Death by Content: How Press Release Abuse Killed Public Relations

Marketing Craftmanship

And its sole purpose was to provide the press with information likely to be of interest to the public; containing what journalists still call “news value.”. For public companies, dissemination of financial results and material events will be handled by their legal department. Because press releases are now considered sales collateral by their target audiences, “media relations” for all companies will be managed by the marketing department.

Where Does Public Relations Fit in the Marketing Technology Landscape?

Fathom

Public relations and marketing are two sides of the same coin. Yet, we don’t hear much about public relations and marketing technology. The Need for Public Relations Technology. The landscape has grown 2,233% from 2011 to 2016, according to researching from Chief Martec. The post Where Does Public Relations Fit in the Marketing Technology Landscape?

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How NOT to pitch a blogger

Biznology

Internet Marketing Organic Search Public Relations Abraham Harrison Blog bloggers Outreach public relations social mediaTweet This Post. Image via Wikipedia. Last week, I talked about how blogger outreach is scary , and I talked about why this fear exists for most people before they start talking to bloggers. In great measure, these fears exist because of the horror stories that have resulted from wrong-headed approaches.

Target your Twitter audiences using a theory of everyone

Biznology

Internet Marketing Public Relations Social Media Marketing Abraham Harrison Brazil Business Cluetrain cluetrain manifesto Facebook Foursquare Klout linkedin public relations Rolodex social media Social network twitter YouTube

Blogger outreach is scary

Biznology

It is true that bloggers are unpredictable and we all know, thanks to posts by the Consumerist and the Bad Pitch Blog , that one false move and you’re public mincemeat. Publicly shamed, drawn, quartered and, finally, drummed out of the corps. Internet Marketing Organic Search Public Relations Abraham Harrison Blog Outreach public relations social mediaImage via Wikipedia.

The Long Tail of Blogger Outreach

Biznology

Internet Marketing Organic Search Public Relations Abraham Harrison blogs Outreach public relationsImage via Wikipedia. I had breakfast with John Bell of Ogilvy a number of years ago. He didn’t see the value of investing limited budget, time, and resources on the long tail when those treasures would better be used to woo the high-fliers, professionals, top-cows, and A-listers.

Feeling for the Elephant: 4 Lessons from the Content Marketing Summit

Modern Marketing

by Alexandra Fisher | Tweet this. You know the story. A number of blind men each have the opportunity to inspect an elephant. The one touching the elephant’s trunk is certain that the elephant is like a snake.

Marketers: How To Get Noticed by “Influencers”

Modern Marketing

The topic was discussed in several panels at SXSWi 2011. Blog, tweet, review products, public speaking, publish research, write a book, comment on others’ blogs, produce videos, and contribute articles to trusted publications. Narrow and deep beats wide and shallow when it comes to influencer relations. by Joe Chernov | Tweet this The noisier the particular market, the more the influencers matter.

Do you appreciate your blogger network?

Biznology

Last week, I talked about using the long tail of blogger outreach –the idea that you can’t pin your hopes for most public relations efforts on only the A-list bloggers. Internet Marketing Organic Search Public Relations Abraham Harrison Blog Business Outreach public relations social media

Writing simply isn't for bird brains

Biznology

Internet Marketing Organic Search Public Relations Social Media Marketing ad copy Advertising Advertising and Marketing copy copywriting message control messaging WritingImage via Wikipedia. by Chris Abraham.

What PR Pros Can Learn from The Huffington Post

Modern Marketing

Its unreal ability to dominate the search by re-serving the public what it was already discussing allowed HuffPo to exit for a very real $300 million. Content Marketing cookies Dennis Dayman Eloqua EU privacy law HotWire PR law Media Newsweek PR Privacy Directive privacy law public relations SHIFT Communicationsby Joe Chernov | Tweet this The Huffington Post built a media empire on the back of the digital zeitgeist.

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Toyota launches a social network for drivers

Biznology

Public Relations Social Media Marketing Abraham Harrison Automobile Microsoft Prius Salesforce.com San Francisco Social network ToyotaImage by conhunter via Flickr. by Chris Abraham. Is the car the ultimate mobile device? Toyota thinks so.

PR Lesson from a Twitter Flap

Marketing Craftmanship

The governor issued an apology, and the school district publicly stated its support of free speech and said Emma was not required to apologize. Emma Sullivan. emmakate988. Just made mean comments at gov brownback and told him he sucked, in person # heblowsalot.

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Sales Tips from PR Legend Lee Levitt

Marketing Craftmanship

Lee Levitt embodied craftsmanship in public relations, and left a lifetime of wisdom for those who follow in his footsteps. Uncategorized #craftsmanship #PR #PRfirms #PRSA #publicity #thought leadership B2B marketing Lee Levitt Levitt's Manual of PR Sales Strategy & Tactics marketing counsel marketing craftsmanship PR firms PR strategy professional services marketing public relations sales strategy sales tactics selling professional services selling public relations

PR 109

Inside a Social Media News Release

Biznology

I always tell everybody that only 1% of all bloggers have media, communications, or public relations experience. Introducing The Daily The first digital daily news publication built from scratch for the iPad by some of the best in the business to bring you information that's smart, attractive, and entertaining."> Image via CrunchBase.

The art of writing the perfect blogger pitch

Biznology

Not to be deceptive but because a strong majority of all the bloggers we reach out to are not trained in public relations processes and don’t generally feel comfortable being communicated to via a broker, so we always try to communicate as clearly and as simply as possible, so choosing something in-between the two is best, in this case cjabraham@miriamskitchennews.org. Image by Sean MacEntee via Flickr.

Maximize your SEO benefit on Google+ in 8 simple steps

Biznology

I hacked this awful-looking graphic as an example: Here’s a list of things that you need to consider before you invest your time and energy in Google+: Make sure all your posts are Public. You can add more circles in order to spur interest amongst your friends, but be sure you explicitly tell Google, through your willingness to share publicly, that they can index your content in their public search engine. Here’s my Google+ public profile.

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How to set up your Google+ Brand Page right

Biznology

So, follow my advice in Max SEO on G+ in 8 steps and make sure you make the announcement publicly and consider including emailing as well. Internet Marketing Public Relations Search Marketing Social Media Marketing Abraham Harrison Brand Facebook Google photograph Search engine optimization Searching Social network Web pageImage via CrunchBase.

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Search is three-dimensional chess

Biznology

Internet Marketing Organic Search Public Relations Search Marketing Social Media Marketing Facebook FeedBurner FourSquare Google LinkedIn MySpace RosettaStone SEO YouTubeby Chris Abraham. I try to read through my RSS feeds every day.

Search 146

Christmas is a perfect time to create havoc online

Biznology

Public Relations Social Media Marketing Christmas reputation management social media marketingImage via Wikipedia. If you want to tar and feather your sworn enemy online using social media, now’s the perfect time to do it! Blog, tweet, and Facebook your slander or meritless accusaton; make a chastizing video, post it, promote it, and kick it to viral! Turn it up to 11!

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Blog so you can be taken completely out of context

Biznology

Internet Marketing Public Relations Social Media Marketing Abraham Harrison Blog brand Corporate blog derrida derridian Facebook how to blog IBM LinkedIn RSS TwitterImage by quinn.anya via Flickr. by Chris Abraham. I am in the middle of guiding some new bloggers over at Marketing Conversation. on how to blog most effectively. It is pretty exciting and instructive. because there are many things I take for granted. One of the biggest. trends I see is internal shorthand.

Inbound Marketing the Way God Intended

Biznology

Do we care about the relative popularity and readership of these hundreds of bloggers and tweeters? Internet Marketing Organic Search Paid Search Public Relations Search Marketing Social Media Marketing abraham Abraham Harrison Bad Pitch Blog chris abraham cluetrain manifesto HubSpot Inbound marketing marketing TechCrunchImage via Wikipedia. Last week I asked my management team if what we do at Abraham Harrison is inbound marketing.

Twitter success demands both top influencers and everyone else

Biznology

Internet Marketing Public Relations Social Media Marketing Abraham Harrison Cluetrain cluetrain manifesto Foursquare Klout linkedin social media Social network twitter YouTubeImage via CrunchBase. Too many colleagues, organizations, and companies are keeping their circles of influencers small, believing it is better to invest limited time and resources on the most influential, the most popular, and the most celebrated. Happens in DC all the time.

You’ve probably over-farmed your donors’ land

Biznology

Could you reward your donors in a more public way? e-Commerce Internet Marketing Organic Search Public Relations Social Media Marketing Business marketing Online Communities social media social media marketingImage via Wikipedia. When it comes to your direct mail campaigns, you’ve probably over-farmed your land. You’ve been emailing and snail mailing the same donors you have done for a decade. It is time to leave the land fallow and let the lists rest.

Social media success demands talent above technology

Biznology

Real fleash-and-blood folks who hunger to connect and relate. Internet Marketing Local Marketing Offline Marketing Public Relations Social Media Marketing Facebook HTML jason kintzler lcd hdtv MySpace pitchengine Press release social media twitter WordPressImage via CrunchBase. In response to Inside a Social Media News Release , Jonathan Rick asked me , “Isn’t this essentially the same thing than what Pitch Engine offers?”

Listening to Your Customers in Social Media

Biznology

Social Media Marketing Business Internet Marketing Marketing and Advertising Public relations Social media Social network TwitterImage via Wikipedia. Some of you know that once a month we do a free Biznology Webinar on a topic we think will interest you.

Amplify your good message with GaggleAmp

Biznology

Internet Marketing Market Research Public Relations Search Marketing Social Media Marketing Abraham Harrison Facebook for immediate release gaggle GaggleAMP Glenn Gaudet linkedin marcel proust marketing conversation neville hobson shel holtz twitterIn order to keep on the cutting edge of social media I tend to play a lot. Experimenting keeps Abraham Harrison au courant.

Learning from Comcast/NBC and Keith Olbermann

Biznology

Regular readers know that I regularly provide advice to companies operating in crises, usually in private to clients, but sometimes publicly on this blog. Public Relations Social Media Marketing comcast countdown countdownwithkeitholbermann keitholbermann msnbc nbc

Fire for effect when you can't get a bead on your market

Biznology

We've worked for a broad spectrum in these five years, from health care and pharma to huge radio astronomy projects; from global non-profits to very specific public affairs campaigns. Internet Marketing Organic Search Public Relations Search Marketing Social Media Marketing Abraham Harrison Blog Business Facebook Google Internet Marketing LinkedIn Social Media Social media Social Media Marketing Social media marketing TwitterImage via Wikipedia. by Chris Abraham.

The Internet killed the "One-Day Story"

Biznology

Writing that story put me in mind of one of the hoary chestnuts of public relations strategy, which is to let sleeping dogs lie for some situations. Not responding, the reasoning goes, ended the negative publicity on day one. Image via Wikipedia.

The Nifty 50 Top Women of Twitter for 2011

Webbiquity SMM

Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women. Watch next month (close to Father’s Day) for the Nifty 50 Men of Twitter for 2011.

Ronald McDonald Makeover: Liposuction Not Required

Marketing Craftmanship

This was a historic triple-stupid play deserving of special recognition from the Public Relations Society of America. Uncategorized #McDonald's #obesity #PRSA #RonaldMcDonald public relationsToo Big To Fail?

PETA’s SeaWorld Lawsuit: Do Publicity Stunts Make Sense?

Marketing Craftmanship

” As I prepared to use this high profile law suit as a news hook for a blog post on publicity stunts (although PETA would likely deny the filing is a stunt), I ran across an excellent 2008 post by James L. Horton, entitled “Publicity Stunts. In Horton’s deep dive into publicity stunts, he says “the challenge of any publicity stunt is to preserve the message contained within it.” Whale Abuse: Exhibit A for Shamu, the Plaintiff.

20 Experts, 1 Awesome Resource: The Social Media ProBook

Modern Marketing

by Joe Chernov | Tweet this You may have noticed that over the past month or so, several influential social media professionals changed their profile pictures to funky avatars of themselves. Edelman’s David Armano went so far as to name his digital persona Vector David (I didn’t have the heart to point out his digital doppelganger’s unfortunate initials). Specifics around the who and what of the avatar project were purposefully lacking.

4 PR Lessons from the SharesPost / Wall Street Journal Fistfight

Marketing Craftmanship

If you’re not a habitual rubbernecker of battles between companies and the press, here’s a condensed version of a recent incident that can provide some lessons for all those subject to public scrutiny…which includes just about every individual, institution and company, public or private. Public controversy has erupted over the piece, prompting insider publications including Columbia Journalism Review to weigh in on Berman’s column.

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Brochureware Is Not a Dirty Word

Marketing Craftmanship

Uncategorized #brand damage #brand management #brand risk #brochureware #graphic design #marketing #PR #press releases #thought leadership #webinars #white papers marketing craftsmanship marketing ROI public relations social media website managementBrochureware is the term used, often with derogatory marketing implications, to describe websites consisting entirely of static pages that promote a company’s products and services, people and value proposition.

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Is Your Web Content a Marketing Liability?

Marketing Craftmanship

If the brand police were to issue citations for website content-related abuse, some of the most common violations might include: Vagrancy – If your most recent press release, example of news pickup, or last blog posting is more than two months old…website visitors will wonder “Are these guys still is business?” and here’s a news flash from 2011: Online content is no longer used by sophisticated marketers as a lead generation carrot. (Of