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Introducing QualityRatingâ„¢, Balancing User Engagement and Quality

Outbrain

The two business constituents – publishers and advertisers – have very clear goals and KPIs, whether those are ROAS, RPM, CTR, etc. And over the years, Outbrain has made significant technological progress on delivering publishers and advertisers tremendous ROI on those goals.

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Dynamic Search Ads: Bridging the PPC and SEO Gap

EMagine B2B Blog

Way back in 2011, Google unveiled a new technology called Dynamic Keyword Insertion. Lastly, remember that DSAs only cover the keyword and ad generation components of a successful campaign; additional audience segmentation and its impact on bid strategy will remain an area of opportunity that can take your ROAS to the next level.

PPC 96
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How to Create Winning Snapchat Clothing Ads

Single Grain

Work With Us Why Your Fashion Brand Should Invest in Snap Ads Snapchat has changed drastically since its inception and rise to popularity in 2011. 11 Tips for Businesses How to Create Snapchat Ads That Increase Sales There are many ways to create high-quality ads that will attract leads and increase sales while achieving excellent ROAS.

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Best Paid Search Marketing Agency in 2022: Top 10 Choices

Single Grain

PPC search marketing agencies have the skills and experience to help you maximize your marketing ROI and let you unlock hidden growth opportunities to achieve your desired business goals quickly. Also, they regularly introduce new keywords, hence ensuring higher ROI. Measurements of ROI and implementation of PPC optimization tips.