ViewPoint

MARCH 6, 2012

With 70% of tech purchases at the RFP stage by the time the vendor knows about the opportunity, content has become critical to shepherding prospects down the path to purchase. Source: Forrester, Metrics that Matter for B2B Marketers, October 26, 2011. i Source: Forrester, Metrics that Matter for B2B Marketers, October 26, 2011.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

Heinz Marketing

DECEMBER 31, 2018

So when we first met, I want to say 2011, I think that trade show, we just rolled out the first version of G2 Crowd years ago. How do you convey all these product features to deliver ROI? For very big projects, it could be part of an RFP process. Matt Gorniak: Absolutely. ” I’m done, let’s go.

Top of Funnel 65

Top of Funnel Budget Programs Peer-to-peer B2B Sales 65

B2B Marketing Zone Posts

JANUARY 4, 2011

How to Calculate Social Marketing ROI - Paul Gillin , June 24, 2010. 9 tips for running a more considerate procurement (RFP) process - Confluent Forms , January 14, 2010. Real Examples of Social Media ROI - Customer Experience Matrix , March 19, 2010. Do I Really Need a Content Strategy? Marketing Genius Blog , May 25, 2010.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Work Management Paid Search Agency 40

Directive Agency

JULY 26, 2016

That’s why smart marketers and good agencies measure the ROI of the recommendation against the effort it takes to implement it. What they should look for: An agency that measures their success on the actual dollar value ROI to the client instead of simply focusing on unnecessary metrics as success of the campaign.

Paid Search Agency 76

Paid Search Agency Advertising Agencies Ad Agencies SEO 76