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Mobile Marketing In 2011 – Are You Ready?

Marketing Insider Group

Mobile Marketing has appeared on many B2B Marketing lists of things to watch in 2011. The association is predicting $13 – $14 Billion will be spent in 2011 on mobile advertising. MMA’s top ten for 2011. Will the dream of the electronic wallet finally become a reality in 2011? Mobile payment replaces the ATM card?

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How to Become a Household Name

Hubspot

In 2011, the Startup Genome Report determined premature scaling was one of the biggest predictors of startup failure, so make sure your primary product -- software, goods, or advising -- is perfected before you start growing your business further. What it Replaced: Video calling and chatting app Skype replaced the term "video chat.".

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You Do Not Own Your Audience

Convince & Convert

In 2011 when Netflix announced the prospective split of their services into Netflix and Qwikster , they lost about 800,000 of their 21 million subscribers. If you could do a Skype call with any living person, who would it be? Jeff would like to Skype with President Obama. ” See you next week!

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What B2B Marketers Need to Know About Social Media in China

KoMarketing Associates

QQ is an instant messaging service, similar to Line, Skype, or Facebook messenger. WeChat , the current bright star in the China social media market, was released by Tencent in 2011. When thinking about leveraging social media to enter the China market, these three are the most important platforms to consider.

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Voice Computing Puts the Words Back in Your Mouth

Convince & Convert

The week prior in New York, I had a number of Inbound Marketing Summit attendees awarding a victory to Apple, telling me that SIRI obviously is the clear winner by putting such technology into iPhone 4S users’ hands in late 2011 (and now the iPad, in version 3). and “which restaurant is best for a Catholic on Fridays during Lent?”

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The First-Mover Advantage, Explained

Hubspot

Borders shuttered in 2011 and Barnes & Noble -- Where Amazon’s Jeff Bezos used to have company meetings -- has consistently seen falling shares, revenue, layoffs, and store closures. Acquisitions of companies including iBazar and PayPal, and the 2009 sale of Skype, have helped it maintain market relevancy and dominance.

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Social Media, Pretend Friends, and the Lie of False Intimacy

Convince & Convert

I analyzed my Top 6 blog posts for 2011 by total page views, and am re-running them this week as a “greatest hits” compilation. (Happy Holidays. This is #5. Probably the most difficult post I’ve written, but also the post that solicited the most intense feelings among readers. R.I.P. Trey – Jay).