Seven Expert Search Engine Marketing Guides


Done properly, search engine marketing (a.k.a. SEM, paid search, PPC) is a powerful complement to SEO and an effective tactic on its own. Discover the answers to these questions and others here in seven noteworthy search engine marketing guides from the past year.

The Most Effective Search Engine Marketing Strategy

Tomorrow People

Recent research has shown that nearly 60% of purchases made in a surveyed group started with a search, rather than with company websites or social media ( Source: GroupM and comScore ). million by 2012 ( Source: eMarketer ), the popularity of search marketing is set to continue. Great if you’ve got your SEO right and it’s driving your website up the search engine rankings and drawing people to your website – the top of your sales funnel.

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Search Engine Marketing NewsWire – March 2011


7 Easy Ways to Annoy Your Website Visitors When it comes to increasing conversions – whether you’ve attracted a visitor from a search engine ranking, a PPC ad, or a targeted email with a link back to your website – … Continue reading → The post Search Engine Marketing NewsWire – March 2011 appeared first on Fathom.

Search Engine Marketing NewsWire – February 2011


Larger organizational structure typically means more departments and people you have to coordinate with … Continue reading → The post Search Engine Marketing NewsWire – February 2011 appeared first on Fathom. Getting Buy-In for Online Marketing As a marketer, you already know the value of digital marketing but sometimes the final decision is up to someone else.

B2B Blogging Trends for 2011


Increased search engine visibility, targeted traffic and enhanced brand image are just a few of the benefits of business blogging. Among the findings: • If you don’t have a blog yet, 2011 is the year to start one.

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40 (of the) Best SEO Guide, Tips and Insights of 2011 (So Far)


Search engine optimization (SEO) is a key component in designing and developing an effective website , as well as the core of web presence optimization (WPO). ” Terms with a lower cost per click in paid search generally got higher CTRs than keywords with a high CPC value.

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The 2011 #Nifty50 Top Twitter Men Reprise


Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list.

The Nifty 50 Top Women of Twitter for 2011


Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women. Angie is also a Search Engine Watch columnist and speaks at national events including SMX, SES, and OMS.

Mobile Marketing In 2011 – Are You Ready?

Marketing Insider Group

Mobile Marketing has appeared on many B2B Marketing lists of things to watch in 2011. The association is predicting $13 – $14 Billion will be spent in 2011 on mobile advertising. MMA’s top ten for 2011. What this really means: search!

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YouTube is a search engine, too …so think SEO

EMagine B2B Blog

In one of the recent posts in our series on online video, we urged B2B marketers to post their videos on a number of different video channels …especially YouTube, which has become the 2nd largest search engine in the world, with over 800,000 video uploads every day. B2B Web Strategy Search Engine Marketing

7 Ways to Integrate Search Engine and Social Media Marketing


Historically, search has been a major source of traffic and leads for businesses leveraging online marketing. Search is still a huge source of customers , but slowly, social media is gradually increasing in importance as a marketing platform.

Best Cool SEO Tools of 2011


Evaluate the impact of social media activities on search results? Create XML sitemaps for multiple search engines? 2 Free Tools to Find and Analyze SERP Dominators (for Competitor Research) by Search Engine Journal. SEO is a blend of art and science.

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Inbound Marketing Tactics to Get Bulk of B2B Marketing Budgets in 2011

Industrial Marketing Today

With the cloud of economic uncertainty still hanging over many industries, it is not surprising that B2B marketers are shifting their 2011 budgets more towards lower-cost inbound eMarketing tactics. Search engine optimization (SEO).

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Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1


Or that a third (or more, depending on which study you believe) of all clicks go to the top result on a search engine query? Social Media Stats, Facts and Research Does Facebook Need To Build A Search Engine? Is a Blog Still Important in 2011?

Website Magazine’s Top 50 Search Engine Optimization Agencies


This is not the case, however, with a recent Website Magazine list of ”Top 50 SEO Agencies,” the … Continue reading → The post Website Magazine’s Top 50 Search Engine Optimization Agencies appeared first on Fathom. Lists can be a dime a dozen. Many of them are purely subjective, created for nothing other than getting attention and sparking debate.

All SEO Service Providers Are Not Created Equal


Internet users use search engines like Google and Bing to find information on anything, including the products or services that you have to offer. In order to be found on a search engine results page, your Web site needs to be optimized. Image via Wikipedia.

SEO beyond Search Engine Optimization: Convergence with Content Strategy & Towards a Holistic Strengthening of Digital Capability


The best practices in Search Engine Optimization have evolved over the years to coalesce the ever-evolving research methodologies of the B2B prospects. By 2017, the concepts of voice searches & employing virtual digital assistants had attained a critical volume & simultaneously mobile searches surpassed the desktop searches for good. Prelude.

B2B Marketing Predictions For 2011

Marketing Insider Group

So here is my list of B2B Marketing Insider predictions for 2011. The shortage of digital marketing talent will create a seller’s market for online, search and social marketers. One thing that’s not going to go away even in 2011 is the email marketing efforts.

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2012 Content Marketing Trends for Manufacturers and Industrial Companies

Industrial Marketing Today

You may require the help of a professional copywriter to interview engineers and other subject matter experts to get the core ideas. See my post “How to Coax Content Out of Engineers” ).

Why Meta Data Still Matters in SEO


The search engines have evolved a great deal in the last fifteen years. They’ve gotten a lot smarter, meaning that it’s not easy for a website to get a good search ranking. The search engines don’t pay all that much attention to meta data now. Image via Wikipedia.

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On-Page SEO: Eight Techniques for On-Page Website Optimization


While search engines use hundreds of signals to determine how any particular web page should rank for a given search phrase query, all of those signals feed into two primary measures: relevance and authority. For example, on a search for information about a specific breed of dog, a page devoted to that breed would typically be deemed more relevant than a page about dogs in general. These attributes help with image searches as well as regular search.

How Mindvalley Added 235,000 Subscribers (in 6 Months) by Treating YouTube like a Search Engine


By treating YouTube like the search engine it is — the second largest after Google itself. Mindvalley has been uploading videos to YouTube since 2011, but it had always treated the video platform as a secondary channel. It was like we found a way to engineer virality.” When optimizing a website to rank in Google, the initial goal is usually to reach the first page of search results in Google for a particular query.

Shark Search 2011


Discovery Channel’s Shark Week will … Continue reading → The post Shark Search 2011 appeared first on Fathom. Keyword Research SEO keyword search search engine shark weekOh yes, it’s getting to be that time of year again, that time when you start to hear the familiar and thrilling Jaw’s theme sound lurking in the background of your TV (and Twitter page).

31+ of the Coolest Social Media, Search and Web Tools of 2010


Search for a brand name or keyword across all of the most popular social networks at once? Social and Alternative Search Engines. A realtime social search engine that pulls current and recent results for any term from Twitter, Facebook, Google Buzz, Digg and Delicious.

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Simple Works Well in SEO


Search engine optimization (SEO) is not an easy task. For years there have been attempts to explain the act of search engine optimization in simple terms, and for years there have been good efforts. Image by Niels Linneberg via Flickr.

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10 New Google Algorithm Changes Announced

Industrial Marketing Today

Google changing its search algorithms is not news to most SEO experts. This latest change means you need to pay more attention to the content on site pages and make sure it is optimized for search terms. This change impacts roughly 35 percent of total searches (around 6-10% of search results to a noticeable degree) and better determines the appropriate level of freshness for a given query. Search Engine Optimization (SEO) Google Algorithm Industrial Marketing SEO

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It’s hard to argue with Search Engine Land’s B2B Social Media tips

Wondering Out Loud

Every so often I run across an article that has me nodding in complete agreement, and this one from Search Engine Land had me doing exactly that. Marketing Public Relations Social Media Business-to-business Facebook Search Engine Land Social media TwitterThe article – while using the work “tips” – actually outlines four reasons B2B companies need to be involved in social media.

18 (of the) Best SEO Link Building Guides of 2011


Finding Potential Link Partners by Search Engine Watch. The search engines know this so naturally that link is more valuable than one from an article directory or rss feed that you can easily get on your own.” Links still matter for SEO.

What if my competitor is cheating at SEO?


You know that the search engines do their best to ferret out spammers, but you also know that lots of clever folks get away with it every day. To find out more, check out my latest post on Search Engine Guide, " What if my competitor is cheating at SEO? ".

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Best Local SEO Guides, Tips and Tactics of 2011


While the web is worldwide, search is often local. Optimizing for local search has its own unique content and link-building considerations. What are the most important local search directories? How can you take advantage of Google Places to increase your local search visibility?

Best Google AdWords Tips and Tactics of 2010


According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009.&# How can you optimize campaigns using search funnels? ET on Friday, January 28, 2011.

Maximize your SEO benefit on Google+ in 8 simple steps


You can add more circles in order to spur interest amongst your friends, but be sure you explicitly tell Google, through your willingness to share publicly, that they can index your content in their public search engine. In short, Google juice and yummy organic SEO on Google Search.

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Nine Expert Guides to Local SEO


Given that, as Laurie Sullivan reports below, “70% of survey respondents view search engines, online Yellow Pages or social networks as their primary sources of local business information,&# how can you make your business stand out in local search?

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7 Ways to Integrate Search Engine and Email Marketing


This is especially true with an unlikely power couple, search engine optimization and email marketing. Search engine optimization is likely a strong source of traffic and leads for you already. Let's look at a few ways we can combine search and email for even more leads!

Why Modesty Matters for SEO Experts


It was that last sentence that seemed applicable to SEO; the problem with any type of black hat, manipulative, bad SEO practice is that the practitioner believes he or she is can outwit the search engines.

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How to set up your Google+ Brand Page right


You can only, by default, post it like you do on your first day tweeting or blogging–nobody’s there except only the hungry eyes of the Google Real-Time Web and Google Real-Time Search. Image via CrunchBase.

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2 Huge Search Marketing Risks in 2012—And What To Do About Them


If you’re like most businesses, your 2012 marketing plan relies heavily on search engine marketing. Both paid and natural search continue to offer businesses excellent growth opportunities for the foreseeable future. Social and Mobile Powers Search Alternatives.

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