9 Promising FinTech Startups You Should be Watching

Marketing Envy

And many startups are here to lead us to the new frontiers. A recent MoneyLive Banking Report concluded that a majority of executives in traditional UK financial institutions now see FinTech startups as a “significant threat” to their business model.

30 Brilliant Social Media Marketing Tips From 2011

Hubspot

With so many great social media marketing tips getting shared in the blogosphere, we wanted to pass along some of the best tips and ideas that came up in 2011. This happens with startups a lot. It’s something any small business marketer can learn from.

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A Startup's Social Media Starter List

Hubspot

Especially if you're a startup with very limited time and budget, what are the top four things you should do with social media in those early stages?

The Limits of Crowdsourcing

Modern Marketing

These days crowdsourcing is all the rage, with startups seeking to leverage the phenomenon to solve basic mechanical problems, identify the best content, even create the next revolutionary product. It seems there’s no solution too big or small that the crowd can’t dream up. Other startups are turning to the crowd for product design and R&D. Many of the crowdsourcing models used today actually touch a relatively small group of early adopters in specified fields.

Streamlining Efficiencies: Pushing Without Losing Innovation

Biznology

If you’ve started to see significant growth in your small business, you’re likely realizing that success is a mixed blessing. Chances are your business didn’t achieve success because you’re a logistics wizard. Image via CrunchBase.

Is digital marketing innovation too fast for its own good?

Biznology

And it’s probably even more appropriate to ask what is the business owner who is not a professional marketer to do to feel like they have some shot of staying abreast of this constantly moving target? Image by hdzimmermann via Flickr.

The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity SMM

Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list.

90 Tips to Make Your Blog Rock

delicious b2bmarketing

Suggestion maybe create a separate dedicated email account eg alert@jeffbullas.com so that it doesn’t overwhelm your personal or business account 75. This content was simply about insight and ideas about how they run their business. It will keep me busy with ideas for months and months.

Tips 114

5 Steps for Crafting an Effective B2B SEO Blogging Strategy

delicious b2bmarketing

Real-Time Activity Stream 5 Steps for Crafting an Effective B2B SEO Blogging Strategy Derek Edmond | Mar 4, 2011 | 0 Comments Search engine marketers frequently recommend blogging as a tactic for achieving search engine optimization ( SEO ) goals. 2011 All rights reserved.

4 Content Strategies for B2B Corporate Blogging

delicious b2bmarketing

Real-Time Activity Stream 4 Content Strategies for B2B Corporate Blogging Derek Edmond | Apr 1, 2011 | 0 Comments No matter how much planning and goal setting goes into a B2B corporate blog, the writing and content ultimately is what will make a blog successful. 2011 All rights reserved.

SEM 72

Top 5 Mistakes to Avoid on Your Company Blog

delicious b2bmarketing

Sign in All Social Media Tech & Gadgets Business & Marketing Video Mobile Dev & Design Media Social Good Startups Explore Classifieds Trending Stories OMG, the Oxford English Dictionary Added New Words! What business objective do I want to accomplish?

11 Pro Tips for Better Business Blogging

delicious b2bmarketing

Sign in All Social Media Tech & Gadgets Business & Marketing Video Mobile Dev & Design Media Social Good Startups Explore Classifieds Trending Stories OMG, the Oxford English Dictionary Added New Words! 11 Pro Tips for Better Business Blogging. May 12th - 14th, 2011.

Summary of Sold-out "Science of Inbound Marketing" Session at Dreamforce 2011

Hubspot

Transcript of “Science of Inbound Marketing” Session at Dreamforce 2011. He had a webinar a B-to-B webinar that targeted businesses mind you - that had 30,000+ people register, and 10,000 people attend. That's the business. We're trying to grow a business.

Should You Outsource Your Social Media Efforts?

delicious b2bmarketing

April 11, 2011 by Leyl Master Black. This post originally appeared on the American Express OPEN Forum , where Mashable regularly contributes articles about leveraging social media and technology in small business. Can effective social media drive your business growth?

3 Big trends converging for big branding opportunities

Biznology

While this was a global study, the results were consistent for the US, with Millennials feeling even more strongly about these issues: • 87% of consumers believe business needs to place at least equal weight on society’s interests as its business interests (e.g.

Trends 201

99 Amazing Facts On The Future Of Business [Slides]

Marketing Insider Group

The Future of Business is being defined right in front of our eyes. Massive changes brought on by the internet, social media and mobile technologies are transforming business models faster than our ability to keep up. This is forcing businesses to consider the future of work.

Is Your Business Ready for Marketing?

Digital B2B Marketing

Businesses turn to marketing to drive revenue, but are you really ready? Before investing in marketing you must ensure other key areas of your business are ready first. This may seem like a small business or startup problem, but it can be seen in a wide range of organizations.

The Best Coworking Office Spaces in Australia

Hubspot

It’s fair to say that Australia is one of the best places in the world to start a business, boasting a thriving tech industry and an entrepreneurial edge. But starting your own business comes with a ton of expenses -- and one of the biggest is finding office space to work your magic in.

13 influential marketing technology leaders

ClickZ

Under her leadership, Adobe’s marketing organization has pioneered the shift to digital — deploying a comprehensive set of digital marketing solutions, establishing an insight-driven culture, and setting a template for marketing’s strategic impact on business.

Amazon 113

Incredible Women & Shattered Glass Ceilings

Valasys

For 4 consecutive years, 2011 – 2014, she has topped the Arabian Business Magazine’s “100 Most Powerful Arab Women” list. In 1991, she took command of the small hotel and transformed it into one of the most reputed, high end heritage hotel of Nepal. She works as an honorary consulate General of Spain for Nepal and also serves as the head of the Nepalese Heritage Society and Business and Professional Women Nepal.

5 Steps for Brainstorming Your Marketing Plan

B2B Marketing Traction

Companies with the following situations hire New Incite as their CMO for Hire: Startups that need a Chief Marketing Officer (CMO) but don’t have the budget to hire a full-time professional. Small businesses that need marketing assistance but don’t need a full-time CMO. Upcoming Events October 22-24, 2011 "Confab: A Forum for Successful Consultants". Services. About. Resources. Contact. B2B CMO for Hire Services.

Plan 100

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

These are the leaders in the information and communications technology sector who truly “get” social media and social business. Active across social networks, Cindy leads Microsoft’s small- to midsized-business sales and marketing efforts as Vice President U.S.

What Amazon’s Marketing Strategy Can Teach SMB Owners

Single Grain

As a small- and medium-sized business owner, you are always looking for ways to reach your ideal customers. And if there is one industry leader that can teach you many strategies about effective marketing and business expansion, it is undoubtedly Amazon.

SMB 79

How to Write a Successful Executive Summary [Template + Example]

ClearVoice

Executive summaries are the first page (or pages) of a business plan or proposal. Let’s be honest: The executive summary is the most important part of a business plan. Not good for you, your company or the business plan to follow, which consequently, is now dead on arrival.

50 Content Marketing Influencers You Need To Follow

Atomic Reach

Mark Schaefer - Speaker, Business Consultant, Author. His marketing firm, Bowler Hat, works with small and mid-sized businesses across the world to help them develop effective digital marketing strategies. Martin Butters - Business and Social Media Director of markITwrite.

Why I Fired My Marketing Agency

Hubspot

In a previous life, I was a small business owner. When I joined the company in September 2011 (we'll call it the Acme Startup Company), my business partners had just spent two years in research and development. Advice for Small Business Owners.

Is Netflix a SaaS? 25 Examples of SaaS Companies that Are Rocking It

Single Grain

It's actually been a business model since the 1960s. SaaS is a hot-selling business model because it provides greater flexibility to the customer and every SaaS company works on specific verticals to differentiate their product from others.

How Can Companies Get Better at Personalization?

Aberdeen

He began his entrepreneurial career with two Y Combinator backed startups: Inkling in 2005 and Draft in 2011. . The vendor had obviously scraped my email address from the web and used AI robots to determine I was a small business owner who might need what they’re selling.

30 Women Shaping B2B Tech Marketing

SnapApp

In the world of B2B tech marketing, women are making an incredible impact around the world on brands large and small. I not only visited family, but I had a chance to immerse myself in their startup culture. In the realm of early stage startups, chaos is the nature of the beast.

30 Women Shaping B2B Tech Marketing

SnapApp

. In the world of B2B tech marketing, women are making an incredible impact around the world on brands large and small. . I not only visited family, but I had a chance to immerse myself in their startup culture. In the realm of early stage startups, chaos is the nature of the beast.

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity SMM

These are the leaders in the information and communications technology sector who truly “get” social media and social business. Active across social networks, Cindy leads Microsoft’s small- to midsized-business sales and marketing efforts as Vice President U.S.

How 13 Brands Are Leveraging Snapchat Discover

Hubspot

Since Snapchat launched in 2011, brands have been experimenting with new ways to reach the platform's Gen-Z and millennial audiences. When following a business on Snapchat, it's hard to tell if you're following the actual company or just another account posing as such.

Brand 53

4 Tips for B2B Marketing on Facebook

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Several readers asked how B2B companies could take advantage of the tips we shared, and I know that some organizations are still wondering if it even makes sense to try to reach a business audience on Facebook Facebook.

How I Came in Second to Bill Gates: The Brilliance of the LinkedIn Influencer Program

Hubspot

In early 2011, LinkedIn launched the social news platform LinkedIn Today. The average business/career media site has an editorial slant: Entrepreneur.com and Inc.com provide great news and information for small business owners and startups; career advice for young professionals, not so much.

Hiring a SEO Agency? 45+ Experts Tell You What to Look For & Avoid!

Directive Agency

I tweet about #marketing #seo and #business – Contributor to @Entrepreneur and @GulfBusiness. I often hear business owners say “I’ll go with the cheapest option and if it doesn’t work out , I won’t have lost much. There are as many types of businesses as there are types of SEO.