Where is B2B marketing headed? 7 predictions for 2018
Biznology
DECEMBER 29, 2017
Ever since Scott Brinker began tracking the martech space in 2011, when he identified 150 point solutions on the market, the category’s growth has been unstoppable. As buyers sit paralyzed by the deluge, vendors scramble to stand out. In 2017, he counted 5,381 solutions, up 40% from the year prior. I predict major M&A next year.
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