markempa

DECEMBER 29, 2011

Companies with integrated social media and SEO achieve 60% better conversion rates…Search rankings are driven by relevance, relevance enhances an organization’s credibility , and this credibility helps to drive conversion rates ,” says Sergio. It’s an essential ingredient to a B2B marketing program.”.

Top of Funnel 120

Top of Funnel Webinar Metrics Lead Scoring Lead Ranking 120

B2B Marketing Directions

MARCH 31, 2024

In his 2011 best-selling book, Thinking, Fast and Slow , Dr. Kahneman described his views regarding human judgment in non-academic terms and introduced his now-famous "System 1-System 2" model of human decision-making. Even after nine years, the material in the post is still remarkably relevant.

Marketing Proposals 71

Marketing Proposals Impressions Opinions Paper 71

Martech

MAY 3, 2022

They estimate the landscape has grown 24% since the 2020 edition — and a staggering 5,233% since the first edition in 2011. In the landscape, CabinetM product profile links, made visible when hovering over icons in the map, can be clicked to take users to the relevant product profiles. Processing.Please wait.

Marketing Management 110

Marketing Management Long Tail Marketing Acquisitions Digital Transformation 110

Online Marketing Institute

FEBRUARY 22, 2011

What business marketing revolution is coming in 2011? So, we developed a list of our top B2B marketing predictions for 2011. Emerging Marketing’s 2011 B2B Marketing Predictions + Companies will continue to spend again. The use of highly targeted Direct Marketing will steadily increase in 2011.

B2B Marketing 40

B2B Marketing Paid Search Agency Advertising Agencies B to B 40

Industrial Marketing Today

SEPTEMBER 1, 2011

E-mail marketing to a house list continues to be the top marketing channel for many industrial companies and manufacturers according to Trends in Industrial Marketing 2011 from GlobalSpec. Keeping e-mails relevant has become the key factor in proving their worth in industrial marketing. Better Segmentation, More Relevance.

Relevance 60

Relevance List Brokers Opt-out Marketing Analytics Tools 60

chiefmartech

DECEMBER 5, 2023

It took three years for the landscape to grow from ~150 to ~2,000 solutions, from 2011 to 2014. We constantly see apps in the tail — and to the lesser extent in the torso — shuffled out as either their relevance or uniqueness wanes. Thanks to a flurry of AI-powered startups, the landscape grew 18.5% in just the past six months.

Trends 101

Trends Aggregators Long Tail Marketing Startups 101

Webbiquity

MAY 5, 2020

And even when the content is relevant, effective, and up to date, it’s of no use if the sales team can’t find or access the right content at the moment they need it. In 2011, their customers came to them asking for a system to deploy and manage rich media to iPads for their sales teams. This was the birth of Modus.

CMS Development 175

CMS Development Enterprise Management Work Management Marketing Automation Services 175

Biznology

FEBRUARY 20, 2018

A lot of what I have written over the last 9 years is still relatively relevant and salient almost a decade later: evergreen ! Well, I have been publishing late blog posts about digital marketing and PR every Tuesday ever since—and that was back in 2011 ! Don’t Rely on Others to Keep Your Words Alive. It’s never too late.

Marketing Management 202

Marketing Management PR Marketing Automation Services Public Relations 202

Martech

JULY 14, 2021

The referral program kicked off in 2011 as an easy way for members to refer their friends to AmEx and get rewarded for doing so. Personalization and relevance. There’s an aspect as well around the relevancy of the offer. We offer certain card members more relevant incentives to refer a friend.” Why we care.

Word of Mouth 112

Word of Mouth Acquisitions CAN-SPAM Mobile Marketing 112

Zoominfo

JULY 3, 2020

Pipeline/Deals influenced by data #zoominfo — ZoomInfo (@ZoomInfo) April 27, 2011. However, you can also begin to: Create targeted social media campaigns Construct highly relevant and personalized emails Write timely and topical blog posts Implement A/B testing. How to use firmographic data. Schedule a free demo today.

Account Based Marketing 195

Account Based Marketing Zoominfo ABM Budget Programs 195

Chris Koch

JANUARY 28, 2011

It’s relevant but still a step removed from the truly personal connection. I think we need to let the personal brand win—especially in B2B. Featuring big pictures and bios of your subject matter experts on your website is a good start, but it is the equivalent of paid search.

Personalization 100

Personalization Forrester Brand Identity Branding 100

Webbiquity

APRIL 5, 2012

An enterprise software developer may want its website to show up in relevant searches virtually anywhere on the globe, but a restaurant, retail shop, marketing agency or IT services firm is generally much more concerned about showing up in searches from its own backyard than from Bangladesh or Turkmenistan.

Tactics 100

Tactics SEO Tips Best Practices 100

Contently

MARCH 14, 2023

But your content must also be useful and relevant to your audience’s needs — in a language your readers understand. Schema.org , where you can find a list of coding terms that can help your SEO, was founded in 2011 by Google, Microsoft, and Yahoo to provide a common language that leads to better and more consistent search results.

SEO 137

SEO Content Marketing Tips Long Tail Marketing 137

Avitage

MARCH 28, 2013

The opening lines, and most of the lines that followed, really grabbed my attention: “Marketers spent more than $40 billion on custom media in 2011. Content Marketing Strategy b2b content buying stages content curations content quality content strategy quality content relevant content video content'

Allocation 120

Allocation Curation Content B2B Sales 120

KoMarketing Associates

JANUARY 19, 2022

Since I published my first WordPress post in 2011, I can’t tell you how many blogs I’ve written or websites my various teams have designed. From communicating your brands’ identity through pillar page customization to building out blogs, WordPress is a great tool for B2B marketers to tell their story.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

The ROI Guy

AUGUST 3, 2011

Alinean today announced the addition of three new customers and four new strategic partners during the second quarter of 2011. Alinean has been selected to develop and power value-based marketing and sales tool campaigns for customers including Quest Software, Polycom and Finlistics.

Peer-to-peer 40

Peer-to-peer BtoB Budget Programs Demand Generation Agencies 40

MLT Creative

SEPTEMBER 30, 2011

October 9-11, BOLO 2011 Scottsdale, AZ: Agencyside will be presenting this event where you’ll learn how to stay ahead of the curve in all things digital; from analytics and target marketing to social media and agency management, this event’s topics are cutting-edge and helpful to all marketing professionals. At the 2011 Sales 2.0

B2B Marketing 40

B2B Marketing Advertising Agencies Web 2.0 Marketing Management 40

MLT Creative

SEPTEMBER 30, 2011

October 9-11, BOLO 2011 Scottsdale, AZ: Agencyside will be presenting this event where you’ll learn how to stay ahead of the curve in all things digital; from analytics and target marketing to social media and agency management, this event’s topics are cutting-edge and helpful to all marketing professionals. At the 2011 Sales 2.0

B2B Marketing 40

B2B Marketing Advertising Agencies Web 2.0 Marketing Management 40

Digilant

NOVEMBER 8, 2023

Take a recent example from Netflix; the USA Network show Suits first premiered in 2011 but has recently skyrocketed in popularity, earning the top spot in TV streaming for 15 weeks straight as of November 2, 2023. Regarding relevant ad buys, FAST is just the answer advertisers are looking for. With 72% of U.S.

Advertisements 59

Advertisements Advertising Ad Frequency Classified Ads 59

Marketing Insider Group

JULY 14, 2020

2011: Snapchat arrives, becoming beloved by all generations because who doesn’t look better with a filter. In 2011, I worked at SAP, an international software company that’s certainly a leader in the field. Our audience needed something more relevant. With this launch, we all now have the internet in our pocket.

Paid Content 290

Paid Content Ad Frequency Paid Search Agency Marketing Budget 290

Zoominfo

APRIL 24, 2019

Keyword density refers to the number of times a keyword appears on a page, and for a while, it was a good benchmark for search algorithms to assess a page’s value and relevance for a given keyword. Continue to target relevant keywords, but, spend less time over-optimizing your meta keyword tag. Keyword stuffing.

Tactics 189

Tactics Cost SEO Lead Scoring 189

MLT Creative

JUNE 21, 2011

” The 2011 Business Marketing Association International Conference (BMA Unleash), June 1-3 in Chicago, had a similar effect on the more than 600 corporate marketers and agencies in attendance. In February 2011, he became the youngest driver in history to win the Daytona 500. Let’s do it again!”

Barriers 40

Barriers Advertising Agencies Paid Search Agency B2B Marketing 40

Webbiquity

JANUARY 31, 2019

In this case, word of mouth marketing and influencer marketing are your best tactics to stay relevant. Since 2011 more than 10M consumers and businesses have used Vast Bridges’ web properties to search for Internet and TV service. Are you adopting influencer marketing best practices ?

Social Media 243

Social Media Media Word of Mouth Analysis 243

The ROI Guy

DECEMBER 6, 2010

Monday, December 06, 2010 Predictions for 2011: The End of B2B Sales & Marketing as We Know It? These two market drivers will have important implications into 2011 and beyond for B2B sales enablement and marketing strategies and budgets. The Death of a Salesman? this year, an increase from 3.1%

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

Contently

DECEMBER 11, 2017

As Google’s search engine behaves more like a human reader, our most important challenge becomes creating authoritative, relevant, and unique content. Contently has been behind this push for quality since opening for business in 2011. In the future, machine learning will continue to make algorithms harder to crack.

SEO 157

SEO Lead Scoring Lead Ranking Thought Leadership 157

Only B2B

NOVEMBER 30, 2020

Content marketing is the strategic process of absolute planning and distributing relevant, valuable content of reaching a vast audience. That was the year of 2011 the co-CEO of that time, Bill McDermott he found that the site is full of product information and the inspiring stories from the SAP’s customers were missing. .

Paid Content 127

Paid Content Paid Search Agency Content Marketing Planning 127

Webbiquity

MARCH 12, 2012

Noting that “The perfect pitch is one that involves getting to know your target reporters and showing a genuine interest in helping them, rather than treating them as a means to an end,” the delightful Stacey Acevero of Vocus shares a helpful list of “do’s” (e.g.,

PR 100

PR Blogger Tips Best Practices 100

Avitage

MARCH 28, 2013

The opening lines, and most of the lines that followed, really grabbed my attention: “Marketers spent more than $40 billion on custom media in 2011. Content Marketing Strategy b2b content buying stages content curations content quality content strategy quality content relevant content video content'

Allocation 120

Allocation Webcast Curation Content 120

KoMarketing Associates

JULY 1, 2014

Therefore, backlinks might not always satisfy the reason a piece of content is relevant to a particular search query. This video discusses Google’s stance on native advertising and editorial content, and the relationship to search engine ranking and relevance; cautioning against the abuse of this tactic for SEO purposes.

Link Building 120

Link Building Paid Content Google Advertorials 120

The Customer

OCTOBER 22, 2021

In 2011 a French start-up developed technology designed to collect geolocation data on smartphones and transfer the data onto a mobile marketing platform to support retailers’ “drive to store” strategy and help them assess the impact of marketing investments for in-shop visits.

Privacy 94

Privacy Business Paid Search Agency Digital Transformation 94

Martech

AUGUST 14, 2023

Staying relevant and adaptable in the marketing industry is a must, Matt Sudol, the head of digital marketing at Tata Consultancy Services, highlights. ” They must be ready to integrate new trends, technologies and strategies, ensuring your marketing efforts remain practical, effective and relevant.

Marketing & Strategy 97

Marketing & Strategy Marketing Strategy Paid Search Agency Work Management 97

NetLine

DECEMBER 27, 2023

According to Chiefmartech, which has been keeping track of this phenomenon over the past twelve years, the number of martech solutions has gone from about 150 in 2011 to more than 11,000 in 2023. Intent Data Provider: Choosing the right intent data provider is crucial for accessing accurate and relevant data.

Intent Data 52

Intent Data Intent Data Hygiene Lead Ranking 52

B2B Marketing Directions

JULY 9, 2022

The inaugural (2011) version of Scott Brinker's marketing technology landscape graphic contained about 150 solution providers. So, the marketing technology landscape has grown by an astounding 6,521% since 2011. The 2022 version of the graphic includes nearly 10,000 technology solutions.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52

SocialPilot

FEBRUARY 5, 2024

Industry Experts Professionals from a specific field actively connect with their followers by sharing knowledge or insights relevant to their industry. AI-powered influencer search promises to save time and ensure you find the right influencer relevant to your brand and niche. Dos Pick influencers relevant to your niche.

Twitter 96

Twitter Marketing AI Advertising Agencies Effectiveness 96

Hubspot

JANUARY 4, 2011

According to MarketingSherpa’s 2011 Email Marketing Benchmark Report , the #1 challenge to email marketing effectiveness is targeting your prospects and customers with highly relevant content. What’s interesting about these findings is that the one thing a company can control is the relevance of its content.

Email Marketing 28

Email Marketing Inbound Marketing Landing Pages Case Study 28

ClearVoice

AUGUST 13, 2021

When Google first introduced bottom Google ads in 2011, they found that bottom ads have a higher CTR than sidebar ads. Pay special attention to these factors that affect your ad’s position : Landing page : Google keeps tabs on your ad’s landing page to make sure it’s helpful and relevant to users. It might actually be a good thing.

Google 52

Google Ads SERP Landing Pages 52

Contently

MARCH 13, 2017

Thirteen years after its humble dorm-room beginnings, it has managed to stay relevant and powerful. From January 2011 to January 2014, Facebook lost users in the 13–17 and 18–24 year-old demographics, according to a study from digital consultancy iStrategyLabs. Then Facebook came along.

Social Networks 110

Social Networks Facebook Emarketing User-Generated Content 110