The 2011 #Nifty50 Top Twitter Men Reprise


Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list.

Aha! Marketing Leaders Reveal Their Most Powerful Marketing Insights from 2011

B2B Lead Generation

Tweet At the B2B Summit 2011 in San Francisco, Daniel Burstein, Director of Editorial Content at MECLABS, asked me and a few other attendees to reveal our most important “aha” moments in 2011. 2:40 – Karen Hayward, CMO and EVP of CenterBeam , believes it’s time for marketers to be accountable for results and has been working diligently with her team throughout 2011 to demonstrate that. 2011 was about … owning our accountability.”.

Dreamforce 2011: Talks Platforms #DF11

Modern Marketing

million round for the startup. The startup plans to eliminate “big boxes&# by putting the manufacturing software on a social, cloud-based platform. Marketing Efficiency #DF11 cloud computing Dreamforce Dreamforce 2011 keynotes Marc Benioff social enterprise

Google-Backed Startup “Smarterer” Wants To Reinvent The Resume

Modern Marketing

Wading into these muddy waters is Smarterer , a Google-backed startup that officially launches today. Founded in October, the Boston startup already boasts an impressive roster of backers. The startup even goes so far as to make it impossible to hide your score on its site.

2011: The year of personal brands

Chris Koch

Of course, then Owyang left Forrester for a startup, Altimeter, that was started by a former Forrester analyst and which has since scooped up a number of other Forrester analysts. This is the year that the personal brand begins to do battle with the corporate brand. I think we need to let the personal brand win—especially in B2B. Featuring big pictures and bios of your subject matter experts on your website is a good start, but it is the equivalent of paid search.

9 Promising FinTech Startups You Should be Watching

Marketing Envy

And many startups are here to lead us to the new frontiers. A recent MoneyLive Banking Report concluded that a majority of executives in traditional UK financial institutions now see FinTech startups as a “significant threat” to their business model. Est. 2011, London Twitter: @iwoca.

Who Goes to Eloqua Experience?

Modern Marketing

Eloqua Experience 2011 also features a strong mix of public and private companies, including many multinational businesses to younger startups. by Jesse Noyes | Tweet this The sponsorships are spoken for, registration is closed and Eloqua Experience is less than a week away.

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11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Here are 11 concrete ways I think the environment in which B2B Marketers operate will evolve in 2011. Startups like Payvment , and Alvenda will help companies large and small to open up shop in Facebook.

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The New 4 P’s of Marketing

Modern Marketing

by Brian Kardon | Tweet this You know the saying: You go to college for an education, and then spend years trying to un-learn everything you were taught. It’s hard to name a field that has faced as much disruption and change as marketing.

30 Brilliant Social Media Marketing Tips From 2011


With so many great social media marketing tips getting shared in the blogosphere, we wanted to pass along some of the best tips and ideas that came up in 2011. This happens with startups a lot. What social media marketing tips helped you out in 2011?

A Startup's Social Media Starter List


Especially if you're a startup with very limited time and budget, what are the top four things you should do with social media in those early stages?

Power Selling Tools: Things Every Startup Sales Team Needs Selling At a Startup

delicious b2bmarketing

Home About Selling At a Startup Entries RSS | Comments RSS Power Selling Tools: Things Every Startup Sales Team Needs Posted on February 8, 2011 by admin In order to sell effectively at a startup your sales team needs every tactical advantage possible.

A 12 Step New Year’s Resolution Plan for Startups in 2017

HG Data

Declining Trendlines: According to market intelligence firm Mattermark, negative indicators for hiring trends, monthly unique site visits, social activity, app downloads and more suggest a growing group of “zombie unicorns” —VC-backed startups could be hard pressed to raise additional money if the market cools quickly. In June 2016, high-end furniture startup One Kings Lane—valued around $1 billion just two years ago—sold to Bed Bath & Beyond for a paltry $11.8

Get Agile: Running a Marketing Team Like a Startup


I have a 2011 marketing plan to hit!". That doesn’t mean we don’t have a 2011 plan. Last quarter, your sales team hit quota, and everything was hunky dory … for about a day. Then Q2 started, and you were back to square one in terms of leads and sales.

What’s So Funny About Social Media and Online Marketing? 2010 Edition


Marketing’s Greatest Creation: The iPhone Cult by The Great Startup Game. Anyone can tweet, post or email a funny or clever link and waste a few minutes of your day. This post is more ambitious: wasting your entire day. Maybe not today.

Summary of Sold-out "Science of Inbound Marketing" Session at Dreamforce 2011


Transcript of “Science of Inbound Marketing” Session at Dreamforce 2011. It's a hacker site that's about programming because I write about startups and programming.

Nine Variables To Consider When Creating Remarkable Content

Marketing Insider Group

Prior to Focus, Craig worked for Sales Ramp where he designed, built and managed lead generation and inside sales strategies and processes for high-tech startups. Today’s post is a guest contribution by Craig Rosenberg, Leader of the Focus Expert Network on

8 Share Spiking Tips For Empire Avenue

Modern Marketing

Ohle admits that user experience can feel overwhelming at first and the startup is working on cleaning it up. Still, the startup has seen traction in the past couple of weeks, all through word-of-mouth. by Jesse Noyes | Tweet this.

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What I Learned From Steve Jobs


Guy originally published this post on October 9, 2011, and it is republished here with his permission. The richest vein for tech startups is creating the product that you want to use—that’s what Steve and Woz did. Visionary, entrepreneur and leader, Guy Kawasaki is Managing Director of Garage Technology Ventures , a founder of Alltop , and the author of Enchantment: The Art of Changing Hearts, Minds, and Actions.

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The Long Tail of Blogger Outreach


Though highly-prestigious, getting your new startup covered by Mr. Gelles may very well not be enough. Image via Wikipedia. I had breakfast with John Bell of Ogilvy a number of years ago.

The Limits of Crowdsourcing

Modern Marketing

These days crowdsourcing is all the rage, with startups seeking to leverage the phenomenon to solve basic mechanical problems, identify the best content, even create the next revolutionary product. Other startups are turning to the crowd for product design and R&D. by Jesse Noyes | Tweet this. The wisdom of crowds or groupthink? This is roughly how the argument for and against crowdsourcing falls.

[Interview] Klout & Involver On Influence And Facebook Marketing

Modern Marketing

Together the two startups are making it possible for brands to customize the Facebook fan page experience based on fans’ Klout scores.

5 Big Marketing Lessons From Kickstarter

Modern Marketing

People wanted to feel like they were playing a role in building something big, and so the little startup took in 2,000% of its funding goal and had 6,479 backers, including Facebook CEO Mark Zuckerberg. by Jesse Noyes | Tweet this.

10 Fast Facts About HomeAway

Modern Marketing

million in 2010 and $52 million in first three months of 2011. in the first quarter of 2011. The company is one of the most well funded Internet startups ever. It jumped from 386 employees at the end of 2008 to 842 employees at the end of the first of 2011.

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Social Media For Social Good. Will It Do Any Good?

Modern Marketing

a startup that allows users to automatically donate a self-designated amount of funds to the cause of their choice every time they tweet. and the dozens of other startups aiming to help nonprofits manage social media for social good. “We’re by Jesse Noyes | Tweet this.

Worried That Journalist Robots Will Replace You? Say “I”

B2B Memes

Both Lohr’s article and a more recent series by Farhad Manjoo in Slate , “ Will Robots Steal Your Job ,” examine the efforts of IT startups to develop software that performs skilled, creative work such as writing. They are not going away.

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28 Questions to Ask B2B Appointment Setting and Lead Gen Vendors

Smashmouth Marketing

What is your startup process? There are so many demand gen vendors out there, and if you are a demand gen professional in sales or marketing, we've probably called you. Outsourcing some or all of your appointment setting or lead generation activity to a third party vendor is a task that shouldn't be undertaken by responding to one cold call.

4 Tools for Measuring Your Online Influence

Modern Marketing

But now a cottage industry of startups that help personal and corporate brands capture just how influential they are online, as well as spot influencers in their industry, is emerging. The startup is best known for scoring Facebook and Twitter, but has been adding more social platforms to its scoring matrix, recently including integrating LinkedIn and Foursquare. But the startup’s unique angle is that it offers advice on how to boost your Twitter influence.

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Streamlining Efficiencies: Pushing Without Losing Innovation


Startups and small businesses seem to repeat the same costly mistakes. Image via CrunchBase. My last post, about Steve Jobs’ passing , seems to have put me in mind of how innovation happens.

Can You Have Entrepreneurial Journalism without Entrepreneurs?

B2B Memes

But they’ve correctly identified the problem: Like AOL Patch, as Ed Pilolla has noted , their employers want them to behave as if they are working for a startup without any of the upside rewards. For B2B journalists, the most promising options appear to be either small-scale startups where they share both the risks and rewards, or content marketing groups within those companies formerly known as advertisers.

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Is digital marketing innovation too fast for its own good?


You would think, with how the industry treats itself with sites like Mashable and TechCrunch proclaiming the second coming of some neat startup that got millions of dollars from VC’s in the the incestuous land of Silicon Valley, that this is not even a possibility.

Coupons and Offers Slowly Shifting to Digital: Notes from LEADS Marketing Conference

Customer Experience Matrix

Still early stages and a big opportunity for small startups, big marketing providers, and huge brands and retailers My colleague Michael Darviche covered the LEAD Marketing Conference in Chicago last week. Here’s his report. One fascinating area for the past few years has been the coupon and offers space. In a traditionally a paper-based medium, Groupon (and its controversial IPO) have stimulated the question of whether digital couponing can take hold, and in what form.

Should You Outsource Your Social Media Efforts?

delicious b2bmarketing

April 11, 2011 by Leyl Master Black. More Business Resources from Mashable: - 5 Design Trends That Small Businesses Can Use in 2011. - Latest Startups News. Startups. Startups Lists. Startups. startup. Startups. Startups.

Should You Outsource Your Social Media Efforts?

delicious b2bmarketing

Sign in All Social Media Tech & Gadgets Business & Marketing Video Mobile Dev & Design Media Social Good Startups Explore Classifieds ); // ); // Trending Stories YouTube Video of the Day: Is David Beckham’s Pepsi Clip Real or Fake? May 12th - 14th, 2011.

8 Rules When Using Social Media as a Support Channel

Modern Marketing

If you’re thinking of using social media as a support channel, then there are some guidelines that emerge from speaking with startups and researching larger enterprises in the SaaS space. by Zainab Ali | Tweet this. This past week, we published a guest post on Social Times about how B2B customers were turning to social media channels to express complaints and seek support. This week offer 8 rules for organizations looking to use social media as a support channel.