Creating Digital Content for Industrial Marketing

Industrial Marketing Today

Just defining your target audience by North American Industry Classification System (NAICS) or Standard Industrial Classification (SIC) codes and job functions are not enough.

B2B telemarketing: An interview with Michael Brown

Sales Lead Insights

Behavioral lists are based on verbs in addition to SIC codes (for example – “grew by 15% or more”, “merged”, “moved”, etc). Ask before telling and learn before selling. Michael Brown is our “Business to Business By Phone Expert”.

3 Lead Scoring Problems – And How to Solve Them

Modern Marketing

Factors like company industry (SIC) and size may not be sufficient to determine a lead’s true potential. by Jesse Noyes | Tweet this Today’s guest post comes courtesy of Randy Ilas, Vice President of Product Development & Marketing at Harte-Hanks, an Eloqua partner. Randy is experienced in developing insight-driven demand generation programs for the b2b technology sector.

How NOT to Do Social Media - Three Disastrous Social Media C**k Ups

Tomorrow People

In 2011, Chrysler's Twitter feed played host to the following pearl of wisdom: "I find it ironic that Detroit is known as the #motorcity and yet no one here knows how to *ing drive.".

List Buying: 6 tips for buying the most effective lead list

B2B Lead Generation

Industry vertical, including common keywords that identify the companies and Standard Industrial Classification (SIC) and North American Industrial Classification (NAICS). Tweet Editor’s Note: Buy, build or both?

List 274

6 Content Marketing Tips That Drives Leads

Marketing Insider Group

Stay away from arbitrary boundaries like SIC codes and Revenue range or employee size. Augmented Reality For B2B Marketing in 2011?"

Stop Linking to Our Website or We'll Call Our Lawyers

Hubspot

According to the letter sent by the lawyer, the link from Christine's website resulted in "material financial loses [sic] to the company.". That's the whole precedent of the Panda updates from 2011! Said nobody, ever.

Link 80