Convince & Convert

DECEMBER 29, 2011

I analyzed my Top 6 blog posts for 2011 by total page views, and am re-running them this week as a “greatest hits” compilation. Outstanding research from Tom Webster that debunks some common myths about social media. Social media is growing up fast. 9 Surprising New Facts About Social Media in America.

Social Media 166

Social Media Media Social Networks Ideal Customer Profiles 166

KoMarketing Associates

MAY 31, 2012

With so many marketers finding social media stumbling blocks standing in their way, how can they effectively find ways to “leapfrog” over them? Research shows social media usage is steadily on the rise as companies look to promote brand awareness and nurture leads. What kind of social media channels—i.e.,

Social Media 120

Social Media Media Work Management Marketing Management 120

Tomorrow People

OCTOBER 24, 2012

You don''t need to be a big name brand with a six figure marketing budget to make social media work. In fact, recent research has shown that small businesses are more likely to succeed within the social media arena than their supposedly all-powerful, ''jump in feet first'' corporate counterparts. Adapting and improving.

Social Media 120

Social Media SME Media Marketing Budget 120

Tomorrow People

OCTOBER 24, 2012

You don't need to be a big name brand with a six figure marketing budget to make social media work. In fact, recent research has shown that small businesses are more likely to succeed within the social media arena than their supposedly all-powerful, 'jump in feet first' corporate counterparts. Adapting and improving.

Social Media 120

Social Media SME Media Marketing Budget 120

Convince & Convert

MAY 27, 2011

Social media is growing up fast. No longer a niche plaything of the digerati, social media is firmly entrenched as a societal game changer of historical importance. Data about how social media really works, who uses it and how, continues to surprise. 9 Surprising New Facts About Social Media in America.

Social Media 166

Social Media Media Social Networks Ideal Customer Profiles 166

Biznology

AUGUST 25, 2014

Walmart also has a big social media presence. Here are 10 lessons on Walmart’s social media strategy for every business. Because the company is often a target for controversial press, a second objective is to use social media to protect, defend and enhance Walmart’s reputation.

Social Media 80

Social Media Media Marketing & Strategy Blogger 80

Biznology

AUGUST 20, 2012

That’s far from typical–very few companies have more traffic to any of their social media venues than to their old-fashioned website. Here are 26 social media secrets Skittles knows: 1 out of every 5 minutes people spend online are spent on social networks in 2012; up from 1 out of every 20 minutes in 2007.

Social Media 80

Social Media Media Social Networks Wikipedia 80

Biznology

APRIL 15, 2013

After years of significant growth, social networks exhibited mixed results last year. Here are 10 reasons social media has peaked. Maybe it concerns you if you are in the social media business, but I will give you 8 reasons that it’s a relief that social media has peaked.

Social Media 80

Social Media Gartner Media Multi-Channel 80

Webbiquity

JANUARY 24, 2011

Supplement your email list with your contacts’ social network info? Find out if the username or vanity URL you want is still available across dozens of social sites? Display a feed of brand-related comments from a variety of social networks on your website? Promote events through social media?

Social Media 100

Social Media Tools Buzz Media 100

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? What is the source of the largest share of social traffic to websites? (It’s

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

ViewPoint

JANUARY 11, 2011

Comment on The Bridge Group's ten predictions for inside sales in 2011. No longer will companies buy data from one vendor but rather they will create a network of data providers to deliver to them the specific information in their target markets. Many are toys but some are real tools that increase productivity and yield.

Top of Funnel 120

Top of Funnel Ideal Customer Profiles Lead Scoring Lead Ranking 120

Marketing Insider Group

MAY 18, 2010

To help out my fellow B2B marketers, here is a list of 7 common mistakes that B2B marketers make when jumping feet first into social media marketing. To help out my fellow B2B marketers, here is a list of 7 common mistakes that B2B marketers make when jumping feet first into social media marketing.

Social Media 100

Social Media Social Marketing B2B Marketing Paid Search Agency 100

Everything Technology Marketing

OCTOBER 22, 2010

MarketingSherpa asked more than 900 B2B marketers how they expect their marketing budgets to change for 2011. The results are in: The majority of B2B organizations are increasing marketing budgets for inbound marketing tactics, including social media, virtual events and webinars, SEO and PPC. They will spend 19.0%

Marketing Budget 100

Marketing Budget Allocation B2B Marketing Trends 100

Marketing Insider Group

JULY 13, 2010

And despite any reservations you may have, social media can help you get ahead. As social media usage continues to grow, the big debate in B2B Marketing involves questions like “ what is our role ?” Trend #1: Social media is being used more and more by professionals for decision making.

Social Media 100

Social Media Peer-to-peer Social Marketing B2B Marketing 100

Biznology

DECEMBER 7, 2012

Two new reports on the state of social media and the internet from Nielsen and Mary Meeker should be required reading for digital marketers. As you plan your digital media marketing strategy for 2013, you might want to consider some of these usage statistics. But even if it does slow, the potential for marketing product is high.

Planning 80

Planning Social Media Marketing Plans Advertising Agencies 80

The Effective Marketer

MARCH 7, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking How to Use Social Media – Lessons from AMA Digital Conference This past Friday (March 6) the AMA Tampa Bay chapter hosted an incredible full day event called the Digital Marketing Conference.

Conference 100

Conference Social Media Work Management Marketing Budget 100

Webbiquity

FEBRUARY 23, 2021

By 2011 at the start of the cloud era this had increased 4x to 2 ZB. Customers today expect businesses to personalize both messages and product offers, the way Netflix and Amazon do. Social media hadn’t taken off yet. There’s a nice network of partnership that happens that we’re really proud of.

Enterprise Management 319

Enterprise Management Work Management Marketing Management Budget Programs 319

Buzz Marketing for Technology

DECEMBER 8, 2010

Here are 11 concrete ways I think the environment in which B2B Marketers operate will evolve in 2011. Social Media Strategists will become Chief Customer Officers – ok so you know I am also @Avaya_Support on Twitter so perhaps this is a closet fantasy for me but it may just come true – perhaps not this coming year but in years to come.

B2B Marketing 100

B2B Marketing Paid Search Agency Mobile Advertising B2B 100

Buzz Marketing for Technology

FEBRUARY 2, 2010

A while back I created a post called – There is no “campaign&# in Social Media because when marketers use the word “campaign,” it tends to suggest an initiative to get a message out to a targeted group of constituents. Related posts: Social Media speeds Onboarding I am officially up and running now in my.

Social Media 100

Social Media Campaigns Digg Media 100

Webbiquity

MARCH 12, 2012

What is the distinction between “traditional” public relations (PR) and online / interactive / social PR? PR pros now use tools like Twitter, PitchEngine , PRWeb and Vocus in place of fax machines, media packets, wire services and Bacon’s , but the fundamental skills of storytelling and relationship-building remain crucial.

PR 100

PR Blogger Tips Best Practices 100

Hubspot

DECEMBER 9, 2011

With so many great social media marketing tips getting shared in the blogosphere, we wanted to pass along some of the best tips and ideas that came up in 2011. If you’re going to use social media for customer service, mirror your hours of operation on Twitter to the hours of operation you have for your support team.

Social Media 28

Social Media Social Marketing Tips Media 28

Optinmonster

MAY 10, 2023

It stems from the innate desire to participate in social activities, events, or opportunities others enjoy. According to other data , more than half of people using social networks suffer from FOMO. With more than 3 billion active social media users worldwide, according to We are Social , that’s a huge potential audience.

Examples 108

Examples Urgency Marketing Planning Trigger Marketing 108

Zoominfo

MARCH 27, 2018

No matter how big your company is, the industry you work in, or the products you sell, customer engagement is vital to the growth of your business. 15% of companies surveyed say more than 25% of customer service inquiries are initiated over social channels ( source ). Successful Customer Engagement.

Statistics 196

Statistics Multi-Touch Attribution Multi-Channel Enterprise Management 196

SnapApp

SEPTEMBER 5, 2012

So to channel this gridiron giddiness and football fervor into something productive, here are five social media lessons gleaned from the NFL! Stories Sell: Tim Tebow was definitely not the best quarterback of the 2011-2012 season, and yet the Denver Broncos play-maker was one of the most talked-about players.

Social Media 48

Social Media Media Training Twitter 48

Hubspot

MAY 10, 2017

If you took the same Introduction to Economics class that I struggled through in college, you might remember this key lesson: The law of supply and demand states that a low supply and high demand for a product will typically increase its price. 8 Brands That Used the Scarcity Principle to Promote and Sell Products. 1) Snap Inc.

Demand 93

Demand Brand Identity Branding Social Networks 93

Adobe Experience Cloud Blog

FEBRUARY 14, 2018

And of course, I don’t have to tell you that Facebook is the most prominent social media platform of them all. Although YouTube started streaming live video in 2011, and Facebook didn’t add the feature until five years later, they seem to be evenly matched. Apart from location, it also displays the popularity of the video.

Youtube 134

Youtube Facebook Video Marketing Viral Marketing 134

Biznology

MARCH 20, 2018

In many cases, it came down to whether the cost, learning curve, and value of each particular product actually made sense to the process and bottom line of my agency.” “In this free 30-minute Biznology® webinar, Chris talks about earned media marketing: how to get off your duff and get out there online.”

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

KoMarketing Associates

APRIL 2, 2012

This new solution blends elements of popular social media platforms like Facebook and Twitter with social sharing sites like Flickr and YouTube, integrating search engine optimization and marketing into the Google network of sites. minutes in November 2011 and 4.8 minutes on Google+ in January 2012, a drop from 5.1

Google 120

Google B2B Marketing Paid Search Agency Search Engine Marketing 120

Content4Demand

NOVEMBER 8, 2018

Now that everyone agrees the B2B buyer’s journey more closely resembles a plate of spaghetti than a strand of spaghetti, social messaging is becoming a more critical component of buyer engagement. Some marketing leaders even believe WeChat is a harbinger of tomorrow’s multi-purpose B2B social media platform.

Multi-Channel 71

Multi-Channel Conference Social Media Mobile Marketing 71

Contently

OCTOBER 14, 2020

Instead, they should dig into product backgrounds, talk to analysts, and review third-party information to uncover details they can regift to an audience in a compelling way. For example, LG announced that director David Nutter (known for TV’s Smallville and Supernatural ) had signed on to create a new network series named Scarlet.

Advertising Agencies 211

Advertising Agencies Campaigns Paid Search Agency Television marketing 211

Customer Experience Matrix

SEPTEMBER 2, 2011

If the big question on the mind of the marketing automation industry has been whether Salesforce would launch its own product, the show provided what I consider to be a definitive answer: No (at least for now; never say never). Blame lack of sleep from social networking of the old-fashioned, face-to-face kind.

Enterprise Management 120

Enterprise Management Marketing Automation Services Salesforce.com Work Management 120

Hubspot

APRIL 21, 2020

If we give away free content and information about the challenges our paid products and services resolve, then who will pay for what we're selling?". Providing education on the topics related to and about the products and services you offer can help you boost leads and sales. Benefits of Educating Prospects with Free Content.

Education 98

Education Sales Qualified Leads Content Inbound Marketing 98

The Effective Marketer

MAY 18, 2011

You can follow any responses to this entry through the RSS 2.0 You can leave a response , or trackback from your own site. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Cost per Lead 100

Cost per Lead Planning Work Management Marketing Management 100

MLT Creative

JANUARY 31, 2012

The manufacturing industry has been somewhat slow to accept social media as a marketing tool. This is largely because it can be difficult to see how social media plays into the larger business-to-business (B2B) marketing strategy. Once you get a few hundred contacts, your typical network usually reaches in the millions.

Social Media 40

Social Media Top of Funnel Media B2B Thought Leadership 40

MLT Creative

SEPTEMBER 30, 2011

October 1-6, DMA2011 Boston, MA: With over 300 marketing experts talking about social, mobile, mail, search, data, attribution and more – you’ll be up to date with the latest trends. October 7, TAG Social Business Event Atlanta, GA: TAG Social Business Presents: Serious Gaming - Social Business Can Be Fun and Games.

B2B Marketing 40

B2B Marketing Advertising Agencies Web 2.0 Marketing Management 40

MLT Creative

SEPTEMBER 30, 2011

October 1-6, DMA2011 Boston, MA: With over 300 marketing experts talking about social, mobile, mail, search, data, attribution and more – you’ll be up to date with the latest trends. October 7, TAG Social Business Event Atlanta, GA: TAG Social Business Presents: Serious Gaming - Social Business Can Be Fun and Games.

B2B Marketing 40

B2B Marketing Advertising Agencies Web 2.0 Marketing Management 40

Exo B2B

APRIL 11, 2019

When we did that in March last year, the blogpost was very successful and didn’t go unnoticed on social networks. Here is an example of just a part of a bio of an expert in marketing: «She is ranked by Klear in the Top 1% of global Social Media Influencers. The «social graph» of an Onalytica ranking.

Marketing AI 112

Marketing AI Advertising Agencies CMO Paid Search Agency 112