Customer Experience Matrix

MARCH 29, 2017

Like many people in the marketing technology industry, I was tickled in 2011 when Gartner predicted that CMOs would soon have bigger tech budgets than CIOs , and even more tickled when Gartner said in 2016 that it had happened. Slightly more than half of the marketing spend is business-funded, which presumably means it’s spent by CMOs.

Enterprise Management 120

Enterprise Management Work Management Spending Marketing Management 120

Customer Experience Matrix

JULY 31, 2012

I’ve just released the latest edition of my B2B Marketing Automation Vendor Selection Tool (VEST), which contains detailed analysis of all 22 B2B marketing automation systems. I put this at $325 million for 2011, a 50% increase from 2010. Vendors in the VEST are asked for estimates of their client counts by company size.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Report Marketing Management 120

Customer Experience Matrix

FEBRUARY 6, 2013

I’ve just finished the latest update of our B2B Marketing Automation Vendor Selection Tool (VEST), available on the raabguide.com Web site. The VEST is our evaluation of industry vendors, aimed primarily at companies choosing a marketing automation system. We use two methods: Vendor revenues. Both methods give similar results.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Management Forecasting 120

Customer Experience Matrix

SEPTEMBER 2, 2011

Although Salesforce CEO Mark Benioff clearly has a more messianic vision than that, fulfilling the grander vision isn’t really necessary from a business standpoint. Marketing automation is clearly too small to make a serious contribution to that goal. All of which brings us back to B2B marketing automation. Or maybe I'm being naive.

Enterprise Management 120

Enterprise Management Marketing Automation Services Salesforce.com Work Management 120

Martech Advisor

JANUARY 31, 2020

If used correctly, they can help grow your business. Only about 150 companies were operating in that space back in 2011, and now there’s more than 7,000. million small and medium businesses —the ones that make up 99.9% of the country’s businesses and are responsible for 47.9%

Enterprise Management 65

Enterprise Management Work Management Marketing Management Paid Search Agency 65

chiefmartech

APRIL 24, 2018

I’ve kept the nickname of the Martech 5000 — it has a certain ring to it — but this year’s graphic actually charts 6,829 marketing technology solutions from 6,242 unique marketing technology vendors. As always, a debt of inspiration is owed to Terry Kawaja , the godfather of vendor LUMAscapes.

Marketing Automation Services 111

Marketing Automation Services Marketing AI Long Tail Marketing Paid Search Agency 111

Martech

JANUARY 3, 2022

The number of applications increased to 8,000 in 2020, from just 150 in 2011, according to chiefmartec.com’s Scottt Brinker in his latest Marketing Technology Landscape. Negotiate business terms of purchasing marketing technology products 42.3% Train and support marketing staff on using marketing technology products 77.5%

Digital Asset Management 116

Digital Asset Management Enterprise Management Work Management Marketing Automation Services 116

Customer Experience Matrix

JANUARY 22, 2013

Infusionsoft today announced it has acquired social lead generation vendor GroSocial. The system makes it easy for small business to generate leads through social marketing campaigns and track results. This makes the strategy more appropriate for small marketing automation vendors who can't afford huge technology investments.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Work Management Marketing Automation 120

Customer Experience Matrix

AUGUST 23, 2012

Tuesday’s post looked at the micro-business sector leaders according to our VEST report and gave a bit of background on how the ratings are created. Today let's take a look at the same diagram for large businesses, which we define as companies with $500 million revenue or more.

Eloqua 120

Eloqua Marketing Automation Services Lead Ranking Enterprise Management 120

Customer Experience Matrix

MAY 13, 2012

Three weeks ago, Intuit shook up the low end of the marketing automation universe by purchasing small business marketing shooting star Demandforce. Entiera was one of the few independent vendors still chasing the business of mid-size and enterprise marketing automation buyers.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation Buy 120

Customer Experience Matrix

JULY 15, 2013

If you’ve heard of Vocus at all, it’s probably as vendor serving public relations professionals. But since late 2011 the company has also offered a suite aimed at marketers, which now has more than 4,000 paid clients. Even in the small business sector, that count would make Vocus one of the largest marketing automation systems.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Management Social Marketing 120

chiefmartech

APRIL 25, 2017

tl;dr — From 2016 to 2017, the marketing automation category of the marketing technology landscape grew yet again, by 36% , from 156 vendors to 212. So here’s the category — click for a larger version — followed by some commentary: There are 212 vendors included in this category, up 36% from 156 in last year’s landscape.

Marketing Automation Services 91

Marketing Automation Services Work Management Marketing Management Vendors 91

Customer Experience Matrix

JULY 12, 2011

As I mentioned yesterday, our new B2B Marketing Automation Vendor Selection Tool (VEST) asks vendors to estimate the number of clients in each of four size categories. Installation counts are: Looking at the raw percentages doesn’t make much sense since businesses in each group are quite different.

Marketing Automation Services 120

Marketing Automation Services Segmentation Marketing Automation Automation 120

Customer Experience Matrix

OCTOBER 17, 2012

Microsoft today announced the acquisition of marketing management system vendor MarketingPilot , which will become part of its Dynamics CRM group. I profiled them in a February 2011 post.) B2B marketing automation vendors will need to rearchitect their systems on the more sophisticated platform. but they do have the resources.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Vendors 120

ClickZ

FEBRUARY 21, 2020

He is of course the brains behind the annual Marketing Technology Landscape Supergraphic , the widely accepted road map of the global martech vendors. Her company — founded while she was at Harvard Business School — is revolutionizing shopping for busy women, men, and families and generates over $1 billion in annual revenues.

Enterprise Management 144

Enterprise Management Work Management Marketing Management Advertising Agencies 144

Customer Experience Matrix

MARCH 8, 2011

This could be a real game-changer in the small business marketing automation landscape. Even the most ambitious vision articulated by the vendors – radically more integrated, analytically-driven marketing management – won’t really change their sector of the marketing automation industry.

Salesforce.com 120

Salesforce.com Enterprise Management Hubspot Marketing Automation Services 120

Customer Experience Matrix

DECEMBER 13, 2011

The marketing automation industry continues to grow quickly, with many vendors announcing their client bases have more than doubled in 2011. Marketing automation vendors are painfully aware of these issues. Among B2B vendors, Eloqua is the poster child for this approach. I've seen four distinct strategies: training.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Marketing Automation Automation 120

The Effective Marketer

JANUARY 11, 2010

Titled “Managing the Vendor Selection Process”, it talked about my experience in selecting a new email marketing software for my company. The process we went through is not necessarily the best or the only way to do it, but it certainly helped put some metrics in place that we could use to evaluate each vendor. You get the point.

Work Management 100

Work Management Marketing Management Marketing Automation Services Marketing Budget 100

Envy

FEBRUARY 17, 2019

A recent MoneyLive Banking Report concluded that a majority of executives in traditional UK financial institutions now see FinTech startups as a “significant threat” to their business model. No small feat when upwards of $410 billion was donated to charity by Americans alone in 2017. Est. 2011, London Twitter: @iwoca.

Startups 85

Startups Work Management Marketing Management P2P 85

Customer Experience Matrix

FEBRUARY 12, 2013

But still, as I noted last week, the growth rate is slowing – and for some vendors seems to have fallen considerably in the second half of 2012. Figures for other vendors are not publicly available but I've seen hints that several have slowed as well. If true, these figures would actually be bad news for marketing automation vendors.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Automation 120

Convince & Convert

AUGUST 31, 2013

Not surprisingly, most Facebook contest app vendors claim that “serious” marketers will still need third party apps. This will naturally appeal to very small businesses stretched for time and money. Doing that same contest on your timeline potentially creates legal liabilities for your business. facebook'

Work Management 154

Work Management Marketing Management Rules Facebook 154

Hubspot

MARCH 3, 2020

The internet lets you reach billions of people around the globe, but if you're like many small or local businesses, world domination isn't really on your radar (not yet, anyway). What makes your business tick is your local community, whether on the town, city, county, or state level. It's in the numbers. Source: comScore ).

Long Tail Marketing 68

Long Tail Marketing SERP Keywords Mobile Marketing 68

ANNUITAS

MARCH 20, 2014

Lots of small, digestible thoughts from the show, sometimes retweeted from my colleagues at the event (marked RT at the beginning of the line). Are 1000+ marketing technology vendors sustainable? Marketing has more software available today than any other business function in the history of computing @chiefmartec #marketingopssummit.

Work Management 100

Work Management Marketing Management Marketing Automation Services Demand Generation 100

The Effective Marketer

MAY 10, 2010

A recent article I read on Harvard Business Review, “ Aflac’s CEO Explains How He Fell For The Duck ” made me think about brand messaging and the use of mascots. One Response to Taming Your Brand Mascot David Thompson says: April 4, 2011 at 8:38 pm I specialize in designing brand mascots. That’s what makes them memorable.

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

The Effective Marketer

AUGUST 5, 2010

Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. Like Be the first to like this post. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Marketing Budget 100

Marketing Budget Paid Search Agency Planning Work Management 100

ClickZ

JANUARY 29, 2020

I first joined Acquia in 2008, leaving in 2011 to run a non profit. Q) There has been a lot of chat around the oversaturation of vendors in the martech space, how do you look to stand out from the crowd? If you’re looking to bring Drupal into your organization, start with good business and technical goals.

Enterprise Management 70

Enterprise Management Work Management Marketing Management CMS Development 70

Aberdeen

OCTOBER 25, 2017

He began his entrepreneurial career with two Y Combinator backed startups: Inkling in 2005 and Draft in 2011. . Or consider a vendor who recently emailed me about a demo of their service. When used correctly, personalization can give customers or prospects the feeling that the business can help them specifically.

Marketing AI 63

Marketing AI Personalization Paid Search Agency Companies 63

accelerate agency

OCTOBER 14, 2021

The SaaS business model How SaaS differs from traditional software Types of SaaS companies: B2B & B2C Why businesses use SaaS Stages of a SaaS company Top 20 SaaS companies of 2022 Top 6 SaaS companies to work for FAQ about SaaS Getting started with a SaaS company What is a SaaS company? What is SaaS?

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Marketing Automation Services 52

accelerate agency

OCTOBER 14, 2021

The SaaS business model. Why businesses use SaaS. FAQ about SaaS. SaaS adoption has been developing rapidly since 2018 and accelerated in 2020 amid the COVID-19 pandemic, with a growing need for business agility and the shift to remote work. . The SaaS business model: How a SaaS company works. What is SaaS?

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Marketing Automation Services 52

Convince & Convert

DECEMBER 28, 2010

So much so, he wrote a new book (his third) about it called The New Small: How a New Breed of Small Businesses is Harnessing the Power of Emerging Technologies. But now, it seems like small tech has the edge. Freemium took off as a business model. Other tech events and trends made the New Small possible.

Work Management 115

Work Management Ideal Customer Profiles Custom Publishing Small Business Marketing 115

Webbiquity

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). While 47% felt somewhat good at social measurement in 2011, just 38% said the same in 2012. Despite growing interest in the concept of social business , less than 20% of U.S. Earnest Agency ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

SWZD

JULY 9, 2019

Founded in 2011 and headquartered in San Francisco, CA, LiveRamp offers an identity resolution platform, used by marketers and their partners, that connects people, data, and devices across the digital and physical world, allowing consumers to easily and safely engage with these brands and products. About LiveRamp.

Ideal Customer Profiles 54

Ideal Customer Profiles B2B Thought Leadership Thought Leadership Advertising Agencies 54

The Effective Marketer

JANUARY 17, 2009

In big companies as well as in small ones Marketing can oftentimes be considered a necessary expense, the department where money gets spent without consideration and where results are difficult to be measured. In marketing is especially important to ensure that the company as a whole is aware of what is being done. United States License.

Planning 100

Planning Work Management Marketing Management Effectiveness 100

Metadata

JANUARY 25, 2023

That’s a 6,521% increase between 2011 and 2022. So long are the days when an interested party will take a warp pipe, land on a page, and say, “Hey, let’s do business.” It’s a process, and for better or worse, most of it doesn’t involve direct interactions with the vendor. Note: Martech is just a fraction of the B2B landscape.)

Lead Gen 52

Lead Gen Lead Ranking Demand Sales Qualified Leads 52

The Effective Marketer

APRIL 6, 2009

So here’s my contribution, albeit a small one, to those of you who are looking for new jobs. A better answer is: “not only I have experience with trade shows, but I’ve been involved in multiple types of shows, from small user groups that only required a tabletop display up to big conventions where we used our 20×20 booth.

Planning 100

Planning Work Management Marketing Management Trade Show 100

Marketing Insider Group

JULY 15, 2010

How to implement lead generation programs on a small business budget? How to create valuable content on a small business budget? Augmented Reality For B2B Marketing in 2011?" Chris Walso addressed this question perfectly by saying that automation before process does not work. Share your thoughts, post a comment.

Lead Generation 100

Lead Generation Budget Programs Work Management Lead Scoring 100

Marketing Insider Group

AUGUST 12, 2010

Related Posts: The New Marketing Accountability Lead Generation Programs That Work B2B Marketing Predictions For 2011 11 Reasons Why Outbound Telemarketing Programs Fail How To Align Marketing With Sales About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100