The 2011 #Nifty50 Top Twitter Men Reprise


Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list.

Dreamforce 2011: Talks Platforms #DF11

Modern Marketing

million round for the startup. The startup plans to eliminate “big boxes&# by putting the manufacturing software on a social, cloud-based platform. Marketing Efficiency #DF11 cloud computing Dreamforce Dreamforce 2011 keynotes Marc Benioff social enterprise

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Aha! Marketing Leaders Reveal Their Most Powerful Marketing Insights from 2011

B2B Lead Generation

Tweet At the B2B Summit 2011 in San Francisco, Daniel Burstein, Director of Editorial Content at MECLABS, asked me and a few other attendees to reveal our most important “aha” moments in 2011. 2:40 – Karen Hayward, CMO and EVP of CenterBeam , believes it’s time for marketers to be accountable for results and has been working diligently with her team throughout 2011 to demonstrate that. 2011 was about … owning our accountability.”.

Google-Backed Startup “Smarterer” Wants To Reinvent The Resume

Modern Marketing

Wading into these muddy waters is Smarterer , a Google-backed startup that officially launches today. Founded in October, the Boston startup already boasts an impressive roster of backers. The startup even goes so far as to make it impossible to hide your score on its site.

2011: The year of personal brands

Chris Koch

Of course, then Owyang left Forrester for a startup, Altimeter, that was started by a former Forrester analyst and which has since scooped up a number of other Forrester analysts. This is the year that the personal brand begins to do battle with the corporate brand. I think we need to let the personal brand win—especially in B2B. Featuring big pictures and bios of your subject matter experts on your website is a good start, but it is the equivalent of paid search.

Q&A: Carbonite CEO On Launching Your Next Startup

Modern Marketing

Launching a successful startup is one thing. David has successfully launched six startups to date. Content Marketing ARP Instruments Berklee College of Music Carbonite Computer Pictures Corporation David Friend entrepreneurship Facebook FaxNet google Jeff Flowers Mark Zuckerberg MIT Pilot Software raising funds Sonexis startups Steve Jobs Venture Capitalby Jesse Noyes | Tweet this. But how do you go about duplicating that success again…and again…and again.

9 Promising FinTech Startups You Should be Watching

Marketing Envy

And many startups are here to lead us to the new frontiers. A recent MoneyLive Banking Report concluded that a majority of executives in traditional UK financial institutions now see FinTech startups as a “significant threat” to their business model. Est. 2011, London Twitter: @iwoca.

The New 4 P’s of Marketing

Modern Marketing

by Brian Kardon | Tweet this You know the saying: You go to college for an education, and then spend years trying to un-learn everything you were taught. It’s hard to name a field that has faced as much disruption and change as marketing.

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30 Brilliant Social Media Marketing Tips From 2011


With so many great social media marketing tips getting shared in the blogosphere, we wanted to pass along some of the best tips and ideas that came up in 2011. This happens with startups a lot. What social media marketing tips helped you out in 2011?

A Startup's Social Media Starter List


Especially if you're a startup with very limited time and budget, what are the top four things you should do with social media in those early stages?

11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Here are 11 concrete ways I think the environment in which B2B Marketers operate will evolve in 2011. Startups like Payvment , and Alvenda will help companies large and small to open up shop in Facebook.

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Nine Variables To Consider When Creating Remarkable Content

Marketing Insider Group

Prior to Focus, Craig worked for Sales Ramp where he designed, built and managed lead generation and inside sales strategies and processes for high-tech startups. Today’s post is a guest contribution by Craig Rosenberg, Leader of the Focus Expert Network on

Power Selling Tools: Things Every Startup Sales Team Needs Selling At a Startup

delicious b2bmarketing

Home About Selling At a Startup Entries RSS | Comments RSS Power Selling Tools: Things Every Startup Sales Team Needs Posted on February 8, 2011 by admin In order to sell effectively at a startup your sales team needs every tactical advantage possible.

Summary of Sold-out "Science of Inbound Marketing" Session at Dreamforce 2011


Transcript of “Science of Inbound Marketing” Session at Dreamforce 2011. It's a hacker site that's about programming because I write about startups and programming.

Get Agile: Running a Marketing Team Like a Startup


I have a 2011 marketing plan to hit!". That doesn’t mean we don’t have a 2011 plan. Last quarter, your sales team hit quota, and everything was hunky dory … for about a day. Then Q2 started, and you were back to square one in terms of leads and sales.

The Limits of Crowdsourcing

Modern Marketing

These days crowdsourcing is all the rage, with startups seeking to leverage the phenomenon to solve basic mechanical problems, identify the best content, even create the next revolutionary product. Other startups are turning to the crowd for product design and R&D. by Jesse Noyes | Tweet this. The wisdom of crowds or groupthink? This is roughly how the argument for and against crowdsourcing falls.

The Long Tail of Blogger Outreach


Though highly-prestigious, getting your new startup covered by Mr. Gelles may very well not be enough. Image via Wikipedia. I had breakfast with John Bell of Ogilvy a number of years ago.

8 Share Spiking Tips For Empire Avenue

Modern Marketing

Ohle admits that user experience can feel overwhelming at first and the startup is working on cleaning it up. Still, the startup has seen traction in the past couple of weeks, all through word-of-mouth. by Jesse Noyes | Tweet this.

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What I Learned From Steve Jobs


Guy originally published this post on October 9, 2011, and it is republished here with his permission. The richest vein for tech startups is creating the product that you want to use—that’s what Steve and Woz did. Visionary, entrepreneur and leader, Guy Kawasaki is Managing Director of Garage Technology Ventures , a founder of Alltop , and the author of Enchantment: The Art of Changing Hearts, Minds, and Actions.

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[Interview] Klout & Involver On Influence And Facebook Marketing

Modern Marketing

Together the two startups are making it possible for brands to customize the Facebook fan page experience based on fans’ Klout scores.

10 Fast Facts About HomeAway

Modern Marketing

million in 2010 and $52 million in first three months of 2011. in the first quarter of 2011. The company is one of the most well funded Internet startups ever. It jumped from 386 employees at the end of 2008 to 842 employees at the end of the first of 2011.

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5 Big Marketing Lessons From Kickstarter

Modern Marketing

People wanted to feel like they were playing a role in building something big, and so the little startup took in 2,000% of its funding goal and had 6,479 backers, including Facebook CEO Mark Zuckerberg. by Jesse Noyes | Tweet this.

A 12 Step New Year’s Resolution Plan for Startups in 2017

HG Data

Declining Trendlines: According to market intelligence firm Mattermark, negative indicators for hiring trends, monthly unique site visits, social activity, app downloads and more suggest a growing group of “zombie unicorns” —VC-backed startups could be hard pressed to raise additional money if the market cools quickly. In June 2016, high-end furniture startup One Kings Lane—valued around $1 billion just two years ago—sold to Bed Bath & Beyond for a paltry $11.8

Social Media For Social Good. Will It Do Any Good?

Modern Marketing

a startup that allows users to automatically donate a self-designated amount of funds to the cause of their choice every time they tweet. and the dozens of other startups aiming to help nonprofits manage social media for social good. “We’re by Jesse Noyes | Tweet this.

4 Tools for Measuring Your Online Influence

Modern Marketing

But now a cottage industry of startups that help personal and corporate brands capture just how influential they are online, as well as spot influencers in their industry, is emerging. The startup is best known for scoring Facebook and Twitter, but has been adding more social platforms to its scoring matrix, recently including integrating LinkedIn and Foursquare. But the startup’s unique angle is that it offers advice on how to boost your Twitter influence.

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28 Questions to Ask B2B Appointment Setting and Lead Gen Vendors

Smashmouth Marketing

What is your startup process? There are so many demand gen vendors out there, and if you are a demand gen professional in sales or marketing, we've probably called you. Outsourcing some or all of your appointment setting or lead generation activity to a third party vendor is a task that shouldn't be undertaken by responding to one cold call.

Streamlining Efficiencies: Pushing Without Losing Innovation


Startups and small businesses seem to repeat the same costly mistakes. Image via CrunchBase. My last post, about Steve Jobs’ passing , seems to have put me in mind of how innovation happens.

10 Fast Facts About Zillow

Modern Marketing

That’s right, yesterday the Seattle startup that provides information on homes for sale and rent on the Web and smartphones, filed for an IPO with the Securities & Exchange Commission. by Jesse Noyes | Tweet this. Zillow is looking to find a new home on the public market.

8 Rules When Using Social Media as a Support Channel

Modern Marketing

If you’re thinking of using social media as a support channel, then there are some guidelines that emerge from speaking with startups and researching larger enterprises in the SaaS space. by Zainab Ali | Tweet this. This past week, we published a guest post on Social Times about how B2B customers were turning to social media channels to express complaints and seek support. This week offer 8 rules for organizations looking to use social media as a support channel.

3 Ways Data’s Popularity Is Changing Business

Modern Marketing

Once the exclusive purview of geeks, big name brands and small startups alike are pushing the concept of data into the mainstream. High-profile startup Qwiki is promising to change the way we experience data. by Jesse Noyes | Tweet this. Do you feel like you hear the word “data” thrown around a lot lately? You’re not crazy. Obviously, data has always played a major role in our daily lives.

Is digital marketing innovation too fast for its own good?


You would think, with how the industry treats itself with sites like Mashable and TechCrunch proclaiming the second coming of some neat startup that got millions of dollars from VC’s in the the incestuous land of Silicon Valley, that this is not even a possibility.

Live From SXSWi: Social Capital & The Hunt For The Magic Metric

Modern Marketing

Right now, startups are trying to produce unique metrics they hope will become benchmarks. by Jesse Noyes | Tweet this. If marketers know one thing it’s that social media is huge. But when it comes to measuring impact and influence, most companies are awaiting a magic metric.

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Should You Outsource Your Social Media Efforts?

delicious b2bmarketing

Sign in All Social Media Tech & Gadgets Business & Marketing Video Mobile Dev & Design Media Social Good Startups Explore Classifieds ); // ); // Trending Stories YouTube Video of the Day: Is David Beckham’s Pepsi Clip Real or Fake? May 12th - 14th, 2011.

Marketers must ask themselves, “What’s your story?”


Great local brands and startups get it, too. Image by ntr23 via Flickr. If I asked you what’s the most important part of your marketing, what would you answer? Would you choose search? Social? Email? Remarketing? Display? What if I told you the answer is none of the above?

15 Posts on Why Cold Calling Is On Its Way Out the Door

Sales Intelligence View

Startup Company Eliminates the Cold Calling With Twitter - Social Media Examiner. Every morning I arrive to work, I spend about an hour or so scouring the discussion boards of LinkedIn.

90 Tips to Make Your Blog Rock

delicious b2bmarketing

37signals who took its own experiences as a web startup and published them on their corporate blog and monetized that over 2 years into a $750,000 revenue stream by publishing and then repackaging it) 79. Reply theComplex 2011 January 3 at 3:28 pm Fantastic tips, Jeff!

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Worried That Journalist Robots Will Replace You? Say “I”

B2B Memes

Both Lohr’s article and a more recent series by Farhad Manjoo in Slate , “ Will Robots Steal Your Job ,” examine the efforts of IT startups to develop software that performs skilled, creative work such as writing. They are not going away.

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