B2B Marketing Directions

JULY 9, 2022

The inaugural (2011) version of Scott Brinker's marketing technology landscape graphic contained about 150 solution providers. So, the marketing technology landscape has grown by an astounding 6,521% since 2011. It works exclusively with enterprise customers, and the firm emphasizes that its advice is vendor agnostic.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52

ViewPoint

MARCH 6, 2012

With 70% of tech purchases at the RFP stage by the time the vendor knows about the opportunity, content has become critical to shepherding prospects down the path to purchase. Source: Forrester, Metrics that Matter for B2B Marketers, October 26, 2011. Joe Pulizzi, co-author of Get Content. Get Customers.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

Metadata

JANUARY 25, 2023

That’s a 6,521% increase between 2011 and 2022. It’s a process, and for better or worse, most of it doesn’t involve direct interactions with the vendor. This graphic, put together by Scott Brinker, shows the expansion of the martech landscape in just over ten years. Note: Martech is just a fraction of the B2B landscape.)

Lead Gen 52

Lead Gen Lead Ranking Demand Sales Qualified Leads 52

Heinz Marketing

DECEMBER 31, 2018

So when we first met, I want to say 2011, I think that trade show, we just rolled out the first version of G2 Crowd years ago. And by the way, I think that will be actually be very interesting to a lot of B2B vendors, because I think they think it’s still different, and it’s not. Matt Gorniak: Absolutely.

Top of Funnel 65

Top of Funnel Budget Programs Peer-to-peer B2B Sales 65

Hubspot

JANUARY 30, 2013

A 2011 study by the Fournaise Group estimated that 73% of CEOs think marketers can’t demonstrate their impact on the company’s top line , while Jonathan Salem Baskin estimates that CMOs get fired 25% more often than CIOs, and more than twice as frequently as any other colleague in the C-Suite. It’s a tough world out there for marketers.

Enterprise Management 28

Enterprise Management RFP Work Management Marketing Management 28

Directive Agency

JULY 26, 2016

They should look for an agency that feels like a partner or teammate, not a vendor. Don’t be afraid to ask your top contending agencies to share case studies, answer your specific RFP questions, and provide example reports to help confirm that they are the right fit for your business. RyanMJones.com // Twitter. Chris Lake. ~

Paid Search Agency 76

Paid Search Agency Advertising Agencies Ad Agencies SEO 76