B marketing predictions for 2011. Emerging Marketing’s 2011 B2B Marketing Predictions + Companies will continue to spend again. The use of highly targeted Direct Marketing will steadily increase in 2011.

B2B Marketing 40

B2B Marketing Paid Search Agency Advertising Agencies B to B 40

Tony Zambito

MAY 13, 2011

Baseone, the London based B2B Marketing Agency, released its 2nd annual Buyersphere Report 2011 this   month.    The annual report is aimed at surveying the changing B2B buyer behavior.

Buyer Personas 100

Buyer Personas WOM B2B Paid Search Agency 100

Valasys

OCTOBER 26, 2020

Considering the trouble the process cause, in 2011, Microsoft, Yandex, Yahoo, and Google altogether launched Schema.org. Companies operating in the B2B domain can incorporate structured data in their digital marketing strategy to attract prospective audiences to their website. However, one should not only depend on this very factor.

B2B Marketing 52

B2B Marketing Marketing & Strategy Marketing Strategy Paid Search Agency 52

readwrite

JANUARY 24, 2012

billion in 2011. billion in 2011 alone. Analysis credit Facebook COO Sheryl Sandberg with the company’s advertising strategy success. Billion In 2011 appeared first on ReadWrite. Research firm eMarketer Inc. shows ad revenues grew from $738 million in 2009 to an estimated $3.8 The post Facebook Ad Revenues Hit $3.8

Cost Per Click 40

Cost Per Click Facebook Paid Search Agency Ads 40

Biznology

SEPTEMBER 21, 2016

Last month, I launched a new series here on Biznology , interviewing leaders in social media strategy. My “aha” career moment happened in 2011 when I was at American Experience, working as a digital production assistant. The post Social media strategy leaders: Tory Starr appeared first on Biznology. Definitely! Like this post?

Social Media 80

Social Media Media Marketing & Strategy Storytelling 80

KoMarketing Associates

FEBRUARY 9, 2015

Establishing your International SEO Strategy: How to Start your International Web Presence via SEER Interactive. There are several subtle differences with the way Yandex ranks web pages, as detailed in an interview Andy Atkins-Kruger held with Rand Fishkin of Moz, following a presentation at SMX Advanced in 2011. Final Thoughts.

SEO 120

SEO B2B Marketing & Strategy Guidelines 120

Marketing Insider Group

JULY 14, 2020

2011: Snapchat arrives, becoming beloved by all generations because who doesn’t look better with a filter. Companies hire marketers to implement strategies that drive marketing value. That strategy isn’t working for them. Brand B has a content marketing strategy. They have a strategy and abide by it.

Paid Content 296

Paid Content Ad Frequency Paid Search Agency Marketing Budget 296

MLT Creative

NOVEMBER 1, 2011

November 1, FUNNEL 2011. London, UK: FUNNEL 2011 will arm you with the insight and understanding you need to drive greater results for your business. November 1-2, MediaPro 2011. November 3-5, BlogWorld Expo 2011. November 7-11, Digital Atlanta 2011. November 8, Appnation at Digital Atlanta 2011!

Top of Funnel 40

Top of Funnel B2B Marketing Advertising Agencies Enterprise Management 40

Oktopost

MAY 11, 2022

But from an external perspective, strategy matters more. Meet Christopher Willis, an AI content governance and brand alignment strategy expert who is currently serving as CMO/CPO at Acrolinx. He joins the Radically Transparent podcast to talk about an interesting lesson he learned back in 2011 that he wished he would have known sooner.

CPO 144

CPO B2B Thought Leadership Transparency Brand Identity 144

Adobe Experience Cloud Blog

DECEMBER 22, 2010

In that post, I outlined several broad business strategies that smart corporations are now embracing to seize the day and accelerate their revenue performance and results as the economic recovery finally starts to pick up steam. Adopt Revenue Performance Management (RPM). As the old saying goes, “Go big, or go home!”.

Lead Ranking 48

Lead Ranking Marketo Marketing Management Forecasting 48