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Memorial Day Email and SMS Marketing Best Practices

SmartBug Media

With the rise of digital marketing, email and SMS communication are two of the best ways to reach out to your customers at scale. In this article, we'll walk you through five best practices to leverage for a winning Memorial Day email and SMS marketing campaign. But what are the best practices to get opens, clicks, and conversions?

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Why we care about mobile marketing: A guide for marketers

Martech

The mobile marketing ecosystem includes ads on mobile websites and apps but goes beyond the traditional digital marketing paradigms to exploit mobile-centric features like SMS, MMS, and proximity targeting. 7 common mobile marketing techniques: Short message service (SMS) marketing. Get personal with SMS marketing.

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Tech Talk with Maropost: Cloud-based unified marketing automation platform

ClickZ

Founded in 2011 by our CEO Ross Andrew-Paquette initially as an email platform, Maropost has evolved manifolds. It has now become a platform suitable for modern marketers to create engaging campaigns across all channels prospects: including SMS, mobile, social, and web. Taking a look at Maropost set up.

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Humanity-Infused Marketing: 6 Martech Tools/Techniques That Enable Connection

ClearVoice

SMS personalized outreach. While there is a wide array of ways to reach out to your prospective customers or current customers, few of them generate as strong of a response as SMS (short message service, aka text message). SMS read and response rates this high indicate something special is occurring here… and it is.

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How To Get Started In Mobile Marketing

Marketing Insider Group

Mobile is one of the hottest topics in B2B Marketing in 2011. SMS, MMS, WAP…There are a ton of acronyms and terms that can seem confusing. Updates at trade shows is one good example of how to use SMS and MMS messages. For B2B, I have already questioned the role of Augmented Reality For B2B Marketing in 2011?

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Email Adoption High But Lacking Best Practices

The Effective Marketer

According to the report, adoption of email marketing is high, with 88% of B2C companies already using email and 10% planning to use before December 2011. The report says email budgets will stay flat in 2011, but 4 3% of email marketers expect email effectiveness to increase over the next three years. Best Practices in Email Marketing.

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6 Steps to Prepare for the Mobile Revolution

Marketing Insider Group

Summit Augmented Reality For B2B Marketing in 2011? Augmented Reality For B2B Marketing in 2011?" With this list of opportunities to consider and steps to take, you are now ready to show your peers you are ahead of the game with the next hottest trend in marketing. Need to Drive Leads? Click here to cancel reply.

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