Introducing QualityRatingâ„¢, Balancing User Engagement and Quality
Outbrain
MAY 12, 2021
The two business constituents – publishers and advertisers – have very clear goals and KPIs, whether those are ROAS, RPM, CTR, etc. And over the years, Outbrain has made significant technological progress on delivering publishers and advertisers tremendous ROI on those goals.
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