Tony Zambito

MAY 13, 2011

Baseone, the London based B2B Marketing Agency, released its 2nd annual Buyersphere Report 2011 this   month.    The annual report is aimed at surveying the changing B2B buyer behavior. Channels : the report indicates that we should be careful about throwing the baby out with the bath water. 

Buyer Personas 100

Buyer Personas WOM B2B Paid Search Agency 100

Marketing Insider Group

NOVEMBER 10, 2020

YoY growth in 2020 net any “churn “and 1,500+ new MarTech solutions from 2019: and from 2011-2020 a stunning CAGR of 5,233%. We surveyed respondents this year in a special survey and asked them about their Marketing Analytics priorities.

Planning 328

Planning Analytics Enterprise Management Work Management 328

Customer Experience Matrix

FEBRUARY 5, 2012

The VEST survey, covering nearly 200 items per vendor, answers that question in glorious detail. You need to examine the report itself to see answers for individual products. This brings considerable good news: the micro and core vendors are indeed adding features, especially in lead generation, campaign management, and reporting.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

B2B Marketing Directions

JANUARY 14, 2023

The inaugural (2011) version of Scott Brinker's marketing technology landscape graphic contained about 150 solution providers. So, the marketing technology universe has grown by an astounding 6,521% since 2011. And of the ten most commonly adopted AI use cases identified by survey respondents, three were marketing and sales use cases.

Marketing AI 85

Marketing AI Planning Work Management Marketing Management 85

Litmus

MAY 26, 2023

Our State of Email reports have always depended on the kind and generous knowledge-sharing from the email community. The 2023 State of ESPs report is a prime opportunity to cultivate this collaborative spirit: it’s one of the aspects I personally cherish the most about the email geek community, which I’ll share more about below.

Peer-to-peer 63

Peer-to-peer Research Service Communities 63

Martech

APRIL 1, 2022

Last year Nielsen reported $894 million in revenue and a 23.94% net profit margin. “It In May Nielsen reported that it had been undercounting out-of-home viewership, blaming a software error. Since 2011 major network broadcast ratings have dropped more than 80% , according to SpoilerTV. The problem … part2.

Purchase 102

Purchase Work Management Product Television marketing 102

Webbiquity

NOVEMBER 6, 2018

Web searches for “online reviews” took off, doubling between July 2008 and January 2011. Sure, I’ll fill out a survey! ” communications (emails, automated phone surveys, text messages…) have proliferated, they’ve become annoying. Bloggers started writing about how online reviews help with SEO.

Enterprise Management 177

Enterprise Management Work Management Marketing Management Customer Surveys 177

KoMarketing Associates

JANUARY 19, 2022

Since I published my first WordPress post in 2011, I can’t tell you how many blogs I’ve written or websites my various teams have designed. Their solution provides marketers with in-depth reporting, sales abilities (such as, meeting scheduling), easy integrations, and more. LinkedIn , Twitter. Hotjar is a necessity.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

Hubspot

MARCH 23, 2021

As of February 2021, Deloitte's annual CMO Survey reports that marketing budgets are now roughly 11.7% Gartner's 2020 CMO survey confirms most marketing budgets rest around 11% of total company budget. Deloitte's 2020 CMO Survey found B2B (product-focused) companies attribute roughly 9.4% Let's dive into that, next.

Budget Programs 93

Budget Programs Allocation Marketing Budget Work Management 93

Martech

MAY 26, 2022

In court documents made public on Wednesday, the FTC and the Department of Justice said Twitter broke a 2011 agreement with regulators in which the company said it would not sell information collected to protect user privacy. Take the 2022 MarTech Replacement Survey today! Get the daily newsletter digital marketers rely on.

Twitter 88

Twitter Advertisements Advertising Privacy 88

Salesforce Marketing Cloud

AUGUST 2, 2022

According to an AARP survey of corporate executives , 83% reported that a multigenerational workforce was valuable to their organizations’ success and growth. Yet, the same survey revealed that fewer than 6% of employers have put policies in place that enable unbiased recruiting. The key challenges affecting each generation.

Generation 98

Generation Burn Rate Case Studies Work Management 98

B2B Marketing Directions

SEPTEMBER 19, 2021

A recent survey by the Boathouse Group , a marketing agency/consulting firm based in Boston, should serve as a wake-up call for B2B marketing leaders. The 2021 CMO Study was based on a survey of 150 Fortune 3000 CEO's from 13 industries. The survey was in the field May 26 - June 8, 2021. First, the good news.

CMO 52

CMO Paid Search Agency Customer Surveys Trust Marketing 52

ClickZ

NOVEMBER 9, 2020

In 2011, Scott Brinker’s martech landscape contained just 150 tools. A survey by the World Advertising Research Center and global finance company BDO, revealed that 76% of marketers wanted to add more tools to their existing martech stack. Source: Gartner 2019 Martech Survey. Source: Gartner 2019 Martech Survey.

Enterprise Management 144

Enterprise Management Work Management Marketing Management Marketing Automation Services 144

NuSpark Consulting

MARCH 17, 2012

The infographic summarizes key data from a variety of research reports covering B2B and technology lead generation, media strategy, and content marketing trends, from initial solution research to lead nurturing. The Rise of the B2B Social Buyer: How Buyers Consume Information Survey,2011, ITSMA. Presenting my first infographic.

Lead Generation 100

Lead Generation Trends B2B Marketing Generation 100

Adobe Experience Cloud Blog

JULY 29, 2011

The chart below shows how funds were allocated for 2011 among companies surveyed. That said, lead generation seems to be slipping steadily over the years among companies surveyed, with sales relying increasingly on avenues other than marketing-generated leads.

Lead Management 48

Lead Management Allocation Lead Scoring Lead Ranking 48

KoMarketing Associates

NOVEMBER 28, 2012

Last quarter , we gave you a recap of the “Trends in Industrial Marketing 2012” report from GlobalSpec ; our analysis covered the marketing trends, challenges, and expenditures specific to the engineering, technical, manufacturing, and industrial communities. Cautiously Optimistic about the Economic Landscape.

Customer Surveys 120

Customer Surveys Paid Search Agency B2B Marketing Banner Ads 120

KoMarketing Associates

AUGUST 22, 2012

To address the marketing trends, challenges, and expenditures specific to the engineering, technical, manufacturing, and industrial communities, marketers now have access to the “Trends in Industrial Marketing 2012” report from GlobalSpec. We hope you will use these highlights to help shape your marketing strategies for the year to come.

Marketing Report 120

Marketing Report Trends B2B Marketing Allocation 120

Martech

JANUARY 3, 2022

The number of applications increased to 8,000 in 2020, from just 150 in 2011, according to chiefmartec.com’s Scottt Brinker in his latest Marketing Technology Landscape. More than ¾ of marketing operations department members have marketing titles, according to the report. Nearly 30% were Marketing Managers, followed by 13.8%

Digital Asset Management 118

Digital Asset Management Enterprise Management Work Management Marketing Management 118

Marketing Insider Group

OCTOBER 28, 2015

Actually, I read a report this week that points out that even these ambitions are too low. The Report – When and How Does Board-Level Marketing Experience Impact Firm Performance? In fact, a Gartner analyst pointed out that that the reporting structure for IT determined its focus. Is that enough? Under the CFO it will be costs.

CMO 100

CMO Gartner Case Studies Paid Search Agency 100

Avitage

MARCH 28, 2013

The opening lines, and most of the lines that followed, really grabbed my attention: “Marketers spent more than $40 billion on custom media in 2011. Report Highlights and Observations The report is a definite reading recommendation.

Allocation 120

Allocation Webcast Curation Content 120

markempa

AUGUST 6, 2010

This week, MarketingSherpa launched their 2011 B2B Marketing Benchmark Survey and they’re looking for B2B Marketers to provide their data and insights via this short survey. As a thank you, all participants will receive an offer for a complimentary copy of the Executive Summary of the 2011 B2B Marketing Benchmark Report.

B2B Marketing 120

B2B Marketing Advertising Benchmark B2B Lead Scoring 120

ClickZ

JULY 3, 2019

In fact, according to a survey by ITSMA and the ABM Leadership Alliance , 99% of respondents reported a higher return on investment (ROI) from ABM than traditional marketing initiatives. Source: ABM Benchmark Survey Report 2018 . It allowed marketers to dip their toes into the ABM water.

Account Based Marketing 106

Account Based Marketing ABM DemandBase Business 106

Savanta

SEPTEMBER 25, 2011

The survey – conducted in August 2011 and based on the opinions of 137 B2B agencies and marketers – shows that despite strong headwinds, the last 12 months have been rather rosy for most. The full B2B Barometer report will be published in October 2011 (subscribe to our blog to receive a complimentary copy – simply click here ).

Marketing Report 120

Marketing Report B2B Marketing Paid Search Agency Advertising Agencies 120

Avitage

JULY 31, 2012

I recently reviewed the 2011 Eccolo Media 2011 B2B Technology Collateral Survey report which highlighted the importance of visual elements in content. Custom assembly, while necessary, requires time, effort and knowledge. What if we can access and leverage the best versions for each situation?

Marketing Management 120

Marketing Management Training Vendors B2B Sales 120

Contently

MARCH 14, 2023

It’s especially handy for SEO recommendations related to your site’s Core Web Vitals, a report that uses field data — or data from real-world users — to gauge the performance of various URLs on your site. The report has a lot to do with site speed and page speed, or how fast a page loads.

SEO 137

SEO Content Marketing Tips Long Tail Marketing 137

markempa

NOVEMBER 18, 2010

If your 2011 marketing budget is tighter than you want it to be, trying giving sales less leads. According to Marketing Sherpa’s just-released 2011 B2B Marketing Benchmark Report , a whopping 80 percent of the 935 respondents said they pass unqualified leads along to sales. Trends and Challenges of Lead Generation in 2011.

Marketing Budget 120

Marketing Budget Budget Programs Sales Qualified Leads Lead Qualification 120

Customer Experience Matrix

APRIL 15, 2012

The difference between the medians and averages is also something to bear in mind when looking at the other surveys, which only report averages. data from the Silverpop report. Epsilon Email Trends and Benchmarks Q42011 Epsilon is another industry stalwart, publishing regular quarterly reports. Here is the U.S.

Advertising Benchmark 120

Advertising Benchmark Eloqua B2B Click Rate 120

markempa

OCTOBER 12, 2011

Jen Doyle, MarketingSherpa Senior Research Manager and Lead Author of the 2012 B2B Marketing Benchmark Report , will reveal key takeaways from this just-released publication, which is based on a survey of marketers from 1,745 B2B organizations. However, to call 2011 a tough year is an understatement, to say the least.

Advertising Benchmark 120

Advertising Benchmark Webinar Metrics Marketing Report Peer-to-peer 120

Customer Experience Matrix

MARCH 29, 2017

Like many people in the marketing technology industry, I was tickled in 2011 when Gartner predicted that CMOs would soon have bigger tech budgets than CIOs , and even more tickled when Gartner said in 2016 that it had happened. Adobe, which may well be the largest, just reported $1.6

Enterprise Management 120

Enterprise Management Work Management Spending Marketing Management 120

Hubspot

FEBRUARY 18, 2020

Snapchat didn't exist until 2011. Ten years ago, closed-loop reporting was impossible for many marketers. Currently, only 52% of marketers use some form of attribution reporting. Video-based platforms like YouTube show no signs of slowing growth––it was the only bright spot in Alphabet's recent earnings report.

Work Management 100

Work Management Planning Marketing Management Paid Search Agency 100

markempa

NOVEMBER 18, 2010

If your 2011 marketing budget is tighter than you want it to be, trying giving sales less leads. According to Marketing Sherpa’s just-released 2011 B2B Marketing Benchmark Report , a whopping 80 percent of the 935 respondents said they pass unqualified leads along to sales. Trends and Challenges of Lead Generation in 2011.

Marketing Budget 120

Marketing Budget Budget Programs Sales Qualified Leads Lead Qualification 120

The ROI Guy

MAY 4, 2011

Improving sales’ ability to show benefits / value to prospects is the number one tactic to drive B2B sales performance in 2011, according to a recent survey by CSO Insights. The CSO Insights Sales Management survey for 2011 examined responses from sales executives at 850 firms.

Marketing Proposals 40

Marketing Proposals Terms and Conditions Marketing Management Sample 40

Everything Technology Marketing

NOVEMBER 16, 2011

With 2011 coming to a close, what do you think will be the major trends and priority shifts for B2B marketers in 2012? Take the 2-minute survey to share your thoughts: [link] You will receive a copy of the survey report as a thank you!

Customer Surveys 100

Customer Surveys Trends B2B Marketing B2B 100

Navigate the Channel

OCTOBER 5, 2022

The recommended ratio is 1:4, which comes from a 2011 book by Kipp Bodnar and Jeffery Cohen, but holds up well today. Social software giant Sprout Social reports video leads the pack for content engagement, followed by images or photos, text-only posts, stories and live video. Do this whether your event is digital, hybrid or in-person.

Social Media 65

Social Media Event Marketing Social Marketing Trade Show 65

Convince & Convert

DECEMBER 29, 2011

I analyzed my Top 6 blog posts for 2011 by total page views, and am re-running them this week as a “greatest hits” compilation. This point was driven home in The Social Habit II, a new report from Edison Research and Arbitron that follows up on their landmark study in 2010 (and their 19th study about the Internet overall).

Social Media 166

Social Media Media Social Networks Ideal Customer Profiles 166

Zoominfo

MARCH 27, 2018

15% of companies surveyed say more than 25% of customer service inquiries are initiated over social channels ( source ). 50% of those surveyed said their company provides customer service via mobile devices, up from 38% in 2012 ( source ). Successful Customer Engagement.

Statistics 196

Statistics Multi-Touch Attribution Multi-Channel Enterprise Management 196

B2B Marketing Directions

OCTOBER 27, 2019

A recent survey by WARC and BDO (with interviews by the University of Bristol) provides more evidence that the role of technology in marketing is continuing to grow. Martech: 2020 and Beyond is based on a survey of more than 750 brands and agencies located in North America, the U.K., The survey was fielded in June and July 2019.

Paid Search Agency 49

Paid Search Agency Marketing Management Advertising Agencies Marketing Automation Services 49