Remove satisfaction
article thumbnail

Content Marketing Tips: Find Your Online Voice

Writing on the Web

This and other key tips will be discussed Wednesday April 20, 2011 on an open webinar I’m giving: Time-Saving Tips for Content Marketing Results. In her office, energy and creativity were stifled by rules and regulations. She became a coach because she is driven to help people find more satisfaction and meaning through work.

Tips 100
article thumbnail

B2B Video Marketing Done Right

KoMarketing Associates

Video brings an immediacy, digestability, context and personality that even the most clever of text-based business content struggles to achieve…at least in our instant gratification, device-ruled world. Ingersoll Rand: SEMA 2011 product comparison. Deeper understanding can lead to higher satisfaction. Informative.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The 4 Cs of Social Media

Marketing Insider Group

The rule of “Context&# is that you must create the kind of content that people expect in social media. Augmented Reality For B2B Marketing in 2011?" People do not “like&# brands on Facebook because they want to be marketed to. They “like&# you as part of an expression of who they are.

article thumbnail

Confessions Of A B2B Marketer

Marketing Insider Group

I’d like to hear your comments on 2 things I think B2B marketers struggle with: Acting like a B2C marketer, and not investing in relationships with their top accounts (80/20 rule type accounts). Augmented Reality For B2B Marketing in 2011?"

article thumbnail

Crticial B2B Marketing Actions for the New Normal

B2B Marketing Traction

Read more in my previous post, Why B2B Marketing Buyer Personas Rule. ). It was all about quality and volume content in 2010, and now it’s even more so in 2011. Measure baselines for customer interaction, customer satisfaction and other performance indicators and track your progress. Track, measure and analyze results.

SWOT 100
article thumbnail

Crticial B2B Marketing Actions for the New Normal

B2B Marketing Traction

Read more in my previous post, Why B2B Marketing Buyer Personas Rule. ). It was all about quality and volume content in 2010, and now it’s even more so in 2011. Measure baselines for customer interaction, customer satisfaction and other performance indicators and track your progress. Track, measure and analyze results.

SWOT 100
article thumbnail

The 4 Most Common Mistakes in B2B Content Marketing

Marketing Insider Group

The “halo effect”: The halo effect is essentially the rule that targeted content will produce more contacts outside your target than inside. Augmented Reality For B2B Marketing in 2011?" Then, audit your existing content to see if it meets those prioritized needs and use prospect language instead of your own.