The Other Social Network

Paul Gillin

If you thought the world’s largest professional network was little more than a place to post your resume, you owe yourself another visit. LinkedIn is set to eclipse the 100 million member mark sometime this spring, and it is quickly becoming the social network of choice for B2B professionals. There’s very little waste because members are there to seek professional opportunities, ask and answer questions and network with their peers.

Toyota launches a social network for drivers

Biznology

With Salesforce.com, they've launched a social network for Toyota owners and drivers that keeps them connected to Toyota, to its dealers, and to other drivers. Time will tell if this takes hold, but you have to admit that the Internet-connected car is closer to reality than ever before, and even before we reach that state, we all have network-connected phones with is in the car. Image by conhunter via Flickr. by Chris Abraham. Is the car the ultimate mobile device?

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Is there still room for new social networks?

Biznology

If you’re like me, you probably remember a period not too long ago when you couldn’t open your e-mail without getting another invitation to join a new social network. The business results of all those social networks indicate that you responded the same way that I did, which is to ignore those invitations. More recently, those invitations stopped coming as everyone decided that there’s no more room for new social networks.

Google needs its own social network

Biznology

They lament how social has changed everything. If you are one of those search people descrying social media's impact, you need to check out my latest post on Search Engine Guide, " Google needs its own social network.". Organic Search Social Media Marketing Facebook Google MySpace Search engine optimization Searching Social media Social network TwitterImage via CrunchBase.

Which Social Network is Right For B2B Marketing?

Digital B2B Marketing

When you consider what social networks can become key marketing channels for your business, there isn’t one right answer. Unless your audience cleanly matches a common research segment, there is likely limited information available about what social networks they are actively engaged with. Here are three quick practical ways you can tell what social networks may be right for your business and focus additional research.

Why Product Launch Plans Need to Include Social Networking

B2B Marketing Traction

Today it’s important to leverage social media by connecting and engaging with the right people far in advance of your product launch. It takes time to establish a following, a rapport with your connections, and credibility on social media sites like Twitter, Facebook and even LinkedIn. Once you have relationships with thought leaders in your space, you’ve built social equity. Social Media/Web 2.0 b2b marketing social media technologyTweet.

Why Facebook Should Be Worried About Other Social Networks

Contently

Early social networks had life spans like house flies. But with newer social networks abounding, is it still the preferred choice of the public? According to data from a February 2017 Sprout Social report , Facebook has had no trouble maintaining its grasp on older generations, as an overwhelming majority of Gen X and baby boomers favor the platform. While millennials also prefer it to the competition, a pair of newer networks is gaining ground.

40 Awesome Marketing Tweets From 2011

Marketing Insider Group

” Here is my 2011 list of favorite tweets.@ e6e6e6 ;'> February 11, 2011 8:32 am via HootSuite Reply Retweet Favorite. e6e6e6 ;'> February 15, 2011 1:22 pm via TweetDeck Reply Retweet Favorite. e6e6e6 ;'> March 4, 2011 8:18 am via UberSocial Reply Retweet Favorite. e6e6e6 ;'> March 4, 2011 9:00 am via HubSpot Reply Retweet Favorite. B2B Inbound Marketing: Top tactics for social media, SEO, PPC and optimization [link]. Social Media Twitter

10 Ways to Use Social Networks for B2B Marketing

Webbiquity SMM

Social networks are essential for expanding your web presence —not only for creating social signals now a key component in search engine rankings, which makes your website and blog easier to find in search, but also by giving you more places to be found online. Creating your profile on each of the major social networks is a first step, but just that. As with most things in life, you’ll get out of social networks what you put into them.

The Stories Behind 5 Social Networks That Never Caught On

Hubspot Marketing

What was the first social network you ever joined? While many people will recall it being Facebook or Twitter, others might remember some of the earlier, less popular social networks. After all, these networks laid the groundwork for the social media giants we use today.

Best Practices for Posting Across Social Networks

SnapApp

Social media is evolving to?accommodate?a While Twitter appeals to casual conversationalists , LinkedIn attracts professional network-builders. And now there's Google+ Pages, which has recently joined the scene and promises to merge SEO and social media strategies. social media strategy is essential for success. How do you accommodate the different "personalities" of each social media network? For B2B networking , LinkedIn is a powerful social media tool.

Stopping the Internet's rush to judgment on everything

Biznology

Internet Marketing Facebook Google search Search Engines Social networkImage via CrunchBase. by Frank Reed. With Google+, Google dropped a boulder into the still waters of the Internet and created some serious ripples this week. So you know, this is not a review of Google+. I am experimenting with it but have not done nearly enough with it to form a credible opinion.

Influence of Buyer Perceived Value (BPV) on Buyer Behavior and Decisions

Tony Zambito

Image by Will Lion via Flickr In my recent article, Buyerology: The New Science of Understanding Buyer Behavior, I introduced the concept of Buyerology and the need for a renewed focus on understanding buyer behavior in the Social Age.

5 Ways New Buyer Behaviors Will Affect B2B Marketers in 2012

Tony Zambito

Changes in buyer behaviors continue to march on as new social technologies take root into the mainstream of B2B businesses.

Buyer Perceived Value (BPV) Scorecard: Qualifying and Quantifying Value

Tony Zambito

Image by J. McPherskesen via Flickr As a follow-up to the article Influence of Buyer Perceived Value (BPV) on Buyer Behaviors and Decisions, offered is a perspective on how to implement a scorecard approach.

15 things marketers should stop doing and thinking in 2011

Chris Koch

Here’s a list of things I wish we would stop doing and thinking as of December 31 st : Social media. Social media cause people to waste time at work. Social media relationships are shallow and meaningless. We all know twitter can’t start revolutions or substitute for gazing meaningfully into someone’s eyes over dinner, but what I don’t understand is why the critics can’t see a link between the bonds that we form on social media and the deeper links that we forge offline.

iShade: Social Networking Tool for the Accounting Profession.

Marketri

11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Here are 11 concrete ways I think the environment in which B2B Marketers operate will evolve in 2011. Social Media Strategists will become Chief Customer Officers – ok so you know I am also @Avaya_Support on Twitter so perhaps this is a closet fantasy for me but it may just come true – perhaps not this coming year but in years to come. Think about it marketers have been given this gift of Social Media which is reinventing areas of your company on the fly.

The Best Socially Connected Marketing Campaign of 2011: Museum of Me

Marketing-Gimbal

This is what socially connected. Branding Marketing Social Networking Viral Marketing branding data interactive marketing media privacy socialI recently tried Intel’s interactive brand campaign, in support of launching their Icore5 processors, and was blown away by the creativity, and the personal level of engagement their brand had with me for 2 minuets.

How to set up your Google+ Brand Page right

Biznology

Internet Marketing Public Relations Search Marketing Social Media Marketing Abraham Harrison Brand Facebook Google photograph Search engine optimization Searching Social network Web pageImage via CrunchBase. Last week, I wrote Maximize your SEO benefit on Google+ in 8 simple steps before Google opened up G+ Brand Pages, so first go read what I wrote in the previous post (because all of the advice still applies).

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Does integrity make you a social media loser?

Chris Koch

Social media a-lister Chris Brogan, who had a policy of following back everyone who followed him, deleted everybody before finally settling on a few hundred people to follow and shifting his attention to the new social network on the block, G+. Share and Enjoy: Latest Post Social Media B2B marketing Chris Brogan Google marketing Mitch Joel Online Communities social media management social media strategy Social network Triberr Twitter

Twitter success demands both top influencers and everyone else

Biznology

Others users focus exclusively on networking within their own space, effectively limiting scope and reach by preaching to the choir. The Internet created something that not enough social media consultants and coaches support and advise: the ability to expand circles of influencers, to engage with anyone and everyone. Online social networks have made all of this even easier to the point where it is becoming less of a potential and more of a promise, an eventuality.

Dreamforce 2011: Salesforce.com Will Leave Marketing Automation Alone. But Revenue Performance Management Might Be Another Story.

Customer Experience Matrix

They plan to do this by becoming the platform for the “social enterprise”, which they see as the next major generation of computing. Their equivalent is Salesforce Chatter, the social network for company workers they see as connecting all company systems. The still broader goal is to add customers and suppliers to each firm’s Chatter network, and to incorporate non-human objects such as orders and equipment.

Brands: It’s not enough to be liked

Buzz Marketing for Technology

Audience discovery is the use of social data to segment those who talk about your brand into their affinities. Related posts: Paul Dunay joins Networked Insights as the CMO Almost 5 years ago I started this blog with the. Vitrue a social media marketing platform determined that the. Facebook Social Media Social Networking Audience Discovery Audiences Brands Competitive Analysis Fan Pages

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3 factors in winning the social media horse race

Chris Koch

It’s way too early to make a call, so I’m not going to presume to know G+’s prospects for success (especially when it hasn’t even been officially launched), but there are a few things that the rise of a possible new giant in social networking points out: Social networks are porous. One writer claims that the attraction of G+ is the opportunity to start over in social networking. There are only two types of relationships in social networking.

How much is that Facebook Fan worth anyway?

Buzz Marketing for Technology

Vitrue a social media marketing platform determined that the average value of a Facebook ‘fan’ is about $3.60 For the last 2 years we have been building our network of people that “like” the brand by creating content and engaging with them. Bottom line is I think we are exiting a phase of experimentation (what I like to call Social Science Experiments) and moving into a phase of monetization.

Target your Twitter audiences using a theory of everyone

Biznology

Well, as you all know who read this blog, I am a Cluetrainian.This means I put more trust in the value and impact of the online influencer long tail than I do in the impact of the couple-dozen top-influencers that most social media consultants and digital PR teams recommend.

News Feed Optimization (NFO) is the new SEO!

Buzz Marketing for Technology

I mean content that can be used for Inbound Marketing (hat tip to HubSpot who created the term) things that can be shared socially like blog posts, eBooks, videos, podcasts, research reports. 11 B2B Marketing Predictions for 2011 Around this time last year I wrote about the 10. Advertising Facebook Inbound Marketing Interactive Marketing Lead Generation Social Media Social Networking

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Is Twitter “social?”

Chris Koch

Majority opinion seems to be that Twitter isn’t really a social platform it’s a broadcast medium. A study by Yahoo Research found that 50% of tweets are generated by an “elite” group of 20k users and that those users tend to follow one another rather than branching out—what many refer to as the social media echo chamber. Learning is social, isn’t it? The best truly “social” interactions I see on Twitter are organized chats.

How you can break into digital marketing

Biznology

Internet Marketing Business Digital Digital marketing Employment Job interview Marketing Résumé Social networkImage by Getty Images via @daylife. Sometimes they e-mail me out of the blue. Other times they come up to me after a speaking engagement. They always seem so appreciative that I would help, but to me it is just giving back a blessing that I have been bestowed by others. They are unemployed, or "in transition," as many call it these days.

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Social Media Marketing and Darwin: Evolution or Irrelevance

Buzz Marketing for Technology

Consumers have evolved even faster with the advent of high-speed Internet-enabled mobile devices and social media. Everyone is clamoring for consumers’ attention, from TV and Web content they’re genuinely interested in, to an onslaught of thoughts and activities of friends and relatives, posted via every social media channel. Everything is pointing to digital technologies and social media, even in offline experiences.

Use Social Media to set Smart Media strategies

Buzz Marketing for Technology

Instead, be strategic and smart – use social data analysis to measure campaign effectiveness. Analysis of social data can provide a different lens through which to evaluate media planning and buying. Check out this webinar to learn how to infuse your media plan with social data in order to make smart media decisions! Advertising Business Intelligence Innovation Interactive Marketing Media Social Media Social Networking Earned Media Owned Media Paid Media POEM Social Insight

Social media’s Hallmark Moment: the Twitter Auto DM

Chris Koch

Social Media Facebook Online Communities Social network TwitterI take a perverse pleasure in reading my Twitter DMs, 99% of which are of the automated variety, looking for the heartfelt sentiment that goes out to me and thousands of other close personal friends every day from people I’ve started following. I try to imagine the impulses that motivate the writers behind these parsimonious hanging chads of fake individualized attention. Technology is wonderful isn’t it?

The End of Traditional Marketing

Buzz Marketing for Technology

Since then the volume of “conversation” has increased dramatically over the entire social landscape — to the tune of BILLIONS of posts each year. The effect of this growth is far more than a dramatic increase in possible consumer touch points and increasing consumer participation in social media. And, ultimately, it’s about using social media analysis to make your spending more efficient in both digital and traditional media. Paid, owned and earned media.

Big doings at the social networks… would you believe advertising?

EMagine B2B Blog

We’ve posted recipes for getting started with social media in the past (most recently this one), focusing on such things as listening, engaging, demonstrating thought leadership …pretty much everything except advertising, which was typically treated as something you wanted to avoid even the appearance of in social media. B2B Web Strategy Social Media

Romi Mahajan leaves Microsoft to Join Metavana as CMO

Buzz Marketing for Technology

My new role as CMO of Metavana, a soon to be launched social-sentiment engine, has all the elements of my dream job – People, Impact, Autonomy and direct correlation to both the Consumer and Enterprise spaces. Q: So social sentiment analysis is a big debate and quite the rage now, with new companies and new approaches cropping up frequently. I am a strong believer that social sentiment and voice of the customer cannot be sequestered in some nether region of an organization.

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How to Cater Your Marketing Strategy to Different Social Networks

Hubspot

Just as all audiences are not the same, neither are all social media sites. Every social network has its nuances, whether it be in the way users behave, connect, or share within that network's particular environment. So, if people act differently from social network to social network, shouldn't your marketing act differently, too? How to Analyze and Adjust Your Marketing Approach for Different Social Networks.

Facebook gave us the last piece of the Earned Media puzzle

Buzz Marketing for Technology

A small relatively un-noticed posting on the Facebook blog gave marketers who use social media one of the greatest gifts I have seen in marketing in quite a while. This is significant because now you can measure impressions across all your &# earned&# social media such as your Facebook Page postings, YouTube Views, Twitter, Blog Impressions etc. Which means you can now truly measure your progress daily, weekly, monthly in social media.

How important is real-time data? It’s all relative

Buzz Marketing for Technology

The speed with which social media spreads ideas and information has led many marketers to place a premium on capturing data in real time. To ad networks serving targeted banner ads Web visitors, real time is microseconds. While social data is exciting because it’s abundant and easily accessible, it’s still relatively new for corporations and how they’re integrating the voice of the consumer into business processes.

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The Appeal of B2B Social Networks

Paul Gillin

Following is an excerpt from Social Marketing to the Business Customer , which is due to be published in January, 2011 by John B. They are both the oldest form of social media and also the newest. The modern features that have made social networks the fastest-growing consumer phenomenon in history have created all kinds of new use scenarios, including some compelling B2B examples. Communities are the convention centers of social media.