Seven Expert Search Engine Marketing Guides


Done properly, search engine marketing (a.k.a. SEM, paid search, PPC) is a powerful complement to SEO and an effective tactic on its own. Discover the answers to these questions and others here in seven noteworthy search engine marketing guides from the past year.

The Most Effective Search Engine Marketing Strategy

Tomorrow People

Recent research has shown that nearly 60% of purchases made in a surveyed group started with a search, rather than with company websites or social media ( Source: GroupM and comScore ). million by 2012 ( Source: eMarketer ), the popularity of search marketing is set to continue. Great if you’ve got your SEO right and it’s driving your website up the search engine rankings and drawing people to your website – the top of your sales funnel.

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What is SEO (Search Engine Optimization): the complete guide to reach the top results on Google


After all, who wouldn’t want to show up within the top organic search results on Google? Through optimizations on your own pages and connecting to other sites, you can improve your users’ search and navigation experience. SEO, or Search Engine Optimization, is a set of optimization strategies for sites, blogs, and pages on the web, which aim to improve your position in organic search engine results. What are search engines?

Search Engine Marketing NewsWire – March 2011


7 Easy Ways to Annoy Your Website Visitors When it comes to increasing conversions – whether you’ve attracted a visitor from a search engine ranking, a PPC ad, or a targeted email with a link back to your website – … Continue reading → The post Search Engine Marketing NewsWire – March 2011 appeared first on Fathom.

Search Engine Marketing NewsWire – February 2011


Larger organizational structure typically means more departments and people you have to coordinate with … Continue reading → The post Search Engine Marketing NewsWire – February 2011 appeared first on Fathom. Getting Buy-In for Online Marketing As a marketer, you already know the value of digital marketing but sometimes the final decision is up to someone else.

Search-Engine Ranking Factor Extravaganza: The Cheat Sheet


Just in time for the summer solstice, two must-read guides to organic search-engine results have risen. The SEOmoz Search Engine Ranking Factors 2011* and Search Engine Land’s Periodic Table of SEO Ranking Factors (pictured, right) were released earlier this month. Together, these … Continue reading → The post Search-Engine Ranking Factor Extravaganza: The Cheat Sheet appeared first on Fathom.

Mobile Marketing In 2011 – Are You Ready?

Marketing Insider Group

Mobile Marketing has appeared on many B2B Marketing lists of things to watch in 2011. The association is predicting $13 – $14 Billion will be spent in 2011 on mobile advertising. MMA’s top ten for 2011. What this really means: search!

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YouTube is a search engine, too …so think SEO

EMagine B2B Blog

In one of the recent posts in our series on online video, we urged B2B marketers to post their videos on a number of different video channels …especially YouTube, which has become the 2nd largest search engine in the world, with over 800,000 video uploads every day. B2B Web Strategy Search Engine Marketing

7 Ways to Integrate Search Engine and Social Media Marketing


Historically, search has been a major source of traffic and leads for businesses leveraging online marketing. Search is still a huge source of customers , but slowly, social media is gradually increasing in importance as a marketing platform.

B2B Marketing Predictions For 2011

Marketing Insider Group

So here is my list of B2B Marketing Insider predictions for 2011. The shortage of digital marketing talent will create a seller’s market for online, search and social marketers. One thing that’s not going to go away even in 2011 is the email marketing efforts.

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Website Magazine’s Top 50 Search Engine Optimization Agencies


This is not the case, however, with a recent Website Magazine list of ”Top 50 SEO Agencies,” the … Continue reading → The post Website Magazine’s Top 50 Search Engine Optimization Agencies appeared first on Fathom. Lists can be a dime a dozen. Many of them are purely subjective, created for nothing other than getting attention and sparking debate.

Best Cool SEO Tools of 2011


Evaluate the impact of social media activities on search results? Create XML sitemaps for multiple search engines? 2 Free Tools to Find and Analyze SERP Dominators (for Competitor Research) by Search Engine Journal. The Good, Bad, and Ugly of Chrome SEO Extensions by Search Engine Journal. SEO is a blend of art and science. The “art” side relies on knowledge, intuition and creativity.

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On-Page SEO: Eight Techniques for On-Page Website Optimization


While search engines use hundreds of signals to determine how any particular web page should rank for a given search phrase query, all of those signals feed into two primary measures: relevance and authority. For example, on a search for information about a specific breed of dog, a page devoted to that breed would typically be deemed more relevant than a page about dogs in general. These attributes help with image searches as well as regular search.

Shark Search 2011


Discovery Channel’s Shark Week will … Continue reading → The post Shark Search 2011 appeared first on Fathom. Keyword Research SEO keyword search search engine shark weekOh yes, it’s getting to be that time of year again, that time when you start to hear the familiar and thrilling Jaw’s theme sound lurking in the background of your TV (and Twitter page).

B2B Blogging Trends for 2011

Webbiquity SMM

Increased search engine visibility, targeted traffic and enhanced brand image are just a few of the benefits of business blogging. Among the findings: • If you don’t have a blog yet, 2011 is the year to start one.

All SEO Service Providers Are Not Created Equal


Internet users use search engines like Google and Bing to find information on anything, including the products or services that you have to offer. In order to be found on a search engine results page, your Web site needs to be optimized. Organic Search search engine optimization search engine optimization companies seo seo service providersImage via Wikipedia. by Nick Stamoulis.

Inbound Marketing Tactics to Get Bulk of B2B Marketing Budgets in 2011

Industrial Marketing Today

With the cloud of economic uncertainty still hanging over many industries, it is not surprising that B2B marketers are shifting their 2011 budgets more towards lower-cost inbound eMarketing tactics. Search engine optimization (SEO).

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SEO beyond Search Engine Optimization: Convergence with Content Strategy & Towards a Holistic Strengthening of Digital Capability


The best practices in Search Engine Optimization have evolved over the years to coalesce the ever-evolving research methodologies of the B2B prospects. By 2017, the concepts of voice searches & employing virtual digital assistants had attained a critical volume & simultaneously mobile searches surpassed the desktop searches for good. Prelude.

It’s hard to argue with Search Engine Land’s B2B Social Media tips

Wondering Out Loud

Every so often I run across an article that has me nodding in complete agreement, and this one from Search Engine Land had me doing exactly that. Marketing Public Relations Social Media Business-to-business Facebook Search Engine Land Social media TwitterThe article – while using the work “tips” – actually outlines four reasons B2B companies need to be involved in social media.

What if my competitor is cheating at SEO?


You know that the search engines do their best to ferret out spammers, but you also know that lots of clever folks get away with it every day. To find out more, check out my latest post on Search Engine Guide, " What if my competitor is cheating at SEO? ".

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Best Google AdWords Tips and Tactics of 2010


According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009.&# How can you optimize campaigns using search funnels? ET on Friday, January 28, 2011.

Why Meta Data Still Matters in SEO


The search engines have evolved a great deal in the last fifteen years. They’ve gotten a lot smarter, meaning that it’s not easy for a website to get a good search ranking. Back in the day, website owners would cram lots of keywords into the meta title, description, and keyword tags in the code and get noticed by the search engines. The search engines don’t pay all that much attention to meta data now. Image via Wikipedia.

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How Mindvalley Added 235,000 Subscribers (in 6 Months) by Treating YouTube like a Search Engine


By treating YouTube like the search engine it is — the second largest after Google itself. Mindvalley has been uploading videos to YouTube since 2011, but it had always treated the video platform as a secondary channel. It was like we found a way to engineer virality.” When optimizing a website to rank in Google, the initial goal is usually to reach the first page of search results in Google for a particular query.

Nine Expert Guides to Local SEO


Given that, as Laurie Sullivan reports below, “70% of survey respondents view search engines, online Yellow Pages or social networks as their primary sources of local business information,&# how can you make your business stand out in local search?

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Why Modesty Matters for SEO Experts


It was that last sentence that seemed applicable to SEO; the problem with any type of black hat, manipulative, bad SEO practice is that the practitioner believes he or she is can outwit the search engines.

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How One SaaS Company Doubled their Lead Volume from Paid Search

The Point

What does a software company do when their paid search program is working well but just not generating enough leads? By most metrics, Navicure’s paid search campaign was working well, generating a handful of leads each month at a cost per lead at or below industry standards.

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Simple Works Well in SEO


Search engine optimization (SEO) is not an easy task. For years there have been attempts to explain the act of search engine optimization in simple terms, and for years there have been good efforts. This week, however, one of the better efforts I have ever seen that boils down the basics of SEO was released by the folks at Search Engine Land. Image by Niels Linneberg via Flickr.

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Stopping the Internet's rush to judgment on everything


Internet Marketing Facebook Google search Search Engines Social networkImage via CrunchBase. by Frank Reed. With Google+, Google dropped a boulder into the still waters of the Internet and created some serious ripples this week. So you know, this is not a review of Google+. I am experimenting with it but have not done nearly enough with it to form a credible opinion.

The Bing Opportunity: Be the Anti-Google


I have had several discussions over the past few weeks with Stefan Weitz, director of search for Bing, and Andy Chu, director of product management, Bing for mobile, about some pretty cool things on the horizon for Bing. Image via CrunchBase. by Frank Reed.

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Do I have a content farm?


But if you are wondering what this latest Google update (and the ones coming next) might mean for you, check out my latest post on Search Engine Guide, " Do I have a content farm? ". Organic Search Algorithm Content farm Google Search Search engine optimization Search Engines

Site search: Too many results and not enough


I've been working with several clients recently in an area that gets very little love, yet is critical for your Web site: Your own site's search function. We love to talk about Google and search engine optimization, but most of us spend almost no time optimizing our own site search.

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How do you leverage social media for SEO?


Amidst the blizzard of announcements by search engines or which social media sites they are now checking to rank your search results, it leaves a question unanswered: "Just what do you do about it all?" Image via CrunchBase.

18 (of the) Best SEO Link Building Guides of 2011


Finding Potential Link Partners by Search Engine Watch. The search engines know this so naturally that link is more valuable than one from an article directory or rss feed that you can easily get on your own.” Reporting that “The first quarter of 2011 provided some of the most dramatic news in recent search engine marketing memory. Pinterest: Link Building & SEO Strategies by Search Engine Journal.

Quora, Scribd, LinkedIn, ChaCha & White Hat SEO

Modern Marketing

Get too cute and the search engine’s Web spam team may manually bury your company’s listing somewhere south of the Earth’s core. But the funny thing is this: You don’t have to resort to slight-of-hand to improve your search performance. You see, some these communities are structured in such a way that Google will not recognize links included in answers or profiles, whereas the search engine is able to “see” links in others. by Joe Chernov | Tweet this.

Book Review: Marketing in the Age of Google


There’s no question that search has dramatically altered the marketing landscape; the traditional yellow pages are now viewed as a colossal waste of paper as 70% (and climbing) of consumers go online to find local businesses and more than 90% of B2B purchase cycles start on the web.

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10 New Google Algorithm Changes Announced

Industrial Marketing Today

Google changing its search algorithms is not news to most SEO experts. This latest change means you need to pay more attention to the content on site pages and make sure it is optimized for search terms. This change impacts roughly 35 percent of total searches (around 6-10% of search results to a noticeable degree) and better determines the appropriate level of freshness for a given query. Search Engine Optimization (SEO) Google Algorithm Industrial Marketing SEO

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"My exec doesn't understand search marketing!"


You know how effective search marketing is. If this has been your struggle, you need to check out this recorded Webinar that I did for LeadFormix called, " Selling Search to the C-Suite "—it's just 45 minutes long and it answers this very problem. Image via Wikipedia.

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