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What is Good Engagement Rate?

Oktopost

Matt even shares what his magic formula is to turn social activity into dollars for the business, and hint: it’s not by looking at engagement rate. Why looking at social media engagement rate is actually a disservice to proving your value as a social media manager. He has authored: Internet Marketing an Hour a Day (Wiley/Sybex) 2011.

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Nielsen’s national TV ratings gets accreditation back after 19-month suspension

Martech

The Media Ratings Council is restoring accreditation for Nielsen’s national TV ratings after a 19-month suspension. It doesn’t apply to the company’s local ratings, which remain unaccredited. For nearly all of the broadcast era, Nielsen had what was essentially a monopoly on measuring ratings. Why we care. Bad timing.

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2011 Top Sales & Marketing Awards Nominations

ViewPoint

I am deeply honored to be selected as a finalist in two categories for the 2011 Top Sales & Marketing Awards. The Truth About Leads , has been selected as one of ten finalists in the 2011 Top Sales & Marketing Book category. target="_blank">. target="_blank">.

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B2B Marketing 2011 Year In Review

Marketing Insider Group

What did you learn in 2011? Next week I will be joining my good friends Adam Needles (@ abneedles ), Ardath Albee (@ ardath421 ) and Craig Rosenberg (@ funnelholic ) for a round table discussion on # B2B Marketing – 2011 Year in Review and predictions for 2012. What Did We Learn In 2011? Hey B2B marketers! Image Source.

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B2B Marketing Automation Growth Slowed In First Half of 2011

Customer Experience Matrix

You might think the slower rate is expected because each period starts from a larger base. One obvious question is whether different segments of the industry are growing at different rates. The slowdown in growth rates applies to the both sets of vendors, although the small and mid-size group is slightly stronger.

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Improving Your Glassdoor Rating: The Do’s and Don’ts of Encouraging Employee Reviews

Brandpoint

Autumn Olson is the HR Manager at Brandpoint and has been working in Human Resources since 2011. Harris Poll, four out of five candidates are influenced by company reviews and ratings — and 55% of job seekers “ report avoiding certain companies after reading negative online reviews.” Paul, Minnesota.

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The Top-10 B2B Marketing Trends for 2011

Everything Technology Marketing

It is January and time again for the obligatory 2011 predictions. Many marketing experts have strong opinions on what they think will happen in 2011. I asked you to rank the marketing areas you think will become more important in 2011. Happy New Year! Marketing will be expected to show how it impacts new revenue generation.