Seven Expert Search Engine Marketing Guides

Webbiquity

Done properly, search engine marketing (a.k.a. SEM, paid search, PPC) is a powerful complement to SEO and an effective tactic on its own. Discover the answers to these questions and others here in seven noteworthy search engine marketing guides from the past year.

The Most Effective Search Engine Marketing Strategy

Tomorrow People

Recent research has shown that nearly 60% of purchases made in a surveyed group started with a search, rather than with company websites or social media ( Source: GroupM and comScore ). million by 2012 ( Source: eMarketer ), the popularity of search marketing is set to continue. Great if you’ve got your SEO right and it’s driving your website up the search engine rankings and drawing people to your website – the top of your sales funnel.

40 (of the) Best SEO Guide, Tips and Insights of 2011 (So Far)

Webbiquity

Search engine optimization (SEO) is a key component in designing and developing an effective website , as well as the core of web presence optimization (WPO). ” Terms with a lower cost per click in paid search generally got higher CTRs than keywords with a high CPC value.

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Search Engine Marketing NewsWire – March 2011

Fathom

7 Easy Ways to Annoy Your Website Visitors When it comes to increasing conversions – whether you’ve attracted a visitor from a search engine ranking, a PPC ad, or a targeted email with a link back to your website – … Continue reading → The post Search Engine Marketing NewsWire – March 2011 appeared first on Fathom.

Search Engine Marketing NewsWire – February 2011

Fathom

Larger organizational structure typically means more departments and people you have to coordinate with … Continue reading → The post Search Engine Marketing NewsWire – February 2011 appeared first on Fathom. Getting Buy-In for Online Marketing As a marketer, you already know the value of digital marketing but sometimes the final decision is up to someone else.

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity

Or that a third (or more, depending on which study you believe) of all clicks go to the top result on a search engine query? Social Media Stats, Facts and Research Does Facebook Need To Build A Search Engine? Is a Blog Still Important in 2011?

Search-Engine Ranking Factor Extravaganza: The Cheat Sheet

Fathom

Just in time for the summer solstice, two must-read guides to organic search-engine results have risen. The SEOmoz Search Engine Ranking Factors 2011* and Search Engine Land’s Periodic Table of SEO Ranking Factors (pictured, right) were released earlier this month. Together, these … Continue reading → The post Search-Engine Ranking Factor Extravaganza: The Cheat Sheet appeared first on Fathom.

The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity

Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list.

How to Search Engine Optimize a Blog [Infographic]

Hubspot

Blogging also provides search engines with fuel they love: fresh and original content. Blogging is one of the best ways to help a business add more indexed pages, boost search engine traffic, and therefore, generate more leads.

7 Ways to Integrate Search Engine and Email Marketing

Hubspot

This is especially true with an unlikely power couple, search engine optimization and email marketing. Search engine optimization is likely a strong source of traffic and leads for you already. Let's look at a few ways we can combine search and email for even more leads!

7 Ways to Integrate Search Engine and Social Media Marketing

Hubspot

Historically, search has been a major source of traffic and leads for businesses leveraging online marketing. Search is still a huge source of customers , but slowly, social media is gradually increasing in importance as a marketing platform.

The Nifty 50 Top Women of Twitter for 2011

Webbiquity

Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women. Angie is also a Search Engine Watch columnist and speaks at national events including SMX, SES, and OMS.

YouTube is a search engine, too …so think SEO

EMagine B2B Blog

In one of the recent posts in our series on online video, we urged B2B marketers to post their videos on a number of different video channels …especially YouTube, which has become the 2nd largest search engine in the world, with over 800,000 video uploads every day. B2B Web Strategy Search Engine Marketing

Mobile Marketing In 2011 – Are You Ready?

Marketing Insider Group

Mobile Marketing has appeared on many B2B Marketing lists of things to watch in 2011. The association is predicting $13 – $14 Billion will be spent in 2011 on mobile advertising. MMA’s top ten for 2011. What this really means: search!

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Best Cool SEO Tools of 2011

Webbiquity

Evaluate the impact of social media activities on search results? Create XML sitemaps for multiple search engines? 2 Free Tools to Find and Analyze SERP Dominators (for Competitor Research) by Search Engine Journal. SEO is a blend of art and science.

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Inbound Marketing Tactics to Get Bulk of B2B Marketing Budgets in 2011

Industrial Marketing Today

With the cloud of economic uncertainty still hanging over many industries, it is not surprising that B2B marketers are shifting their 2011 budgets more towards lower-cost inbound eMarketing tactics. Search engine optimization (SEO).

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Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 1

Webbiquity

Find the answers to these questions and many more here in more than 30 of the best articles and blog posts on Facebook marketing of 2011. How To Make a Facebook List (& 6 Ways To Use Them) by Search Engine People. Ranking in Facebook Search by Vertical Measures.

B2B Marketing Predictions For 2011

Marketing Insider Group

So here is my list of B2B Marketing Insider predictions for 2011. The shortage of digital marketing talent will create a seller’s market for online, search and social marketers. One thing that’s not going to go away even in 2011 is the email marketing efforts.

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SEO beyond Search Engine Optimization: Convergence with Content Strategy & Towards a Holistic Strengthening of Digital Capability

Valasys

The best practices in Search Engine Optimization have evolved over the years to coalesce the ever-evolving research methodologies of the B2B prospects. By 2017, the concepts of voice searches & employing virtual digital assistants had attained a critical volume & simultaneously mobile searches surpassed the desktop searches for good. Prelude.

Website Magazine’s Top 50 Search Engine Optimization Agencies

Fathom

This is not the case, however, with a recent Website Magazine list of ”Top 50 SEO Agencies,” the … Continue reading → The post Website Magazine’s Top 50 Search Engine Optimization Agencies appeared first on Fathom. Lists can be a dime a dozen. Many of them are purely subjective, created for nothing other than getting attention and sparking debate.

2012 Content Marketing Trends for Manufacturers and Industrial Companies

Industrial Marketing Today

You may require the help of a professional copywriter to interview engineers and other subject matter experts to get the core ideas. See my post “How to Coax Content Out of Engineers” ).

All SEO Service Providers Are Not Created Equal

Biznology

Internet users use search engines like Google and Bing to find information on anything, including the products or services that you have to offer. In order to be found on a search engine results page, your Web site needs to be optimized. Image via Wikipedia.

On-Page SEO: Eight Techniques for On-Page Website Optimization

Webbiquity

While search engines use hundreds of signals to determine how any particular web page should rank for a given search phrase query, all of those signals feed into two primary measures: relevance and authority. For example, on a search for information about a specific breed of dog, a page devoted to that breed would typically be deemed more relevant than a page about dogs in general. These attributes help with image searches as well as regular search.

Why Meta Data Still Matters in SEO

Biznology

The search engines have evolved a great deal in the last fifteen years. They’ve gotten a lot smarter, meaning that it’s not easy for a website to get a good search ranking. The search engines don’t pay all that much attention to meta data now. Image via Wikipedia.

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Best SEO Guides, Tips and Resources of 2010

Webbiquity

Ranking well in organic search results becomes more imperative every day, particularly in the B2B world. 93% of these decision makers use search to begin the buying process. How can PDF content be optimized for search? by Search Engine Guide.

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10 New Google Algorithm Changes Announced

Industrial Marketing Today

Google changing its search algorithms is not news to most SEO experts. This latest change means you need to pay more attention to the content on site pages and make sure it is optimized for search terms. This change impacts roughly 35 percent of total searches (around 6-10% of search results to a noticeable degree) and better determines the appropriate level of freshness for a given query. Search Engine Optimization (SEO) Google Algorithm Industrial Marketing SEO

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20 (More of the) Best SEO Guides, Tips and Insights of 2011

Webbiquity

B2B websites often receive anywhere from 30%-60% from organic search, with 50% or more sometimes coming from Google alone. There are lots of things from the 90s that are still quite magical in 2011: alternative music, Fresh Prince of Bel Air, boy band choreography.

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How Mindvalley Added 235,000 Subscribers (in 6 Months) by Treating YouTube like a Search Engine

Leadfeeder

By treating YouTube like the search engine it is — the second largest after Google itself. Mindvalley has been uploading videos to YouTube since 2011, but it had always treated the video platform as a secondary channel. It was like we found a way to engineer virality.” When optimizing a website to rank in Google, the initial goal is usually to reach the first page of search results in Google for a particular query.

31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity

Search for a brand name or keyword across all of the most popular social networks at once? Social and Alternative Search Engines. A realtime social search engine that pulls current and recent results for any term from Twitter, Facebook, Google Buzz, Digg and Delicious.

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Shark Search 2011

Fathom

Discovery Channel’s Shark Week will … Continue reading → The post Shark Search 2011 appeared first on Fathom. Keyword Research SEO keyword search search engine shark weekOh yes, it’s getting to be that time of year again, that time when you start to hear the familiar and thrilling Jaw’s theme sound lurking in the background of your TV (and Twitter page).

Simple Works Well in SEO

Biznology

Search engine optimization (SEO) is not an easy task. For years there have been attempts to explain the act of search engine optimization in simple terms, and for years there have been good efforts. Image by Niels Linneberg via Flickr.

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18 (of the) Best SEO Link Building Guides of 2011

Webbiquity

Finding Potential Link Partners by Search Engine Watch. The search engines know this so naturally that link is more valuable than one from an article directory or rss feed that you can easily get on your own.” Links still matter for SEO.

It’s hard to argue with Search Engine Land’s B2B Social Media tips

Wondering Out Loud

Every so often I run across an article that has me nodding in complete agreement, and this one from Search Engine Land had me doing exactly that. Marketing Public Relations Social Media Business-to-business Facebook Search Engine Land Social media TwitterThe article – while using the work “tips” – actually outlines four reasons B2B companies need to be involved in social media.

What if my competitor is cheating at SEO?

Biznology

You know that the search engines do their best to ferret out spammers, but you also know that lots of clever folks get away with it every day. To find out more, check out my latest post on Search Engine Guide, " What if my competitor is cheating at SEO? ".

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Best Google AdWords Tips and Tactics of 2010

Webbiquity

According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009.&# How can you optimize campaigns using search funnels? ET on Friday, January 28, 2011.

17 (of the) Best AdWords and SEM Guides of 2011

Webbiquity

Paid search sometimes gets a bad rap, as various studies have shown that (depending on whose numbers you believe), anywhere from 75% to 85% of all clicks are on organic, rather than paid, links. Consider just one category of searches: students conducting research projects.

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Best Local SEO Guides, Tips and Tactics of 2011

Webbiquity

While the web is worldwide, search is often local. Optimizing for local search has its own unique content and link-building considerations. What are the most important local search directories? How can you take advantage of Google Places to increase your local search visibility?

Nine Expert Guides to Local SEO

Webbiquity

Given that, as Laurie Sullivan reports below, “70% of survey respondents view search engines, online Yellow Pages or social networks as their primary sources of local business information,&# how can you make your business stand out in local search?

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Why Modesty Matters for SEO Experts

Webbiquity

It was that last sentence that seemed applicable to SEO; the problem with any type of black hat, manipulative, bad SEO practice is that the practitioner believes he or she is can outwit the search engines.

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Maximize your SEO benefit on Google+ in 8 simple steps

Biznology

You can add more circles in order to spur interest amongst your friends, but be sure you explicitly tell Google, through your willingness to share publicly, that they can index your content in their public search engine. In short, Google juice and yummy organic SEO on Google Search.

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