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What’s the Scoop? June 10, 2022

Zoominfo

Put your money where your mouth is Microsoft has announced plans to increase employee salaries and benefits, including a 25% increase in the annual stock award ranges. million settlement with 40 states and the District of Columbia in a lawsuit alleging false advertising about fuel economy and capacity for its pickup truck models from 2011-14.

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Braze makes strong debut as public company

Martech

Shares were priced at $65, above the expected range of $55 to $65. Braze, a New York-based company, was founded as Appboy in 2011 and re-branded in 2017. Co-founder and CEO Bill Magnuson rang the opening bell at Nasdaq on Wednesday to celebrate. Following the jump, the company had a market value of over $8 billion.

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The 2022 martech landscape shows the space growing towards 10,000 solutions

Martech

They estimate the landscape has grown 24% since the 2020 edition — and a staggering 5,233% since the first edition in 2011. One might imagine a technology company (marketing or otherwise) as a fully staffed operation selling a range of products. And why not? Get the daily newsletter digital marketers rely on. Processing.Please wait.

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Baseone Buyersphere 2011 Report and the Changing B2B Buyer Behavior

Tony Zambito

Baseone, the London based B2B Marketing Agency, released its 2nd annual Buyersphere Report 2011 this   month.    The annual report is aimed at surveying the changing B2B buyer behavior.

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What it Means to Create “Fit Content”: A Story of Brand Identity

Oktopost

He joins the Radically Transparent podcast to talk about an interesting lesson he learned back in 2011 that he wished he would have known sooner. Meet Christopher Willis, an AI content governance and brand alignment strategy expert who is currently serving as CMO/CPO at Acrolinx.

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AmEx’s Member-Get-Member program is a winner with Millennials, Gen Z

Martech

The referral program kicked off in 2011 as an easy way for members to refer their friends to AmEx and get rewarded for doing so. AmEx has a range of acquisition channels, digital and traditional, such as paid search, display, affiliate channels, and in certain markets direct mail. It’s been extremely successful.”. Significant value.

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How B2B SaaS Companies Get Sassy: Using Technographic Data to Identify the Best Prospects

Engagio

Most of us in B2B would have no problem listing the firmographic data about our target prospects, things like revenue range, number of employees, location, and industry. That’s a 5233% growth since 2011!). For most of us in revenue marketing, these characteristics are what drive our understanding of the makeup of our target accounts.