ClickZ

JANUARY 13, 2020

30-second summary: Convertr is an API-first data routing and optimization platform, which was launched in 2011 by entrepreneur Emma Bowkett. But an overly complex or siloed data ecosystem is not the most immediate challenge many companies face, and Convertr’s data-privacy features provide peace-of-mind with evolving regulations.

Privacy 61

Privacy Work Management Privacy Policies Marketing Management 61

Martech

JULY 14, 2021

The referral program kicked off in 2011 as an easy way for members to refer their friends to AmEx and get rewarded for doing so. Personalization is AI-driven, based on data collected with strict observation of data protection and privacy principles. But recently it’s seen startling success with younger age groups.

Word of Mouth 110

Word of Mouth Acquisitions CAN-SPAM Mobile Marketing 110

Brandwatch Marketing

OCTOBER 25, 2023

Since Google moved to secure search in October 2011, measuring keyword traffic has become more difficult with the vast majority of keyword data hidden behind ‘(not provided)’ in the name of privacy.

Brand Identity 96

Brand Identity Branding Advertising Benchmark Eye-Tracking 96

ClearVoice

JANUARY 26, 2021

As early as 2011, studies began to show a propensity among online users to lose interest in social media after prolonged exposure. But that doesn’t discount the very real consequences of social media fatigue exacerbated in recent years by growing online privacy concerns. Social media fatigue.

Social Media 116

Social Media Paid Content Training Media 116

ClickZ

APRIL 29, 2020

Companies are now searching for people who understand the nature of these data systems, how they work, and how to use them to create sound data governance, privacy, security, and trust. In fact, according to Scott Brinker, it has exploded from fewer than 200 solutions in 2011 to nearly 7,000 last year. Good question.

Marketing Automation Services 129

Marketing Automation Services Work Management Marketing Management Budget Programs 129

Contently

SEPTEMBER 28, 2017

Regardless of your stance on privacy, all of the user data Facebook collects makes it arguably the most powerful ad platform the world has known. That ship sailed around 2011. ” It captures what makes Facebook such a powerful yet precarious tool for marketers. But Facebook is just that—an ad platform.

Distribution 150

Distribution Paid Search Agency Top of Funnel Advertising Funnels 150

MLT Creative

APRIL 29, 2011

May 10-12 , Internet World 2011 London, UK: The industry event for digital marketing and online business, including speakers from Facebook, Google and eBay. May 16-17 , Digital Summit 2011 Atlanta, GA: Join conversations on topics such as social media, cloud computing, online advertising, analytics, search and more.

Advertising Agencies 40

Advertising Agencies B2B Marketing WOM Web 2.0 40

Content Standard

DECEMBER 9, 2020

As a veteran search marketer, I’ll never forget the frenzied speculation around Google+ back in 2011. It no longer works the way it once did, and the way it actually works has become increasingly obscure, thanks to data privacy regulations and the multi-layered automation that fuels ad placement.

Advertising Agencies 96

Advertising Agencies Work Management Paid Search Agency Marketing Management 96

Customer Experience Matrix

FEBRUARY 2, 2018

These include ability to scan for events and issue alerts; handling of offline as well as online identity data; and specialized functions to comply with the European Union’s GDPR privacy rules. That's particularly common in CDPs that sell to large enterprises, which is Celebrus' main market.

Ideal Customer Profiles 136

Ideal Customer Profiles Profiling Enterprise Management Marketing Management 136

Hubspot

AUGUST 24, 2020

2011: Facebook launches its desktop ad program called "Sponsored Stories.". In 2011, Facebook introduced its "Sponsored Stories" project — a program that placed paid advertisements directly on users' news feeds. Initially, the company pledged to only show users just one sponsored story on their news feeds per day.

Paid Search Agency 101

Paid Search Agency Facebook Ads Mobile Advertising 101

ANNUITAS

SEPTEMBER 15, 2015

According to the SiriusDecisions B-to-B Marketing Automation Study from 2014, there are nearly 11 times more B2B organizations using marketing automation now than in 2011. You must adhere to the laws regarding privacy and email governance for each country you send communications to (and they are all different).

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Demand Generation Agencies 100

Hubspot

APRIL 1, 2020

In fact, the company started Google Wave in 2009, Google Buzz in 2010, and Google+ in 2011. Now, they're having privacy issues. Google would have a successful social media platform. Google has been trying to get into the social media game for years. But one after the other, the projects were discontinued or defunct.

Social Media 95

Social Media Social Marketing Planning Media 95

Biznology

OCTOBER 19, 2011

I like the way the e-mail is written–there’s not a lot of graphic overhead and merely two calls to action, one to unsubscribe and another to explain their privacy policy. ” And that was back in January 2011. on September 26, 2011. visit [link] by November 2, 2011 to do so. What do you think of it?

Privacy Policies 80

Privacy Policies Opt-out Opt-in Privacy 80

Biznology

OCTOBER 19, 2011

I like the way the e-mail is written–there’s not a lot of graphic overhead and merely two calls to action, one to unsubscribe and another to explain their privacy policy. ” And that was back in January 2011. on September 26, 2011. visit [link] by November 2, 2011 to do so. What do you think of it?

Privacy Policies 80

Privacy Policies Opt-out Opt-in Privacy 80

Biznology

OCTOBER 19, 2011

I like the way the e-mail is written–there’s not a lot of graphic overhead and merely two calls to action, one to unsubscribe and another to explain their privacy policy. ” And that was back in January 2011. on September 26, 2011. visit [link] by November 2, 2011 to do so. What do you think of it?

Privacy Policies 80

Privacy Policies Opt-out Opt-in Privacy 80

Valasys

FEBRUARY 4, 2020

LiveRamp was founded in the year 2011 & is headquartered in San Francisco, CA. LiveRamp delivers privacy-conscious solutions to market & honors the best practices of leading associations. About LiveRamp. The company specializes in Data Onboarding, Big Data, Marketing Technology, and Digital Advertising.

Advertising Agencies 52

Advertising Agencies Distribution Privacy Class 52

Hubspot

APRIL 15, 2011

Here is a helpful video to walk you through the process of setting up a limited profile list in Facebook, and adjusting your Facebook Privacy Settings to ensure you are only showing your best side. Free eBook: 2011 Facebook Marketing Guide. Learn how to use the Open Graph to connect with your market.

Privacy 28

Privacy Facebook Optimization Business 28

B2B Marketing Traction

DECEMBER 16, 2010

Here are 11 reasons you may want to create a presence on Facebook in 2011 and beyond, no matter if you are a business-to-consumer or business-to-business (B2B) company. Facebook has done a good job of addressing privacy issues that came up earlier in 2010. Will you create a Facebook business presence in 2011?

Facebook 100

Facebook Paid Search Agency Companies Ideal Customer Profiles 100

Hubspot

DECEMBER 31, 2010

Budgeting and planning for 2011 may not be the most fun activity, however, it feels really good to know what metrics I have to hit as a marketer to make my business successful. We used the inbound marketing calculator to work backwards and figure out what we needed to do to hit our revenue goals for 2011.

Traffic 28

Traffic Word of Mouth Inbound Marketing Conversion Rate 28

chiefmartech

APRIL 24, 2018

To appreciate the magnitude of martech’s diversity (and the effort behind this project), the size of the 2018 landscape is equivalent to all of the marketing tech landscapes we assembled from 2011 through 2016 added together : For reference, here are the 2011 , 2012 , 2014 , 2015 , 2016 , and 2017 versions of the landscape.

Marketing Automation Services 111

Marketing Automation Services Marketing AI Long Tail Marketing Paid Search Agency 111

readwrite

AUGUST 29, 2013

Curiously, this feature is not available in Europe due to concerns from privacy regulators. Between January 2011 and August 2012, Facebook charged advertisers $234 million for “Sponsored Stories,” according to Reuters. But in 2011, a group of users sued Facebook, alleging that Sponsored Stories violated user privacy.

Facebook 40

Facebook Privacy Policies Product Privacy 40

Hubspot

MARCH 28, 2018

When asked how much they trust a selection of tech companies to obey data privacy protection laws, 41% of Americans say they trust Facebook, while 51% do not. Out of the same set of respondents, 66% say they trust Amazon to obey data privacy protection laws, while 62% trust Google. Facebook Is Updating Its Privacy Tools.

Facebook 66

Facebook Privacy Protection Product Paid Search Agency 66

Martech

OCTOBER 23, 2023

21) CEO of the privacy-focused search engine and internet browser company, Gabriel Weinberg, testified that his company had attempted to negotiate deals to become the default search engine on some products. However, they can argue that increased competition could have addressed other issues, such as privacy standards, in the search industry.

Google 78

Google Lead Ranking Lead Scoring Paid Search Agency 78

Hubspot

FEBRUARY 11, 2011

Privacy and FCC concerns of digital couponing. What about consumer privacy? An audience member raised an interesting point regarding the privacy of these new payment methods during Q&A: with each of your purchases on a coupon site comes a ton of information about you. Choosing one is difficult. Marketing Takeaway.

eCommerce 28

eCommerce Privacy Policies Marketing Management Marketing Budget 28

Martech

JANUARY 3, 2022

The number of applications increased to 8,000 in 2020, from just 150 in 2011, according to chiefmartec.com’s Scottt Brinker in his latest Marketing Technology Landscape. Perform data privacy and compliance reviews of marketing technology products 26.8% Train and support marketing staff on using marketing technology products 77.5%

Digital Asset Management 116

Digital Asset Management Enterprise Management Work Management Marketing Automation Services 116

Valasys

OCTOBER 9, 2018

Google Plus, often the butt of jokes in the tech market, launched in 2011 and posed as a competitor against the rising social platforms of Facebook, Twitter and LinkedIn. Every year, Google sends millions of notifications to users regarding privacy and security bugs and issues. Data Security.

Google 40

Google API Social Networks Privacy 40

Aberdeen

FEBRUARY 8, 2019

In 2011, IBM Watson had just beat champion Ken Jennings on Jeopardy! Roetzer reflected on personalization, privacy, and generational differences. The bet that the industry is making is that the convenience of having personalization is greater than the risk of your privacy being invaded.”.

Marketing AI 40

Marketing AI Marketing Management Marketing Automation Services Allocation 40

readwrite

JANUARY 10, 2012

Edward Markey (D-Mass) and Joe Barton (R-Texas), co-chairmen of the Congressional Privacy Caucus, have accused Facebook of evading questions related to whether it tracks users’ online activities to deliver more targeted ads. Facebook’s letter referenced a full audit of Facebook’s non-U.S.

Facebook 40

Facebook Privacy Social Networks Advertisements 40

Conductor

JANUARY 4, 2022

Think back to 2011 when Google phased out keyword reporting and instead bucketed all organic search queries that drove users to your site under the phrase: (not provided). Yes, organic traffic in your SEO KPIs will likely drop for all organizations as some consumers opt out of tracking. So third-party cookies are gone, so what?

Trends 115

Trends SEO Paid Search Agency Marketing Budget 115

KoMarketing Associates

SEPTEMBER 25, 2013

“Unnecessary” because Google could provide this data to marketers but is purposely removing it, all in the name of search privacy. For B2B marketers, this adds an arguably unnecessary challenge to the lead analysis of search program execution and the measurement of the ROI of SEO programs.

Search Marketing 120

Search Marketing B2B Marketing Marketing Analytics Tools Paid Search Agency 120

Contently

JUNE 3, 2016

Mobile year-over-year growth peaked between 2010-2011 as did ad spend. The importance of privacy is something that’s easy for digital marketer’s to ignore. Comparing the chart here to the smartphone growth chart above reveals that media buyers have done a relatively decent job of keeping up with the mobile boom.

Internet Marketing 60

Internet Marketing Marketing Report Trends Paid Search Agency 60

readwrite

OCTOBER 11, 2013

Sponsored Stories drew an outcry from Facebook users, a class-action lawsuit and an eventual $20 million settlement that forced the company to restructure its privacy policies and call the sponsored stories what they are —ads.

Privacy Policies 40

Privacy Policies Google Opt-out Opt-in 40

Marketing Insider Group

OCTOBER 27, 2011

With the rapid rise in the use of social networks, profiles and the privacy issues they bring, it is getting increasingly difficult for people to hide. And here you can view Mary’s presentation in Slideshare: KPCB Internet Trends (2011). Authentic Identity. For an overview of some of the larger themes from the Web 2.0

Web 2.0 100

Web 2.0 Trends Mobile Advertising Paid Search Agency 100

Terminus

JANUARY 29, 2020

Townsend Security creates data privacy solutions that help organizations meet evolving compliance requirements and mitigate the risk of data breaches and cyber-attacks. Having been a Hubspot customer since 2011, they wanted to work with an ABM platform that would easily plug into their existing demand gen engine. . CRM: Salesforce.

Account Based Marketing 29

Account Based Marketing Case Study Case Studies ABM 29

Litmus

JANUARY 17, 2019

And Apple’s world-famous Siri was introduced to the world in 2011 (unless you count the original third-party app it was based on from 2010). Others cite privacy concerns and usability issues as downsides to catering to voice assistants in email marketing. Google Assistant was released two years ago.

Email Marketing 81

Email Marketing Amazon Opinions Marketing & Strategy 81

EMagine B2B Blog

FEBRUARY 17, 2015

A previous partnership was in place in 2009 – 2011 and faced resistance from Twitter’s previous CEO Ali Rowghani. Rowghani worried that the deal would limit the amount of privacy and control over the social media network’s content.

Google 40

Google B2B Advertising Agencies Twitter 40

ClickZ

AUGUST 19, 2019

I met Madan in 2011 when I joined Visual IQ. Measured is powered by a privacy-compliant and quality-controlled marketing data platform provided as a service. Madan was Head of Product, and he was our brain. I was on the customer side, and we ended up working very closely together there.

Multi-Touch Attribution 83

Multi-Touch Attribution Advertising Channels Marketing Attribution Multi-Channel 83