Death by Content: How Press Release Abuse Killed Public Relations

Marketing Craftmanship

And its sole purpose was to provide the press with information likely to be of interest to the public; containing what journalists still call “news value.”. For public companies, dissemination of financial results and material events will be handled by their legal department.

Where Does Public Relations Fit in the Marketing Technology Landscape?

Fathom

Public relations and marketing are two sides of the same coin. Yet, we don’t hear much about public relations and marketing technology. The Need for Public Relations Technology.

The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity

Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list.

The Nifty 50 Top Women of Twitter for 2011

Webbiquity

Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women. Watch next month (close to Father’s Day) for the Nifty 50 Men of Twitter for 2011.

How NOT to pitch a blogger

Biznology

Internet Marketing Organic Search Public Relations Abraham Harrison Blog bloggers Outreach public relations social mediaTweet This Post. Image via Wikipedia.

Blogger outreach is scary

Biznology

It is true that bloggers are unpredictable and we all know, thanks to posts by the Consumerist and the Bad Pitch Blog , that one false move and you’re public mincemeat. Publicly shamed, drawn, quartered and, finally, drummed out of the corps. Image via Wikipedia.

The Long Tail of Blogger Outreach

Biznology

Internet Marketing Organic Search Public Relations Abraham Harrison blogs Outreach public relationsImage via Wikipedia. I had breakfast with John Bell of Ogilvy a number of years ago.

50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity

Read on for answers to these questions and more from some of the best minds in social media in some of their best blog posts and articles of 2011 so far. going to YouTube and running a search or clicking around the featured or related videos).

Do you appreciate your blogger network?

Biznology

Last week, I talked about using the long tail of blogger outreach –the idea that you can’t pin your hopes for most public relations efforts on only the A-list bloggers.

PR Lesson from a Twitter Flap

Marketing Craftmanship

The governor issued an apology, and the school district publicly stated its support of free speech and said Emma was not required to apologize. Emma Sullivan. emmakate988. Just made mean comments at gov brownback and told him he sucked, in person # heblowsalot.

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Sales Tips from PR Legend Lee Levitt

Marketing Craftmanship

Lee Levitt embodied craftsmanship in public relations, and left a lifetime of wisdom for those who follow in his footsteps. Lee Levitt, sans fedora and shoulder bag.

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Target your Twitter audiences using a theory of everyone

Biznology

Internet Marketing Public Relations Social Media Marketing Abraham Harrison Brazil Business Cluetrain cluetrain manifesto Facebook Foursquare Klout linkedin public relations Rolodex social media Social network twitter YouTube

Maximize your SEO benefit on Google+ in 8 simple steps

Biznology

I hacked this awful-looking graphic as an example: Here’s a list of things that you need to consider before you invest your time and energy in Google+: Make sure all your posts are Public. Here’s my Google+ public profile. Image by entertailion via Flickr.

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Blog so you can be taken completely out of context

Biznology

Internet Marketing Public Relations Social Media Marketing Abraham Harrison Blog brand Corporate blog derrida derridian Facebook how to blog IBM LinkedIn RSS TwitterImage by quinn.anya via Flickr. by Chris Abraham.

How to set up your Google+ Brand Page right

Biznology

So, follow my advice in Max SEO on G+ in 8 steps and make sure you make the announcement publicly and consider including emailing as well. Image via CrunchBase.

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Inbound Marketing the Way God Intended

Biznology

Do we care about the relative popularity and readership of these hundreds of bloggers and tweeters? Image via Wikipedia. Last week I asked my management team if what we do at Abraham Harrison is inbound marketing.

Christmas is a perfect time to create havoc online

Biznology

Public Relations Social Media Marketing Christmas reputation management social media marketingImage via Wikipedia. If you want to tar and feather your sworn enemy online using social media, now’s the perfect time to do it!

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Search is three-dimensional chess

Biznology

Internet Marketing Organic Search Public Relations Search Marketing Social Media Marketing Facebook FeedBurner FourSquare Google LinkedIn MySpace RosettaStone SEO YouTubeby Chris Abraham. I try to read through my RSS feeds every day.

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20 Experts, 1 Awesome Resource: The Social Media ProBook

Modern Marketing

by Joe Chernov | Tweet this You may have noticed that over the past month or so, several influential social media professionals changed their profile pictures to funky avatars of themselves.

You’ve probably over-farmed your donors’ land

Biznology

Could you reward your donors in a more public way? e-Commerce Internet Marketing Organic Search Public Relations Social Media Marketing Business marketing Online Communities social media social media marketingImage via Wikipedia.

Writing simply isn't for bird brains

Biznology

Internet Marketing Organic Search Public Relations Social Media Marketing ad copy Advertising Advertising and Marketing copy copywriting message control messaging WritingImage via Wikipedia. by Chris Abraham.

Toyota launches a social network for drivers

Biznology

Public Relations Social Media Marketing Abraham Harrison Automobile Microsoft Prius Salesforce.com San Francisco Social network ToyotaImage by conhunter via Flickr. by Chris Abraham. Is the car the ultimate mobile device? Toyota thinks so.

Amplify your good message with GaggleAmp

Biznology

Internet Marketing Market Research Public Relations Search Marketing Social Media Marketing Abraham Harrison Facebook for immediate release gaggle GaggleAMP Glenn Gaudet linkedin marcel proust marketing conversation neville hobson shel holtz twitter

Marketers: How To Get Noticed by “Influencers”

Modern Marketing

The topic was discussed in several panels at SXSWi 2011. Blog, tweet, review products, public speaking, publish research, write a book, comment on others’ blogs, produce videos, and contribute articles to trusted publications.

Inside a Social Media News Release

Biznology

I always tell everybody that only 1% of all bloggers have media, communications, or public relations experience. Introducing The Daily The first digital daily news publication built from scratch for the iPad by some of the best in the business to bring you information that's smart, attractive, and entertaining."> Image via CrunchBase.

You’re the culmination of what you’ve shared and kept online

Biznology

A lot of what I have written over the last 9 years is still relatively relevant and salient almost a decade later: evergreen ! And you can culminate, too—and publicly !

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The art of writing the perfect blogger pitch

Biznology

Not to be deceptive but because a strong majority of all the bloggers we reach out to are not trained in public relations processes and don’t generally feel comfortable being communicated to via a broker, so we always try to communicate as clearly and as simply as possible, so choosing something in-between the two is best, in this case cjabraham@miriamskitchennews.org. Image by Sean MacEntee via Flickr.

Fire for effect when you can't get a bead on your market

Biznology

We've worked for a broad spectrum in these five years, from health care and pharma to huge radio astronomy projects; from global non-profits to very specific public affairs campaigns. Image via Wikipedia. by Chris Abraham.

Twitter success demands both top influencers and everyone else

Biznology

Internet Marketing Public Relations Social Media Marketing Abraham Harrison Cluetrain cluetrain manifesto Foursquare Klout linkedin social media Social network twitter YouTubeImage via CrunchBase. Too many colleagues, organizations, and companies are keeping their circles of influencers small, believing it is better to invest limited time and resources on the most influential, the most popular, and the most celebrated. Happens in DC all the time.

Ronald McDonald Makeover: Liposuction Not Required

Marketing Craftmanship

This was a historic triple-stupid play deserving of special recognition from the Public Relations Society of America. Uncategorized #McDonald's #obesity #PRSA #RonaldMcDonald public relationsToo Big To Fail?

PETA’s SeaWorld Lawsuit: Do Publicity Stunts Make Sense?

Marketing Craftmanship

” As I prepared to use this high profile law suit as a news hook for a blog post on publicity stunts (although PETA would likely deny the filing is a stunt), I ran across an excellent 2008 post by James L. Horton, entitled “Publicity Stunts.

Listening to Your Customers in Social Media

Biznology

Social Media Marketing Business Internet Marketing Marketing and Advertising Public relations Social media Social network TwitterImage via Wikipedia. Some of you know that once a month we do a free Biznology Webinar on a topic we think will interest you.

Brochureware Is Not a Dirty Word

Marketing Craftmanship

Uncategorized #brand damage #brand management #brand risk #brochureware #graphic design #marketing #PR #press releases #thought leadership #webinars #white papers marketing craftsmanship marketing ROI public relations social media website management

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Why New Jersey Loves Bad PR

Marketing Craftmanship

Uncategorized #NewJersey #NJ #PR public relationsFly Fishing on the Raritan in Califon, NJ.

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Social media success demands talent above technology

Biznology

Real fleash-and-blood folks who hunger to connect and relate. Internet Marketing Local Marketing Offline Marketing Public Relations Social Media Marketing Facebook HTML jason kintzler lcd hdtv MySpace pitchengine Press release social media twitter WordPressImage via CrunchBase. In response to Inside a Social Media News Release , Jonathan Rick asked me , “Isn’t this essentially the same thing than what Pitch Engine offers?”